ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2025
Institutional positions in ServiceNow, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,167
- −57 vs. Q4 2024
- Shares held
- 182.3M
- +1.90M (+1.1%) vs. Q4 2024
- Total value
- $145.0B
- −$45.9B (−24.0%) vs. Q4 2024
- New holders
- 203
- 938 more added
- Sold out
- 260
- 760 more reduced
38 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Fifth Third Wealth Advisors LLC | 2,303 | $1.83M | 0.09% | +380+19.8% | Added |
| Mission Creek Capital Partners, Inc. | 2,327 | $1.85M | 0.45% | −65−2.7% | Reduced |
| Parallax Volatility Advisers, L.P. | 2,334 | $1.86M | 0.06% | −10,351−81.6% | Reduced |
| Garrett Investment Advisors LLC | 2,338 | $1.86M | 0.18% | +683+41.3% | Added |
| Texas Yale Capital Corp. | 2,341 | $1.86M | 0.08% | 00.0% | Unchanged |
| Williams Jones Wealth Management, LLC. | 2,367 | $1.88M | 0.02% | +3+0.1% | Added |
| Trust Asset Management LLC | 2,372 | $1.89M | 0.15% | −5−0.2% | Reduced |
| Grove Bank & Trust | 2,397 | $1.91M | 0.26% | −1,197−33.3% | Reduced |
| Coastline Trust Co | 2,400 | $1.91M | 0.24% | +2,342+4,037.9% | Added |
| Ferguson Wellman Capital Management, Inc | 2,408 | $1.92M | 0.04% | −49,207−95.3% | Reduced |
| Romano Brothers and Company | 2,410 | $1.92M | 0.25% | +424+21.3% | Added |
| Atomi Financial Group, Inc. | 2,412 | $1.92M | 0.09% | +179+8.0% | Added |
| Redwood Investments, LLC | 2,418 | $1.93M | 0.72% | +55+2.3% | Added |
| Highland Capital Management, LLC | 2,429 | $1.93M | 0.12% | +70+3.0% | Added |
| Altus Wealth Group LLC | 2,450 | $1.95M | 0.91% | −394−13.9% | Reduced |
| Penserra Capital Management LLC | 2,453 | $1.95M | 0.03% | −1,609−39.6% | Reduced |
| Valmark Advisers, Inc. | 2,457 | $1.96M | 0.03% | 00.0% | Unchanged |
| Grant Private Wealth Management Inc | 2,460 | $1.96M | 2.11% | +815+49.5% | Added |
| Headlands Technologies LLC | 2,470 | $1.97M | 0.22% | +2,470 | New |
| Jamison Private Wealth Management, Inc. | 2,483 | $1.98M | 0.30% | +164+7.1% | Added |
| Kentucky Farm Bureau Mutual Insurance Co | 2,500 | $1.99M | 0.47% | 00.0% | Unchanged |
| Legacy Wealth Asset Management, LLC | 2,524 | $2.01M | 0.56% | −99−3.8% | Reduced |
| Bensler, LLC | 2,533 | $2.02M | 0.25% | +235+10.2% | Added |
| Leelyn Smith, LLC | 2,545 | $2.03M | 0.36% | +48+1.9% | Added |
| NDWM LLC | 2,549 | $2.03M | 1.98% | +134+5.5% | Added |
| Beta Wealth Group, Inc. | 2,568 | $2.04M | 0.73% | +99+4.0% | Added |
| Clare Market Investments LLC | 2,573 | $2.05M | 0.54% | −510−16.5% | Reduced |
| Harvest Fund Management Co., Ltd | 2,579 | $2.05M | 0.10% | −3,482−57.4% | Reduced |
| Buckingham Strategic Partners | 2,608 | $2.08M | 0.03% | +991+61.3% | Added |
| VestGen Advisors, LLC | 2,619 | $2.09M | 0.09% | +2,619 | New |
| Great Lakes Retirement, Inc. | 2,620 | $2.09M | 0.27% | +1,658+172.3% | Added |
| Mattson Financial Services, LLC | 2,624 | $2.09M | 0.63% | +490+23.0% | Added |
| Beacon Investment Advisory Services, Inc. | 2,624 | $2.09M | 0.10% | −423−13.9% | Reduced |
| Alliance Wealth Advisors, LLC | 2,637 | $2.10M | 0.55% | −1,884−41.7% | Reduced |
| Neville Rodie & Shaw Inc | 2,659 | $2.12M | 0.17% | 00.0% | Unchanged |
| WealthPlan Investment Management, LLC | 2,702 | $2.15M | 0.21% | −138−4.9% | Reduced |
| SkyOak Wealth, LLC | 2,709 | $2.16M | 0.47% | 00.0% | Unchanged |
| Brighton Jones LLC | 2,714 | $2.16M | 0.07% | −39−1.4% | Reduced |
| Wedmont Private Capital | 2,761 | $2.17M | 0.11% | +261+10.4% | Added |
| Portman Square Capital LLP | 2,748 | $2.19M | 0.30% | +2,748 | New |
| Umpqua Bank | 2,752 | $2.19M | 0.76% | +23+0.8% | Added |
| Summit Trail Advisors, LLC | 2,770 | $2.21M | 0.07% | +124+4.7% | Added |
| Hancock Whitney Corp | 2,783 | $2.22M | 0.07% | +1,297+87.3% | Added |
| Doliver Advisors, LP | 2,805 | $2.23M | 0.63% | −129−4.4% | Reduced |
| Strategic Advocates LLC | 2,811 | $2.24M | 0.78% | −368−11.6% | Reduced |
| Asset Dedication, LLC | 2,834 | $2.26M | 0.18% | −105−3.6% | Reduced |
| LMR Partners LLP | 2,844 | $2.26M | 0.05% | +844+42.2% | Added |
| Prakash Investment Advisors LLC | 2,850 | $2.27M | 2.51% | +141+5.2% | Added |
| Ritholtz Wealth Management | 2,868 | $2.28M | 0.07% | +315+12.3% | Added |
| Moody National Bank Trust Division | 2,879 | $2.29M | 0.24% | −156−5.1% | Reduced |
| Bay Rivers Group | 2,885 | $2.30M | 1.20% | +296+11.4% | Added |
| Dorsey & Whitney Trust CO LLC | 2,888 | $2.30M | 0.13% | +636+28.2% | Added |
| Ilex Capital Partners (UK) LLP | 2,892 | $2.30M | 0.09% | +2,892 | New |
| Sunbelt Securities, Inc. | 2,897 | $2.31M | 0.21% | +155+5.7% | Added |
| Aubrey Capital Management Ltd | 2,900 | $2.31M | 0.93% | −300−9.4% | Reduced |
| Proem Advisors LLC | 2,904 | $2.31M | 1.21% | 00.0% | Unchanged |
| Kingsview Wealth Management, LLC | 2,905 | $2.31M | 0.04% | +140+5.1% | Added |
| Belpointe Asset Management LLC | 2,905 | $2.31M | 0.12% | −603−17.2% | Reduced |
| Sigma Planning Corp | 2,922 | $2.33M | 0.07% | −1,861−38.9% | Reduced |
| Mutual Advisors, LLC | 2,472 | $2.34M | 0.07% | −1,147−31.7% | Reduced |
| Great Lakes Advisors, LLC | 2,950 | $2.35M | 0.02% | −1,184−28.6% | Reduced |
| Logan Capital Management Inc | 2,952 | $2.35M | 0.11% | −257−8.0% | Reduced |
| Tritonpoint Wealth, LLC | 2,964 | $2.36M | 0.22% | +2,187+281.5% | Added |
| Davidson Capital Management Inc. | 2,965 | $2.36M | 0.64% | −898−23.2% | Reduced |
| SeaCrest Wealth Management, LLC | 2,972 | $2.37M | 0.27% | +111+3.9% | Added |
| Centiva Capital, LP | 2,977 | $2.37M | 0.14% | +1,297+77.2% | Added |
| Linscomb & Williams, Inc. | 2,987 | $2.38M | 0.12% | +342+12.9% | Added |
| Hoey Investments, Inc | 3,020 | $2.40M | 0.48% | −1,167−27.9% | Reduced |
| OMC Financial Services LTD | 3,030 | $2.41M | 1.08% | −5−0.2% | Reduced |
| Burney Co | 3,043 | $2.42M | 0.09% | −5,995−66.3% | Reduced |
| Capstone Investment Advisors, LLC | 3,050 | $2.43M | 0.02% | +3,050 | New |
| Pinnacle Associates Ltd | 3,063 | $2.44M | 0.04% | +56+1.9% | Added |
| Beaumont Asset Management, L.L.C. | 3,067 | $2.44M | 1.47% | −958−23.8% | Reduced |
| Boomfish Wealth Group, LLC | 3,069 | $2.44M | 1.59% | +57+1.9% | Added |
| Signet Financial Management, LLC | 3,075 | $2.45M | 0.33% | +79+2.6% | Added |
| Smartleaf Asset Management LLC | 3,086 | $2.46M | 0.24% | −48−1.5% | Reduced |
| PGGM Investments | 3,115 | $2.48M | 0.03% | 00.0% | Unchanged |
| Financial Engines Advisors L.L.C. | 3,124 | $2.49M | 0.01% | −20−0.6% | Reduced |
| Guardian Capital LP | 3,129 | $2.49M | 0.10% | +405+14.9% | Added |
| Schechter Investment Advisors, LLC | 3,135 | $2.50M | 0.21% | −861−21.5% | Reduced |
| Alta Wealth Advisors LLC | 3,179 | $2.53M | 1.16% | −67−2.1% | Reduced |
| Bradley Foster & Sargent Inc | 3,186 | $2.54M | 0.04% | +53+1.7% | Added |
| Institute for Wealth Management, LLC. | 3,193 | $2.54M | 0.33% | +571+21.8% | Added |
| Legacy Advisors, LLC | 3,213 | $2.56M | 0.27% | +56+1.8% | Added |
| Pallas Capital Advisors LLC | 3,225 | $2.57M | 0.11% | +1,188+58.3% | Added |
| Clearstead Advisors, LLC | 3,241 | $2.58M | 0.04% | +50+1.6% | Added |
| Circle Wealth Management, LLC | 3,262 | $2.60M | 0.06% | +565+20.9% | Added |
| Leeward Financial Partners, LLC | 3,263 | $2.60M | 0.97% | +82+2.6% | Added |
| HCR Wealth Advisors | 3,264 | $2.60M | 0.34% | +100+3.2% | Added |
| RFG - Bristol Wealth Advisors, LLC | 3,279 | $2.61M | 0.87% | −590−15.2% | Reduced |
| Western Wealth Management, LLC | 3,294 | $2.62M | 0.17% | −117−3.4% | Reduced |
| Ballentine Partners, LLC | 3,296 | $2.62M | 0.05% | +243+8.0% | Added |
| Acima Private Wealth, LLC | 3,324 | $2.65M | 0.95% | 00.0% | Unchanged |
| Frank, Rimerman Advisors LLC | 3,341 | $2.66M | 0.21% | −40−1.2% | Reduced |
| Harfst & Associates, Inc. | 3,361 | $2.68M | 0.62% | −125−3.6% | Reduced |
| Argent Trust Co | 3,363 | $2.68M | 0.11% | +12+0.4% | Added |
| Loomis Sayles & Co L P | 3,366 | $2.68M | 0.00% | +1,754+108.8% | Added |
| Mather Group, LLC. | 3,367 | $2.68M | 0.03% | +287+9.3% | Added |
| CWA Asset Management Group, LLC | 3,373 | $2.69M | 0.13% | −232−6.4% | Reduced |
| GAMMA Investing LLC | 3,378 | $2.69M | 0.20% | +308+10.0% | Added |