ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2024
Institutional positions in ServiceNow, Inc. as of Sep 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,945
- +88 vs. Q2 2024
- Shares held
- 183.3M
- +19.7M (+12.1%) vs. Q2 2024
- Total value
- $162.8B
- +$34.3B (+26.6%) vs. Q2 2024
- New holders
- 206
- 771 more added
- Sold out
- 118
- 709 more reduced
22 institutions that held it in Q2 2024 haven't filed for Q3 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2024
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Centurion Wealth Management LLC | 463 | $414.1K | 0.13% | +463 | New |
| Petrus Trust Company, LTA | 464 | $415.0K | 0.04% | +464 | New |
| Fulcrum Capital LLC | 465 | $415.9K | 0.09% | 00.0% | Unchanged |
| Great Diamond Partners, LLC | 467 | $417.7K | 0.11% | −149−24.2% | Reduced |
| Trust Co of Vermont | 467 | $417.7K | 0.02% | +5+1.1% | Added |
| First Trust Investment Solutions L.P. | 467 | $417.7K | 0.05% | +63+15.6% | Added |
| Howe & Rusling Inc | 467 | $417.7K | 0.04% | +44+10.4% | Added |
| First United Bank Trust | 470 | $420.4K | 0.15% | +370+370.0% | Added |
| Presidio Capital Management, LLC | 470 | $420.4K | 0.27% | +470 | New |
| Fox Hill Wealth Management | 472 | $422.2K | 0.23% | −85−15.3% | Reduced |
| AA Financial Advisors, LLC | 474 | $423.9K | 0.12% | +41+9.5% | Added |
| Sivia Capital Partners, LLC | 474 | $423.9K | 0.25% | +82+20.9% | Added |
| RiverGlades Family Offices LLC | 475 | $424.8K | 0.30% | 00.0% | Unchanged |
| FLC Capital Advisors | 476 | $425.7K | 0.10% | 00.0% | Unchanged |
| Trust Co of Toledo NA | 476 | $425.7K | 0.06% | +476 | New |
| Exencial Wealth Advisors, LLC | 479 | $428.8K | 0.02% | +88+22.5% | Added |
| Cohen & Steers, Inc. | 480 | $429.0K | 0.00% | −23−4.6% | Reduced |
| David R. Rahn & Associates Inc. | 480 | $429.3K | 0.13% | +24+5.3% | Added |
| Cardinal Point Capital Management, ULC | 481 | $430.2K | 0.07% | +481 | New |
| Fullerton Fund Management Co Ltd. | 484 | $432.9K | 0.02% | −28,349−98.3% | Reduced |
| Semus Wealth Partners LLC | 484 | $432.9K | 0.30% | −49−9.2% | Reduced |
| Financial Perspectives, Inc | 484 | $432.9K | 0.15% | +6+1.3% | Added |
| Magnus Financial Group LLC | 484 | $432.9K | 0.04% | +22+4.8% | Added |
| Transcendent Capital Group LLC | 484 | $432.9K | 0.22% | +464+2,320.0% | Added |
| Second Half Financial Partners, LLC | 487 | $435.6K | 0.23% | +487 | New |
| Avidian Wealth Solutions, LLC | 488 | $436.5K | 0.02% | +138+39.4% | Added |
| Asset Advisors Investment Management, LLC | 490 | $438.3K | 0.05% | 00.0% | Unchanged |
| WMG Financial Advisors, LLC | 492 | $440.0K | 0.20% | +492 | New |
| Opes Wealth Management LLC | 492 | $440.0K | 0.08% | +2+0.4% | Added |
| Edgemoor Investment Advisors, Inc. | 492 | $440.0K | 0.04% | +51+11.6% | Added |
| ZWJ Investment Counsel Inc | 493 | $440.9K | 0.02% | 00.0% | Unchanged |
| Boston Trust Walden Corp | 494 | $441.8K | 0.00% | −11−2.2% | Reduced |
| Coppell Advisory Solutions LLC | 502 | $442.7K | 0.07% | +127+33.9% | Added |
| E&G Advisors, LP | 495 | $442.7K | 0.12% | −85−14.7% | Reduced |
| Cookson Peirce & Co Inc | 496 | $443.6K | 0.02% | +57+13.0% | Added |
| Cladis Investment Advisory, LLC | 500 | $447.2K | 0.31% | −5−1.0% | Reduced |
| Harmony Asset Management LLC | 500 | $447.2K | 0.16% | 00.0% | Unchanged |
| West Tower Group, LLC | 500 | $447.2K | 0.96% | +500 | New |
| Private Portfolio Partners LLC | 503 | $449.9K | 0.08% | +503 | New |
| Fiduciary Family Office, LLC | 508 | $454.4K | 0.15% | −122−19.4% | Reduced |
| Davis R M Inc | 508 | $454.4K | 0.01% | −5−1.0% | Reduced |
| Axq Capital, LP | 510 | $456.1K | 0.14% | −1,514−74.8% | Reduced |
| Total Clarity Wealth Management, Inc. | 510 | $456.1K | 0.15% | +72+16.4% | Added |
| Journey Strategic Wealth LLC | 511 | $457.0K | 0.02% | +151+41.9% | Added |
| Colonial Trust Advisors | 514 | $459.7K | 0.04% | +460+851.9% | Added |
| Stonebrook Private Inc. | 515 | $460.6K | 0.12% | +36+7.5% | Added |
| CoreCap Advisors, LLC | 519 | $464.2K | 0.02% | −33−6.0% | Reduced |
| First Heartland Consultants, Inc. | 520 | $465.0K | 0.05% | −1,509−74.4% | Reduced |
| Caxton Associates LP | 520 | $465.1K | 0.02% | −28,529−98.2% | Reduced |
| Midland Wealth Advisors LLC | 526 | $470.4K | 0.03% | −34−6.1% | Reduced |
| Morling Financial Advisors, LLC | 527 | $471.3K | 0.18% | 00.0% | Unchanged |
| Forum Financial Management, LP | 528 | $472.0K | 0.01% | +19+3.7% | Added |
| LVW Advisors, LLC | 528 | $472.2K | 0.06% | +135+34.4% | Added |
| Kingfisher Capital LLC | 530 | $474.0K | 0.11% | 00.0% | Unchanged |
| Blake Schutter Theil Wealth Advisors, LLC | 535 | $478.5K | 0.34% | +535 | New |
| Zions Bancorporation, N.A. | 536 | $479.4K | 0.03% | −35−6.1% | Reduced |
| Dearborn Partners LLC | 537 | $480.3K | 0.02% | +38+7.6% | Added |
| United Bank | 537 | $480.3K | 0.22% | +537 | New |
| Bay Colony Advisory Group, Inc d/b/a Bay Colony Advisors | 539 | $482.1K | 0.07% | −19−3.4% | Reduced |
| Resonant Capital Advisors, LLC | 539 | $482.1K | 0.04% | +71+15.2% | Added |
| Meridian Wealth Advisors, LLC | 540 | $483.0K | 0.08% | 00.0% | Unchanged |
| Onefund, LLC | 541 | $483.9K | 0.49% | +4+0.7% | Added |
| Wealth Management Associates, Inc. | 542 | $484.8K | 0.21% | +27+5.2% | Added |
| Allen Capital Group, LLC | 543 | $485.7K | 0.06% | +94+20.9% | Added |
| PAX Financial Group, LLC | 544 | $486.5K | 0.09% | +544 | New |
| Manchester Capital Management LLC | 545 | $487.4K | 0.06% | +5+0.9% | Added |
| Fairscale Capital, LLC | 545 | $487.4K | 0.43% | 00.0% | Unchanged |
| Holderness Investments Co | 546 | $488.3K | 0.11% | 00.0% | Unchanged |
| Highline Wealth Partners LLC | 548 | $490.1K | 0.16% | +38+7.5% | Added |
| Cross Staff Investments Inc | 550 | $491.9K | 0.38% | 00.0% | Unchanged |
| CVA Family Office, LLC | 552 | $493.7K | 0.08% | +26+4.9% | Added |
| Capital Advisors Inc | 554 | $495.5K | 0.01% | −167−23.2% | Reduced |
| Financial Advocates Investment Management | 556 | $497.3K | 0.03% | +29+5.5% | Added |
| JT Stratford LLC | 557 | $498.2K | 0.09% | +120+27.5% | Added |
| Carlton Hofferkamp & Jenks Wealth Management, LLC | 522 | $498.3K | 0.19% | 00.0% | Unchanged |
| New Hampshire Trust | 559 | $500.0K | 0.11% | 00.0% | Unchanged |
| Redwood Financial Network Corp | 566 | $506.2K | 0.40% | −8−1.4% | Reduced |
| Capital Investment Advisory Services, LLC | 566 | $506.2K | 0.05% | 00.0% | Unchanged |
| Soltis Investment Advisors LLC | 568 | $508.2K | 0.05% | +19+3.5% | Added |
| Saxony Capital Management, LLC | 570 | $509.8K | 0.47% | 00.0% | Unchanged |
| Holistic Financial Partners | 574 | $513.4K | 0.25% | −8−1.4% | Reduced |
| VisionPoint Advisory Group, LLC | 574 | $513.4K | 0.17% | +13+2.3% | Added |
| Sheaff Brock Investment Advisors, LLC | 574 | $513.4K | 0.04% | +68+13.4% | Added |
| Fullcircle Wealth LLC | 544 | $514.1K | 0.23% | +3+0.6% | Added |
| Stratos Wealth Advisors, LLC | 577 | $516.1K | 0.02% | −15−2.5% | Reduced |
| Winthrop Advisory Group LLC | 577 | $516.1K | 0.06% | 00.0% | Unchanged |
| Sax Wealth Advisors, LLC | 579 | $517.9K | 0.05% | −42−6.8% | Reduced |
| AlTi Global, Inc. | 581 | $519.6K | 0.01% | −170−22.6% | Reduced |
| Avitas Wealth Management LLC | 582 | $520.5K | 0.07% | −45−7.2% | Reduced |
| Essex Savings Bank | 583 | $521.4K | 0.13% | −2−0.3% | Reduced |
| Custom Index Systems, LLC | 586 | $524.1K | 0.28% | +586 | New |
| Consolidated Portfolio Review Corp | 588 | $525.9K | 0.12% | −159−21.3% | Reduced |
| W.H. Cornerstone Investments Inc. | 588 | $526.0K | 0.36% | −82−12.2% | Reduced |
| Hallmark Capital Management Inc | 591 | $528.6K | 0.04% | +58+10.9% | Added |
| Ameritas Advisory Services, LLC | 591 | $528.6K | 0.02% | +591 | New |
| Nelson, Van Denburg & Campbell Wealth Management Group, LLC | 594 | $531.3K | 0.02% | +31+5.5% | Added |
| Old National Bancorp | 597 | $534.0K | 0.01% | +16+2.8% | Added |
| Camden Capital, LLC | 591 | $536.5K | 0.06% | −159−21.2% | Reduced |
| Alta Advisers Ltd | 600 | $536.6K | 0.25% | 00.0% | Unchanged |
| Broderick Brian C | 600 | $536.6K | 0.11% | +600 | New |