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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q4 2024

Institutional positions in ServiceNow, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
2,261
+355 vs. Q3 2024
Shares held
183.9M
+1.18M (+0.6%) vs. Q3 2024
Total value
$194.6B
+$32.3B (+19.9%) vs. Q3 2024
New holders
420
790 more added
Sold out
65
775 more reduced

38 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 2,261 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,944 institutionsQ4 2024: 2,261 institutionsQ1 2025: 2,166 institutionsQ2 2025: 2,297 institutionsQ3 2025: 2,248 institutionsQ4 2025: 2,325 institutionsQ1 2026: 2,212 institutionsQ2 2026: 2,244 institutions
Value heldQ4 2024: $194.6B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,212$90.5B
Q4 20252,325$138.5B
Q3 20252,248$164.4B
Q2 20252,297$187.2B
Q1 20252,166$145.0B
Q4 20242,261$194.6B
Q3 20241,944$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2024.

Institutions holding NOW in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Axecap Investments, LLC4,345$4.61M3.47%+3,244+294.6%Added
HB Wealth Management, LLC4,377$4.64M0.05%+261+6.3%Added
Independent Financial Group, LLC4,378$4.64M0.15%+961+28.1%Added
Cohen Investment Advisors LLC4,381$4.64M2.80%−10−0.2%Reduced
Laurion Capital Management LP4,385$4.65M0.29%+4,385New
Xcel Wealth Management, LLC4,390$4.65M1.29%00.0%Unchanged
Meridian Wealth Management, LLC4,392$4.66M0.22%+1,241+39.4%Added
Westover Capital Advisors, LLC4,393$4.66M1.02%−438−9.1%Reduced
Security National Bank4,404$4.67M0.67%+2,544+136.8%Added
Two Sigma Investments, LP4,405$4.67M0.01%+67+1.5%Added
AXS Investments LLC4,422$4.69M1.31%−277−5.9%Reduced
Fiera Capital Corp4,441$4.71M0.01%+379+9.3%Added
Kornitzer Capital Management Inc4,490$4.76M0.09%−161−3.5%Reduced
Alliance Wealth Advisors, LLC4,521$4.79M1.24%−1,592−26.0%Reduced
Wolverine Trading, LLC4,497$4.80M0.11%−1,512−25.2%Reduced
Bank Hapoalim BM4,553$4.83M0.78%−946−17.2%Reduced
Plato Investment Management Ltd4,538$4.83M0.35%00.0%Unchanged
Saranac Partners Ltd4,624$4.90M2.71%+4,624New
Goldstream Capital Management Ltd4,632$4.91M2.08%+2,998+183.5%Added
Mirabaud Asset Management Ltd4,673$4.99M2.32%−1,559−25.0%Reduced
Webster Bank, N. A.4,716$5.00M0.54%+826+21.2%Added
Selective Wealth Management, Inc.4,864$5.02M2.04%−436−8.2%Reduced
Harbor Capital Advisors, Inc.4,772$5.06M0.22%−1,786−27.2%Reduced
Vinva Investment Management Ltd4,740$5.06M0.20%−2,859−37.6%Reduced
Boston Financial Mangement LLC4,777$5.06M0.15%+4+0.1%Added
Sigma Planning Corp4,783$5.07M0.16%+80+1.7%Added
Impact Asset Management GmbH4,805$5.09M2.01%−2,900−37.6%Reduced
Natural Investments, LLC4,808$5.10M1.41%+4,808New
Perigon Wealth Management, LLC4,830$5.11M0.13%+569+13.4%Added
TD Private Client Wealth LLC4,821$5.11M0.14%−481−9.1%Reduced
Capital Group Investment Management Pte. Ltd.4,827$5.12M0.97%+83+1.7%Added
Snowden Capital Advisors LLC4,850$5.14M0.16%−186−3.7%Reduced
Equitable Trust Co4,855$5.15M0.29%−104−2.1%Reduced
Atlantic Trust, LLC4,855$5.15M1.11%+30+0.6%Added
Alerus Financial NA4,869$5.16M0.40%+1,332+37.7%Added
Cabot Wealth Management Inc4,872$5.16M0.66%−57−1.2%Reduced
RFG Advisory, LLC4,910$5.21M0.15%−71−1.4%Reduced
Iyo Bank, Ltd.4,924$5.22M1.78%00.0%Unchanged
Kestra Private Wealth Services, LLC4,927$5.22M0.09%+1,141+30.1%Added
Cornerstone Wealth Group, LLC4,954$5.25M0.43%+30+0.6%Added
SPX Equities Gestao de Recursos Ltda5,000$5.30M0.80%+5,000New
Alamar Capital Management, LLC5,037$5.34M2.92%−216−4.1%Reduced
Linden Thomas Advisory Services, LLC5,064$5.37M0.68%+582+13.0%Added
Montgomery Investment Management Inc5,105$5.41M2.13%00.0%Unchanged
Mathes Company, Inc.5,107$5.41M1.98%−503−9.0%Reduced
YHB Investment Advisors, Inc.5,116$5.42M0.45%+258+5.3%Added
Ambassador Advisors, LLC5,131$5.44M0.93%−23−0.4%Reduced
WD Rutherford LLC5,132$5.44M2.58%+117+2.3%Added
Wahed Invest LLC5,151$5.46M0.91%+265+5.4%Added
Vise Technologies, Inc.5,194$5.51M0.46%+1,641+46.2%Added
Empowered Funds, LLC5,202$5.51M0.08%−1,885−26.6%Reduced
Generali Investments, Management Co LLC5,222$5.54M1.43%+5,222New
Next Century Growth Investors LLC5,254$5.57M0.42%+3+0.1%Added
Beacon Pointe Advisors, LLC5,378$5.70M0.06%−1,252−18.9%Reduced
Nationale-Nederlanden Powszechne Towarzystwo Emerytalne S.A.5,379$5.70M0.69%+5,379New
Richwood Investment Advisors, LLC5,382$5.71M4.76%+40+0.7%Added
Gamco Investors, Inc. Et Al5,389$5.71M0.06%−51−0.9%Reduced
Twin Lakes Capital Management, LLC5,397$5.72M3.67%00.0%Unchanged
Lazard Freres Gestion S.A.S.5,400$5.72M0.11%−1,600−22.9%Reduced
Sheets Smith Wealth Management5,401$5.73M0.70%+474+9.6%Added
Forbes J M & Co LLP5,422$5.75M0.55%+19+0.4%Added
Gardner Lewis Asset Management L P5,448$5.78M1.46%−252−4.4%Reduced
Roanoke Asset Management Corp5,450$5.78M1.86%00.0%Unchanged
Parallel Advisors, LLC5,470$5.80M0.13%+388+7.6%Added
Rosenblum Silverman Sutton S F Inc5,476$5.81M1.46%−195−3.4%Reduced
Wetherby Asset Management Inc5,539$5.87M0.28%+85+1.6%Added
Wealthcare Advisory Partners LLC5,552$5.89M0.16%+44+0.8%Added
Telos Capital Management, Inc.5,560$5.89M0.63%−90−1.6%Reduced
Fiduciary Trust Co5,579$5.91M0.08%+22+0.4%Added
Siren, L.L.C.5,605$5.94M0.26%−1,895−25.3%Reduced
Callan Family Office, LLC5,645$5.98M0.38%+5,645New
Icon Wealth Advisors, LLC5,668$6.01M0.49%−1,270−18.3%Reduced
HWG Holdings LP5,669$6.01M1.97%+281+5.2%Added
Ameritas Investment Partners, Inc.5,712$6.06M0.20%−204−3.4%Reduced
BCJ Capital Management, LLC5,733$6.08M0.45%−76−1.3%Reduced
Mirova5,748$6.09M1.05%+149+2.7%Added
George Kaiser Family Foundation5,763$6.11M0.90%00.0%Unchanged
First American Bank5,768$6.11M0.43%+94+1.7%Added
Nwam LLC5,801$6.15M0.38%−306−5.0%Reduced
Eventide Asset Management, LLC5,837$6.19M0.11%+285+5.1%Added
Codex Capital Asset Management L.L.C.5,850$6.20M2.80%00.0%Unchanged
Slow Capital, Inc.5,888$6.24M0.88%−53−0.9%Reduced
Westshore Wealth, LLC5,954$6.31M2.56%−215−3.5%Reduced
EFG Asset Management (North America) Corp.5,988$6.35M0.87%+511+9.3%Added
Maytus Capital Management, LLC6,000$6.36M2.22%−10,500−63.6%Reduced
Coldstream Capital Management Inc6,015$6.38M0.14%+100+1.7%Added
Tokio Marine Asset Management Co Ltd6,020$6.38M0.23%+161+2.7%Added
Paradiem, LLC6,039$6.40M1.72%−211−3.4%Reduced
Oppenheimer & Co Inc6,051$6.41M0.10%+285+4.9%Added
CWM, LLC6,056$6.42M0.03%−14,384−70.4%Reduced
Harvest Fund Management Co., Ltd6,061$6.42M0.30%+2,707+80.7%Added
Evolutionary Tree Capital Management, LLC6,079$6.44M6.56%−1,195−16.4%Reduced
Allstate Corp6,082$6.45M0.19%+6,082New
Siemens Fonds Invest GmbH6,054$6.46M0.68%+211+3.6%Added
Norden Group LLC6,118$6.49M0.73%−1,103−15.3%Reduced
M&G Plc6,130$6.50M0.04%−362−5.6%Reduced
Thornburg Investment Management Inc6,160$6.53M0.09%−291−4.5%Reduced
NewSquare Capital LLC6,187$6.56M0.52%+305+5.2%Added
Left Brain Wealth Management, LLC6,196$6.57M2.48%+1,111+21.8%Added
NZS Capital, LLC6,199$6.57M0.28%−3,049−33.0%Reduced