ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2024
Institutional positions in ServiceNow, Inc. as of Mar 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,823
- +94 vs. Q4 2023
- Shares held
- 180.1M
- −127.2K (−0.1%) vs. Q4 2023
- Total value
- $136.7B
- +$9.65B (+7.6%) vs. Q4 2023
- New holders
- 193
- 765 more added
- Sold out
- 99
- 637 more reduced
27 institutions that held it in Q4 2023 haven't filed for Q1 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2023: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2024
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2023.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Catalytic Wealth RIA, LLC | 1,463 | $1.12M | 0.22% | +108+8.0% | Added |
| Fulton Bank, N.A. | 1,477 | $1.13M | 0.05% | −134−8.3% | Reduced |
| Welch & Forbes LLC | 1,489 | $1.14M | 0.02% | +52+3.6% | Added |
| Hillsdale Investment Management Inc. | 1,495 | $1.14M | 0.09% | +40+2.7% | Added |
| 17 Capital Partners, LLC | 1,502 | $1.15M | 0.85% | 00.0% | Unchanged |
| Baker Avenue Asset Management, LP | 1,504 | $1.15M | 0.05% | +73+5.1% | Added |
| Abbrea Capital, LLC | 1,505 | $1.15M | 0.15% | +25+1.7% | Added |
| Guardian Capital LP | 1,507 | $1.15M | 0.04% | +197+15.0% | Added |
| Appleton Partners Inc | 1,514 | $1.15M | 0.09% | 00.0% | Unchanged |
| Parsons Capital Management Inc | 1,526 | $1.16M | 0.08% | +27+1.8% | Added |
| Callan Capital, LLC | 1,541 | $1.17M | 0.10% | +90+6.2% | Added |
| Lebenthal Global Advisors, LLC | 1,542 | $1.18M | 0.26% | +63+4.3% | Added |
| Commons Capital, LLC | 1,557 | $1.19M | 1.73% | +1+0.1% | Added |
| Signature Wealth Management Group | 1,674 | $1.20M | 0.54% | +25+1.5% | Added |
| Dorsey & Whitney Trust CO LLC | 1,569 | $1.20M | 0.08% | −413−20.8% | Reduced |
| Visionary Wealth Advisors | 1,579 | $1.20M | 0.08% | +8+0.5% | Added |
| Principal Street Partners, LLC | 1,595 | $1.21M | 0.23% | −61−3.7% | Reduced |
| Strategic Advisors LLC | 1,601 | $1.22M | 0.24% | +22+1.4% | Added |
| Bank of Hawaii | 1,605 | $1.22M | 0.06% | −814−33.7% | Reduced |
| Stoneridge Investment Partners LLC | 1,612 | $1.23M | 0.47% | 00.0% | Unchanged |
| Wilbanks Smith & Thomas Asset Management LLC | 1,613 | $1.23M | 0.03% | −1−0.1% | Reduced |
| Balboa Wealth Partners | 1,614 | $1.23M | 0.39% | +911+129.6% | Added |
| Summit Trail Advisors, LLC | 1,620 | $1.24M | 0.03% | +206+14.6% | Added |
| Stablepoint Partners, LLC | 1,623 | $1.24M | 0.25% | +301+22.8% | Added |
| Western Wealth Management, LLC | 1,631 | $1.24M | 0.10% | +369+29.2% | Added |
| WealthPlan Investment Management, LLC | 1,636 | $1.25M | 0.19% | −222−11.9% | Reduced |
| FNY Investment Advisers, LLC | 1,637 | $1.25M | 0.81% | +1,637 | New |
| Concurrent Investment Advisors, LLC | 1,662 | $1.27M | 0.05% | +93+5.9% | Added |
| Wealth Advisors of Tampa Bay, LLC | 1,663 | $1.27M | 0.60% | −293−15.0% | Reduced |
| Highview Capital Management LLC | 1,664 | $1.27M | 0.57% | +76+4.8% | Added |
| Sherbrooke Park Advisers LLC | 1,665 | $1.27M | 0.25% | +1,665 | New |
| EPG Wealth Management LLC | 1,667 | $1.27M | 0.31% | +18+1.1% | Added |
| USA Financial Portformulas Corp | 1,672 | $1.27M | 0.21% | −401−19.3% | Reduced |
| Taylor Hoffman Wealth Management | 1,680 | $1.28M | 0.54% | −30−1.8% | Reduced |
| Wealthspire Advisors, LLC | 1,683 | $1.28M | 0.02% | +56+3.4% | Added |
| Horst & Graben Wealth Management LLC | 1,689 | $1.29M | 0.26% | +1,689 | New |
| Birinyi Associates Inc | 1,695 | $1.29M | 0.42% | +1,695 | New |
| Kadensa Capital Ltd | 1,695 | $1.29M | 0.35% | +1,695 | New |
| Harbor Investment Advisory, LLC | 1,696 | $1.29M | 0.14% | +1,048+161.7% | Added |
| Atomi Financial Group, Inc. | 1,699 | $1.30M | 0.12% | +107+6.7% | Added |
| ArrowMark Colorado Holdings LLC | 1,700 | $1.30M | 0.01% | −1,000−37.0% | Reduced |
| Monetta Financial Services Inc | 1,700 | $1.30M | 1.17% | 00.0% | Unchanged |
| Avantax Planning Partners, Inc. | 1,706 | $1.30M | 0.04% | +139+8.9% | Added |
| Navellier & Associates Inc | 1,707 | $1.30M | 0.16% | +7+0.4% | Added |
| Synergy Financial Group, LTD | 1,713 | $1.31M | 1.47% | −132−7.2% | Reduced |
| Gryphon Financial Partners LLC | 1,722 | $1.31M | 0.22% | +341+24.7% | Added |
| Connecticut Wealth Management, LLC | 1,726 | $1.32M | 0.07% | +16+0.9% | Added |
| Balentine LLC | 1,734 | $1.32M | 0.04% | +493+39.7% | Added |
| Schusterman Interests, LLC | 1,735 | $1.32M | 1.03% | 00.0% | Unchanged |
| Hel Ved Capital Management Ltd | 1,738 | $1.33M | 0.33% | −1,710−49.6% | Reduced |
| Kovitz Investment Group Partners, LLC | 1,757 | $1.34M | 0.02% | +1,343+324.4% | Added |
| Naviter Wealth, LLC | 1,761 | $1.34M | 0.22% | +298+20.4% | Added |
| Nationale-Nederlanden Powszechne Towarzystwo Emerytalne S.A. | 1,783 | $1.36M | 0.21% | +1,783 | New |
| VELA Investment Management, LLC | 1,809 | $1.38M | 0.51% | −167−8.5% | Reduced |
| Handelsinvest Investeringsforvaltning | 1,810 | $1.38M | 0.66% | −327−15.3% | Reduced |
| Passive Capital Management, LLC. | 1,811 | $1.38M | 0.54% | 00.0% | Unchanged |
| Capstone Investment Advisors, LLC | 1,822 | $1.39M | 0.03% | +51+2.9% | Added |
| Arkadios Wealth Advisors | 1,823 | $1.39M | 0.11% | −104−5.4% | Reduced |
| Castle Rock Wealth Management, LLC | 2,038 | $1.40M | 0.38% | +625+44.2% | Added |
| Capital Investment Advisors, LLC | 1,833 | $1.40M | 0.03% | +729+66.0% | Added |
| Prospera Financial Services Inc | 1,835 | $1.40M | 0.04% | +1,156+170.3% | Added |
| Intellectus Partners, LLC | 1,836 | $1.40M | 0.37% | −706−27.8% | Reduced |
| Maven Securities LTD | 1,837 | $1.40M | 0.08% | +1,837 | New |
| Flagship Harbor Advisors, LLC | 1,838 | $1.40M | 0.09% | −17−0.9% | Reduced |
| L.M. Kohn & Company | 1,838 | $1.40M | 0.39% | +97+5.6% | Added |
| Jamison Private Wealth Management, Inc. | 1,838 | $1.40M | 0.24% | +109+6.3% | Added |
| Insigneo Advisory Services, LLC | 1,852 | $1.41M | 0.17% | +255+16.0% | Added |
| Sentry Investment Management LLC | 1,854 | $1.41M | 0.55% | 00.0% | Unchanged |
| Private Client Services, LLC | 1,854 | $1.41M | 0.95% | +641+52.8% | Added |
| Independent Financial Group, LLC | 1,862 | $1.42M | 0.07% | +400+27.4% | Added |
| Quadrant Capital Group LLC | 1,862 | $1.42M | 0.11% | +194+11.6% | Added |
| Bristlecone Advisors, LLC | 1,867 | $1.42M | 0.13% | −13−0.7% | Reduced |
| Douglass Winthrop Advisors, LLC | 1,868 | $1.42M | 0.03% | 00.0% | Unchanged |
| NorthRock Partners, LLC | 1,870 | $1.43M | 0.05% | +100+5.6% | Added |
| GraniteShares Advisors LLC | 1,896 | $1.45M | 0.76% | +34+1.8% | Added |
| Verdence Capital Advisors LLC | 1,907 | $1.45M | 0.13% | −150−7.3% | Reduced |
| Boston Private Wealth LLC | 1,908 | $1.45M | 0.03% | −71−3.6% | Reduced |
| Heritage Trust Co | 1,912 | $1.46M | 0.20% | −206−9.7% | Reduced |
| Smartleaf Asset Management LLC | 1,925 | $1.46M | 0.28% | +238+14.1% | Added |
| Inspire Advisors, LLC | 1,927 | $1.47M | 0.20% | +348+22.0% | Added |
| NVWM, LLC | 1,929 | $1.47M | 0.40% | +30+1.6% | Added |
| Linden Thomas Advisory Services, LLC | 1,950 | $1.49M | 0.24% | +137+7.6% | Added |
| Valeo Financial Advisors, LLC | 2,017 | $1.51M | 0.05% | +147+7.9% | Added |
| Roman Butler Fullerton & Co | 2,098 | $1.51M | 0.57% | +19+0.9% | Added |
| First Manhattan Co | 1,983 | $1.51M | 0.00% | +44+2.3% | Added |
| Retireful, LLC | 1,991 | $1.52M | 0.63% | −50−2.4% | Reduced |
| One Wealth Management Investment & Advisory Services, LLC | 1,992 | $1.52M | 0.62% | −422−17.5% | Reduced |
| We Are One Seven, LLC | 1,993 | $1.52M | 0.08% | +778+64.0% | Added |
| Cohen Klingenstein LLC | 2,000 | $1.52M | 0.06% | 00.0% | Unchanged |
| Guerra Pan Advisors, LLC | 2,000 | $1.52M | 1.41% | +37+1.9% | Added |
| Wedmont Private Capital | 1,953 | $1.53M | 0.11% | +135+7.4% | Added |
| Bayesian Capital Management, LP | 2,009 | $1.53M | 0.15% | +1,301+183.8% | Added |
| SWS Partners | 2,011 | $1.53M | 0.46% | −869−30.2% | Reduced |
| WealthCare Investment Partners, LLC | 2,011 | $1.53M | 0.74% | −79−3.8% | Reduced |
| Wallace Advisory Group, LLC | 2,172 | $1.53M | 1.15% | −23−1.0% | Reduced |
| Peapack Gladstone Financial Corp | 2,014 | $1.53M | 0.02% | −412−17.0% | Reduced |
| Bell Bank | 2,017 | $1.54M | 0.13% | −292−12.6% | Reduced |
| EP Wealth Advisors, LLC | 2,020 | $1.54M | 0.02% | −87−4.1% | Reduced |
| Lake Street Advisors Group, LLC | 2,021 | $1.54M | 0.07% | −16−0.8% | Reduced |
| Belpointe Asset Management LLC | 2,031 | $1.55M | 0.12% | −35−1.7% | Reduced |