ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2025
Institutional positions in ServiceNow, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,166
- −57 vs. Q4 2024
- Shares held
- 182.3M
- +1.90M (+1.1%) vs. Q4 2024
- Total value
- $145.0B
- −$45.9B (−24.0%) vs. Q4 2024
- New holders
- 203
- 937 more added
- Sold out
- 260
- 760 more reduced
38 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Avalon Trust Co | 9,879 | $7.87M | 0.63% | +9,746+7,327.8% | Added |
| Flputnam Investment Management Co | 9,881 | $7.87M | 0.15% | +8,896+903.1% | Added |
| Robocap Asset Management Ltd | 10,067 | $8.01M | 5.99% | −337−3.2% | Reduced |
| Park Avenue Securities LLC | 10,177 | $8.10M | 0.10% | +314+3.2% | Added |
| Sterling Capital Management LLC | 10,199 | $8.12M | 0.13% | −864−7.8% | Reduced |
| Formuepleje A/S | 10,330 | $8.22M | 0.47% | +10,330 | New |
| PEAK6 LLC | 10,341 | $8.23M | 0.32% | +10,340+1,034,000.0% | Added |
| China Universal Asset Management Co., Ltd. | 10,355 | $8.24M | 0.77% | −2,505−19.5% | Reduced |
| Soros Fund Management LLCSuperinvestorSoros Fund Management | 10,542 | $8.39M | 0.15% | +2,857+37.2% | Added |
| Progressive Investment Management Corp | 10,601 | $8.44M | 2.36% | −264−2.4% | Reduced |
| Grassi Investment Management | 10,670 | $8.49M | 0.79% | 00.0% | Unchanged |
| Sandy Spring Bank | 10,671 | $8.50M | 0.36% | +2,130+24.9% | Added |
| Americana Partners, LLC | 10,689 | $8.51M | 0.33% | −456−4.1% | Reduced |
| Qsemble Capital Management, LP | 10,725 | $8.54M | 0.91% | +9,991+1,361.2% | Added |
| Citizens Financial Group Inc | 10,910 | $8.69M | 0.17% | +624+6.1% | Added |
| Crestwood Advisors Group LLC | 10,919 | $8.69M | 0.17% | +124+1.1% | Added |
| Janney Capital Management LLC | 10,929 | $8.70M | 0.60% | −1,953−15.2% | Reduced |
| Spire Wealth Management | 10,942 | $8.71M | 0.28% | −106−1.0% | Reduced |
| Lakehouse Capital Pty Ltd | 10,972 | $8.73M | 5.81% | 00.0% | Unchanged |
| Securian Asset Management, Inc | 10,972 | $8.74M | 0.27% | −100−0.9% | Reduced |
| Clio Asset Management LLC | 10,973 | $8.74M | 6.95% | −1,061−8.8% | Reduced |
| Quantitative Investment Management, LLC | 10,982 | $8.74M | 0.80% | +10,982 | New |
| Louisiana State Employees Retirement System | 11,100 | $8.84M | 0.18% | 00.0% | Unchanged |
| Sanibel Captiva Trust Company, Inc. | 11,148 | $8.88M | 0.29% | −289−2.5% | Reduced |
| Shay Capital LLC | 11,150 | $8.88M | 2.59% | +9,250+486.8% | Added |
| Palo Alto Wealth Advisors, LLC | 8,579 | $8.89M | 3.47% | +25+0.3% | Added |
| Crossmark Global Holdings, Inc. | 11,227 | $8.94M | 0.16% | +1,394+14.2% | Added |
| Terry L. Blaker | 11,233 | $8.94M | 0.36% | +98+0.9% | Added |
| Connor, Clark & Lunn Investment Management Ltd. | 11,288 | $8.99M | 0.04% | −600−5.0% | Reduced |
| Pitcairn Co | 11,308 | $9.00M | 0.54% | −444−3.8% | Reduced |
| Avantax Advisory Services, Inc. | 11,390 | $9.07M | 0.06% | +1,219+12.0% | Added |
| Motley Fool Asset Management LLC | 11,391 | $9.07M | 0.51% | +202+1.8% | Added |
| Illinois Municipal Retirement Fund | 11,403 | $9.08M | 0.13% | 00.0% | Unchanged |
| Slow Capital, Inc. | 11,408 | $9.08M | 1.22% | +5,520+93.8% | Added |
| Banque Cantonale Vaudoise | 11,452 | $9.12M | 0.40% | +11,452 | New |
| Twenty Acre Capital LP | 8,610 | $9.13M | 7.45% | 00.0% | Unchanged |
| Exchange Capital Management, Inc. | 11,498 | $9.15M | 1.48% | −153−1.3% | Reduced |
| Consolidated Investment Group LLC | 11,500 | $9.16M | 1.40% | −500−4.2% | Reduced |
| Norinchukin Bank, The | 11,505 | $9.16M | 0.17% | +1,620+16.4% | Added |
| GAM Holding AG | 11,647 | $9.27M | 0.72% | +2,149+22.6% | Added |
| Sequoia Financial Advisors, LLC | 11,656 | $9.28M | 0.07% | −9,593−45.1% | Reduced |
| Gilder Gagnon Howe & Co LLC | 11,720 | $9.33M | 0.12% | −19,121−62.0% | Reduced |
| Talbot Financial, LLC | 11,773 | $9.37M | 1.17% | +249+2.2% | Added |
| Firetrail Investments Pty Ltd | 11,650 | $9.38M | 2.73% | +11,650 | New |
| Magnetar Financial LLC | 11,788 | $9.38M | 0.12% | +11,788 | New |
| Oak Ridge Investments LLC | 11,790 | $9.39M | 0.78% | +549+4.9% | Added |
| Gulf International Bank (UK) Ltd | 11,844 | $9.43M | 0.33% | −4,052−25.5% | Reduced |
| Alcosta Capital Management, Inc. | 11,876 | $9.45M | 6.31% | −66−0.6% | Reduced |
| GFG Capital, LLC | 11,904 | $9.48M | 2.91% | −2,422−16.9% | Reduced |
| Pensionmark Financial Group, LLC | 11,962 | $9.52M | 0.25% | +5,210+77.2% | Added |
| Calamos Wealth Management LLC | 11,984 | $9.54M | 0.48% | +113+1.0% | Added |
| Nearwater Capital Markets, Ltd | 12,000 | $9.55M | 0.27% | +12,000 | New |
| Wiley Bros.-Aintree Capital, LLC | 12,013 | $9.70M | 0.10% | +1,706+16.6% | Added |
| FineMark National Bank & Trust | 12,191 | $9.71M | 0.35% | +659+5.7% | Added |
| AMF Pensionsforsakring AB | 12,247 | $9.75M | 0.07% | 00.0% | Unchanged |
| Advisors Asset Management, Inc. | 12,390 | $9.86M | 0.19% | +1,272+11.4% | Added |
| Meiji Yasuda Asset Management Co Ltd. | 12,417 | $9.89M | 0.40% | −1,012−7.5% | Reduced |
| Hartford Investment Management Co | 12,570 | $10.0M | 0.35% | −164−1.3% | Reduced |
| NewEdge Wealth, LLC | 12,649 | $10.1M | 0.18% | −965−7.1% | Reduced |
| Empire Life Investments Inc. | 12,668 | $10.1M | 0.66% | +9,061+251.2% | Added |
| Jag Capital Management, LLC | 12,671 | $10.1M | 1.35% | +2,642+26.3% | Added |
| Bender Robert & Associates | 12,839 | $10.2M | 2.58% | +1,131+9.7% | Added |
| Van Eck Associates Corp | 12,928 | $10.3M | 0.01% | +372+3.0% | Added |
| Broadleaf Partners, LLC | 12,980 | $10.3M | 2.71% | −146−1.1% | Reduced |
| Investment Management Corp of Ontario | 12,983 | $10.3M | 0.21% | +1,794+16.0% | Added |
| Biondo Investment Advisors, LLC | 13,038 | $10.4M | 1.47% | +95+0.7% | Added |
| Umb Bank N A | 13,174 | $10.5M | 0.17% | −991−7.0% | Reduced |
| Vestmark Advisory Solutions, Inc. | 13,176 | $10.5M | 0.27% | +5,606+74.1% | Added |
| Montag & Caldwell, LLC | 13,186 | $10.5M | 2.44% | −531−3.9% | Reduced |
| NEOS Investment Management LLC | 13,348 | $10.6M | 0.20% | +2,507+23.1% | Added |
| Arcadia Investment Management Corp | 13,482 | $10.7M | 1.94% | −118−0.9% | Reduced |
| MAI Capital Management | 13,486 | $10.7M | 0.08% | +737+5.8% | Added |
| Advisory Services Network, LLC | 13,690 | $10.9M | 0.21% | −2,062−13.1% | Reduced |
| United Capital Financial Advisers, LLC | 13,718 | $10.9M | 0.09% | −177−1.3% | Reduced |
| D.A. Davidson & Co. | 13,872 | $11.0M | 0.09% | +162+1.2% | Added |
| QRG Capital Management, Inc. | 13,945 | $11.1M | 0.12% | −482−3.3% | Reduced |
| Barrier Capital Management, LLC | 13,955 | $11.1M | 10.63% | +2,913+26.4% | Added |
| Bokf, NA | 13,962 | $11.1M | 0.20% | −1,795−11.4% | Reduced |
| Kentucky Retirement Systems | 14,024 | $11.2M | 0.34% | −132−0.9% | Reduced |
| Avanza Fonder AB | 13,582 | $11.2M | 0.37% | −429−3.1% | Reduced |
| Tocqueville Asset Management L.P. | 14,182 | $11.3M | 0.18% | −290−2.0% | Reduced |
| Quantbot Technologies LP | 14,255 | $11.3M | 0.36% | +14,255 | New |
| Silicon Valley Capital Partners | 14,412 | $11.5M | 1.50% | +4,905+51.6% | Added |
| Prime Capital Investment Advisors, LLC | 14,485 | $11.5M | 0.13% | +909+6.7% | Added |
| Stony Point Capital LLC | 14,679 | $11.7M | 1.26% | +7,366+100.7% | Added |
| FORA Capital, LLC | 14,953 | $11.9M | 1.21% | +8,716+139.7% | Added |
| Metis Global Partners, LLC | 14,978 | $11.9M | 0.34% | +1,857+14.2% | Added |
| TrimTabs Asset Management, LLC | 14,978 | $11.9M | 1.87% | +4,053+37.1% | Added |
| Bailard, Inc. | 15,070 | $12.0M | 0.31% | −338−2.2% | Reduced |
| Sumitomo Life Insurance Co | 15,306 | $12.2M | 0.44% | −1,851−10.8% | Reduced |
| Sit Investment Associates Inc | 15,370 | $12.2M | 0.29% | +1,892+14.0% | Added |
| Brookstone Capital Management | 15,447 | $12.3M | 0.18% | −113−0.7% | Reduced |
| Titan Global Capital Management USA LLC | 15,487 | $12.3M | 2.54% | −5,815−27.3% | Reduced |
| Rokos Capital Management LLP | 15,582 | $12.4M | 0.34% | +15,582 | New |
| Groupama Asset Managment | 15,596 | $12.4M | 0.25% | +4,654+42.5% | Added |
| Private Advisor Group, LLC | 15,698 | $12.5M | 0.08% | +4,076+35.1% | Added |
| LMCG Investments, LLC | 15,832 | $12.6M | 0.84% | +1,924+13.8% | Added |
| Kestra Advisory Services, LLC | 15,858 | $12.6M | 0.06% | +1,645+11.6% | Added |
| Sawgrass Asset Management LLC | 15,873 | $12.6M | 1.55% | +202+1.3% | Added |
| Nomura Holdings Inc | 15,900 | $12.7M | 0.07% | +6,256+64.9% | Added |