ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2025
Institutional positions in ServiceNow, Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,297
- +164 vs. Q1 2025
- Shares held
- 182.3M
- +461.4K (+0.3%) vs. Q1 2025
- Total value
- $187.2B
- +$42.5B (+29.4%) vs. Q1 2025
- New holders
- 289
- 989 more added
- Sold out
- 125
- 742 more reduced
33 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Sage Capital Advisors,llc | 4,197 | $4.31M | 1.07% | +4,197 | New |
| Concurrent Investment Advisors, LLC | 4,206 | $4.32M | 0.08% | +399+10.5% | Added |
| Nicollet Investment Management, Inc. | 4,227 | $4.35M | 1.46% | −107−2.5% | Reduced |
| Kovack Advisors, Inc. | 4,229 | $4.35M | 0.43% | −129−3.0% | Reduced |
| First Bank & Trust | 4,237 | $4.36M | 0.78% | −30−0.7% | Reduced |
| Next Century Growth Investors LLC | 4,246 | $4.37M | 0.34% | +365+9.4% | Added |
| KP Management LLC | 4,250 | $4.37M | 1.77% | 00.0% | Unchanged |
| Nwam LLC | 4,631 | $4.37M | 0.25% | −618−11.8% | Reduced |
| VestGen Advisors, LLC | 4,256 | $4.38M | 0.17% | +1,637+62.5% | Added |
| Evoke Wealth, LLC | 4,302 | $4.42M | 0.10% | +502+13.2% | Added |
| Commerzbank Aktiengesellschaft | 4,316 | $4.44M | 0.10% | +2,555+145.1% | Added |
| Generali Investments, Management Co LLC | 4,338 | $4.45M | 1.01% | +2,267+109.5% | Added |
| De Burlo Group Inc | 4,350 | $4.47M | 0.59% | −1,550−26.3% | Reduced |
| First Manhattan Co | 4,357 | $4.48M | 0.01% | +2,702+163.3% | Added |
| Baker Avenue Asset Management, LP | 4,418 | $4.54M | 0.13% | +2,159+95.6% | Added |
| V-Square Quantitative Management LLC | 4,432 | $4.56M | 0.61% | +105+2.4% | Added |
| Bank Hapoalim BM | 4,436 | $4.56M | 0.62% | −47−1.0% | Reduced |
| DSG Capital Advisors, LLC | 4,436 | $4.56M | 0.81% | +240+5.7% | Added |
| Selective Wealth Management, Inc. | 4,532 | $4.59M | 1.68% | −155−3.3% | Reduced |
| Knights of Columbus Asset Advisors LLC | 4,472 | $4.60M | 0.28% | −2,029−31.2% | Reduced |
| Westover Capital Advisors, LLC | 4,482 | $4.61M | 0.92% | +144+3.3% | Added |
| Xcel Wealth Management, LLC | 4,521 | $4.65M | 1.32% | −144−3.1% | Reduced |
| Harbor Capital Advisors, Inc. | 4,531 | $4.66M | 0.20% | −31−0.7% | Reduced |
| Tower Research Capital LLC (TRC) | 4,531 | $4.66M | 0.13% | −2,459−35.2% | Reduced |
| Snowden Capital Advisors LLC | 4,576 | $4.70M | 0.14% | +214+4.9% | Added |
| MUFG Securities Americas Inc. | 4,587 | $4.72M | 0.40% | +940+25.8% | Added |
| Webster Bank, N. A. | 4,600 | $4.73M | 0.49% | +20+0.4% | Added |
| Strategic Advisors LLC | 4,613 | $4.74M | 0.93% | −94−2.0% | Reduced |
| Cohen Investment Advisors LLC | 4,623 | $4.75M | 2.48% | +92+2.0% | Added |
| Venturi Wealth Management, LLC | 4,635 | $4.77M | 0.24% | +910+24.4% | Added |
| Quadrant Capital Group LLC | 4,658 | $4.79M | 0.17% | +219+4.9% | Added |
| Qsemble Capital Management, LP | 4,660 | $4.79M | 0.46% | −6,065−56.6% | Reduced |
| Simplex Trading, LLC | 4,675 | $4.81M | 0.13% | −3,808−44.9% | Reduced |
| Quantitative Investment Management, LLC | 4,689 | $4.82M | 0.65% | −6,293−57.3% | Reduced |
| Aft, Forsyth & Sober, LLC | 4,700 | $4.83M | 1.63% | +150+3.3% | Added |
| Atlantic Trust, LLC | 4,723 | $4.86M | 0.92% | −84−1.7% | Reduced |
| Alamar Capital Management, LLC | 4,738 | $4.87M | 2.64% | −103−2.1% | Reduced |
| Silvercrest Asset Management Group LLC | 4,786 | $4.92M | 0.03% | +87+1.9% | Added |
| Gamco Investors, Inc. Et Al | 4,787 | $4.92M | 0.05% | +21+0.4% | Added |
| IFP Advisors, Inc | 4,797 | $4.93M | 0.14% | −96−2.0% | Reduced |
| Generali Investments Towarzystwo Funduszy Inwestycyjnych | 4,800 | $4.93M | 2.57% | −700−12.7% | Reduced |
| Cabot Wealth Management Inc | 4,845 | $4.98M | 0.59% | −58−1.2% | Reduced |
| NZS Capital, LLC | 4,853 | $4.99M | 0.17% | +146+3.1% | Added |
| China Universal Asset Management Co., Ltd. | 4,866 | $5.00M | 0.47% | −5,489−53.0% | Reduced |
| RFG Advisory, LLC | 4,893 | $5.03M | 0.12% | +247+5.3% | Added |
| Norden Group LLC | 4,897 | $5.03M | 0.55% | +593+13.8% | Added |
| Clean Yield Group | 4,906 | $5.04M | 1.51% | −29−0.6% | Reduced |
| Capital Group Investment Management Pte. Ltd. | 4,915 | $5.05M | 0.90% | +39+0.8% | Added |
| Iyo Bank, Ltd. | 4,924 | $5.06M | 2.05% | 00.0% | Unchanged |
| St Germain D J Co Inc | 4,929 | $5.07M | 0.22% | +4,880+9,959.2% | Added |
| Capital Investment Advisors, LLC | 4,930 | $5.07M | 0.09% | +197+4.2% | Added |
| Central Pacific Bank - Trust Division | 4,949 | $5.09M | 0.65% | +183+3.8% | Added |
| Portside Wealth Group, LLC | 4,957 | $5.10M | 0.75% | +459+10.2% | Added |
| Hancock Whitney Corp | 4,988 | $5.13M | 0.10% | +2,205+79.2% | Added |
| Montgomery Investment Management Inc | 5,021 | $5.16M | 2.00% | −85−1.7% | Reduced |
| HighPoint Advisor Group LLC | 5,022 | $5.16M | 0.27% | +657+15.1% | Added |
| WD Rutherford LLC | 5,048 | $5.19M | 2.39% | −122−2.4% | Reduced |
| Ambassador Advisors, LLC | 5,067 | $5.21M | 0.81% | +125+2.5% | Added |
| Rational Advisors LLC | 5,072 | $5.21M | 0.52% | +5,072 | New |
| Whitford Management LLC | 5,081 | $5.22M | 5.54% | +1,015+25.0% | Added |
| Goodman Advisory Group, LLC | 5,099 | $5.24M | 1.78% | +1,436+39.2% | Added |
| Siren, L.L.C. | 5,126 | $5.27M | 0.27% | −4,000−43.8% | Reduced |
| IHT Wealth Management, LLC | 5,129 | $5.27M | 0.14% | −284−5.2% | Reduced |
| Eisler Capital Management Ltd. | 5,192 | $5.34M | 0.18% | −12,567−70.8% | Reduced |
| Summit Trail Advisors, LLC | 5,197 | $5.34M | 0.09% | +2,427+87.6% | Added |
| Legato Capital Management LLC | 5,200 | $5.35M | 0.64% | 00.0% | Unchanged |
| Mirabella Financial Services LLP | 5,201 | $5.36M | 0.56% | −22,008−80.9% | Reduced |
| Kestra Private Wealth Services, LLC | 5,226 | $5.37M | 0.08% | +24+0.5% | Added |
| Palo Alto Wealth Advisors, LLC | 5,280 | $5.43M | 2.05% | −3,299−38.5% | Reduced |
| Moore Capital Management, LP | 5,315 | $5.46M | 0.11% | +5,315 | New |
| Beck Capital Management, LLC | 5,319 | $5.47M | 1.36% | +1,439+37.1% | Added |
| Evolutionary Tree Capital Management, LLC | 5,321 | $5.47M | 5.81% | −666−11.1% | Reduced |
| Equitable Trust Co | 5,368 | $5.52M | 0.27% | −20−0.4% | Reduced |
| Cresset Asset Management, LLC | 5,373 | $5.52M | 0.03% | −712−11.7% | Reduced |
| Gladstone Institutional Advisory LLC | 5,379 | $5.53M | 0.23% | +262+5.1% | Added |
| First American Bank | 5,391 | $5.54M | 0.38% | −472−8.1% | Reduced |
| Twin Lakes Capital Management, LLC | 5,397 | $5.55M | 3.37% | 00.0% | Unchanged |
| Cornerstone Wealth Group, LLC | 5,397 | $5.55M | 0.42% | +203+3.9% | Added |
| Triglav Skladi, D.O.O. | 5,400 | $5.55M | 0.40% | +1,000+22.7% | Added |
| Richwood Investment Advisors, LLC | 5,403 | $5.55M | 4.56% | −38−0.7% | Reduced |
| Linden Thomas Advisory Services, LLC | 5,423 | $5.58M | 0.61% | +70+1.3% | Added |
| Rosenblum Silverman Sutton S F Inc | 5,430 | $5.58M | 1.35% | −55−1.0% | Reduced |
| Hudson Valley Investment Advisors Inc | 5,479 | $5.63M | 0.62% | +5,479 | New |
| Hudson Bay Capital Management LP | 5,482 | $5.64M | 0.04% | −44,830−89.1% | Reduced |
| Triasima Portfolio Management inc. | 5,489 | $5.64M | 1.03% | +20.0% | Added |
| Beacon Pointe Advisors, LLC | 5,519 | $5.67M | 0.06% | −362−6.2% | Reduced |
| MEAG MUNICH ERGO, Kapitalanlagegesellschaft mbH | 5,527 | $5.68M | 0.16% | +826+17.6% | Added |
| Mission Wealth Management, LP | 5,532 | $5.69M | 0.12% | −2,087−27.4% | Reduced |
| George Kaiser Family Foundation | 5,550 | $5.71M | 0.82% | −524−8.6% | Reduced |
| Jackson Square Partners, LLC | 5,561 | $5.72M | 2.11% | −827−12.9% | Reduced |
| Squarepoint Ops LLC | 5,566 | $5.72M | 0.01% | −19,602−77.9% | Reduced |
| Kentucky Retirement Systems Insurance Trust Fund | 5,586 | $5.74M | 0.40% | −387−6.5% | Reduced |
| Sheets Smith Wealth Management | 5,597 | $5.75M | 0.67% | +670+13.6% | Added |
| Pier 88 Investment Partners LLC | 5,610 | $5.77M | 1.07% | +4,650+484.4% | Added |
| Wahed Invest LLC | 5,619 | $5.78M | 0.88% | +269+5.0% | Added |
| Meeder Advisory Services, Inc. | 5,626 | $5.78M | 0.30% | +177+3.2% | Added |
| Taikang Asset Management (Hong Kong) Co Ltd | 5,626 | $5.78M | 0.74% | +2,051+57.4% | Added |
| Ameritas Investment Partners, Inc. | 5,637 | $5.79M | 0.18% | −33−0.6% | Reduced |
| CFM Wealth Partners LLC | 5,639 | $5.80M | 0.92% | +899+19.0% | Added |
| Miracle Mile Advisors, LLC | 5,647 | $5.81M | 0.10% | +1,303+30.0% | Added |