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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q1 2024

Institutional positions in ServiceNow, Inc. as of Mar 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,823
+94 vs. Q4 2023
Shares held
180.1M
−127.2K (−0.1%) vs. Q4 2023
Total value
$136.7B
+$9.65B (+7.6%) vs. Q4 2023
New holders
193
765 more added
Sold out
99
637 more reduced

27 institutions that held it in Q4 2023 haven't filed for Q1 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2024: 1,823 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,944 institutionsQ4 2024: 2,261 institutionsQ1 2025: 2,166 institutionsQ2 2025: 2,297 institutionsQ3 2025: 2,248 institutionsQ4 2025: 2,325 institutionsQ1 2026: 2,212 institutionsQ2 2026: 2,244 institutions
Value heldQ1 2024: $136.7B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,212$90.5B
Q4 20252,325$138.5B
Q3 20252,248$164.4B
Q2 20252,297$187.2B
Q1 20252,166$145.0B
Q4 20242,261$194.6B
Q3 20241,944$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q1 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2023.

Institutions holding NOW in Q1 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Global Financial Private Client, LLC4$3.07K0.00%00.0%Unchanged
Cherry Tree Wealth Management, LLC4$3.05K0.00%00.0%Unchanged
First PREMIER Bank4$3.00K0.00%+4New
FPC Investment Advisory, Inc.4$2.99K0.00%+4New
Blume Capital Management, Inc.3$2.29K0.00%00.0%Unchanged
Mendota Financial Group, LLC3$2.29K0.00%00.0%Unchanged
Financial Synergies Wealth Advisors, Inc.3$2.29K0.00%+3New
Pineridge Advisors LLC3$2.29K0.00%00.0%Unchanged
Beaird Harris Wealth Management, LLC2$1.52K0.00%−21−91.3%Reduced
SOA Wealth Advisors, LLC.2$1.52K0.00%+1+100.0%Added
Horizon Financial Services, LLC2$1.52K0.00%+2New
Abich Financial Wealth Management LLC2$1.52K0.00%+2New
Breakwater Investment Management2$1.52K0.00%+2New
Perkins Coie Trust Co2$1.52K0.00%00.0%Unchanged
ClariVest Asset Management LLC2$1.52K0.00%00.0%Unchanged
Cranbrook Wealth Management, LLC2$1.33K0.00%00.0%Unchanged
PEAK6 Investments LLC2$1.24K0.00%00.0%Unchanged
Delos Wealth Advisors, LLC1$7630.00%00.0%Unchanged
WestEnd Advisors, LLC1$7620.00%00.0%Unchanged
Piscataqua Savings Bank1$7620.00%+1New
Global Assets Advisory, LLC528,639$6880.03%+528,639New
Dogwood Wealth Management LLC0$180.00%0Unchanged
HBC Financial Services, PLLC1$00.00%00.0%Unchanged
Tairen Capital Ltd0$00.00%−150,808−100.0%Sold out
Holocene Advisors, LP0$00.00%−101,691−100.0%Sold out
Hudson Bay Capital Management LP0$00.00%−70,000−100.0%Sold out
Alta Park Capital, LP0$00.00%−61,030−100.0%Sold out
Susquehanna Portfolio Strategies, LLC0$00.00%−39,441−100.0%Sold out
AustralianSuper Pty Ltd0$00.00%−37,500−100.0%Sold out
Select Equity Group, L.P.0$00.00%−29,739−100.0%Sold out
Jag Capital Management, LLC0$00.00%−28,265−100.0%Sold out
Cetera Advisor Networks LLC0$00.00%−23,752−100.0%Sold out
CWM Advisors, LLC0$00.00%−20,110−100.0%Sold out
Point72 Middle East FZE0$00.00%−16,272−100.0%Sold out
Quantitative Investment Management, LLC0$00.00%−13,435−100.0%Sold out
Polar Asset Management Partners Inc.0$00.00%−11,900−100.0%Sold out
Gunderson Capital Management Inc.0$00.00%−10,880−100.0%Sold out
Weiss Multi-Strategy Advisers LLC0$00.00%−8,064−100.0%Sold out
Bridgeway Capital Management, LLC0$00.00%−7,800−100.0%Sold out
Cetera Advisors LLC0$00.00%−7,167−100.0%Sold out
Barrier Capital Management, LLC0$00.00%−6,928−100.0%Sold out
Optimas Capital Ltd0$00.00%−5,400−100.0%Sold out
FJ Investments, LLC0$00.00%−5,224−100.0%Sold out
FORA Capital, LLC0$00.00%−3,807−100.0%Sold out
Teza Capital Management LLC0$00.00%−3,686−100.0%Sold out
Brevan Howard Capital Management LP0$00.00%−2,796−100.0%Sold out
B.O.S.S. Retirement Advisors, LLC0$00.00%−2,763−100.0%Sold out
Epoch Investment Partners, Inc.0$00.00%−2,708−100.0%Sold out
Accent Capital Management, LLC0$00.00%−2,520−100.0%Sold out
Meridian Wealth Management, LLC0$00.00%−2,398−100.0%Sold out
O'Neil Global Advisors, Inc.0$00.00%−2,250−100.0%Sold out
Tudor Investment Corp Et Al0$00.00%−2,109−100.0%Sold out
Coronation Fund Managers Ltd.0$00.00%−1,854−100.0%Sold out
Cassaday & Co Wealth Management LLC0$00.00%−1,791−100.0%Sold out
Eisler Capital (UK) Ltd.0$00.00%−1,501−100.0%Sold out
Group One Trading, L.P.0$00.00%−963−100.0%Sold out
Qsemble Capital Management, LP0$00.00%−947−100.0%Sold out
Taika Capital, LP0$00.00%−920−100.0%Sold out
Arete Wealth Advisors, LLC0$00.00%−862−100.0%Sold out
Entropy Technologies, LP0$00.00%−839−100.0%Sold out
Carlson Capital Management0$00.00%−778−100.0%Sold out
Capital CS Group, LLC0$00.00%−764−100.0%Sold out
Bridgefront Capital, LLC0$00.00%−761−100.0%Sold out
Mirabella Financial Services LLP0$00.00%−734−100.0%Sold out
Kennicott Capital Management LLC0$00.00%−534−100.0%Sold out
DAGCO, Inc.0$00.00%−414−100.0%Sold out
IFG Advisory, LLC0$00.00%−402−100.0%Sold out
Truepoint, Inc.0$00.00%−401−100.0%Sold out
Concentric Capital Strategies, LP0$00.00%−392−100.0%Sold out
Mason Investment Advisory Services, Inc.0$00.00%−383−100.0%Sold out
Advisory Research Inc0$00.00%−371−100.0%Sold out
WBI Investments0$00.00%−366−100.0%Sold out
Ruggaard & Associates LLC0$00.00%−357−100.0%Sold out
Eagle Strategies LLC0$00.00%−337−100.0%Sold out
Harvest Investment Services, LLC0$00.00%−333−100.0%Sold out
Riverwater Partners LLC0$00.00%−319−100.0%Sold out
Empirical Asset Management, LLC0$00.00%−318−100.0%Sold out
Park National Corp0$00.00%−316−100.0%Sold out
Paloma Partners Management Co0$00.00%−315−100.0%Sold out
Values First Advisors, Inc.0$00.00%−310−100.0%Sold out
Cora Capital Advisors LLC0$00.00%−301−100.0%Sold out
Curi Capital0$00.00%−300−100.0%Sold out
nVerses Capital, LLC0$00.00%–Sold out
Thrive Capital Management, LLC0$00.00%−296−100.0%Sold out
Clark Estates Inc0$00.00%−285−100.0%Sold out
Glassman Wealth Services0$00.00%−243−100.0%Sold out
O'Dell Group, LLC0$00.00%−237−100.0%Sold out
AJOVista, LLC0$00.00%−222−100.0%Sold out
McGlone Suttner Wealth Management, Inc.0$00.00%−176−100.0%Sold out
Garde Capital, Inc.0$00.00%−148−100.0%Sold out
Resurgent Financial Advisors LLC0$00.00%−126−100.0%Sold out
Global Wealth Management Investment Advisory, Inc.0$00.00%−103−100.0%Sold out
Point72 Europe (London) LLP0$00.00%−101−100.0%Sold out
Altshuler Shaham Ltd0$00.00%−97−100.0%Sold out
Rockbridge Investment Management, LCC0$00.00%−96−100.0%Sold out
Tompkins Financial Corp0$00.00%−75−100.0%Sold out
Princeton Global Asset Management LLC0$00.00%−63−100.0%Sold out
Friedenthal Financial0$00.00%−62−100.0%Sold out
Chilton Capital Management LLC0$00.00%−55−100.0%Sold out
Disciplined Equity Management, Inc.0$00.00%−50−100.0%Sold out