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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2024

Institutional positions in ServiceNow, Inc. as of Sep 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,945
+88 vs. Q2 2024
Shares held
183.3M
+19.7M (+12.1%) vs. Q2 2024
Total value
$162.8B
+$34.3B (+26.6%) vs. Q2 2024
New holders
206
771 more added
Sold out
118
709 more reduced

22 institutions that held it in Q2 2024 haven't filed for Q3 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2024: 1,945 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ3 2024: $162.8B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q3 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2024.

Institutions holding NOW in Q3 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Romano Brothers and Company1,978$1.77M0.22%+85+4.5%Added
Transcend Wealth Collective, LLC1,982$1.77M0.12%−109−5.2%Reduced
Atomi Financial Group, Inc.1,985$1.78M0.11%−32−1.6%Reduced
Procyon Private Wealth Partners, LLC2,001$1.79M0.12%+912+83.7%Added
Icapital Wealth LLC1,999$1.79M0.98%+1,630+441.7%Added
Cohen Klingenstein LLC2,000$1.79M0.06%00.0%Unchanged
KLCM Advisors, Inc.2,000$1.79M0.21%+1,000+100.0%Added
WT Asset Management Ltd2,000$1.79M0.35%+2,000New
Convergence Financial, LLC2,002$1.79M0.38%+676+51.0%Added
Valeo Financial Advisors, LLC2,005$1.79M0.05%−48−2.3%Reduced
Wealthspire Advisors, LLC2,005$1.79M0.02%+347+20.9%Added
BluePointe Capital Management, LLC2,014$1.80M1.17%+12+0.6%Added
Dorsey & Whitney Trust CO LLC2,021$1.81M0.10%+445+28.2%Added
Optiver Holding B.V.2,036$1.82M0.05%−1,158−36.3%Reduced
Castle Rock Wealth Management, LLC1,989$1.83M0.44%−161−7.5%Reduced
NorthRock Partners, LLC2,050$1.83M0.06%+233+12.8%Added
Dantai Capital Ltd2,095$1.87M2.38%00.0%Unchanged
Oak Grove Capital LLC2,103$1.88M0.42%+3+0.1%Added
1858 Wealth Management, LLC2,105$1.88M1.55%−170−7.5%Reduced
Proequities, Inc.2,110$1.89M0.11%−341−13.9%Reduced
Cigna Investments Inc2,118$1.89M0.34%−31−1.4%Reduced
Canandaigua National Bank & Trust Co2,136$1.91M0.18%−185−8.0%Reduced
Moloney Securities Asset Management, LLC2,136$1.91M0.26%+168+8.5%Added
WealthPLAN Partners, LLC2,137$1.91M0.26%−1,121−34.4%Reduced
Cullinan Associates Inc2,100$1.92M0.11%00.0%Unchanged
First Manhattan Co2,147$1.92M0.01%00.0%Unchanged
Voya Financial Advisors, Inc.2,180$1.92M0.21%−277−11.3%Reduced
Elevatus Welath Management2,157$1.93M0.63%−1,768−45.0%Reduced
Reuter James Wealth Management, LLC2,161$1.93M0.36%+1,822+537.5%Added
Canopy Partners, LLC2,167$1.94M0.83%+45+2.1%Added
Teamwork Financial Advisors, LLC2,174$1.94M0.27%−14,976−87.3%Reduced
Jamison Private Wealth Management, Inc.2,177$1.95M0.30%+253+13.1%Added
CNB Bank2,190$1.96M0.91%−198−8.3%Reduced
Integrated Advisors Network LLC2,198$1.97M0.09%−31−1.4%Reduced
RiverPark Advisors, LLC2,208$1.97M1.61%−502−18.5%Reduced
Summit Trail Advisors, LLC2,226$1.99M0.05%+249+12.6%Added
Principle Wealth Partners LLC2,226$1.99M0.14%+5+0.2%Added
Northern Financial Advisors Inc2,226$1.99M1.51%+15+0.7%Added
Absoluto Partners Gestao de Recursos Ltda2,235$2.00M1.50%−1,215−35.2%Reduced
Morse Asset Management, Inc2,243$2.01M0.43%+7+0.3%Added
Shaker Investments LLC2,243$2.01M0.84%+2,243New
Central Trust Co2,257$2.02M0.05%+760+50.8%Added
J.W. Cole Advisors, Inc.2,259$2.02M0.08%+559+32.9%Added
Guerra Pan Advisors, LLC2,264$2.02M1.62%00.0%Unchanged
Private Client Services, LLC2,286$2.04M1.10%+330+16.9%Added
Fortis Capital Advisors, LLC2,293$2.05M0.69%−256−10.0%Reduced
Waterloo Capital, L.P.2,294$2.05M0.22%+438+23.6%Added
First Hawaiian Bank2,308$2.06M0.07%−12−0.5%Reduced
Texas Yale Capital Corp.2,321$2.08M0.09%+60+2.7%Added
Valmark Advisers, Inc.2,332$2.09M0.03%+133+6.0%Added
Redwood Investments, LLC2,355$2.11M0.63%−2−0.1%Reduced
Mattson Financial Services, LLC2,679$2.11M0.76%−19−0.7%Reduced
Williams Jones Wealth Management, LLC.2,358$2.11M0.02%−2−0.1%Reduced
Wedmont Private Capital2,330$2.11M0.12%+211+10.0%Added
Trust Asset Management LLC2,377$2.13M0.17%00.0%Unchanged
Mission Creek Capital Partners, Inc.2,379$2.13M0.50%+26+1.1%Added
AAFMAA Wealth Management & Trust LLC2,389$2.14M0.94%−8−0.3%Reduced
Hoey Investments, Inc2,742$2.16M0.41%00.0%Unchanged
NDWM LLC2,415$2.16M1.78%00.0%Unchanged
Insigneo Advisory Services, LLC2,418$2.16M0.22%+25+1.0%Added
Beta Wealth Group, Inc.2,420$2.16M0.98%+82+3.5%Added
Evoke Wealth, LLC2,421$2.17M0.06%+2,421New
OMC Financial Services LTD2,808$2.21M1.04%00.0%Unchanged
Glen Eagle Advisors, LLC2,470$2.21M0.37%−530−17.7%Reduced
Ritholtz Wealth Management2,475$2.21M0.07%+164+7.1%Added
Independent Solutions Wealth Management, LLC2,497$2.23M0.50%−74−2.9%Reduced
Kentucky Farm Bureau Mutual Insurance Co2,500$2.24M0.48%00.0%Unchanged
Linscomb & Williams, Inc.2,502$2.24M0.11%+90+3.7%Added
Graypoint LLC2,503$2.24M0.14%+152+6.5%Added
Leelyn Smith, LLC2,506$2.24M0.40%+56+2.3%Added
Guardian Capital LP2,541$2.27M0.08%−14−0.5%Reduced
Means Investment Co., Inc.2,542$2.27M0.25%−12−0.5%Reduced
Three Seasons Wealth, LLC2,544$2.28M1.20%+267+11.7%Added
Advisor OS, LLC2,550$2.28M0.23%−158−5.8%Reduced
BDF-Gestion8,621$2.28M0.37%00.0%Unchanged
Western Wealth Management, LLC2,558$2.29M0.13%+553+27.6%Added
Pallas Capital Advisors LLC2,410$2.31M0.10%+179+8.0%Added
Central Pacific Bank - Trust Division2,587$2.31M0.29%−887−25.5%Reduced
Cornerstone Advisors, LLC2,600$2.33M0.09%00.0%Unchanged
Principal Securities, Inc.2,610$2.33M0.06%−3,248−55.4%Reduced
Institute for Wealth Management, LLC.2,611$2.34M0.29%−8−0.3%Reduced
Neville Rodie & Shaw Inc2,612$2.34M0.17%00.0%Unchanged
Legato Capital Management LLC2,625$2.35M0.29%00.0%Unchanged
Concurrent Investment Advisors, LLC2,634$2.36M0.07%+722+37.8%Added
Kingsview Wealth Management, LLC2,638$2.36M0.05%+196+8.0%Added
Harfst & Associates, Inc.2,642$2.36M0.53%+512+24.0%Added
Arkadios Wealth Advisors2,642$2.36M0.13%+614+30.3%Added
Roman Butler Fullerton & Co2,557$2.37M0.71%+47+1.9%Added
GAMMA Investing LLC2,659$2.38M0.24%+898+51.0%Added
Savant Capital, LLC2,676$2.39M0.02%+643+31.6%Added
Gladstone Institutional Advisory LLC2,686$2.40M0.12%−1,492−35.7%Reduced
Circle Wealth Management, LLC2,697$2.41M0.05%+1,393+106.8%Added
Polymer Capital Management (HK) LTD2,701$2.42M0.56%+981+57.0%Added
SkyOak Wealth, LLC2,712$2.43M0.54%−100−3.6%Reduced
Capital Investment Advisors, LLC2,717$2.43M0.05%+359+15.2%Added
Brighton Jones LLC2,723$2.44M0.09%−236−8.0%Reduced
Bay Rivers Group2,735$2.45M1.22%+15+0.6%Added
Allianz SE2,790$2.50M0.07%+2,330+506.5%Added
Diversify Advisory Services, LLC2,745$2.52M0.14%−60−2.1%Reduced
Legacy Wealth Asset Management, LLC2,824$2.53M0.68%−91−3.1%Reduced