ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2025
Institutional positions in ServiceNow, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,167
- −57 vs. Q4 2024
- Shares held
- 182.3M
- +1.90M (+1.1%) vs. Q4 2024
- Total value
- $145.0B
- −$45.9B (−24.0%) vs. Q4 2024
- New holders
- 203
- 938 more added
- Sold out
- 260
- 760 more reduced
38 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Unique Wealth Strategies, LLC | 662 | $526.9K | 0.24% | −180−21.4% | Reduced |
| Hills Bank & Trust Co | 662 | $527.0K | 0.04% | +133+25.1% | Added |
| Lion Street Advisors, LLC | 664 | $528.6K | 0.17% | +26+4.1% | Added |
| Silver Oak Securities, Inc | 664 | $529.7K | 0.05% | +35+5.6% | Added |
| BCJ Capital Management, LLC | 667 | $531.0K | 0.04% | −5,066−88.4% | Reduced |
| Cromwell Holdings LLC | 672 | $535.0K | 0.34% | 00.0% | Unchanged |
| Pinnacle Wealth Management Advisory Group, LLC | 674 | $536.6K | 0.05% | 00.0% | Unchanged |
| Transatlantique Private Wealth LLC | 678 | $539.8K | 0.22% | +145+27.2% | Added |
| Paragon Private Wealth Management, LLC | 681 | $542.2K | 0.25% | +149+28.0% | Added |
| Centerpoint Advisory Group | 683 | $543.8K | 0.53% | +68+11.1% | Added |
| Soltis Investment Advisors LLC | 685 | $545.2K | 0.05% | +70+11.4% | Added |
| Severin Investments, LLC | 685 | $545.4K | 0.55% | +13+1.9% | Added |
| Galvin, Gaustad & Stein, LLC | 686 | $546.3K | 0.05% | −199−22.5% | Reduced |
| Ontario Teachers Pension Plan Board | 690 | $549.3K | 0.01% | +147+27.1% | Added |
| Green Square Capital Advisors LLC | 690 | $549.5K | 0.08% | −33−4.6% | Reduced |
| Enterprise Bank & Trust Co | 691 | $550.1K | 0.21% | +344+99.1% | Added |
| Winthrop Advisory Group LLC | 692 | $550.9K | 0.07% | +59+9.3% | Added |
| Palumbo Wealth Management LLC | 695 | $553.3K | 0.18% | −372−34.9% | Reduced |
| Kennedy Investment Group | 696 | $554.1K | 0.26% | +696 | New |
| Gordian Capital Singapore Pte Ltd | 698 | $555.7K | 0.35% | +246+54.4% | Added |
| First Citizens Bank & Trust Co | 699 | $556.5K | 0.01% | −531−43.2% | Reduced |
| CastleKnight Management LP | 700 | $557.3K | 0.06% | 00.0% | Unchanged |
| Gerber Kawasaki Wealth & Investment Management | 705 | $561.3K | 0.03% | +3+0.4% | Added |
| Csenge Advisory Group | 728 | $562.1K | 0.03% | −80−9.9% | Reduced |
| Rakuten Securities, Inc. | 707 | $562.9K | 0.28% | +50+7.6% | Added |
| Foundations Investment Advisors, LLC | 708 | $563.9K | 0.01% | +119+20.2% | Added |
| Comprehensive Financial Planning, Inc. | 709 | $564.5K | 0.55% | −566−44.4% | Reduced |
| Salvus Wealth Management, LLC | 709 | $564.5K | 0.35% | −276−28.0% | Reduced |
| Parkside Financial Bank & Trust | 714 | $568.4K | 0.07% | +8+1.1% | Added |
| West Family Investments, Inc. | 716 | $570.0K | 0.21% | −126−15.0% | Reduced |
| Allen Capital Group, LLC | 720 | $573.2K | 0.07% | +46+6.8% | Added |
| First United Bank Trust | 722 | $574.8K | 0.21% | 00.0% | Unchanged |
| Strategic Investment Advisors | 724 | $576.4K | 0.06% | −73−9.2% | Reduced |
| Provenance Wealth Advisors, LLC | 725 | $577.2K | 0.08% | 00.0% | Unchanged |
| Nicolet Bankshares Inc | 725 | $577.2K | 0.12% | +73+11.2% | Added |
| Daymark Wealth Partners, LLC | 726 | $577.9K | 0.02% | +218+42.9% | Added |
| Element Pointe Advisors, LLC | 728 | $579.6K | 0.14% | +24+3.4% | Added |
| Valley National Advisers Inc | 731 | $581.0K | 0.10% | +14+2.0% | Added |
| Quest Partners LLC | 731 | $582.0K | 0.06% | +607+489.5% | Added |
| Nicholas Hoffman & Company, LLC. | 735 | $585.2K | 0.02% | +89+13.8% | Added |
| Vicus Capital | 737 | $586.8K | 0.05% | +245+49.8% | Added |
| Caliber Wealth Management, LLC | 739 | $588.3K | 0.08% | +739 | New |
| First National Bank Sioux Falls | 740 | $589.1K | 0.24% | 00.0% | Unchanged |
| Real Talk Capital, LLC | 745 | $593.1K | 0.80% | −52−6.5% | Reduced |
| Larson Financial Group LLC | 745 | $593.1K | 0.03% | +305+69.3% | Added |
| J.Safra Asset Management Corp | 746 | $593.9K | 0.05% | +341+84.2% | Added |
| Aventura Private Wealth, LLC | 749 | $596.3K | 0.31% | +2+0.3% | Added |
| Axxcess Wealth Management, LLC | 750 | $597.1K | 0.02% | −250,660−99.7% | Reduced |
| USA Financial Portformulas Corp | 751 | $597.9K | 0.10% | +751 | New |
| Red Lighthouse Investment Management, LLC | 785 | $598.5K | 0.24% | −1−0.1% | Reduced |
| D.B. Root & Company, LLC | 752 | $598.7K | 0.19% | +4+0.5% | Added |
| Matauro, LLC | 752 | $598.7K | 0.12% | +752 | New |
| Capital Square, LLC | 755 | $601.1K | 0.35% | +54+7.7% | Added |
| Renasant Bank | 755 | $601.1K | 0.40% | +112+17.4% | Added |
| Readystate Asset Management LP | 755 | $601.1K | 0.03% | +755 | New |
| Strive Asset Management, LLC | 757 | $602.7K | 0.42% | −200−20.9% | Reduced |
| KRS Capital Management, LLC | 760 | $605.1K | 0.48% | 00.0% | Unchanged |
| Geneos Wealth Management Inc. | 760 | $605.1K | 0.02% | +188+32.9% | Added |
| Ausdal Financial Partners, Inc. | 761 | $605.9K | 0.05% | +90+13.4% | Added |
| Compass Ion Advisors, LLC | 762 | $606.7K | 0.07% | −9−1.2% | Reduced |
| Vista Cima Wealth Management LLC | 764 | $608.3K | 0.65% | +88+13.0% | Added |
| Western Financial Corp | 764 | $608.3K | 0.35% | +122+19.0% | Added |
| Quotient Wealth Partners, LLC | 765 | $609.4K | 0.02% | −99−11.5% | Reduced |
| Wealth Alliance | 767 | $610.5K | 0.07% | −122−13.7% | Reduced |
| One Wealth Capital Management, LLC | 767 | $610.6K | 0.33% | −425−35.7% | Reduced |
| Mindset Wealth Management, LLC | 767 | $611.0K | 0.24% | +86+12.6% | Added |
| Bullock Wealth Management Group | 759 | $616.0K | 0.34% | −54−6.6% | Reduced |
| Prosperity Financial Group, Inc. | 777 | $618.6K | 0.31% | −23−2.9% | Reduced |
| Lewis Asset Management, LLC | 777 | $618.9K | 0.51% | −17−2.1% | Reduced |
| Net Worth Advisory Group | 777 | $619.0K | 0.19% | −57−6.8% | Reduced |
| Drive Wealth Management, LLC | 780 | $620.7K | 0.15% | −8−1.0% | Reduced |
| HM Payson & Co | 783 | $623.4K | 0.01% | +100+14.6% | Added |
| BlueSpruce Investments, LP | 784 | $624.2K | 0.01% | −36−4.4% | Reduced |
| Edentree Asset Management Ltd | 785 | $625.1K | 0.21% | 00.0% | Unchanged |
| ICONIQ Capital, LLC | 786 | $625.8K | 0.01% | −58−6.9% | Reduced |
| Paladin Wealth, LLC | 786 | $625.8K | 0.56% | +115+17.1% | Added |
| Sapient Capital LLC | 788 | $627.4K | 0.01% | −10,014−92.7% | Reduced |
| Confluence Wealth Services, Inc. | 773 | $628.2K | 0.04% | +412+114.1% | Added |
| Sherbrooke Park Advisers LLC | 792 | $630.5K | 0.29% | +361+83.8% | Added |
| Cynosure Management, LLC | 797 | $634.5K | 0.09% | +62+8.4% | Added |
| Pinnacle Wealth Planning Services, Inc. | 798 | $635.3K | 0.10% | −5−0.6% | Reduced |
| Evermay Wealth Management LLC | 800 | $636.9K | 0.08% | −9−1.1% | Reduced |
| South Dakota Investment Council | 800 | $637.0K | 0.01% | 00.0% | Unchanged |
| Nicholas Investment Partners, LP | 801 | $637.7K | 0.07% | −2,004−71.4% | Reduced |
| Sivia Capital Partners, LLC | 803 | $639.2K | 0.30% | +331+70.1% | Added |
| Cornercap Investment Counsel Inc | 804 | $640.1K | 0.34% | −8−1.0% | Reduced |
| Battery Global Advisors, LLC | 806 | $641.7K | 0.36% | 00.0% | Unchanged |
| Sandbox Financial Partners, LLC | 812 | $646.2K | 0.23% | +70+9.4% | Added |
| Annex Advisory Services, LLC | 816 | $649.6K | 0.02% | −21,131−96.3% | Reduced |
| Outlook Wealth Advisors, LLC | 816 | $649.6K | 0.18% | −20−2.4% | Reduced |
| BluePath Capital Management, LLC | 818 | $651.2K | 0.68% | −425−34.2% | Reduced |
| Brady Martz Wealth Solutions, LLC | 818 | $651.2K | 0.15% | +2+0.2% | Added |
| Patron Partners Advisors, LLC | 818 | $651.2K | 0.35% | +52+6.8% | Added |
| Investment House LLC | 822 | $654.4K | 0.04% | 00.0% | Unchanged |
| Meyer Handelman Co | 825 | $656.8K | 0.02% | 00.0% | Unchanged |
| Orrstown Financial Services Inc | 828 | $659.2K | 0.16% | +89+12.0% | Added |
| Aaron Wealth Advisors | 829 | $660.0K | 0.08% | +16+2.0% | Added |
| Elgethun Capital Management | 830 | $660.8K | 0.15% | −22−2.6% | Reduced |
| Brookwood Investment Group LLC | 831 | $661.6K | 0.11% | +831 | New |
| Golden State Equity Partners | 833 | $663.2K | 0.13% | +92+12.4% | Added |