ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2025
Institutional positions in ServiceNow, Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,297
- +164 vs. Q1 2025
- Shares held
- 182.3M
- +461.4K (+0.3%) vs. Q1 2025
- Total value
- $187.2B
- +$42.5B (+29.4%) vs. Q1 2025
- New holders
- 289
- 989 more added
- Sold out
- 125
- 742 more reduced
33 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Jag Capital Management, LLC | 12,808 | $13.2M | 1.48% | +137+1.1% | Added |
| Broadleaf Partners, LLC | 12,907 | $13.3M | 2.92% | −73−0.6% | Reduced |
| Motley Fool Asset Management LLC | 13,095 | $13.5M | 0.62% | +1,704+15.0% | Added |
| Barrier Capital Management, LLC | 13,098 | $13.5M | 9.19% | −857−6.1% | Reduced |
| Kentucky Retirement Systems | 13,161 | $13.5M | 0.40% | −863−6.2% | Reduced |
| Advisory Services Network, LLC | 14,372 | $13.6M | 0.22% | +682+5.0% | Added |
| Biondo Investment Advisors, LLC | 13,209 | $13.6M | 1.79% | +171+1.3% | Added |
| Prime Capital Investment Advisors, LLC | 13,244 | $13.6M | 0.18% | −1,241−8.6% | Reduced |
| Silicon Valley Capital Partners | 13,296 | $13.7M | 1.43% | −1,116−7.7% | Reduced |
| Generate Investment Management Ltd | 13,322 | $13.7M | 0.76% | +9,436+242.8% | Added |
| Arcadia Investment Management Corp | 13,529 | $13.9M | 2.22% | +47+0.3% | Added |
| Mane Global Capital Management LP | 13,568 | $13.9M | 0.64% | +13,568 | New |
| Quest Investment Management LLC | 13,657 | $14.0M | 1.54% | −2,701−16.5% | Reduced |
| Calamos Wealth Management LLC | 13,918 | $14.3M | 0.61% | +1,934+16.1% | Added |
| Bokf, NA | 14,037 | $14.4M | 0.23% | +75+0.5% | Added |
| Martingale Asset Management L P | 14,077 | $14.5M | 0.35% | −8,239−36.9% | Reduced |
| O'Neil Global Advisors, Inc. | 14,195 | $14.6M | 3.36% | +14,195 | New |
| Avanza Fonder AB | 14,244 | $14.6M | 0.43% | +662+4.9% | Added |
| Mizuho Securities USA LLC | 14,304 | $14.7M | 0.31% | +14,304 | New |
| Talbot Financial, LLC | 14,449 | $14.9M | 1.41% | +2,676+22.7% | Added |
| Callan Family Office, LLC | 14,467 | $14.9M | 0.47% | +8,977+163.5% | Added |
| United Capital Financial Advisers, LLC | 14,509 | $14.9M | 0.12% | +791+5.8% | Added |
| Advisors Asset Management, Inc. | 14,527 | $14.9M | 0.27% | +2,137+17.2% | Added |
| Private Advisor Group, LLC | 14,530 | $14.9M | 0.08% | −1,168−7.4% | Reduced |
| MAI Capital Management | 14,589 | $15.0M | 0.10% | +1,103+8.2% | Added |
| Wiley Bros.-Aintree Capital, LLC | 14,916 | $15.3M | 0.12% | +2,903+24.2% | Added |
| Stony Point Capital LLC | 14,958 | $15.4M | 1.21% | +279+1.9% | Added |
| Sit Investment Associates Inc | 15,002 | $15.4M | 0.33% | −368−2.4% | Reduced |
| Metis Global Partners, LLC | 15,148 | $15.6M | 0.40% | +170+1.1% | Added |
| Wolverine Trading, LLC | 15,248 | $15.6M | 0.40% | +6,260+69.6% | Added |
| LMCG Investments, LLC | 15,176 | $15.6M | 0.98% | −656−4.1% | Reduced |
| Bailard, Inc. | 15,230 | $15.7M | 0.36% | +160+1.1% | Added |
| iA Global Asset Management Inc. | 15,309 | $15.7M | 0.24% | +11,791+335.2% | Added |
| Verition Fund Management LLC | 15,345 | $15.8M | 0.09% | +9,361+156.4% | Added |
| Brookstone Capital Management | 15,637 | $16.1M | 0.21% | +190+1.2% | Added |
| Groupama Asset Managment | 15,797 | $16.2M | 0.27% | +201+1.3% | Added |
| TrimTabs Asset Management, LLC | 15,896 | $16.3M | 2.29% | +918+6.1% | Added |
| M&G Plc | 15,954 | $16.4M | 0.09% | +10,115+173.2% | Added |
| Achmea Investment Management B.V. | 16,206 | $16.7M | 0.22% | −418−2.5% | Reduced |
| Thomasville National Bank | 16,265 | $16.7M | 1.14% | +313+2.0% | Added |
| TD Waterhouse Canada Inc. | 16,836 | $17.0M | 0.12% | −1,266−7.0% | Reduced |
| BLI - Banque de Luxembourg Investments | 16,740 | $17.1M | 0.49% | −870−4.9% | Reduced |
| D.A. Davidson & Co. | 16,895 | $17.4M | 0.12% | +3,023+21.8% | Added |
| NEOS Investment Management LLC | 16,914 | $17.4M | 0.22% | +3,566+26.7% | Added |
| Cornerstone Capital, Inc. | 17,126 | $17.6M | 1.84% | 00.0% | Unchanged |
| Rokos Capital Management LLP | 17,311 | $17.8M | 0.30% | +1,729+11.1% | Added |
| Kestra Advisory Services, LLC | 17,312 | $17.8M | 0.09% | +1,454+9.2% | Added |
| Empire Life Investments Inc. | 17,462 | $18.0M | 1.14% | +4,794+37.8% | Added |
| Tenere Capital LLC | 17,600 | $18.1M | 4.63% | 00.0% | Unchanged |
| Generali Asset Management SPA SGR | 17,688 | $18.2M | 0.41% | +680+4.0% | Added |
| Kovitz Investment Group Partners, LLC | 17,716 | $18.2M | 0.08% | −955−5.1% | Reduced |
| Oregon Public Employees Retirement Fund | 17,877 | $18.4M | 0.32% | +200+1.1% | Added |
| Danica Pension, Livsforsikringsaktieselskab | 17,898 | $18.4M | 0.31% | −5,247−22.7% | Reduced |
| Walter Public Investments Inc. | 17,979 | $18.5M | 3.13% | +1,349+8.1% | Added |
| Archon Partners LLC | 18,000 | $18.5M | 2.13% | 00.0% | Unchanged |
| Sumitomo Life Insurance Co | 18,178 | $18.7M | 1.27% | +2,872+18.8% | Added |
| Gotham Asset Management, LLC | 18,217 | $18.7M | 0.11% | +1,387+8.2% | Added |
| Citadel Advisors LLC | 18,357 | $18.9M | 0.02% | −144,458−88.7% | Reduced |
| Natixis | 18,395 | $18.9M | 0.09% | −18,044−49.5% | Reduced |
| Compass Capital Management, Inc | 18,421 | $18.9M | 1.01% | +18,421 | New |
| Waycross Partners, LLC | 18,436 | $19.0M | 1.79% | +567+3.2% | Added |
| Mercer Global Advisors Inc | 18,498 | $19.0M | 0.04% | +1,172+6.8% | Added |
| Itau Unibanco Holding S.A. | 18,848 | $19.4M | 0.74% | −1,891−9.1% | Reduced |
| Shell Asset Management Co | 19,282 | $19.8M | 0.68% | +2,546+15.2% | Added |
| Focus Financial Network, Inc. | 19,289 | $19.8M | 0.78% | −1,356−6.6% | Reduced |
| Clearstead Advisors, LLC | 19,362 | $19.9M | 0.28% | +16,121+497.4% | Added |
| Schonfeld Strategic Advisors LLC | 19,486 | $20.0M | 0.15% | +12,420+175.8% | Added |
| Middleton & Co Inc | 19,538 | $20.1M | 2.26% | −41−0.2% | Reduced |
| RPG Investment Advisory, LLC | 19,740 | $20.3M | 2.52% | −19,426−49.6% | Reduced |
| LGT Group Foundation | 19,948 | $20.5M | 0.26% | −11,809−37.2% | Reduced |
| Diversify Wealth Management, LLC | 24,271 | $20.7M | 1.28% | +18,186+298.9% | Added |
| Federation des caisses Desjardins du Quebec | 20,199 | $20.8M | 0.09% | +1,668+9.0% | Added |
| GW&K Investment Management, LLC | 20,693 | $21.3M | 0.19% | +1,886+10.0% | Added |
| Glynn Capital Management LLC | 20,785 | $21.4M | 4.80% | −5,425−20.7% | Reduced |
| Envestnet Portfolio Solutions, Inc. | 20,883 | $21.5M | 0.08% | −1,316−5.9% | Reduced |
| Knollwood Investment Advisory, LLC | 20,971 | $21.6M | 2.07% | 00.0% | Unchanged |
| Sawgrass Asset Management LLC | 21,056 | $21.6M | 2.46% | +5,183+32.7% | Added |
| South State Corp. | 21,094 | $21.7M | 0.95% | +752+3.7% | Added |
| Titan Global Capital Management USA LLC | 21,693 | $22.3M | 3.52% | +6,206+40.1% | Added |
| IMC-Chicago, LLC | 21,975 | $22.6M | 0.56% | +4,077+22.8% | Added |
| Azimuth Capital Investment Management LLC | 21,995 | $22.6M | 0.84% | −406−1.8% | Reduced |
| Nicola Wealth Management Ltd. | 22,000 | $22.6M | 2.12% | 00.0% | Unchanged |
| Sycomore Asset Management | 25,703 | $22.7M | 3.54% | 00.0% | Unchanged |
| Midwest Trust Co | 22,640 | $23.3M | 0.32% | +22,640 | New |
| Massmutual Trust Co FSB | 22,716 | $23.4M | 0.62% | +5,035+28.5% | Added |
| Capital International Ltd | 22,779 | $23.4M | 0.90% | +239+1.1% | Added |
| Nearwater Capital Markets, Ltd | 23,000 | $23.6M | 0.38% | +11,000+91.7% | Added |
| United Asset Strategies, Inc. | 23,044 | $23.7M | 2.02% | +13+0.1% | Added |
| Atria Investments LLC | 23,113 | $23.8M | 0.28% | +1,250+5.7% | Added |
| Ossiam | 23,256 | $23.9M | 0.27% | +2,628+12.7% | Added |
| State of Alaska, Department of Revenue | 23,292 | $23.9M | 0.26% | −845−3.5% | Reduced |
| Two Sigma Investments, LP | 23,360 | $24.0M | 0.04% | −215,075−90.2% | Reduced |
| Woodline Partners LP | 23,460 | $24.1M | 0.13% | +5,706+32.1% | Added |
| Pinnacle Financial Partners Inc | 23,528 | $24.2M | 0.51% | −7,329−23.8% | Reduced |
| South Street Advisors LLC | 23,558 | $24.2M | 3.59% | +109+0.5% | Added |
| Brinker Capital Investments, LLC | 23,772 | $24.4M | 0.21% | +1,717+7.8% | Added |
| Elo Mutual Pension Insurance Co | 23,797 | $24.5M | 0.50% | −1,369−5.4% | Reduced |
| Bedrijfstakpensioenfonds Voor de Media Pno | 28,000 | $24.5M | 3.39% | +2,900+11.6% | Added |
| Gemmer Asset Management LLC | 24,058 | $24.7M | 2.21% | +140+0.6% | Added |
| Harvest Portfolios Group Inc. | 24,164 | $24.8M | 0.58% | +3,343+16.1% | Added |