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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q1 2024

Institutional positions in ServiceNow, Inc. as of Mar 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,823
+94 vs. Q4 2023
Shares held
180.1M
−127.2K (−0.1%) vs. Q4 2023
Total value
$136.7B
+$9.65B (+7.6%) vs. Q4 2023
New holders
193
765 more added
Sold out
99
637 more reduced

27 institutions that held it in Q4 2023 haven't filed for Q1 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2024: 1,823 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ1 2024: $136.7B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q1 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2023.

Institutions holding NOW in Q1 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Traynor Capital Management, Inc.327$249.0K0.02%+24+7.9%Added
Farmers Trust Co327$249.3K0.05%−8,772−96.4%Reduced
Pearl River Capital, LLC328$250.1K0.04%+29+9.7%Added
Chesapeake Wealth Management329$250.8K0.09%−5−1.5%Reduced
Novare Capital Management LLC329$250.8K0.02%+329New
Total Clarity Wealth Management, Inc.329$250.8K0.09%+329New
Nichols & Pratt Advisers LLP330$251.6K0.02%00.0%Unchanged
Cobblestone Capital Advisors LLC330$251.6K0.02%+330New
Symmetry Partners, LLC332$253.0K0.02%00.0%Unchanged
Redwood Investment Management, LLC333$254.0K0.02%+333New
Benjamin Edwards Inc336$256.0K0.05%+39+13.1%Added
Maverick Capital LtdSuperinvestorMaverick Capital338$257.7K0.00%−220−39.4%Reduced
CBOE Vest Financial, LLC339$258.5K0.01%+339New
Prelude Capital Management, LLC339$258.5K0.02%−577−63.0%Reduced
D'Orazio & Associates, Inc.340$259.2K0.04%+27+8.6%Added
Aprio Wealth Management, LLC340$259.2K0.05%+340New
Sepio Capital, LP343$261.5K0.02%−828−70.7%Reduced
Relyea Zuckerberg Hanson LLC345$263.0K0.05%+9+2.7%Added
Cooper/Haims Advisors, LLC347$264.6K0.15%+20+6.1%Added
LVW Advisors, LLC347$264.6K0.04%+53+18.0%Added
Hartline Investment Corp348$265.3K0.05%−27,568−98.8%Reduced
Bay Colony Advisory Group, Inc d/b/a Bay Colony Advisors348$265.3K0.05%−58−14.3%Reduced
Seven Mile Advisory349$265.9K0.20%−17−4.6%Reduced
SignalPoint Asset Management, LLC349$266.1K0.07%00.0%Unchanged
Baldwin Brothers Inc350$266.8K0.02%00.0%Unchanged
American Investment Services, Inc.350$266.8K0.05%00.0%Unchanged
Westmount Partners, LLC350$266.8K0.10%+350New
Householder Group Estate & Retirement Specialist, LLC351$267.6K0.08%+16+4.8%Added
Shoker Investment Counsel, Inc.349$268.2K0.10%−8−2.2%Reduced
Alpha Cubed Investments, LLC352$268.4K0.01%−259−42.4%Reduced
Nebula Research & Development LLC354$269.9K0.06%−886−71.5%Reduced
Westwood Holdings Group Inc.356$271.0K0.00%+356New
Turtle Creek Wealth Advisors, LLC357$272.2K0.07%−2−0.6%Reduced
Interchange Capital Partners, LLC339$272.2K0.18%+339New
Freestone Capital Holdings, LLC359$273.7K0.01%−17−4.5%Reduced
Pinkerton Retirement Specialists, LLC359$273.7K0.04%+359New
RWM Asset Management, LLC359$273.7K0.05%+359New
Richard W. Paul & Associates, LLC360$274.5K0.11%+1+0.3%Added
Sovereign Financial Group, Inc.361$275.2K0.07%+1+0.3%Added
Healthcare of Ontario Pension Plan Trust Fund362$276.0K0.00%−19,638−98.2%Reduced
Sivia Capital Partners, LLC363$276.8K0.19%+18+5.2%Added
Ssi Investment Management LLC365$278.3K0.02%−4−1.1%Reduced
Cozad Asset Management Inc368$280.6K0.03%−25−6.4%Reduced
LCM Capital Management Inc368$280.6K0.18%−1−0.3%Reduced
Gordian Capital Singapore Pte Ltd368$280.6K0.21%00.0%Unchanged
Mesirow Financial Investment Management, Inc.369$280.6K0.01%+76+25.9%Added
Pictet & Cie (Europe) SA370$282.1K0.01%+370New
Farrell Financial LLC374$285.1K0.23%00.0%Unchanged
Hirtle Callaghan & Co LLC375$285.9K0.01%+375New
Lantz Financial LLC377$287.4K0.09%−133−26.1%Reduced
Ascent Group, LLC379$288.9K0.03%+6+1.6%Added
Kowal Investment Group, LLC380$289.7K0.06%+3+0.8%Added
Cahill Financial Advisors Inc381$290.5K0.04%−222−36.8%Reduced
Summa Corp.384$292.8K0.16%−155−28.8%Reduced
TRUE Private Wealth Advisors384$292.8K0.03%−4−1.0%Reduced
Powell Investment Advisors, LLC385$293.5K0.16%00.0%Unchanged
FRG Family Wealth Advisors LLC424$294.0K0.06%00.0%Unchanged
Liberty One Investment Management, LLC386$294.3K0.03%+31+8.7%Added
SlateStone Wealth, LLC387$295.0K0.03%+18+4.9%Added
New Republic Capital, LLC387$295.0K0.19%−69−15.1%Reduced
Twin Peaks Wealth Advisors, LLC387$295.0K0.16%−32−7.6%Reduced
RKL Wealth Management LLC387$295.0K0.03%+6+1.6%Added
Tranquility Partners, LLC387$295.0K0.11%+8+2.1%Added
Glenview Trust Co388$295.8K0.01%00.0%Unchanged
Hilltop National Bank389$296.6K0.10%+389New
Thrive Wealth Management, LLC390$297.3K0.06%+28+7.7%Added
Alpine Global Management, LLC390$297.3K0.06%+390New
Legacy Edge Advisors, LLC393$299.6K0.06%+20+5.4%Added
Smith, Salley & Associates396$301.7K0.02%+396New
Trueblood Wealth Management, LLC398$303.4K0.17%−7−1.7%Reduced
Essex Financial Services, Inc.398$303.4K0.03%+44+12.4%Added
Jacobs & Co400$304.0K0.03%00.0%Unchanged
Regent Peak Wealth Advisors LLC400$305.0K0.08%+15+3.9%Added
Wedge Capital Management L L P401$305.7K0.00%+5+1.3%Added
Griffin Asset Management, Inc.402$306.5K0.04%00.0%Unchanged
Vicus Capital402$306.5K0.03%+402New
Barings LLC403$307.2K0.01%+24+6.3%Added
Gratus Capital LLC403$307.2K0.01%+403New
Covestor Ltd406$310.0K0.20%+59+17.0%Added
Centurion Wealth Management LLC407$310.3K0.12%+407New
Howe & Rusling Inc409$311.8K0.03%+409New
Options Solutions, LLC410$312.6K0.18%+410New
Coppell Advisory Solutions Corp.410$312.6K0.06%+410New
Gerber Kawasaki Wealth & Investment Management411$313.3K0.02%+18+4.6%Added
Dearborn Partners LLC411$313.3K0.01%+411New
Hillman Capital Management, Inc.413$314.9K0.10%−69−14.3%Reduced
Vantage Consulting Group Inc416$317.2K0.20%−31−6.9%Reduced
Sax Wealth Advisors, LLC419$319.4K0.04%00.0%Unchanged
Resonant Capital Advisors, LLC420$320.2K0.03%+420New
U.S. Capital Wealth Advisors, LLC421$321.0K0.01%−42−9.1%Reduced
Knuff & Co LLC425$324.0K0.11%00.0%Unchanged
Morris Retirement Advisors, LLC426$324.5K0.19%+18+4.4%Added
FIL Ltd426$324.8K0.00%−55−11.4%Reduced
Perfromance Wealth Partners, LLC426$324.8K0.01%00.0%Unchanged
Busey Wealth Management427$325.5K0.01%+20+4.9%Added
Wexford Capital LP428$326.3K0.07%+1+0.2%Added
Dynamic Wealth Strategies, LLC429$327.0K0.28%+15+3.6%Added
West Oak Capital, LLC432$329.0K0.14%+30+7.5%Added
Univest Financial Corp433$330.1K0.09%+39+9.9%Added
Corundum Group, Inc.434$330.9K0.16%−24−5.2%Reduced