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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2024

Institutional positions in ServiceNow, Inc. as of Sep 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,945
+88 vs. Q2 2024
Shares held
183.3M
+19.7M (+12.1%) vs. Q2 2024
Total value
$162.8B
+$34.3B (+26.6%) vs. Q2 2024
New holders
206
771 more added
Sold out
118
709 more reduced

22 institutions that held it in Q2 2024 haven't filed for Q3 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2024: 1,945 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ3 2024: $162.8B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q3 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2024.

Institutions holding NOW in Q3 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Jackson Square Partners, LLC9,150$8.18M0.71%−3,370−26.9%Reduced
Motley Fool Asset Management LLC9,479$8.22M0.49%+515+5.7%Added
Brown Shipley& Co Ltd9,234$8.26M4.06%−3,213−25.8%Reduced
First American Trust, FSB9,236$8.26M0.82%+2,907+45.9%Added
NZS Capital, LLC9,248$8.27M0.32%00.0%Unchanged
Torray LLC9,286$8.31M1.16%−1,748−15.8%Reduced
Portside Wealth Group, LLC9,334$8.35M1.43%−51−0.5%Reduced
Community Financial Services Group, LLC9,342$8.36M1.71%−44−0.5%Reduced
Park Avenue Securities LLC9,343$8.36M0.09%−790−7.8%Reduced
Natixis9,597$8.58M0.05%−10,296−51.8%Reduced
Moors & Cabot, Inc.9,662$8.64M0.43%+159+1.7%Added
Boothe Investment Group, Inc.9,688$8.66M3.96%−56−0.6%Reduced
Kovitz Investment Group Partners, LLC12,248$8.71M0.06%+2,491+25.5%Added
Atria Wealth Solutions, Inc.9,945$8.89M0.10%−2,063−17.2%Reduced
NWK Group, Inc.9,955$8.90M3.62%−106−1.1%Reduced
Benjamin Edwards Inc9,988$8.93M0.13%+9,662+2,963.8%Added
Bornite Capital Management LP10,000$8.94M1.58%+10,000New
Advisory Services Network, LLC11,375$8.95M0.18%00.0%Unchanged
Diversified Trust Co10,009$8.95M0.23%−8,208−45.1%Reduced
New Mexico Educational Retirement Board10,050$8.99M0.30%−300−2.9%Reduced
Crossmark Global Holdings, Inc.10,070$9.01M0.16%−352−3.4%Reduced
Avantax Advisory Services, Inc.10,136$9.07M0.06%+10.0%Added
Robocap Asset Management Ltd11,719$9.22M5.81%00.0%Unchanged
FourThought Financial Partners, LLC10,374$9.28M1.10%+69+0.7%Added
Mercer Global Advisors Inc10,703$9.29M0.02%+332+3.2%Added
Silicon Valley Capital Partners10,430$9.33M1.21%−110−1.0%Reduced
Moore Capital Management, LP10,432$9.33M0.27%−2,659−20.3%Reduced
Advisors Asset Management, Inc.10,507$9.40M0.17%+1,678+19.0%Added
Crestwood Advisors Group LLC10,554$9.44M0.18%+46+0.4%Added
Burney Co10,576$9.46M0.34%+354+3.5%Added
Dnca Finance10,600$9.48M0.81%−4,600−30.3%Reduced
Oak Ridge Investments LLC10,602$9.48M0.83%+687+6.9%Added
Spire Wealth Management10,670$9.54M0.32%−898−7.8%Reduced
Massmutual Trust Co FSB10,692$9.56M0.27%+838+8.5%Added
Overbrook Management Corp10,843$9.70M2.23%+317+3.0%Added
Grand Jean Capital Management Inc10,859$9.71M2.17%−10,810−49.9%Reduced
Virtu Financial LLC10,994$9.83M0.54%+10,994New
AMJ Financial Wealth Management11,062$9.89M2.85%−195−1.7%Reduced
Sterling Capital Management LLC11,068$9.90M0.13%+11,068New
Barrier Capital Management, LLC11,094$9.92M9.20%−1,200−9.8%Reduced
FineMark National Bank & Trust11,102$9.93M0.35%+215+2.0%Added
Terry L. Blaker11,110$9.94M0.38%−481−4.1%Reduced
Americana Partners, LLC11,134$9.96M0.68%+1,795+19.2%Added
Shelton Capital Management11,185$10.0M0.26%−628−5.3%Reduced
Progressive Investment Management Corp11,198$10.0M2.57%−117−1.0%Reduced
GAM Holding AG11,285$10.1M0.80%−1,108−8.9%Reduced
Securian Asset Management, Inc11,415$10.2M0.29%−513−4.3%Reduced
Oxbow Advisors, LLC11,437$10.2M1.01%−81−0.7%Reduced
Sapient Capital LLC11,456$10.2M0.21%+953+9.1%Added
Rakuten Investment Management, Inc.11,654$10.3M0.06%+2,925+33.5%Added
Louisiana State Employees Retirement System11,600$10.4M0.19%00.0%Unchanged
Danica Pension, Livsforsikringsaktieselskab11,720$10.5M0.20%+11,720New
Calamos Wealth Management LLC11,786$10.5M0.54%−5,921−33.4%Reduced
Maryland State Retirement & Pension System11,842$10.6M0.22%−4,144−25.9%Reduced
Talbot Financial, LLC11,882$10.6M1.29%+196+1.7%Added
GFG Capital, LLC14,729$10.7M4.31%+15+0.1%Added
Alcosta Capital Management, Inc.11,913$10.7M6.37%+88+0.7%Added
Montag & Caldwell, LLC11,915$10.7M2.16%+283+2.4%Added
Illinois Municipal Retirement Fund11,927$10.7M0.15%00.0%Unchanged
Consolidated Investment Group LLC12,000$10.7M1.59%00.0%Unchanged
Grassi Investment Management12,020$10.8M0.93%−185−1.5%Reduced
MAI Capital Management12,026$10.8M0.10%−5,158−30.0%Reduced
L & S Advisors Inc12,032$10.8M1.12%+8,740+265.5%Added
Metis Global Partners, LLC12,159$10.9M0.34%+1,023+9.2%Added
Sanibel Captiva Trust Company, Inc.12,174$10.9M0.35%+130+1.1%Added
Private Advisor Group, LLC12,190$10.9M0.07%−1,281−9.5%Reduced
Mitchell Capital Management Co12,236$10.9M1.91%−288−2.3%Reduced
Banque Cantonale Vaudoise12,295$11.0M0.45%+2,392+24.2%Added
Clio Asset Management LLC12,325$11.0M7.74%+64+0.5%Added
IMC-Chicago, LLC12,337$11.0M0.32%+12,337New
CMH Wealth Management LLC12,410$11.1M2.61%−354−2.8%Reduced
Van Eck Associates Corp12,255$11.1M0.01%+99+0.8%Added
QRG Capital Management, Inc.12,462$11.1M0.12%−2,939−19.1%Reduced
Meiji Yasuda Asset Management Co Ltd.12,489$11.2M0.43%−4,070−24.6%Reduced
DuPont Capital Management Corp12,500$11.2M0.93%−2,068−14.2%Reduced
Achmea Investment Management B.V.12,557$11.2M0.19%−2,191−14.9%Reduced
LGT Fund Management Co Ltd.12,800$11.3M1.17%+791+6.6%Added
Abn Amro Investment Solutions12,623$11.3M0.20%−51−0.4%Reduced
Verde Servicos Internacionais S.A.12,709$11.4M5.28%+5,359+72.9%Added
Pitcairn Co12,857$11.5M0.68%−2,315−15.3%Reduced
Prime Capital Investment Advisors, LLC12,925$11.6M0.16%+1,044+8.8%Added
Hartford Investment Management Co12,964$11.6M0.38%−176−1.3%Reduced
Chiron Investment Management, LLC13,131$11.7M4.13%−336−2.5%Reduced
Kestra Advisory Services, LLC13,140$11.8M0.06%−475−3.5%Reduced
Exchange Capital Management, Inc.13,194$11.8M1.88%−424−3.1%Reduced
Biondo Investment Advisors, LLC13,204$11.8M1.62%−120−0.9%Reduced
Churchill Management Corp13,238$11.8M0.14%+6,914+109.3%Added
Focus Financial Network, Inc.13,273$11.9M0.48%+115+0.9%Added
Arcadia Investment Management Corp13,323$11.9M1.96%−124−0.9%Reduced
Walleye Trading LLC13,340$11.9M0.29%+8,015+150.5%Added
Mizuho Securities USA LLC13,358$11.9M0.26%−2,452−15.5%Reduced
Synovus Financial Corp13,471$12.0M0.14%−205−1.5%Reduced
NewEdge Wealth, LLC13,742$12.3M0.22%+3,757+37.6%Added
Lakehouse Capital Pty Ltd13,972$12.5M8.79%−3,860−21.6%Reduced
Nicola Wealth Management Ltd.14,000$12.5M0.99%00.0%Unchanged
China Universal Asset Management Co., Ltd.14,060$12.6M1.39%−5,700−28.8%Reduced
Sit Investment Associates Inc14,061$12.6M0.28%+3,465+32.7%Added
D.A. Davidson & Co.14,085$12.6M0.10%−347−2.4%Reduced
Woodline Partners LP14,114$12.6M0.11%+12,641+858.2%Added
Global Retirement Partners, LLC14,188$12.7M0.38%−601−4.1%Reduced