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Livermore
Livermore
ZHEN

ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q4 2024

Institutional positions in ServiceNow, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
2,262
+355 vs. Q3 2024
Shares held
183.9M
+1.18M (+0.6%) vs. Q3 2024
Total value
$194.6B
+$32.3B (+19.9%) vs. Q3 2024
New holders
420
791 more added
Sold out
65
775 more reduced

38 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 2,262 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,244 institutions
Value heldQ4 2024: $194.6B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2024.

Institutions holding NOW in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Albion Financial Group19$20.1K0.00%00.0%Unchanged
WFA Asset Management Corp19$20.1K0.01%+19New
Wood Tarver Financial Group, LLC20$21.0K0.01%+20New
Country Trust Bank20$21.2K0.00%00.0%Unchanged
Centennial Bank20$21.2K0.01%00.0%Unchanged
North Star Investment Management Corp.20$21.2K0.00%+13+185.7%Added
Modus Advisors, LLC20$21.2K0.01%+20New
R Squared Ltd20$21.2K0.02%+20New
Indiana Trust & Investment Management CO21$22.3K0.01%00.0%Unchanged
Creative Financial Designs Inc21$22.3K0.00%+5+31.3%Added
Tacita Capital Inc21$22.3K0.02%+21New
Hurley Capital, LLC19$22.5K0.02%+19New
Geo Capital Gestora de Recursos Ltd22$23.0K0.03%00.0%Unchanged
Sittner & Nelson, LLC22$23.3K0.01%00.0%Unchanged
HHM Wealth Advisors, LLC22$23.3K0.00%+7+46.7%Added
Hager Investment Management Services, LLC22$23.3K0.01%+22New
Richardson Financial Services Inc.22$23.5K0.02%+14+175.0%Added
Atticus Wealth Management, LLC23$24.4K0.01%00.0%Unchanged
Millstone Evans Group, LLC23$24.4K0.02%+23New
NFJ Investment Group, LLC24$25.4K0.00%00.0%Unchanged
Pacific Capital Wealth Advisors, Inc25$26.5K0.00%−16−39.0%Reduced
Syntax Research, Inc.25$26.5K0.02%00.0%Unchanged
Quarry LP25$26.5K0.01%+25New
Caldwell Sutter Capital, Inc.26$27.6K0.01%00.0%Unchanged
Raffa Wealth Management, LLC26$27.6K0.01%00.0%Unchanged
Atala Financial Inc26$27.6K0.02%+26New
Ulland Investment Advisors, LLC26$28.0K0.02%00.0%Unchanged
Sound Income Strategies, LLC27$28.6K0.00%−2−6.9%Reduced
Mowery & Schoenfeld Wealth Management, LLC27$28.6K0.06%−85−75.9%Reduced
Valued Wealth Advisors LLC27$28.6K0.02%−3−10.0%Reduced
Cherry Tree Wealth Management, LLC29$30.7K0.01%00.0%Unchanged
Northwest Capital Management Inc30$31.8K0.01%−35−53.8%Reduced
St Germain D J Co Inc30$31.8K0.00%00.0%Unchanged
Van Hulzen Asset Management, LLC30$31.8K0.00%+30New
LFA - Lugano Financial Advisors SA30$31.8K0.02%+30New
Canton Hathaway, LLC30$32.0K0.01%00.0%Unchanged
Moisand Fitzgerald Tamayo, LLC31$32.9K0.00%00.0%Unchanged
Disciplina Capital Management LLC31$32.9K0.01%00.0%Unchanged
FPC Investment Advisory, Inc.33$33.6K0.02%+29+725.0%Added
Noble Wealth Management PBC32$33.9K0.02%+32New
High Note Wealth, LLC34$36.0K0.01%+34New
JFS Wealth Advisors, LLC34$36.0K0.00%00.0%Unchanged
Trust Co35$37.1K0.00%+35New
Stonebridge Financial Group, LLC35$37.1K0.00%+35New
Cassady Schiller Wealth Management, LLC36$38.2K0.01%+11+44.0%Added
BFSG, LLC38$40.3K0.00%00.0%Unchanged
Bank of Jackson Hole Trust38$40.3K0.03%+38New
DT Investment Partners, LLC39$41.3K0.00%00.0%Unchanged
Core Alternative Capital39$41.3K0.01%00.0%Unchanged
Capital Analysts, LLC40$42.0K0.00%−12−23.1%Reduced
Synergy Financial Management, LLC47$42.0K0.00%+47New
Ridgewood Investments LLC41$43.5K0.02%00.0%Unchanged
Avion Wealth42$44.0K0.01%+13+44.8%Added
Westend Capital Management, LLC42$44.5K0.01%00.0%Unchanged
Key Financial Inc42$44.5K0.01%+3+7.7%Added
Hartford Financial Management Inc.43$45.6K0.01%00.0%Unchanged
Ritter Daniher Financial Advisory LLC43$45.6K0.01%00.0%Unchanged
Brown, Lisle/Cummings, Inc.44$46.6K0.01%00.0%Unchanged
Archer Investment Corp44$46.6K0.01%00.0%Unchanged
Oakworth Capital, Inc.44$46.6K0.00%00.0%Unchanged
WR Wealth Planners, LLC44$46.6K0.01%+2+4.8%Added
Promus Capital, LLC45$47.7K0.04%+45New
Private Wealth Management Group, LLC45$47.7K0.02%00.0%Unchanged
Prestige Wealth Management Group LLC45$47.7K0.01%00.0%Unchanged
Investment Research & Advisory Group, Inc.49$51.9K0.02%00.0%Unchanged
Longview Financial Advisors LLC49$51.9K0.03%+49New
Strengthening Families & Communities, LLC50$53.0K0.03%00.0%Unchanged
Old Second National Bank of Aurora50$53.0K0.01%00.0%Unchanged
PFG Private Wealth Management, LLC50$53.0K0.03%00.0%Unchanged
American Capital Advisory, LLC50$53.0K0.03%00.0%Unchanged
Truvestments Capital LLC50$53.0K0.01%+17+51.5%Added
Accredited Wealth Management, LLC50$53.0K0.05%+50New
Tortoise Investment Management, LLC52$55.1K0.01%00.0%Unchanged
Sierra Ocean, LLC52$55.1K0.05%+52New
Friedenthal Financial52$55.1K0.03%+52New
Cito Capital Group, LLC53$56.0K0.02%−1,500−96.6%Reduced
Sachetta, LLC54$57.2K0.02%+1+1.9%Added
GoalVest Advisory LLC58$61.5K0.02%00.0%Unchanged
Coastline Trust Co58$61.5K0.01%+43+286.7%Added
FSC Wealth Advisors, LLC59$62.5K0.04%+59New
Retirement Wealth Solutions LLC62$63.5K0.05%+62New
Asset Planning,Inc60$63.6K0.05%+60New
Global Trust Asset Management, LLC61$64.7K0.02%−25−29.1%Reduced
AllSquare Wealth Management LLC63$66.8K0.04%00.0%Unchanged
Barrett & Company, Inc.63$66.8K0.03%+3+5.0%Added
MidAtlantic Capital Management, Inc.65$68.9K0.05%00.0%Unchanged
Financial Management Professionals, Inc.69$73.1K0.01%+2+3.0%Added
Centerpoint Advisors, LLC70$74.0K0.03%00.0%Unchanged
Solstein Capital, LLC70$74.2K0.04%00.0%Unchanged
Bell Investment Advisors, Inc70$74.2K0.01%−1−1.4%Reduced
Abound Wealth Management71$75.1K0.02%+2+2.9%Added
Cornerstone Planning Group LLC66$75.3K0.02%+1+1.5%Added
Dunhill Financial, LLC72$76.1K0.04%+21+41.2%Added
Pension & Wealth Management Advisors, Inc.73$77.8K0.03%+6+9.0%Added
Vestor Capital, LLC74$78.0K0.01%+20+37.0%Added
Ramirez Asset Management, Inc.75$79.5K0.02%00.0%Unchanged
Centricity Wealth Management, LLC77$81.6K0.08%+77New
Main Street Group, LTD77$81.6K0.03%00.0%Unchanged
Healthcare of Ontario Pension Plan Trust Fund79$83.7K0.00%−310,675−100.0%Reduced
Fourth Dimension Wealth, LLC79$83.7K0.04%+79New