ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2024
Institutional positions in ServiceNow, Inc. as of Jun 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,879
- +82 vs. Q1 2024
- Shares held
- 180.7M
- +1.91M (+1.1%) vs. Q1 2024
- Total value
- $142.1B
- +$6.34B (+4.7%) vs. Q1 2024
- New holders
- 206
- 836 more added
- Sold out
- 124
- 589 more reduced
26 institutions that held it in Q1 2024 haven't filed for Q2 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2024
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Oakworth Capital, Inc. | 30 | $23.6K | 0.00% | 00.0% | Unchanged |
| NewSquare Capital LLC | 30 | $23.6K | 0.00% | +30 | New |
| Dunhill Financial, LLC | 30 | $23.8K | 0.01% | +14+87.5% | Added |
| Canton Hathaway, LLC | 30 | $24.0K | 0.01% | 00.0% | Unchanged |
| Moisand Fitzgerald Tamayo, LLC | 31 | $24.4K | 0.00% | 00.0% | Unchanged |
| Family Firm, Inc. | 31 | $24.4K | 0.01% | +31 | New |
| LGT Financial Advisors LLC | 31 | $24.4K | 0.05% | +31 | New |
| Creekmur Asset Management LLC | 32 | $25.2K | 0.01% | −1−3.0% | Reduced |
| JFS Wealth Advisors, LLC | 33 | $26.0K | 0.00% | −36−52.2% | Reduced |
| Front Row Advisors LLC | 34 | $26.7K | 0.01% | 00.0% | Unchanged |
| Versant Capital Management, Inc | 34 | $26.7K | 0.01% | +28+466.7% | Added |
| Caldwell Sutter Capital, Inc. | 36 | $28.3K | 0.01% | 00.0% | Unchanged |
| BFSG, LLC | 38 | $29.9K | 0.00% | 00.0% | Unchanged |
| Financial Management Professionals, Inc. | 38 | $30.0K | 0.00% | +4+11.8% | Added |
| Core Alternative Capital | 39 | $30.7K | 0.01% | 00.0% | Unchanged |
| SJS Investment Consulting Inc. | 40 | $31.5K | 0.01% | −5−11.1% | Reduced |
| Ridgewood Investments LLC | 41 | $32.3K | 0.02% | +41 | New |
| Sachetta, LLC | 42 | $33.5K | 0.01% | −7−14.3% | Reduced |
| Hartford Financial Management Inc. | 43 | $33.8K | 0.01% | 00.0% | Unchanged |
| Ritter Daniher Financial Advisory LLC | 43 | $33.8K | 0.01% | 00.0% | Unchanged |
| Westend Capital Management, LLC | 43 | $33.9K | 0.01% | −6,108−99.3% | Reduced |
| Brown, Lisle/Cummings, Inc. | 44 | $34.6K | 0.01% | 00.0% | Unchanged |
| Archer Investment Corp | 44 | $34.6K | 0.01% | 00.0% | Unchanged |
| Private Wealth Management Group, LLC | 44 | $34.6K | 0.01% | 00.0% | Unchanged |
| American Capital Advisory, LLC | 50 | $35.3K | 0.03% | +50 | New |
| WR Wealth Planners, LLC | 45 | $35.4K | 0.01% | +3+7.1% | Added |
| Prestige Wealth Management Group LLC | 45 | $35.4K | 0.01% | 00.0% | Unchanged |
| Redwood Wealth Management Group, LLC | 46 | $36.2K | 0.03% | +46 | New |
| Strengthening Families & Communities, LLC | 50 | $39.0K | 0.01% | +2+4.2% | Added |
| Semmax Financial Advisors Inc. | 48 | $39.3K | 0.01% | +48 | New |
| Old Second National Bank of Aurora | 50 | $39.3K | 0.01% | 00.0% | Unchanged |
| PFG Private Wealth Management, LLC | 50 | $39.3K | 0.02% | 00.0% | Unchanged |
| RFP Financial Group LLC | 51 | $40.1K | 0.01% | 00.0% | Unchanged |
| Pacific Capital Wealth Advisors, Inc | 51 | $40.1K | 0.01% | +40+363.6% | Added |
| Tortoise Investment Management, LLC | 52 | $40.9K | 0.00% | −12−18.8% | Reduced |
| Center for Financial Planning, Inc. | 53 | $41.7K | 0.01% | 00.0% | Unchanged |
| ARK Investment Management LLCSuperinvestorARK Invest | 54 | $42.5K | 0.00% | −15,704−99.7% | Reduced |
| Colonial Trust Advisors | 54 | $42.5K | 0.00% | +37+217.6% | Added |
| Ulland Investment Advisors, LLC | 56 | $44.0K | 0.03% | 00.0% | Unchanged |
| Chilton Capital Management LLC | 57 | $44.8K | 0.00% | +57 | New |
| Ibex Wealth Advisors | 57 | $44.8K | 0.01% | +57 | New |
| GoalVest Advisory LLC | 58 | $45.6K | 0.01% | −2−3.3% | Reduced |
| Barrett & Company, Inc. | 60 | $47.2K | 0.02% | 00.0% | Unchanged |
| Institutional & Family Asset Management, LLC | 61 | $48.0K | 0.01% | +5+8.9% | Added |
| Horizon Bancorp Inc | 61 | $48.0K | 0.02% | −18−22.8% | Reduced |
| Abound Wealth Management | 62 | $49.0K | 0.02% | −1−1.6% | Reduced |
| AllSquare Wealth Management LLC | 63 | $49.6K | 0.03% | 00.0% | Unchanged |
| Laurel Wealth Advisors LLC | 63 | $49.6K | 0.01% | 00.0% | Unchanged |
| Northwest Capital Management Inc | 65 | $51.1K | 0.02% | 00.0% | Unchanged |
| Bell Investment Advisors, Inc | 65 | $51.1K | 0.01% | 00.0% | Unchanged |
| MidAtlantic Capital Management, Inc. | 65 | $51.1K | 0.04% | 00.0% | Unchanged |
| Quest Partners LLC | 66 | $51.9K | 0.01% | −527−88.9% | Reduced |
| Centerpoint Advisors, LLC | 70 | $55.0K | 0.02% | 00.0% | Unchanged |
| Virtus Investment Advisers, Inc. | 70 | $55.1K | 0.05% | −36−34.0% | Reduced |
| Solstein Capital, LLC | 70 | $55.1K | 0.04% | 00.0% | Unchanged |
| Fortitude Family Office, LLC | 70 | $55.1K | 0.03% | +12+20.7% | Added |
| Davis Capital Management | 70 | $55.2K | 0.05% | +70 | New |
| AdvisorNet Financial, Inc | 72 | $56.6K | 0.01% | +5+7.5% | Added |
| Key Financial Inc | 72 | $56.6K | 0.01% | +35+94.6% | Added |
| Avalon Trust Co | 76 | $59.8K | 0.00% | 00.0% | Unchanged |
| Main Street Group, LTD | 77 | $60.8K | 0.03% | 00.0% | Unchanged |
| Cornerstone Planning Group LLC | 78 | $60.9K | 0.02% | −26−25.0% | Reduced |
| Avondale Wealth Management | 80 | $62.9K | 0.04% | 00.0% | Unchanged |
| Private Ocean, LLC | 80 | $62.9K | 0.01% | +18+29.0% | Added |
| Hall Laurie J Trustee | 80 | $63.0K | 0.02% | 00.0% | Unchanged |
| Capital Advisors, Ltd. LLC | 82 | $65.0K | 0.01% | −7−7.9% | Reduced |
| Tucker Asset Management LLC | 83 | $65.3K | 0.01% | +9+12.2% | Added |
| Armstrong Advisory Group, Inc | 84 | $66.1K | 0.01% | +29+52.7% | Added |
| Chris Bulman Inc | 85 | $66.9K | 0.05% | +85 | New |
| Colonial Trust Co | 86 | $67.6K | 0.01% | +2+2.4% | Added |
| Global Trust Asset Management, LLC | 86 | $67.7K | 0.03% | +25+41.0% | Added |
| Financial Connections Group, Inc. | 87 | $68.0K | 0.04% | 00.0% | Unchanged |
| GHP Investment Advisors, Inc. | 92 | $72.4K | 0.00% | −37−28.7% | Reduced |
| Caitlin John, LLC | 93 | $73.2K | 0.05% | +2+2.2% | Added |
| TFC Financial Management | 93 | $73.2K | 0.01% | +42+82.4% | Added |
| Continuum Advisory, LLC | 96 | $75.5K | 0.01% | −51−34.7% | Reduced |
| Meeder Asset Management Inc | 97 | $76.3K | 0.01% | −436−81.8% | Reduced |
| Bay Harbor Wealth Management, LLC | 99 | $77.9K | 0.03% | 00.0% | Unchanged |
| First United Bank Trust | 100 | $78.7K | 0.03% | 00.0% | Unchanged |
| Custom Portfolio Group LLC | 100 | $78.7K | 0.06% | 00.0% | Unchanged |
| Optimum Investment Advisors | 100 | $78.7K | 0.04% | +100 | New |
| Washington Trust Advisors, Inc. | 101 | $79.2K | 0.01% | −43−29.9% | Reduced |
| Byrne Asset Management LLC | 104 | $80.5K | 0.06% | – | – |
| Arlington Trust Co LLC | 103 | $81.0K | 0.02% | 00.0% | Unchanged |
| West Branch Capital LLC | 107 | $84.2K | 0.03% | 00.0% | Unchanged |
| Operose Advisors LLC | 111 | $87.3K | 0.03% | 00.0% | Unchanged |
| DSM Capital Partners LLC | 112 | $88.1K | 0.00% | 00.0% | Unchanged |
| Delta Asset Management LLC | 114 | $89.7K | 0.01% | 00.0% | Unchanged |
| Investment Research & Advisory Group, Inc. | 119 | $93.6K | 0.04% | 00.0% | Unchanged |
| Rakuten Securities, Inc. | 121 | $95.2K | 0.04% | −96−44.2% | Reduced |
| Bartlett & Co. Wealth Management LLC | 121 | $95.2K | 0.00% | +19+18.6% | Added |
| EdgeRock Capital LLC | 124 | $97.5K | 0.08% | +124 | New |
| J.Safra Asset Management Corp | 125 | $98.3K | 0.01% | +115+1,150.0% | Added |
| Spectrum Wealth Counsel, LLC | 133 | $104.6K | 0.01% | −8−5.7% | Reduced |
| Harel Insurance Investments & Financial Services Ltd. | 137 | $108.0K | 0.00% | −28−17.0% | Reduced |
| First Pacific Financial | 142 | $111.7K | 0.03% | +13+10.1% | Added |
| MB, Levis & Associates, LLC | 145 | $114.1K | 0.06% | 00.0% | Unchanged |
| Riverview Trust Co | 149 | $117.2K | 0.11% | 00.0% | Unchanged |
| Ramirez Asset Management, Inc. | 150 | $118.0K | 0.02% | 00.0% | Unchanged |
| Carolinas Wealth Consulting LLC | 150 | $118.0K | 0.02% | −26−14.8% | Reduced |