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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q1 2024

Institutional positions in ServiceNow, Inc. as of Mar 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,823
+94 vs. Q4 2023
Shares held
180.1M
−127.2K (−0.1%) vs. Q4 2023
Total value
$136.7B
+$9.65B (+7.6%) vs. Q4 2023
New holders
193
765 more added
Sold out
99
637 more reduced

27 institutions that held it in Q4 2023 haven't filed for Q1 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2024: 1,823 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ1 2024: $136.7B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q1 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2023.

Institutions holding NOW in Q1 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Lion Street Advisors, LLC642$453.6K0.19%00.0%Unchanged
Blue Barn Wealth, LLC595$453.6K0.25%−285−32.4%Reduced
Orrstown Financial Services Inc595$453.6K0.25%+66+12.5%Added
Capital Advisors Inc598$455.9K0.01%+17+2.9%Added
VisionPoint Advisory Group, LLC598$455.9K0.16%+377+170.6%Added
Evermay Wealth Management LLC598$455.9K0.07%+23+4.0%Added
Pathway Financial Advisers, LLC598$456.4K0.16%−71−10.6%Reduced
Alta Advisers Ltd600$457.4K0.23%00.0%Unchanged
Westwood Wealth Management600$457.4K0.22%+75+14.3%Added
Lombard Odier Asset Management (USA) Corp600$457.4K0.07%+600New
Bay Rivers Group601$458.2K0.25%+79+15.1%Added
Delta Investment Management, LLC602$459.0K0.10%+141+30.6%Added
Palumbo Wealth Management LLC608$463.5K0.21%+314+106.8%Added
Austin Private Wealth, LLC611$463.8K0.05%+75+14.0%Added
Hilltop Holdings Inc.609$464.3K0.05%+10+1.7%Added
Stiles Financial Services Inc610$465.1K0.19%−60−9.0%Reduced
Kaizen Financial Strategies610$465.1K0.32%−6−1.0%Reduced
1776 Wealth LLC614$468.1K0.23%00.0%Unchanged
Marcum Wealth, LLC615$468.9K0.05%+13+2.2%Added
David Loasby600$469.3K0.05%+127+26.8%Added
Hyman Charles D616$470.0K0.03%00.0%Unchanged
Chicago Trust Co NA618$471.2K0.10%+190+44.4%Added
Quotient Wealth Partners, LLC623$475.0K0.02%+41+7.0%Added
KPP Advisory Services LLC623$475.0K0.13%+623New
Tritonpoint Wealth, LLC716$476.9K0.05%−325−31.2%Reduced
Qube Research & Technologies Ltd628$478.8K0.00%−47,636−98.7%Reduced
Fiduciary Family Office, LLC628$479.0K0.19%+628New
Spirit of America Management Corp630$480.3K0.10%+350+125.0%Added
W.H. Cornerstone Investments Inc.631$481.0K0.35%+631New
AlTi Global, Inc.633$482.6K0.01%−70−10.0%Reduced
Steel Peak Wealth Management LLC636$484.9K0.02%+636New
Machina Capital S.A.S.639$487.2K0.26%+639New
Eos Management, L.P.640$487.9K0.20%+640New
Change Path, LLC640$488.0K0.02%+288+81.8%Added
Allstate Corp641$488.7K0.03%−15−2.3%Reduced
Prosperity Wealth Management, Inc.642$489.5K0.23%−193−23.1%Reduced
BSW Wealth Partners646$492.5K0.08%−83−11.4%Reduced
D.B. Root & Company, LLC649$494.8K0.17%−297−31.4%Reduced
Green Square Capital Advisors LLC657$501.1K0.07%+264+67.2%Added
Moors & Cabot, Inc.658$501.7K0.03%+124+23.2%Added
Eqis Capital Management, Inc.658$502.0K0.04%+127+23.9%Added
Scientech Research LLC659$502.4K0.27%−475−41.9%Reduced
TD Capital Management LLC660$502.8K0.05%00.0%Unchanged
Avitas Wealth Management LLC660$503.2K0.08%−7−1.0%Reduced
Champlain Investment Partners, LLC660$503.2K0.00%00.0%Unchanged
Great Diamond Partners, LLC662$504.7K0.12%+40+6.4%Added
Fox Hill Wealth Management662$504.7K0.34%+662New
Childress Capital Advisors, LLC663$505.5K0.15%−26−3.8%Reduced
Foundations Investment Advisors, LLC663$505.7K0.01%+663New
Symphony Financial, Ltd. Co.670$510.8K0.12%−17−2.5%Reduced
Pinnacle Wealth Management Advisory Group, LLC670$510.8K0.05%+19+2.9%Added
Delap Wealth Advisory, LLC670$510.8K0.21%+670New
Chemung Canal Trust Co670$510.8K0.10%+308+85.1%Added
Renasant Bank673$513.1K0.37%+163+32.0%Added
Ausdal Financial Partners, Inc.682$520.0K0.06%−96−12.3%Reduced
MBB Public Markets I LLC683$520.7K0.03%+683New
Capital Square, LLC685$522.2K0.37%−5−0.7%Reduced
Bright Futures Wealth Management, LLC.675$522.5K0.28%+675New
Quadcap Wealth Management, LLC687$523.8K0.12%−297−30.2%Reduced
Loomis Sayles & Co L P687$524.0K0.00%+305+79.8%Added
Keel Point, LLC696$530.6K0.05%+70+11.2%Added
Allred Capital Management, LLC700$533.7K0.21%+50+7.7%Added
EverSource Wealth Advisors, LLC770$533.9K0.04%+47+6.5%Added
Sandy Cove Advisors, LLC705$537.5K0.25%+31+4.6%Added
Marex Group plc707$539.0K0.02%+71+11.2%Added
L2 Asset Management, LLC708$539.8K0.18%+42+6.3%Added
Prosperity Consulting Group, LLC713$543.6K0.07%+224+45.8%Added
XTX Topco Ltd713$543.6K0.07%+713New
Battery Global Advisors, LLC717$546.6K0.44%00.0%Unchanged
BluePath Capital Management, LLC720$548.9K0.42%+13+1.8%Added
Pensionmark Financial Group, LLC425$552.7K0.08%−377−47.0%Reduced
Provenance Wealth Advisors, LLC725$552.7K0.08%−4−0.5%Reduced
Great Lakes Advisors, LLC731$557.3K0.00%−223−23.4%Reduced
Carr Financial Group Corp733$558.8K0.19%+91+14.2%Added
PFG Advisors735$560.4K0.04%−37−4.8%Reduced
Leo Wealth, LLC731$560.5K0.06%+75+11.4%Added
First National Bank Sioux Falls740$564.2K0.31%00.0%Unchanged
Patron Partners Advisors, LLC746$568.8K0.35%+116+18.4%Added
Tradition Wealth Management, LLC748$570.3K0.06%00.0%Unchanged
Galvin, Gaustad & Stein, LLC750$571.8K0.05%00.0%Unchanged
Chicago Partners Investment Group LLC773$572.8K0.02%+71+10.1%Added
Lewis Asset Management, LLC751$572.9K0.47%−27−3.5%Reduced
Napa Wealth Management757$577.1K0.30%00.0%Unchanged
Salem Investment Counselors Inc758$577.9K0.02%−83−9.9%Reduced
Drive Wealth Management, LLC759$578.7K0.16%−68−8.2%Reduced
Compass Ion Advisors, LLC767$584.8K0.08%−3−0.4%Reduced
Quent Capital, LLC770$587.0K0.07%+30+4.1%Added
Cary Street Partner Investment Advisory LLC773$589.3K0.02%+77+11.1%Added
Element Pointe Advisors, LLC775$590.9K0.15%00.0%Unchanged
Claro Advisors LLC777$592.4K0.10%+349+81.5%Added
Strategy Asset Managers LLC777$592.4K0.13%+777New
Legacy Financial Advisors, Inc.779$593.9K0.11%+15+2.0%Added
Vise Technologies, Inc.783$597.0K0.12%+227+40.8%Added
RSM US Wealth Management LLC785$598.5K0.02%−48−5.8%Reduced
Red Lighthouse Investment Management, LLC785$598.5K0.24%00.0%Unchanged
Park Edge Advisors, LLC789$601.5K0.17%−41−4.9%Reduced
ASB Consultores, LLC793$604.6K0.16%+793New
Morningstar Investment Services LLC797$605.0K0.01%−543−40.5%Reduced
Csenge Advisory Group794$605.3K0.03%+19+2.5%Added
Bullock Wealth Management Group790$607.0K0.41%+790New