ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2025
Institutional positions in ServiceNow, Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,298
- +164 vs. Q1 2025
- Shares held
- 182.3M
- +461.4K (+0.3%) vs. Q1 2025
- Total value
- $187.2B
- +$42.5B (+29.4%) vs. Q1 2025
- New holders
- 289
- 990 more added
- Sold out
- 125
- 742 more reduced
33 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Minot DeBlois Advisors LLC | 637 | $654.9K | 0.62% | +118+22.7% | Added |
| Wallace Advisory Group, LLC | 824 | $656.0K | 0.48% | −474−36.5% | Reduced |
| Unique Wealth Strategies, LLC | 640 | $657.8K | 0.28% | −22−3.3% | Reduced |
| Eos Management, L.P. | 640 | $658.0K | 0.28% | 00.0% | Unchanged |
| ORG Wealth Partners, LLC | 651 | $658.9K | 0.16% | +171+35.6% | Added |
| Lion Street Advisors, LLC | 641 | $659.0K | 0.20% | −23−3.5% | Reduced |
| Versor Investments LP | 641 | $659.0K | 0.12% | +100+18.5% | Added |
| Pathway Financial Advisers, LLC | 644 | $662.2K | 0.21% | +25+4.0% | Added |
| ISAM Funds (UK) Ltd | 649 | $667.2K | 0.15% | +649 | New |
| Centiva Capital, LP | 652 | $670.3K | 0.04% | −2,325−78.1% | Reduced |
| Strategic Investment Advisors | 658 | $670.3K | 0.07% | −66−9.1% | Reduced |
| Caliber Wealth Management, LLC | 653 | $671.3K | 0.07% | −86−11.6% | Reduced |
| Oxford Financial Group Ltd | 658 | $676.5K | 0.04% | +359+120.1% | Added |
| Willner & Heller, LLC | 662 | $680.6K | 0.57% | +302+83.9% | Added |
| Camden Capital, LLC | 666 | $685.1K | 0.06% | +41+6.6% | Added |
| Stonebrook Private Inc. | 668 | $686.8K | 0.16% | +36+5.7% | Added |
| Childress Capital Advisors, LLC | 669 | $687.5K | 0.17% | +71+11.9% | Added |
| Csenge Advisory Group | 683 | $690.6K | 0.04% | −45−6.2% | Reduced |
| Cromwell Holdings LLC | 672 | $690.9K | 0.42% | 00.0% | Unchanged |
| Proficio Capital Partners LLC | 673 | $691.9K | 0.04% | +30+4.7% | Added |
| Impact Capital Partners LLC | 676 | $695.0K | 0.23% | +17+2.6% | Added |
| Centerpoint Advisory Group | 683 | $702.2K | 0.61% | 00.0% | Unchanged |
| HM Payson & Co | 683 | $702.2K | 0.01% | −100−12.8% | Reduced |
| Secure Asset Management, LLC | 686 | $704.8K | 0.13% | +112+19.5% | Added |
| Kestra Investment Management, LLC | 777 | $709.8K | 0.01% | +393+102.3% | Added |
| Moss Adams Wealth Advisors LLC | 691 | $710.2K | 0.06% | +174+33.7% | Added |
| Capital Market Strategies LLC | 691 | $710.4K | 0.49% | −350−33.6% | Reduced |
| Confluence Wealth Services, Inc. | 692 | $711.4K | 0.04% | −81−10.5% | Reduced |
| First Citizens Bank & Trust Co | 696 | $715.5K | 0.01% | −3−0.4% | Reduced |
| Green Square Capital Advisors LLC | 696 | $715.8K | 0.09% | +6+0.9% | Added |
| Kennedy Investment Group | 697 | $716.6K | 0.30% | +1+0.1% | Added |
| Transatlantique Private Wealth LLC | 698 | $717.6K | 0.26% | +20+2.9% | Added |
| Walleye Capital LLC | 699 | $718.6K | 0.01% | −5,962−89.5% | Reduced |
| Triad Wealth Partners, LLC | 699 | $718.6K | 0.15% | +170+32.1% | Added |
| CastleKnight Management LP | 700 | $719.7K | 0.05% | 00.0% | Unchanged |
| RD Lewis Holdings, Inc. | 825 | $721.1K | 0.73% | 00.0% | Unchanged |
| Choate Investment Advisors | 702 | $721.7K | 0.02% | −162−18.8% | Reduced |
| Nicholas Investment Partners, LP | 702 | $721.7K | 0.06% | −99−12.4% | Reduced |
| Mesirow Financial Investment Management, Inc. | 704 | $722.7K | 0.01% | +349+98.3% | Added |
| Cookson Peirce & Co Inc | 704 | $723.8K | 0.03% | −1,096−60.9% | Reduced |
| Private Wealth Partners, LLC | 706 | $725.8K | 0.06% | +706 | New |
| Dohj, LLC | 894 | $726.6K | 0.21% | −228−20.3% | Reduced |
| Soltis Investment Advisors LLC | 707 | $726.9K | 0.06% | +22+3.2% | Added |
| Boston Private Wealth LLC | 708 | $727.9K | 0.04% | −375−34.6% | Reduced |
| Palumbo Wealth Management LLC | 708 | $727.9K | 0.23% | +13+1.9% | Added |
| Comprehensive Financial Planning, Inc. | 709 | $728.9K | 0.57% | 00.0% | Unchanged |
| Tradition Wealth Management, LLC | 709 | $728.9K | 0.06% | +87+14.0% | Added |
| Keudell/Morrison Wealth Management | 714 | $734.0K | 0.16% | +56+8.5% | Added |
| Capital Square, LLC | 784 | $736.0K | 0.39% | +29+3.8% | Added |
| Dearborn Partners LLC | 724 | $744.3K | 0.04% | +130+21.9% | Added |
| Provenance Wealth Advisors, LLC | 725 | $745.4K | 0.11% | 00.0% | Unchanged |
| Mindset Wealth Management, LLC | 726 | $746.8K | 0.24% | −41−5.3% | Reduced |
| Aprio Wealth Management, LLC | 727 | $747.1K | 0.08% | +315+76.5% | Added |
| Canvas Wealth Advisors, LLC | 759 | $748.2K | 0.15% | +257+51.2% | Added |
| Element Pointe Advisors, LLC | 728 | $748.4K | 0.18% | 00.0% | Unchanged |
| Western Financial Corp | 730 | $750.5K | 0.40% | −34−4.5% | Reduced |
| Joule Financial, LLC | 732 | $752.6K | 0.24% | +732 | New |
| Nicholas Hoffman & Company, LLC. | 735 | $755.6K | 0.02% | 00.0% | Unchanged |
| Red Lighthouse Investment Management, LLC | 739 | $759.8K | 0.29% | −46−5.9% | Reduced |
| First National Bank Sioux Falls | 742 | $762.8K | 0.28% | +2+0.3% | Added |
| Aventura Private Wealth, LLC | 743 | $763.9K | 0.33% | −6−0.8% | Reduced |
| Pinnacle Wealth Management Advisory Group, LLC | 743 | $763.9K | 0.06% | +69+10.2% | Added |
| Real Talk Capital, LLC | 745 | $765.9K | 0.92% | 00.0% | Unchanged |
| Resonant Capital Advisors, LLC | 747 | $768.0K | 0.05% | +166+28.6% | Added |
| Meridian Financial Partners LLC | 750 | $771.0K | 0.36% | −386−34.0% | Reduced |
| Cross Staff Investments Inc | 750 | $771.1K | 0.57% | +200+36.4% | Added |
| TFB Advisors LLC | 751 | $772.1K | 0.20% | −117−13.5% | Reduced |
| Bullock Wealth Management Group | 764 | $773.1K | 0.41% | +5+0.7% | Added |
| KRS Capital Management, LLC | 760 | $781.3K | 0.52% | 00.0% | Unchanged |
| Driehaus Capital Management LLC | 760 | $781.3K | 0.01% | +216+39.7% | Added |
| Nicolet Bankshares Inc | 761 | $782.4K | 0.14% | +36+5.0% | Added |
| Capital Advisors Inc | 761 | $782.7K | 0.01% | +228+42.8% | Added |
| Gsa Capital Partners LLP | 762 | $783.0K | 0.05% | −230−23.2% | Reduced |
| Krane Funds Advisors LLC | 763 | $784.4K | 0.03% | −162−17.5% | Reduced |
| GM Advisory Group, Inc. | 764 | $785.5K | 0.04% | +392+105.4% | Added |
| Vista Cima Wealth Management LLC | 767 | $788.5K | 0.74% | +3+0.4% | Added |
| Fortress Wealth Group, LLC | 855 | $788.9K | 0.37% | +32+3.9% | Added |
| ICONIQ Capital, LLC | 774 | $795.7K | 0.01% | −12−1.5% | Reduced |
| Net Worth Advisory Group | 776 | $797.4K | 0.18% | −1−0.1% | Reduced |
| Paladin Wealth, LLC | 777 | $798.8K | 0.62% | −9−1.1% | Reduced |
| Prosperity Financial Group, Inc. | 777 | $798.8K | 0.34% | 00.0% | Unchanged |
| Foundations Investment Advisors, LLC | 778 | $799.6K | 0.01% | +70+9.9% | Added |
| Boston Trust Walden Corp | 779 | $800.9K | 0.01% | +285+57.7% | Added |
| Quotient Wealth Partners, LLC | 782 | $803.7K | 0.02% | +17+2.2% | Added |
| Compass Ion Advisors, LLC | 782 | $804.0K | 0.09% | +20+2.6% | Added |
| Sargent Investment Group, LLC | 882 | $804.7K | 0.11% | +570+182.7% | Added |
| Drive Wealth Management, LLC | 785 | $807.1K | 0.18% | +5+0.6% | Added |
| Portfolio Design Labs, LLC | 786 | $808.1K | 0.16% | −704−47.2% | Reduced |
| Cornercap Investment Counsel Inc | 787 | $809.1K | 0.42% | −17−2.1% | Reduced |
| Geneos Wealth Management Inc. | 789 | $811.2K | 0.02% | +29+3.8% | Added |
| Salvus Wealth Management, LLC | 789 | $811.2K | 0.47% | +80+11.3% | Added |
| WealthPLAN Partners, LLC | 792 | $814.2K | 0.13% | −1,130−58.8% | Reduced |
| Zions Bancorporation, National Association | 792 | $814.2K | 0.04% | −55−6.5% | Reduced |
| Investment House LLC | 797 | $819.4K | 0.04% | −25−3.0% | Reduced |
| Ted Buchan & Co | 798 | $820.4K | 0.33% | +798 | New |
| Sax Wealth Advisors, LLC | 798 | $820.8K | 0.05% | +529+196.7% | Added |
| South Dakota Investment Council | 800 | $822.0K | 0.02% | 00.0% | Unchanged |
| Lewis Asset Management, LLC | 803 | $825.9K | 0.39% | +26+3.3% | Added |
| Battery Global Advisors, LLC | 806 | $828.6K | 0.41% | 00.0% | Unchanged |
| BOK Financial Private Wealth, Inc. | 807 | $829.7K | 0.06% | −307−27.6% | Reduced |