Skip to main content

ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2024

Institutional positions in ServiceNow, Inc. as of Sep 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,945
+88 vs. Q2 2024
Shares held
183.3M
+19.7M (+12.1%) vs. Q2 2024
Total value
$162.8B
+$34.3B (+26.6%) vs. Q2 2024
New holders
206
771 more added
Sold out
118
709 more reduced

22 institutions that held it in Q2 2024 haven't filed for Q3 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2024: 1,945 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ3 2024: $162.8B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q3 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2024.

Institutions holding NOW in Q3 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Mindset Wealth Management, LLC600$537.0K0.22%+600New
Worth Financial Advisory Group, LLC601$537.5K0.32%+54+9.9%Added
Baker Tilly Wealth Management, LLC603$539.3K0.24%−321−34.7%Reduced
FDx Advisors, Inc.611$546.0K0.15%−106−14.8%Reduced
1776 Wealth LLC614$549.2K0.25%00.0%Unchanged
Stiles Financial Services Inc615$550.1K0.19%+55+9.8%Added
Y-Intercept (Hong Kong) Ltd616$550.9K0.03%+616New
Wealth Management Partners, LLC617$551.8K0.26%00.0%Unchanged
Blue Barn Wealth, LLC619$553.6K0.28%−2−0.3%Reduced
Silver Oak Securities, Inc632$553.7K0.06%+129+25.6%Added
Pathway Financial Advisers, LLC906$553.8K0.25%+267+41.8%Added
Altfest L J & Co Inc620$555.0K0.07%−1,947−75.8%Reduced
Foundations Investment Advisors, LLC624$558.4K0.01%+101+19.3%Added
Two Sigma Securities, LLC626$559.9K0.04%−16,466−96.3%Reduced
West Oak Capital, LLC630$563.5K0.10%00.0%Unchanged
Options Solutions, LLC633$566.1K0.27%+266+72.5%Added
Ausdal Financial Partners, Inc.634$567.0K0.06%−45−6.6%Reduced
Marcum Wealth, LLC635$567.9K0.05%+3+0.5%Added
Childress Capital Advisors, LLC637$569.7K0.15%+47+8.0%Added
Alera Investment Advisors, LLC638$570.6K0.07%+186+41.2%Added
Eos Management, L.P.640$572.4K0.20%00.0%Unchanged
Dark Forest Capital Management LP640$572.4K0.07%+640New
Sandy Cove Advisors, LLC649$580.5K0.24%+21+3.3%Added
Prosperity Financial Group, Inc.651$582.2K0.33%+34+5.5%Added
New Wave Wealth Advisors LLC653$584.0K0.27%−174−21.0%Reduced
Heritage Oak Wealth Advisors LLC653$584.0K0.27%+653New
Aaron Wealth Advisors654$584.9K0.07%+121+22.7%Added
Tritonpoint Wealth, LLC664$585.1K0.05%+83+14.3%Added
Capital Square, LLC656$586.7K0.36%+2+0.3%Added
TD Capital Management LLC660$589.9K0.06%00.0%Unchanged
Raleigh Capital Management Inc.662$591.6K0.23%+247+59.5%Added
West Family Investments, Inc.663$593.0K0.20%+78+13.3%Added
Champlain Investment Partners, LLC670$599.2K0.00%00.0%Unchanged
CenterBook Partners LP672$601.0K0.04%−4,851−87.8%Reduced
Cromwell Holdings LLC672$601.0K0.39%00.0%Unchanged
Wolff Wiese Magana LLC673$601.9K0.41%−180−21.1%Reduced
Nicholas Hoffman & Company, LLC.674$602.8K0.03%00.0%Unchanged
MRP Capital Investments, LLC675$603.7K0.57%−25−3.6%Reduced
SRS Capital Advisors, Inc.677$605.5K0.05%+190+39.0%Added
Quadcap Wealth Management, LLC678$606.4K0.09%+17+2.6%Added
Pinnacle Wealth Management Advisory Group, LLC679$607.3K0.06%−12−1.7%Reduced
KPP Advisory Services LLC681$609.1K0.15%+43+6.7%Added
Legacy Capital Wealth Partners, LLC683$610.9K0.12%+325+90.8%Added
Paladin Wealth, LLC683$610.9K0.53%+683New
Vivid Wealth Management, LLC688$615.3K0.32%−2,842−80.5%Reduced
Freestone Capital Holdings, LLC691$618.0K0.02%+195+39.3%Added
Allred Capital Management, LLC692$618.9K0.24%+11+1.6%Added
Gerber Kawasaki Wealth & Investment Management694$620.7K0.03%+290+71.8%Added
CastleKnight Management LP700$626.1K0.07%−600−46.2%Reduced
Westwood Wealth Management700$626.1K0.25%+100+16.7%Added
Element Pointe Advisors, LLC704$629.7K0.15%−46−6.1%Reduced
HM Payson & Co704$629.7K0.01%+143+25.5%Added
Fluent Financial, LLC704$629.7K0.30%−145−17.1%Reduced
Geller Advisors LLC706$631.4K0.04%−469−39.9%Reduced
Segment Wealth Management, LLC709$634.1K0.04%+200+39.3%Added
Catalina Capital Group, LLC713$637.7K0.22%+145+25.5%Added
Parkside Financial Bank & Trust714$638.4K0.09%+35+5.2%Added
Bahl & Gaynor Inc715$639.5K0.00%−75−9.5%Reduced
Choate Investment Advisors719$643.1K0.02%+148+25.9%Added
First Horizon Advisors, Inc.719$643.1K0.02%+199+38.3%Added
Pure Financial Advisors, Inc.722$645.8K0.02%−188−20.7%Reduced
Golden State Equity Partners724$647.5K0.10%+96+15.3%Added
Provenance Wealth Advisors, LLC725$648.4K0.08%00.0%Unchanged
Orrstown Financial Services Inc726$649.3K0.19%+111+18.0%Added
Thurston, Springer, Miller, Herd & Titak, Inc.729$652.0K0.18%+94+14.8%Added
Yarbrough Capital, LLC734$656.5K0.03%00.0%Unchanged
Chicago Partners Investment Group LLC726$659.0K0.02%+35+5.1%Added
Tradition Wealth Management, LLC739$661.0K0.06%−20−2.6%Reduced
First National Bank Sioux Falls740$661.8K0.30%00.0%Unchanged
Eqis Capital Management, Inc.740$662.3K0.05%+312+72.9%Added
Daymark Wealth Partners, LLC742$663.6K0.03%+179+31.8%Added
Renasant Bank750$670.8K0.44%+119+18.9%Added
Sandbox Financial Partners, LLC752$672.2K0.24%+2+0.3%Added
Fortress Wealth Group, LLC713$673.5K0.33%+18+2.6%Added
Mount Yale Investment Advisors, LLC754$674.4K0.06%−39−4.9%Reduced
Edmond de Rothschild Holding S.A.754$674.4K0.01%+186+32.7%Added
KRS Capital Management, LLC760$679.7K0.50%−48−5.9%Reduced
Patron Partners Advisors, LLC760$679.7K0.38%−16−2.1%Reduced
Stoneridge Investment Partners LLC763$682.0K0.25%−799−51.2%Reduced
ASB Consultores, LLC767$686.0K0.27%+24+3.2%Added
New World Advisors LLC770$688.7K0.18%−40−4.9%Reduced
Valley National Advisers Inc771$689.0K0.12%−211−21.5%Reduced
Compass Ion Advisors, LLC771$689.6K0.08%+4+0.5%Added
U.S. Capital Wealth Advisors, LLC773$691.4K0.02%−1,125−59.3%Reduced
DDD Partners, LLC773$691.4K0.08%+773New
Keel Point, LLC774$692.3K0.06%−5−0.6%Reduced
Kowal Investment Group, LLC775$693.3K0.13%+514+196.9%Added
ORG Wealth Partners, LLC780$697.6K0.23%+780New
Quotient Wealth Partners, LLC780$697.6K0.02%+182+30.4%Added
Red Lighthouse Investment Management, LLC786$703.0K0.27%+1+0.1%Added
Drive Wealth Management, LLC786$703.0K0.18%+28+3.7%Added
Lion Street Advisors, LLC787$703.9K0.25%−6−0.8%Reduced
Evermay Wealth Management LLC791$707.5K0.11%+178+29.0%Added
Cary Street Partner Investment Advisory LLC799$714.6K0.03%00.0%Unchanged
Freemont Management S.A.800$715.5K0.37%00.0%Unchanged
South Dakota Investment Council800$716.0K0.01%00.0%Unchanged
Interchange Capital Partners, LLC803$718.2K0.26%−7−0.9%Reduced
Lewis Asset Management, LLC803$718.5K0.52%−89−10.0%Reduced
Battery Global Advisors, LLC806$720.9K0.39%+18+2.3%Added
NBT Bank N A806$720.9K0.05%+261+47.9%Added