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Livermore
Livermore
ZHEN

ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q2 2025

Institutional positions in ServiceNow, Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
2,298
+164 vs. Q1 2025
Shares held
182.3M
+461.4K (+0.3%) vs. Q1 2025
Total value
$187.2B
+$42.5B (+29.4%) vs. Q1 2025
New holders
289
990 more added
Sold out
125
742 more reduced

33 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2025: 2,298 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,244 institutions
Value heldQ2 2025: $187.2B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q2 2025

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2025.

Institutions holding NOW in Q2 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Red Tortoise LLC19$19.5K0.01%00.0%Unchanged
Wood Tarver Financial Group, LLC20$20.0K0.01%00.0%Unchanged
Boreal Capital Management LLC20$20.6K0.02%+20New
Stephenson National Bank & Trust20$20.6K0.01%00.0%Unchanged
North Star Investment Management Corp.20$20.6K0.00%00.0%Unchanged
Centennial Bank20$20.6K0.01%00.0%Unchanged
Capital Analysts, LLC20$21.0K0.00%−6−23.1%Reduced
Inlight Wealth Management, LLC21$21.6K0.01%00.0%Unchanged
Tacita Capital Inc21$21.6K0.01%00.0%Unchanged
Quest 10 Wealth Builders, Inc.21$21.7K0.02%+10+90.9%Added
HHM Wealth Advisors, LLC22$22.6K0.00%−85−79.4%Reduced
Sittner & Nelson, LLC22$22.6K0.01%00.0%Unchanged
Cranbrook Wealth Management, LLC23$23.4K0.00%+11+91.7%Added
Copia Wealth Management23$23.6K0.02%+17+283.3%Added
MTM Investment Management, LLC23$23.6K0.01%+23New
Robinswood Financial LLC24$24.7K0.01%00.0%Unchanged
NFJ Investment Group, LLC24$24.7K0.00%00.0%Unchanged
Binnacle Investments Inc24$24.7K0.02%+3+14.3%Added
Kilter Group LLC24$24.7K0.01%+24New
True Wealth Design, LLC25$25.6K0.01%+8+47.1%Added
Syntax Research, Inc.25$25.7K0.02%00.0%Unchanged
Bank of Jackson Hole Trust26$26.7K0.02%00.0%Unchanged
Caldwell Sutter Capital, Inc.26$26.7K0.01%00.0%Unchanged
Bayforest Capital Ltd26$26.7K0.01%+6+30.0%Added
New Age Alpha Advisors, LLC26$26.7K0.00%+9+52.9%Added
Valued Wealth Advisors LLC26$26.7K0.01%−1−3.7%Reduced
Ulland Investment Advisors, LLC26$27.0K0.02%00.0%Unchanged
Optiver Holding B.V.27$27.8K0.00%−61−69.3%Reduced
Mowery & Schoenfeld Wealth Management, LLC27$27.8K0.04%00.0%Unchanged
Proathlete Wealth Management LLC28$28.8K0.01%00.0%Unchanged
JFS Wealth Advisors, LLC28$28.8K0.00%+2+7.7%Added
Global X Japan Co., Ltd.29$29.8K0.00%+29New
Northwest Capital Management Inc30$30.8K0.02%00.0%Unchanged
Strategic Investment Solutions, Inc.30$30.8K0.01%00.0%Unchanged
Total Investment Management Inc30$30.8K0.00%+30New
Clark Wealth Partners30$30.8K0.02%+30New
First PREMIER Bank30$31.0K0.01%00.0%Unchanged
Canton Hathaway, LLC30$31.0K0.01%00.0%Unchanged
LGT Financial Advisors LLC31$31.9K0.08%+31New
Moisand Fitzgerald Tamayo, LLC31$31.9K0.00%00.0%Unchanged
Richardson Financial Services Inc.33$33.4K0.02%+11+50.0%Added
Millstone Evans Group, LLC33$33.9K0.02%+5+17.9%Added
High Note Wealth, LLC34$35.0K0.01%00.0%Unchanged
Trust Co35$36.0K0.00%00.0%Unchanged
Evolution Wealth Management Inc.35$36.0K0.04%+35New
LFA - Lugano Financial Advisors SA36$37.0K0.02%+6+20.0%Added
Geo Capital Gestora de Recursos Ltd37$38.0K0.06%−1,495−97.6%Reduced
Core Alternative Capital38$39.1K0.01%−1−2.6%Reduced
Raffa Wealth Management, LLC38$39.1K0.01%+12+46.2%Added
DT Investment Partners, LLC39$40.1K0.00%00.0%Unchanged
Activest Wealth Management40$41.1K0.01%+32+400.0%Added
Spurstone Advisory Services, LLC40$41.1K0.62%+40New
Quaker Wealth Management, LLC40$41.1K0.01%+40New
Oakworth Capital, Inc.41$42.2K0.00%−6−12.8%Reduced
Ridgewood Investments LLC41$42.2K0.02%00.0%Unchanged
DAGCO, Inc.42$43.2K0.01%00.0%Unchanged
VSM Wealth Advisory, LLC42$43.2K0.01%+42New
Hartford Financial Management Inc.43$44.2K0.01%00.0%Unchanged
Ritter Daniher Financial Advisory LLC43$44.2K0.01%00.0%Unchanged
Archer Investment Corp44$45.2K0.01%00.0%Unchanged
Howard Hughes Medical Institute44$45.2K0.02%+44New
Promus Capital, LLC45$46.3K0.03%00.0%Unchanged
Sound Income Strategies, LLC45$46.3K0.00%+18+66.7%Added
Private Wealth Management Group, LLC47$48.3K0.02%+2+4.4%Added
Brown, Lisle/Cummings, Inc.47$48.5K0.01%00.0%Unchanged
SJS Investment Consulting Inc.48$49.3K0.01%−10−17.2%Reduced
Investment Research & Advisory Group, Inc.49$50.4K0.02%00.0%Unchanged
Longview Financial Advisors LLC49$50.4K0.03%00.0%Unchanged
Vision Financial Markets LLC50$51.4K0.05%−25−33.3%Reduced
Truvestments Capital LLC50$51.4K0.01%−18−26.5%Reduced
Old Second National Bank of Aurora50$51.4K0.01%00.0%Unchanged
Strengthening Families & Communities, LLC50$51.4K0.03%00.0%Unchanged
Smallwood Wealth Investment Management, LLC50$51.4K0.03%00.0%Unchanged
Accredited Wealth Management, LLC50$51.4K0.04%00.0%Unchanged
Fourth Dimension Wealth, LLC50$51.4K0.02%+46+1,150.0%Added
Avion Wealth51$52.0K0.01%+9+21.4%Added
Key Financial Inc51$52.4K0.01%+7+15.9%Added
Indiana Trust & Investment Management CO51$52.4K0.02%+30+142.9%Added
CBIZ Investment Advisory Services, LLC55$56.5K0.00%+35+175.0%Added
Sachetta, LLC55$56.5K0.02%+4+7.8%Added
American Capital Advisory, LLC55$56.5K0.03%+5+10.0%Added
Dunhill Financial, LLC55$57.3K0.02%−32−36.8%Reduced
Princeton Global Asset Management LLC56$57.6K0.01%+16+40.0%Added
Chilton Capital Management LLC57$58.6K0.00%+32+128.0%Added
Kiker Wealth Management, LLC58$59.6K0.03%−23−28.4%Reduced
GoalVest Advisory LLC58$59.6K0.01%−20−25.6%Reduced
Sierra Ocean, LLC58$59.6K0.04%−1−1.7%Reduced
Perkins Coie Trust Co60$61.7K0.01%−1−1.6%Reduced
Plante Moran Financial Advisors, LLC60$61.7K0.00%−264−81.5%Reduced
Asset Planning,Inc60$61.7K0.05%00.0%Unchanged
Tortoise Investment Management, LLC60$61.7K0.01%+20+50.0%Added
Retirement Wealth Solutions LLC61$62.7K0.05%00.0%Unchanged
Barrett & Company, Inc.63$64.8K0.02%00.0%Unchanged
AllSquare Wealth Management LLC63$64.8K0.04%00.0%Unchanged
RMG Wealth Management LLC68$65.4K0.01%+68New
Abound Wealth Management64$66.1K0.02%+3+4.9%Added
Mechanics Financial Corp67$68.9K0.03%00.0%Unchanged
Financial Management Professionals, Inc.68$69.9K0.01%+19+38.8%Added
Centerpoint Advisors, LLC70$72.0K0.02%00.0%Unchanged
Disciplina Capital Management LLC72$74.0K0.01%00.0%Unchanged