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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q2 2025

Institutional positions in ServiceNow, Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
2,298
+164 vs. Q1 2025
Shares held
182.3M
+461.4K (+0.3%) vs. Q1 2025
Total value
$187.2B
+$42.5B (+29.4%) vs. Q1 2025
New holders
289
990 more added
Sold out
125
742 more reduced

33 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2025: 2,298 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,244 institutions
Value heldQ2 2025: $187.2B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q2 2025

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2025.

Institutions holding NOW in Q2 2025
InstitutionSharesValue% of portfolioChange in sharesAction
WealthCollab, LLC209$214.9K0.12%00.0%Unchanged
Symmetry Partners, LLC210$215.6K0.03%+210New
Manchester Financial Inc210$215.9K0.05%+210New
GK Wealth Management LLC211$216.9K0.22%−95−31.0%Reduced
Carroll Investors, Inc211$216.9K0.11%+211New
Spinnaker Trust212$218.0K0.01%+212New
Exchange Bank213$219.0K0.17%+213New
Bridgefront Capital, LLC213$219.0K0.06%−135−38.8%Reduced
Whipplewood Advisors, LLC213$219.0K0.12%−25−10.5%Reduced
Clear Harbor Asset Management, LLC213$219.0K0.02%+213New
SeaBridge Investment Advisors LLC213$219.0K0.04%+213New
CSM Advisors, LLC213$219.0K0.01%+213New
Riversedge Advisors, LLC214$220.0K0.04%+214New
Empirical Asset Management, LLC215$221.0K0.07%−167−43.7%Reduced
Marietta Investment Partners LLC215$221.0K0.05%+215New
Manhattan West Asset Management, LLC215$221.0K0.05%+215New
Emprise Bank215$221.0K0.11%+215New
Montag A & Associates Inc215$221.5K0.01%+83+62.9%Added
Main Street Research LLC216$222.1K0.01%−16,781−98.7%Reduced
Harvest Investment Services, LLC217$222.6K0.05%+217New
AdvisorNet Financial, Inc218$224.1K0.01%+62+39.7%Added
JB Capital LLC218$224.5K0.01%+218New
Masso Torrence Wealth Management Inc.219$225.2K0.10%+219New
Cora Capital Advisors LLC219$225.2K0.10%+219New
Summit Wealth Group, LLC220$226.0K0.06%+220New
Gitterman Wealth Management, LLC220$226.2K0.05%+220New
Busey Wealth Management221$227.2K0.01%+221New
Lake Street Financial LLC221$227.2K0.03%+221New
Private Wealth Asset Management, LLC222$228.2K0.03%−5−2.2%Reduced
Horizon Bancorp Inc224$230.0K0.12%−16−6.7%Reduced
Clark Estates Inc225$231.3K0.05%+225New
Aster Capital Management (DIFC) Ltd225$231.3K0.05%+225New
Darwin Advisors, LLC226$232.3K0.08%−21−8.5%Reduced
Kensington Investment Counsel, LLC226$232.3K0.10%+226New
Schwarz Dygos Wheeler Investment Advisors LLC227$233.4K0.05%+227New
Ssi Investment Management LLC228$234.4K0.02%−137−37.5%Reduced
Mount Lucas Management LP228$234.4K0.11%−30−11.6%Reduced
Meridian Wealth Partners, LLC229$235.1K0.03%+229New
Motive Wealth Advisors229$235.4K0.11%+229New
Robertson Stephens Wealth Management, LLC230$236.7K0.01%+230New
Abundance Wealth Counselors231$237.0K0.04%−38−14.1%Reduced
BLVD Private Wealth, LLC231$237.5K0.22%+231New
Berger Financial Group, Inc231$237.5K0.02%−30−11.5%Reduced
World Equity Group, Inc.232$238.5K0.07%−104−31.0%Reduced
WealthPlan Investment Management, LLC232$238.5K0.02%−2,470−91.4%Reduced
Patton Fund Management, Inc.232$238.5K0.05%+232New
AGH Wealth Advisors, LLC234$240.6K0.20%+234New
First National Bank of Omaha234$240.6K0.02%+234New
Everett Harris & Co234$240.6K0.00%+234New
WealthBridge Capital Management, LLC234$240.6K0.06%+234New
Waddell & Associates, LLC234$240.6K0.03%+234New
Sunburst Financial Group, LLC234$240.6K0.05%+234New
Fearless Solutions, LLC dba Best Invest234$240.6K0.17%+234New
Whalerock Point Partners, LLC235$241.6K0.05%+235New
Fragasso Group Inc.236$242.6K0.02%+236New
Leonard Rickey Investment Advisors P.L.L.C.236$242.6K0.05%+236New
XML Financial, LLC236$242.6K0.02%+236New
Harbour Investments, Inc.237$243.7K0.01%+5+2.2%Added
Consilio Wealth Advisors, LLC239$244.4K0.09%+239New
Yarger Wealth Strategies, LLC238$244.7K0.13%+238New
Midwest Financial Group LLC238$244.7K0.13%+238New
Westside Investment Management, Inc.242$244.9K0.05%+57+30.8%Added
Berkeley Capital Partners, LLC239$245.7K0.06%+239New
ERn Financial, LLC240$246.7K0.05%+240New
3Chopt Investment Partners, LLC240$246.7K0.06%+240New
Jackson Thornton Asset Management, LLC242$247.6K0.03%+242New
Potomac Fund Management Inc257$248.5K0.01%+257New
WealthTrust Axiom LLC242$248.8K0.07%+242New
Martin Capital Advisors, LLP242$248.8K0.16%+242New
Rahlfs Capital, LLC242$248.8K0.23%+242New
Ring Mountain Capital, LLC259$249.5K0.15%+259New
Meadow Creek Wealth Advisors LLC245$251.9K0.17%−50−16.9%Reduced
Owen LaRue, LLC246$252.9K0.11%+246New
VeraBank, N.A.247$253.9K0.05%+247New
LeConte Wealth Management, LLC247$253.9K0.17%+247New
Farmers & Merchants Trust Co of Long Beach248$255.0K0.05%+248New
Fox Hill Wealth Management248$255.0K0.13%−298−54.6%Reduced
Atticus Wealth Management, LLC248$255.0K0.07%+225+978.3%Added
Luts & Greenleigh Group, Inc248$255.0K0.24%+248New
Royal Fund Management, LLC248$255.0K0.03%+248New
Bestgate Wealth Advisors, LLC321$255.6K0.53%00.0%Unchanged
Blueshift Asset Management, LLC249$256.0K0.08%−411−62.3%Reduced
ASB Consultores, LLC249$256.0K0.17%−19−7.1%Reduced
Cedar Wealth Management, LLC249$256.0K0.09%00.0%Unchanged
Almanack Investment Partners, LLC.249$256.0K0.04%+249New
Advisory Alpha, LLC250$257.0K0.01%−11−4.2%Reduced
Optimum Investment Advisors250$257.0K0.11%00.0%Unchanged
Perennial Investment Advisors, LLC253$260.1K0.03%+253New
Intellus Advisors LLC254$261.1K0.04%00.0%Unchanged
SevenBridge Financial Group, LLC306$261.1K0.05%+36+13.3%Added
SFMG, LLC255$261.7K0.02%−15−5.6%Reduced
Hummer Financial Advisory Services Inc255$262.2K0.20%+255New
LM Advisors LLC255$263.0K0.03%−4−1.5%Reduced
Encompass Wealth Advisors, LLC256$263.2K0.10%+3+1.2%Added
Summa Corp.256$263.2K0.14%+256New
TFC Financial Management256$263.2K0.04%+3+1.2%Added
Nvest Financial, LLC258$265.2K0.14%+258New
E Fund Management (Hong Kong) Co., Ltd.259$266.3K0.26%+259New
BancorpSouth Bank260$267.3K0.02%+5+2.0%Added
Rothschild Capital Partners, LLC260$267.3K0.07%−100−27.8%Reduced