ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2024
Institutional positions in ServiceNow, Inc. as of Mar 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,823
- +94 vs. Q4 2023
- Shares held
- 180.1M
- −127.2K (−0.1%) vs. Q4 2023
- Total value
- $136.7B
- +$9.65B (+7.6%) vs. Q4 2023
- New holders
- 193
- 765 more added
- Sold out
- 99
- 637 more reduced
27 institutions that held it in Q4 2023 haven't filed for Q1 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2023: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2024
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2023.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Redhawk Wealth Advisors, Inc. | 434 | $330.9K | 0.05% | −10−2.3% | Reduced |
| Aaron Wealth Advisors | 435 | $331.6K | 0.05% | +136+45.5% | Added |
| Weaver Capital Management LLC | 437 | $333.2K | 0.12% | −7−1.6% | Reduced |
| AA Financial Advisors, LLC | 437 | $333.2K | 0.13% | +437 | New |
| Natixis Investment Managers International | 439 | $334.7K | 0.02% | −135−23.5% | Reduced |
| Finivi Inc. | 439 | $334.7K | 0.30% | −21−4.6% | Reduced |
| Concorde Asset Management, LLC | 440 | $335.5K | 0.23% | −10−2.2% | Reduced |
| Fortitude Advisory Group L.L.C. | 440 | $335.5K | 0.19% | +12+2.8% | Added |
| Edgemoor Investment Advisors, Inc. | 441 | $336.2K | 0.03% | 00.0% | Unchanged |
| Daymark Wealth Partners, LLC | 442 | $337.0K | 0.02% | +25+6.0% | Added |
| Ashton Thomas Private Wealth, LLC | 445 | $339.3K | 0.02% | −93−17.3% | Reduced |
| Asset Advisors Investment Management, LLC | 445 | $339.3K | 0.04% | 00.0% | Unchanged |
| Valmark Advisers, Inc. | 446 | $340.0K | 0.01% | +446 | New |
| RiverGlades Family Offices LLC | 475 | $343.4K | 0.27% | 00.0% | Unchanged |
| Magnus Financial Group LLC | 452 | $344.6K | 0.04% | −52−10.3% | Reduced |
| Crown Wealth Group, LLC | 454 | $346.1K | 0.18% | +164+56.6% | Added |
| Pinnacle Bancorp, Inc. | 455 | $346.9K | 0.10% | −5−1.1% | Reduced |
| Rossmore Private Capital | 455 | $346.9K | 0.05% | 00.0% | Unchanged |
| Strategic Blueprint, LLC | 457 | $348.4K | 0.02% | +457 | New |
| Holderness Investments Co | 458 | $349.2K | 0.09% | +12+2.7% | Added |
| Braun-Bostich & Associates Inc. | 461 | $351.5K | 0.29% | −214−31.7% | Reduced |
| Oarsman Capital, Inc. | 461 | $351.5K | 0.08% | +26+6.0% | Added |
| Integrated Investment Consultants, LLC | 463 | $353.0K | 0.10% | −1−0.2% | Reduced |
| Fulcrum Capital LLC | 465 | $354.5K | 0.08% | 00.0% | Unchanged |
| Onyx Bridge Wealth Group LLC | 491 | $355.3K | 0.06% | −56−10.2% | Reduced |
| Sustainable Insight Capital Management, LLC | 466 | $355.3K | 0.26% | +100+27.3% | Added |
| First Trust Investment Solutions L.P. | 468 | $356.8K | 0.06% | +116+33.0% | Added |
| Beese Fulmer Investment Management, Inc. | 471 | $359.1K | 0.03% | +38+8.8% | Added |
| Silver Oak Securities, Inc | 472 | $359.9K | 0.06% | −699−59.7% | Reduced |
| FLC Capital Advisors | 476 | $362.9K | 0.09% | 00.0% | Unchanged |
| Financial Perspectives, Inc | 478 | $364.4K | 0.14% | −1−0.2% | Reduced |
| FWL Investment Management, LLC | 482 | $367.5K | 0.20% | +85+21.4% | Added |
| Hallmark Capital Management Inc | 485 | $369.8K | 0.03% | +485 | New |
| Stonebrook Private Inc. | 487 | $371.3K | 0.11% | +7+1.5% | Added |
| McDaniel Terry & Co | 488 | $372.0K | 0.03% | +40+8.9% | Added |
| Proficio Capital Partners LLC | 488 | $372.1K | 0.04% | +1+0.2% | Added |
| Raleigh Capital Management Inc. | 492 | $374.7K | 0.16% | +138+39.0% | Added |
| Opes Wealth Management LLC | 496 | $378.1K | 0.09% | +3+0.6% | Added |
| Chapin Davis, Inc. | 498 | $379.7K | 0.14% | +498 | New |
| Boston Trust Walden Corp | 499 | $380.4K | 0.00% | 00.0% | Unchanged |
| Signature Wealth Management Partners, LLC | 500 | $381.2K | 0.31% | 00.0% | Unchanged |
| Ally Financial Inc. | 500 | $381.2K | 0.05% | +500 | New |
| Caas Capital Management LP | 500 | $381.2K | 0.16% | +500 | New |
| Private Portfolio Partners LLC | 503 | $383.5K | 0.08% | −5−1.0% | Reduced |
| Cladis Investment Advisory, LLC | 505 | $385.0K | 0.28% | 00.0% | Unchanged |
| Forum Financial Management, LP | 508 | $387.1K | 0.01% | 00.0% | Unchanged |
| Stratos Wealth Advisors, LLC | 508 | $387.3K | 0.02% | −196−27.8% | Reduced |
| Segment Wealth Management, LLC | 509 | $388.1K | 0.03% | +9+1.8% | Added |
| Carlton Hofferkamp & Jenks Wealth Management, LLC | 542 | $388.2K | 0.16% | −40−6.9% | Reduced |
| David J Yvars Group | 510 | $388.8K | 0.26% | +50+10.9% | Added |
| Cohen & Steers, Inc. | 511 | $390.0K | 0.00% | −11−2.1% | Reduced |
| Davis R M Inc | 513 | $391.1K | 0.01% | +15+3.0% | Added |
| Financial Advocates Investment Management | 513 | $391.1K | 0.02% | +43+9.1% | Added |
| Morling Financial Advisors, LLC | 514 | $391.9K | 0.22% | −1−0.2% | Reduced |
| Capital Asset Advisory Services LLC | 501 | $392.5K | 0.02% | −2−0.4% | Reduced |
| JT Stratford LLC | 516 | $393.4K | 0.08% | −2,174−80.8% | Reduced |
| BBR Partners, LLC | 516 | $393.4K | 0.03% | +206+66.5% | Added |
| Hanson & Doremus Investment Management | 519 | $396.0K | 0.07% | +8+1.6% | Added |
| Sierra Capital LLC | 520 | $396.0K | 0.05% | +520 | New |
| CVA Family Office, LLC | 520 | $396.4K | 0.07% | +1+0.2% | Added |
| ZWJ Investment Counsel Inc | 523 | $398.7K | 0.02% | +523 | New |
| Nicholas Hoffman & Company, LLC. | 525 | $400.3K | 0.02% | −1−0.2% | Reduced |
| Saxony Capital Management, LLC | 525 | $400.3K | 0.48% | +120+29.6% | Added |
| First Horizon Advisors, Inc. | 526 | $401.0K | 0.01% | +36+7.3% | Added |
| FFT Wealth Management LLC | 527 | $401.8K | 0.03% | +30+6.0% | Added |
| Pure Financial Advisors, Inc. | 529 | $403.3K | 0.01% | +16+3.1% | Added |
| Kingfisher Capital LLC | 530 | $404.0K | 0.10% | 00.0% | Unchanged |
| Weiss Asset Management LP | 530 | $404.1K | 0.02% | −2,820−84.2% | Reduced |
| Manchester Capital Management LLC | 530 | $404.1K | 0.05% | +51+10.6% | Added |
| Wealth Management Associates, Inc. | 515 | $405.1K | 0.19% | −115−18.3% | Reduced |
| Meeder Asset Management Inc | 533 | $406.4K | 0.03% | +81+17.9% | Added |
| Darden Wealth Group Inc | 535 | $407.9K | 0.32% | +535 | New |
| Resources Management Corp | 535 | $408.0K | 0.06% | +67+14.3% | Added |
| Onefund, LLC | 532 | $408.7K | 0.49% | −9−1.7% | Reduced |
| Essex Savings Bank | 579 | $409.0K | 0.12% | 00.0% | Unchanged |
| Providence First Trust Co | 538 | $410.2K | 0.18% | +538 | New |
| Meridian Wealth Advisors, LLC | 540 | $411.7K | 0.08% | 00.0% | Unchanged |
| Semus Wealth Partners LLC | 542 | $413.2K | 0.35% | −9−1.6% | Reduced |
| Choate Investment Advisors | 547 | $417.0K | 0.01% | −33−5.7% | Reduced |
| Cross Staff Investments Inc | 550 | $419.3K | 0.35% | 00.0% | Unchanged |
| Brown Brothers Harriman & Co | 553 | $421.6K | 0.00% | −142−20.4% | Reduced |
| MQS Management LLC | 553 | $421.6K | 0.24% | +553 | New |
| Parkside Financial Bank & Trust | 554 | $422.4K | 0.07% | +48+9.5% | Added |
| New Hampshire Trust | 559 | $426.2K | 0.10% | −15−2.6% | Reduced |
| Consolidated Portfolio Review Corp | 564 | $430.0K | 0.11% | +11+2.0% | Added |
| Fortress Wealth Group, LLC | 597 | $431.4K | 0.23% | +23+4.0% | Added |
| Fox Run Management, L.L.C. | 567 | $432.3K | 0.09% | +173+43.9% | Added |
| Prosperity Financial Group, Inc. | 573 | $436.9K | 0.27% | +32+5.9% | Added |
| HM Payson & Co | 573 | $436.9K | 0.01% | +11+2.0% | Added |
| Redwood Financial Network Corp | 574 | $437.6K | 0.38% | +8+1.4% | Added |
| Midland Wealth Advisors LLC | 574 | $437.6K | 0.03% | +184+47.2% | Added |
| Capital Investment Advisory Services, LLC | 576 | $439.1K | 0.05% | −15−2.5% | Reduced |
| Catalina Capital Group, LLC | 576 | $439.1K | 0.19% | +576 | New |
| Winthrop Advisory Group LLC | 577 | $439.9K | 0.06% | −2−0.3% | Reduced |
| Cutler Group LP | 578 | $440.0K | 0.22% | −6,261−91.5% | Reduced |
| Wealth Management Partners, LLC | 581 | $443.0K | 0.22% | +50+9.4% | Added |
| West Family Investments, Inc. | 585 | $446.0K | 0.14% | 00.0% | Unchanged |
| TFB Advisors LLC | 657 | $450.4K | 0.16% | +657 | New |
| Quest Partners LLC | 593 | $452.1K | 0.08% | +356+150.2% | Added |
| Holistic Financial Partners | 593 | $452.1K | 0.23% | −71−10.7% | Reduced |