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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2024

Institutional positions in ServiceNow, Inc. as of Sep 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,945
+88 vs. Q2 2024
Shares held
183.3M
+19.7M (+12.1%) vs. Q2 2024
Total value
$162.8B
+$34.3B (+26.6%) vs. Q2 2024
New holders
206
771 more added
Sold out
118
709 more reduced

22 institutions that held it in Q2 2024 haven't filed for Q3 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2024: 1,945 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ3 2024: $162.8B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q3 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2024.

Institutions holding NOW in Q3 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Signaturefd, LLC3,950$3.53M0.07%+414+11.7%Added
Chesley Taft & Associates LLC3,968$3.55M0.17%+87+2.2%Added
Raymond James Trust N.A.3,990$3.57M0.08%+204+5.4%Added
Columbus Hill Capital Management, L.P.4,000$3.58M0.73%00.0%Unchanged
Kovack Advisors, Inc.4,006$3.58M0.38%−123−3.0%Reduced
Alps Advisors Inc4,020$3.60M0.02%−1,245−23.6%Reduced
Vestcor Inc4,036$3.61M0.11%00.0%Unchanged
TCG Advisory Services, LLC4,059$3.63M0.16%+147+3.8%Added
Fiera Capital Corp4,062$3.63M0.01%+613+17.8%Added
Mutual Advisors, LLC3,804$3.64M0.11%+299+8.5%Added
Beck Capital Management, LLC4,088$3.66M0.98%−480−10.5%Reduced
Callahan Advisors, LLC4,097$3.66M0.36%−92−2.2%Reduced
V-Square Quantitative Management LLC4,099$3.67M0.54%+150+3.8%Added
HB Wealth Management, LLC4,116$3.68M0.04%+590+16.7%Added
Salem Investment Counselors Inc4,117$3.68M0.11%+16+0.4%Added
Goodman Advisory Group, LLC4,126$3.69M1.05%−75−1.8%Reduced
Beaumont Asset Management, L.L.C.4,131$3.69M2.15%−417−9.2%Reduced
HighPoint Advisor Group LLC4,148$3.71M0.22%−350−7.8%Reduced
CAPROCK Group, Inc.4,177$3.74M0.14%+183+4.6%Added
Great Lakes Advisors, LLC4,237$3.79M0.03%−1,598−27.4%Reduced
KP Management LLC4,250$3.80M1.34%00.0%Unchanged
CFM Wealth Partners LLC4,254$3.80M0.66%+390+10.1%Added
Kingswood Wealth Advisors, LLC4,256$3.81M0.27%+297+7.5%Added
Grove Bank & Trust4,258$3.81M0.56%+63+1.5%Added
Perigon Wealth Management, LLC4,261$3.81M0.10%+612+16.8%Added
Meeder Advisory Services, Inc.4,273$3.82M0.25%+44+1.0%Added
Profund Advisors LLC4,308$3.85M0.15%−41−0.9%Reduced
Two Sigma Investments, LP4,338$3.88M0.01%−162,096−97.4%Reduced
Miracle Mile Advisors, LLC4,381$3.92M0.09%+2,082+90.6%Added
Xcel Wealth Management, LLC4,390$3.93M1.15%−150−3.3%Reduced
Cohen Investment Advisors LLC4,391$3.93M2.40%+255+6.2%Added
Y.D. More Investments Ltd4,399$3.93M0.41%−220−4.8%Reduced
Aft, Forsyth & Company, Inc.4,414$3.95M1.95%+70+1.6%Added
Meiji Yasuda Life Insurance Co4,479$4.01M0.07%−805−15.2%Reduced
Linden Thomas Advisory Services, LLC4,482$4.01M0.55%+453+11.2%Added
AE Wealth Management LLC4,513$4.04M0.04%−2,261−33.4%Reduced
Plato Investment Management Ltd4,538$4.05M0.33%+304+7.2%Added
Nan Shan Life Insurance Co., Ltd.4,544$4.06M0.10%−103,130−95.8%Reduced
BTG Pactual Asset Management US LLC4,592$4.11M0.60%−1,528−25.0%Reduced
Horizon Investments, LLC4,593$4.11M0.11%−33−0.7%Reduced
First Bank & Trust4,616$4.13M0.78%−33−0.7%Reduced
Kornitzer Capital Management Inc4,651$4.16M0.08%+299+6.9%Added
AXS Investments LLC4,699$4.20M1.12%−1,103−19.0%Reduced
Sigma Planning Corp4,703$4.21M0.13%+1,969+72.0%Added
Livforsakringsbolaget Skandia, Omsesidigt4,740$4.24M0.23%+2,550+116.4%Added
Capital Group Investment Management Pte. Ltd.4,744$4.24M0.85%+42+0.9%Added
Boston Financial Mangement LLC4,773$4.27M0.13%+162+3.5%Added
Atlantic Trust, LLC4,825$4.32M1.03%+120+2.6%Added
Westover Capital Advisors, LLC4,831$4.32M0.83%−9−0.2%Reduced
YHB Investment Advisors, Inc.4,858$4.34M0.36%+326+7.2%Added
Wahed Invest LLC4,886$4.37M0.78%+319+7.0%Added
Cornerstone Wealth Group, LLC4,924$4.40M0.37%+90+1.9%Added
Equitable Holdings, Inc.4,924$4.40M0.04%+180+3.8%Added
Iyo Bank, Ltd.4,924$4.40M1.56%00.0%Unchanged
Sheets Smith Wealth Management4,927$4.41M0.54%00.0%Unchanged
Cabot Wealth Management Inc4,929$4.41M0.55%−19−0.4%Reduced
Equitable Trust Co4,959$4.44M0.28%+19+0.4%Added
Schechter Investment Advisors, LLC4,960$4.44M0.33%−127−2.5%Reduced
E Fund Management Co., Ltd.4,965$4.44M0.23%+506+11.3%Added
RFG Advisory, LLC4,981$4.45M0.14%+1,008+25.4%Added
WD Rutherford LLC5,015$4.49M2.19%−15−0.3%Reduced
Snowden Capital Advisors LLC5,036$4.50M0.13%−101−2.0%Reduced
Parallel Advisors, LLC5,082$4.55M0.11%+389+8.3%Added
Left Brain Wealth Management, LLC5,085$4.55M2.12%+108+2.2%Added
Montgomery Investment Management Inc5,105$4.57M1.65%00.0%Unchanged
Ambassador Advisors, LLC5,154$4.61M0.80%−166−3.1%Reduced
Siemens Fonds Invest GmbH5,843$4.69M0.37%−41−0.7%Reduced
Next Century Growth Investors LLC5,251$4.70M0.38%−434−7.6%Reduced
Alamar Capital Management, LLC5,253$4.70M2.60%−16−0.3%Reduced
Paragon Advisors, LLC5,280$4.72M1.53%−71−1.3%Reduced
TD Private Client Wealth LLC5,302$4.74M0.14%−148−2.7%Reduced
IHT Wealth Management, LLC5,328$4.74M0.13%+1,211+29.4%Added
Richwood Investment Advisors, LLC5,342$4.78M3.95%−72−1.3%Reduced
HWG Holdings LP5,388$4.82M1.66%+1,983+58.2%Added
Twin Lakes Capital Management, LLC5,397$4.83M3.11%−259−4.6%Reduced
Forbes J M & Co LLP5,403$4.83M0.47%+48+0.9%Added
Gamco Investors, Inc. Et Al5,440$4.87M0.05%−171−3.0%Reduced
Roanoke Asset Management Corp5,450$4.87M1.53%−25−0.5%Reduced
Wetherby Asset Management Inc5,454$4.88M0.22%+14+0.3%Added
Selective Wealth Management, Inc.5,300$4.89M2.03%−572−9.7%Reduced
EFG Asset Management (North America) Corp.5,477$4.90M0.82%+1,407+34.6%Added
Bank Hapoalim BM5,499$4.92M0.75%−103−1.8%Reduced
Two Sigma Advisers, LP5,500$4.92M0.01%−61,000−91.7%Reduced
Tower Research Capital LLC (TRC)5,503$4.92M0.13%−3,816−40.9%Reduced
Geneva Partners, LLC5,507$4.93M2.13%+5,507New
Wealthcare Advisory Partners LLC5,508$4.93M0.14%+3+0.1%Added
Squarepoint Ops LLC5,546$4.96M0.02%−12,016−68.4%Reduced
Perpetual Ltd5,549$4.96M0.05%+220+4.1%Added
Eventide Asset Management, LLC5,552$4.97M0.09%+3,432+161.9%Added
Fiduciary Trust Co5,557$4.97M0.07%+1,047+23.2%Added
Mirova5,599$5.01M0.87%00.0%Unchanged
Mathes Company, Inc.5,610$5.02M1.77%−495−8.1%Reduced
Telos Capital Management, Inc.5,650$5.05M0.53%+10+0.2%Added
Rosenblum Silverman Sutton S F Inc5,671$5.07M1.30%−29−0.5%Reduced
First American Bank5,674$5.07M0.36%+101+1.8%Added
Gardner Lewis Asset Management L P5,700$5.10M1.44%−339−5.6%Reduced
George Kaiser Family Foundation5,763$5.15M0.79%00.0%Unchanged
Groupama Asset Managment7,181$5.16M0.13%+2,093+41.1%Added
Oppenheimer & Co Inc5,766$5.16M0.08%−985−14.6%Reduced
BCJ Capital Management, LLC5,809$5.20M0.39%+4,850+505.7%Added