ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2025
Institutional positions in ServiceNow, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,167
- −57 vs. Q4 2024
- Shares held
- 182.3M
- +1.90M (+1.1%) vs. Q4 2024
- Total value
- $145.0B
- −$45.9B (−24.0%) vs. Q4 2024
- New holders
- 203
- 938 more added
- Sold out
- 260
- 760 more reduced
38 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Sterling Investment Counsel, LLC | 1,780 | $1.42M | 0.48% | +1,476+485.5% | Added |
| Weaver Capital Management LLC | 1,782 | $1.42M | 0.38% | +114+6.8% | Added |
| Castle Rock Wealth Management, LLC | 1,768 | $1.42M | 0.38% | −215−10.8% | Reduced |
| Arete Wealth Advisors, LLC | 1,795 | $1.43M | 0.11% | −38−2.1% | Reduced |
| Cookson Peirce & Co Inc | 1,800 | $1.43M | 0.07% | +401+28.7% | Added |
| Telligent Fund, LP | 1,800 | $1.43M | 1.59% | +1,800 | New |
| Avestar Capital, LLC | 1,801 | $1.43M | 0.14% | +121+7.2% | Added |
| Citizens & Northern Corp | 1,802 | $1.43M | 0.40% | +109+6.4% | Added |
| Bristlecone Advisors, LLC | 1,802 | $1.43M | 0.12% | −65−3.5% | Reduced |
| Everhart Financial Group, Inc. | 1,804 | $1.44M | 0.20% | −76−4.0% | Reduced |
| AlphaCore Capital LLC | 1,809 | $1.44M | 0.12% | +862+91.0% | Added |
| WealthCare Investment Partners, LLC | 1,911 | $1.44M | 0.61% | 00.0% | Unchanged |
| Centaurus Financial, Inc. | 1,815 | $1.45M | 0.09% | +247+15.8% | Added |
| MWA Asset Management | 1,816 | $1.45M | 1.00% | +332+22.4% | Added |
| SageView Advisory Group, LLC | 1,824 | $1.45M | 0.06% | +243+15.4% | Added |
| HBK Sorce Advisory LLC | 1,825 | $1.45M | 0.04% | −6−0.3% | Reduced |
| Brown Brothers Harriman & Co | 1,827 | $1.45M | 0.01% | +657+56.2% | Added |
| Callan Capital, LLC | 1,839 | $1.46M | 0.11% | +60+3.4% | Added |
| Savant Capital, LLC | 1,839 | $1.46M | 0.01% | −1,085−37.1% | Reduced |
| Bridge Generations Wealth Management LLC | 1,842 | $1.47M | 0.92% | +1,842 | New |
| Aviso Financial Inc. | 1,848 | $1.47M | 0.07% | +243+15.1% | Added |
| Moneta Group Investment Advisors LLC | 1,859 | $1.48M | 0.02% | −229−11.0% | Reduced |
| Redmond Asset Management, LLC | 1,865 | $1.48M | 0.38% | +4+0.2% | Added |
| Visionary Wealth Advisors | 1,866 | $1.49M | 0.09% | +195+11.7% | Added |
| Zacks Investment Management | 1,866 | $1.49M | 0.01% | −32,692−94.6% | Reduced |
| Insigneo Advisory Services, LLC | 1,874 | $1.49M | 0.15% | −97−4.9% | Reduced |
| Alaethes Wealth LLC | 1,879 | $1.50M | 0.55% | +1,879 | New |
| Riggs Asset Managment Co. Inc. | 1,880 | $1.50M | 0.43% | +16+0.9% | Added |
| Dynasty Wealth Management, LLC | 1,905 | $1.52M | 0.03% | −1,256−39.7% | Reduced |
| WSFS Capital Management, LLC | 1,907 | $1.52M | 0.09% | +412+27.6% | Added |
| Integrated Advisors Network LLC | 1,910 | $1.52M | 0.08% | −141−6.9% | Reduced |
| Lineweaver Wealth Advisors, LLC | 1,921 | $1.53M | 0.26% | −183−8.7% | Reduced |
| Signature Wealth Management Group | 1,921 | $1.53M | 0.60% | +117+6.5% | Added |
| WealthPLAN Partners, LLC | 1,922 | $1.53M | 0.22% | −9−0.5% | Reduced |
| Benchmark Investment Advisors LLC | 1,926 | $1.53M | 0.99% | +733+61.4% | Added |
| Fulton Bank, N.A. | 1,926 | $1.53M | 0.06% | +45+2.4% | Added |
| Icapital Wealth LLC | 1,929 | $1.54M | 0.93% | −100−4.9% | Reduced |
| Newbridge Financial Services Group, Inc. | 1,936 | $1.54M | 0.37% | +1,580+443.8% | Added |
| Glen Eagle Advisors, LLC | 1,938 | $1.54M | 0.26% | −451−18.9% | Reduced |
| L.M. Kohn & Company | 1,942 | $1.55M | 0.40% | +21+1.1% | Added |
| Personal Cfo Solutions, LLC | 1,955 | $1.56M | 0.32% | −541−21.7% | Reduced |
| Douglass Winthrop Advisors, LLC | 1,955 | $1.56M | 0.03% | +74+3.9% | Added |
| Voya Financial Advisors, Inc. | 1,953 | $1.56M | 0.17% | −132−6.3% | Reduced |
| Abc Arbitrage SA | 1,965 | $1.56M | 0.29% | +649+49.3% | Added |
| NBC Securities, Inc. | 1,970 | $1.57M | 0.13% | +1,969+196,900.0% | Added |
| Intact Investment Management Inc. | 1,970 | $1.57M | 0.05% | +70+3.7% | Added |
| Means Investment Co., Inc. | 1,988 | $1.58M | 0.17% | −554−21.8% | Reduced |
| Monetary Management Group Inc | 1,990 | $1.58M | 0.43% | +5+0.3% | Added |
| Qtron Investments LLC | 1,992 | $1.59M | 0.24% | −836−29.6% | Reduced |
| Cullinan Associates Inc | 2,000 | $1.59M | 0.11% | 00.0% | Unchanged |
| Cohen Klingenstein LLC | 2,000 | $1.59M | 0.06% | 00.0% | Unchanged |
| Uniting Wealth Partners, LLC | 2,000 | $1.59M | 0.80% | 00.0% | Unchanged |
| RiverPark Advisors, LLC | 2,007 | $1.60M | 1.24% | −2,047−50.5% | Reduced |
| Kane Investment Management, Inc. | 2,008 | $1.60M | 0.77% | +204+11.3% | Added |
| Fortis Capital Advisors, LLC | 2,011 | $1.60M | 0.33% | −668−24.9% | Reduced |
| Heritage Trust Co | 2,021 | $1.61M | 0.20% | +242+13.6% | Added |
| XTX Topco Ltd | 2,024 | $1.61M | 0.08% | −423−17.3% | Reduced |
| Ascent Group, LLC | 2,045 | $1.63M | 0.07% | +10+0.5% | Added |
| Field & Main Bank | 2,049 | $1.63M | 0.58% | +131+6.8% | Added |
| Empirical Financial Services, LLC d.b.a. Empirical Wealth Management | 2,057 | $1.64M | 0.04% | +1,027+99.7% | Added |
| Fidelis Capital Partners, LLC | 1,736 | $1.64M | 0.17% | −27−1.5% | Reduced |
| NorthRock Partners, LLC | 2,062 | $1.64M | 0.06% | +13+0.6% | Added |
| Cigna Investments Inc | 2,067 | $1.65M | 0.31% | −44−2.1% | Reduced |
| Argentarii, LLC | 2,070 | $1.65M | 0.82% | +31+1.5% | Added |
| Canopy Partners, LLC | 2,070 | $1.65M | 0.64% | −5−0.2% | Reduced |
| Warren Averett Asset Management, LLC | 2,070 | $1.65M | 0.02% | +228+12.4% | Added |
| Generali Investments, Management Co LLC | 2,071 | $1.65M | 0.47% | −3,151−60.3% | Reduced |
| Maxi Investments CY Ltd | 2,073 | $1.65M | 0.33% | +2,073 | New |
| Summit Financial, LLC | 2,077 | $1.65M | 0.05% | +54+2.7% | Added |
| Graypoint LLC | 2,081 | $1.66M | 0.10% | −198−8.7% | Reduced |
| Optimize Financial Inc | 2,081 | $1.66M | 0.62% | −3−0.1% | Reduced |
| AAFMAA Wealth Management & Trust LLC | 2,082 | $1.66M | 0.75% | +28+1.4% | Added |
| Principle Wealth Partners LLC | 2,086 | $1.66M | 0.12% | −40−1.9% | Reduced |
| Harbor Investment Advisory, LLC | 2,092 | $1.67M | 0.16% | +277+15.3% | Added |
| CBOE Vest Financial, LLC | 2,105 | $1.68M | 0.03% | +891+73.4% | Added |
| 1858 Wealth Management, LLC | 2,109 | $1.68M | 1.42% | +275+15.0% | Added |
| Global Assets Advisory, LLC | 2,128 | $1.68M | 0.32% | +1,258+144.6% | Added |
| Convergence Financial, LLC | 2,128 | $1.69M | 0.33% | +99+4.9% | Added |
| Clarius Group, LLC | 2,141 | $1.70M | 0.11% | +295+16.0% | Added |
| Terra Nova Asset Management LLC | 2,147 | $1.71M | 1.35% | +2,147 | New |
| Naviter Wealth, LLC | 2,146 | $1.71M | 0.21% | +32+1.5% | Added |
| Northern Financial Advisors Inc | 2,151 | $1.71M | 1.41% | +8+0.4% | Added |
| Steel Peak Wealth Management LLC | 2,151 | $1.71M | 0.07% | +1,814+538.3% | Added |
| CNB Bank | 2,165 | $1.72M | 0.87% | +32+1.5% | Added |
| L & S Advisors Inc | 2,182 | $1.74M | 0.21% | −8,459−79.5% | Reduced |
| BluePointe Capital Management, LLC | 2,183 | $1.74M | 0.66% | +86+4.1% | Added |
| Reuter James Wealth Management, LLC | 2,189 | $1.74M | 0.30% | −2−0.1% | Reduced |
| GeoWealth Management, LLC | 2,194 | $1.75M | 0.07% | −574−20.7% | Reduced |
| Greykasell Wealth Strategies, Inc. | 2,197 | $1.75M | 0.93% | 00.0% | Unchanged |
| Procyon Private Wealth Partners, LLC | 2,203 | $1.75M | 0.11% | +108+5.2% | Added |
| Waterloo Capital, L.P. | 2,203 | $1.75M | 0.16% | −151−6.4% | Reduced |
| Flagship Harbor Advisors, LLC | 2,223 | $1.77M | 0.09% | +577+35.1% | Added |
| Central Bank & Trust Co | 2,229 | $1.77M | 0.30% | +1,233+123.8% | Added |
| Central Trust Co | 2,229 | $1.77M | 0.04% | −63−2.7% | Reduced |
| Guerra Pan Advisors, LLC | 2,245 | $1.79M | 1.40% | −19−0.8% | Reduced |
| Baker Avenue Asset Management, LP | 2,259 | $1.80M | 0.06% | +408+22.0% | Added |
| Wealthspire Advisors, LLC | 2,260 | $1.80M | 0.01% | +2+0.1% | Added |
| Valeo Financial Advisors, LLC | 2,262 | $1.80M | 0.05% | +192+9.3% | Added |
| Smith, Salley & Associates | 2,275 | $1.81M | 0.12% | +2,275 | New |
| Parr McKnight Wealth Management Group, LLC | 2,286 | $1.82M | 0.26% | +2,286 | New |