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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2024

Institutional positions in ServiceNow, Inc. as of Sep 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,945
+88 vs. Q2 2024
Shares held
183.3M
+19.7M (+12.1%) vs. Q2 2024
Total value
$162.8B
+$34.3B (+26.6%) vs. Q2 2024
New holders
206
771 more added
Sold out
118
709 more reduced

22 institutions that held it in Q2 2024 haven't filed for Q3 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2024: 1,945 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,244 institutions
Value heldQ3 2024: $162.8B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q3 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2024.

Institutions holding NOW in Q3 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Syntax Research, Inc.25$22.4K0.02%00.0%Unchanged
Ulland Investment Advisors, LLC26$23.0K0.02%−30−53.6%Reduced
Caldwell Sutter Capital, Inc.26$23.3K0.01%−10−27.8%Reduced
Raffa Wealth Management, LLC26$23.3K0.01%00.0%Unchanged
Capstone Investment Advisors, LLC27$24.1K0.00%−226−89.3%Reduced
Hexagon Capital Partners LLC27$24.1K0.00%+8+42.1%Added
Avion Wealth29$25.0K0.01%+4+16.0%Added
Stephenson National Bank & Trust28$25.0K0.01%+28New
Sound Income Strategies, LLC29$25.9K0.00%+2+7.4%Added
Cherry Tree Wealth Management, LLC29$25.9K0.01%00.0%Unchanged
St Germain D J Co Inc30$26.8K0.00%00.0%Unchanged
Valued Wealth Advisors LLC30$26.8K0.02%+4+15.4%Added
Canton Hathaway, LLC30$27.0K0.01%00.0%Unchanged
Disciplina Capital Management LLC31$27.7K0.00%+31New
Moisand Fitzgerald Tamayo, LLC31$27.7K0.00%00.0%Unchanged
Creekmur Asset Management LLC33$29.5K0.01%+1+3.1%Added
Truvestments Capital LLC33$29.5K0.01%+33New
JFS Wealth Advisors, LLC34$30.4K0.00%+1+3.0%Added
BFSG, LLC38$34.0K0.00%00.0%Unchanged
Key Financial Inc39$34.9K0.01%−33−45.8%Reduced
Core Alternative Capital39$34.9K0.01%00.0%Unchanged
DT Investment Partners, LLC39$34.9K0.00%+17+77.3%Added
Pacific Capital Wealth Advisors, Inc41$36.7K0.01%−10−19.6%Reduced
Ridgewood Investments LLC41$36.7K0.02%00.0%Unchanged
WR Wealth Planners, LLC42$37.6K0.01%−3−6.7%Reduced
Westend Capital Management, LLC42$37.6K0.01%−1−2.3%Reduced
Hartford Financial Management Inc.43$38.5K0.01%00.0%Unchanged
Ritter Daniher Financial Advisory LLC43$38.5K0.01%00.0%Unchanged
Oakworth Capital, Inc.44$39.4K0.00%+14+46.7%Added
Brown, Lisle/Cummings, Inc.44$39.4K0.01%00.0%Unchanged
Archer Investment Corp44$39.4K0.01%00.0%Unchanged
Private Wealth Management Group, LLC45$40.2K0.02%+1+2.3%Added
Prestige Wealth Management Group LLC45$40.2K0.01%00.0%Unchanged
Investment Research & Advisory Group, Inc.49$43.8K0.02%−70−58.8%Reduced
Old Second National Bank of Aurora50$44.7K0.01%00.0%Unchanged
PFG Private Wealth Management, LLC50$44.7K0.03%00.0%Unchanged
Strengthening Families & Communities, LLC50$44.7K0.01%00.0%Unchanged
American Capital Advisory, LLC50$44.7K0.03%00.0%Unchanged
Dunhill Financial, LLC51$46.0K0.02%+21+70.0%Added
Tortoise Investment Management, LLC52$46.5K0.00%00.0%Unchanged
Capital Analysts, LLC52$47.0K0.00%+51+5,100.0%Added
Center for Financial Planning, Inc.53$47.4K0.01%00.0%Unchanged
Sachetta, LLC53$47.4K0.02%+11+26.2%Added
Vestor Capital, LLC54$48.0K0.00%+54New
GoalVest Advisory LLC58$51.9K0.01%00.0%Unchanged
Versant Capital Management, Inc59$52.8K0.01%+25+73.5%Added
Barrett & Company, Inc.60$53.7K0.02%00.0%Unchanged
AllSquare Wealth Management LLC63$56.3K0.03%00.0%Unchanged
Northwest Capital Management Inc65$58.1K0.02%00.0%Unchanged
MidAtlantic Capital Management, Inc.65$58.1K0.04%00.0%Unchanged
Pension & Wealth Management Advisors, Inc.67$60.0K0.03%+67New
Financial Management Professionals, Inc.67$60.0K0.01%+29+76.3%Added
Cornerstone Planning Group LLC65$62.0K0.02%−13−16.7%Reduced
Abound Wealth Management69$62.0K0.02%+7+11.3%Added
Virtus Investment Advisers, Inc.70$62.6K0.05%00.0%Unchanged
Solstein Capital, LLC70$62.6K0.03%00.0%Unchanged
Centerpoint Advisors, LLC70$63.0K0.02%00.0%Unchanged
Bell Investment Advisors, Inc71$63.5K0.01%+6+9.2%Added
Catalyst Capital Advisors LLC74$66.2K0.00%+74New
Ramirez Asset Management, Inc.75$67.1K0.01%−75−50.0%Reduced
Avalon Trust Co76$68.0K0.01%00.0%Unchanged
Main Street Group, LTD77$68.9K0.03%00.0%Unchanged
Avondale Wealth Management80$71.6K0.05%00.0%Unchanged
Fortitude Family Office, LLC80$71.6K0.03%+10+14.3%Added
Planning Capital Management Corp80$71.6K0.05%−183−69.6%Reduced
Armstrong Advisory Group, Inc80$71.6K0.01%−4−4.8%Reduced
Hall Laurie J Trustee80$72.0K0.02%00.0%Unchanged
Tucker Asset Management LLC83$74.2K0.02%00.0%Unchanged
Global Trust Asset Management, LLC86$76.9K0.03%00.0%Unchanged
Financial Connections Group, Inc.93$83.0K0.04%+6+6.9%Added
Capital Performance Advisors LLP93$83.3K0.03%+93New
Capital Advisors, Ltd. LLC94$84.0K0.01%+12+14.6%Added
Bay Harbor Wealth Management, LLC94$84.1K0.03%−5−5.1%Reduced
Byrne Asset Management LLC95$85.0K0.06%−9−8.7%Reduced
AdvisorNet Financial, Inc96$85.9K0.01%+24+33.3%Added
Harel Insurance Investments & Financial Services Ltd.99$89.0K0.00%−38−27.7%Reduced
Washington Trust Advisors, Inc.101$90.0K0.01%00.0%Unchanged
Arlington Trust Co LLC103$92.1K0.02%00.0%Unchanged
Caitlin John, LLC90$94.1K0.06%−3−3.2%Reduced
West Branch Capital LLC108$96.6K0.03%+1+0.9%Added
Spectrum Wealth Counsel, LLC110$98.4K0.01%−23−17.3%Reduced
Operose Advisors LLC111$99.3K0.03%00.0%Unchanged
DSM Capital Partners LLC112$100.2K0.00%00.0%Unchanged
Mowery & Schoenfeld Wealth Management, LLC112$100.2K0.16%+112New
Delta Asset Management LLC114$102.0K0.01%00.0%Unchanged
Atlas Capital Advisors LLC120$107.3K0.02%−130−52.0%Reduced
Meeder Asset Management Inc121$108.2K0.01%+24+24.7%Added
Bartlett & Co. Wealth Management LLC123$110.0K0.00%+2+1.7%Added
ORG Partners LLC138$123.4K0.02%−586−80.9%Reduced
Laurel Wealth Advisors LLC139$124.3K0.02%+76+120.6%Added
First Pacific Financial142$127.0K0.03%00.0%Unchanged
Nemes Rush Group LLC167$127.3K0.02%−110−39.7%Reduced
MB, Levis & Associates, LLC145$129.7K0.06%00.0%Unchanged
Alpine Bank Wealth Management149$133.3K0.02%+149New
Farmers & Merchants Investments Inc150$134.2K0.00%00.0%Unchanged
Mizuho Bank, Ltd.150$134.2K0.03%00.0%Unchanged
Riverview Trust Co153$136.8K0.12%+4+2.7%Added
Aster Capital Management (DIFC) Ltd159$142.2K0.03%+159New
Continuum Advisory, LLC141$146.6K0.02%+45+46.9%Added
Osterweis Capital Management Inc164$146.7K0.01%00.0%Unchanged