ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2024
Institutional positions in ServiceNow, Inc. as of Mar 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,823
- +94 vs. Q4 2023
- Shares held
- 180.1M
- −127.2K (−0.1%) vs. Q4 2023
- Total value
- $136.7B
- +$9.65B (+7.6%) vs. Q4 2023
- New holders
- 193
- 765 more added
- Sold out
- 99
- 637 more reduced
27 institutions that held it in Q4 2023 haven't filed for Q1 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2023: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2024
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2023.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| LifeSteps Financial, Inc. | 30 | $22.9K | 0.02% | +30 | New |
| Canton Hathaway, LLC | 30 | $23.0K | 0.01% | 00.0% | Unchanged |
| Sound Income Strategies, LLC | 31 | $23.6K | 0.00% | +20+181.8% | Added |
| Moisand Fitzgerald Tamayo, LLC | 31 | $23.6K | 0.00% | 00.0% | Unchanged |
| Cassady Schiller Wealth Management, LLC | 33 | $25.2K | 0.01% | +8+32.0% | Added |
| Creekmur Asset Management LLC | 33 | $25.2K | 0.01% | +33 | New |
| Front Row Advisors LLC | 34 | $25.9K | 0.01% | +34 | New |
| Financial Management Professionals, Inc. | 34 | $26.0K | 0.00% | +1+3.0% | Added |
| Caldwell Sutter Capital, Inc. | 36 | $27.4K | 0.01% | +30+500.0% | Added |
| Key Financial Inc | 37 | $28.2K | 0.01% | 00.0% | Unchanged |
| BFSG, LLC | 38 | $29.0K | 0.00% | +8+26.7% | Added |
| Core Alternative Capital | 39 | $29.7K | 0.01% | −45−53.6% | Reduced |
| EntryPoint Capital, LLC | 40 | $30.5K | 0.03% | +39+3,900.0% | Added |
| WR Wealth Planners, LLC | 42 | $32.0K | 0.01% | +42 | New |
| ORG Partners LLC | 42 | $32.3K | 0.06% | −566−93.1% | Reduced |
| MUFG Securities EMEA plc | 43 | $32.8K | 0.00% | −112−72.3% | Reduced |
| Hartford Financial Management Inc. | 43 | $32.8K | 0.01% | 00.0% | Unchanged |
| Ritter Daniher Financial Advisory LLC | 43 | $32.8K | 0.01% | 00.0% | Unchanged |
| Archer Investment Corp | 44 | $33.5K | 0.01% | −9−17.0% | Reduced |
| Brown, Lisle/Cummings, Inc. | 44 | $33.5K | 0.01% | 00.0% | Unchanged |
| Private Wealth Management Group, LLC | 44 | $33.5K | 0.02% | +10+29.4% | Added |
| Prestige Wealth Management Group LLC | 45 | $34.3K | 0.01% | 00.0% | Unchanged |
| SJS Investment Consulting Inc. | 45 | $34.3K | 0.01% | +43+2,150.0% | Added |
| Sachetta, LLC | 49 | $34.6K | 0.02% | 00.0% | Unchanged |
| Strengthening Families & Communities, LLC | 48 | $37.0K | 0.02% | 00.0% | Unchanged |
| Old Second National Bank of Aurora | 50 | $38.1K | 0.01% | 00.0% | Unchanged |
| PFG Private Wealth Management, LLC | 50 | $38.1K | 0.02% | +50 | New |
| Armstrong Advisory Group, Inc | 55 | $38.9K | 0.00% | 00.0% | Unchanged |
| RFP Financial Group LLC | 51 | $38.9K | 0.02% | +37+264.3% | Added |
| TFC Financial Management | 51 | $38.9K | 0.01% | +42+466.7% | Added |
| Center for Financial Planning, Inc. | 53 | $40.4K | 0.01% | 00.0% | Unchanged |
| Institutional & Family Asset Management, LLC | 56 | $42.7K | 0.01% | +5+9.8% | Added |
| Vima LLC | 92 | $42.8K | 0.05% | +4+4.5% | Added |
| Ulland Investment Advisors, LLC | 56 | $43.0K | 0.03% | +56 | New |
| Fortitude Family Office, LLC | 58 | $44.2K | 0.03% | 00.0% | Unchanged |
| Barrett & Company, Inc. | 60 | $45.7K | 0.02% | 00.0% | Unchanged |
| GoalVest Advisory LLC | 60 | $45.7K | 0.02% | +2+3.4% | Added |
| Global Trust Asset Management, LLC | 61 | $46.5K | 0.02% | 00.0% | Unchanged |
| Private Ocean, LLC | 62 | $47.3K | 0.01% | 00.0% | Unchanged |
| AllSquare Wealth Management LLC | 63 | $48.0K | 0.03% | 00.0% | Unchanged |
| Laurel Wealth Advisors LLC | 63 | $48.0K | 0.01% | +13+26.0% | Added |
| Abound Wealth Management | 63 | $48.3K | 0.02% | +1+1.6% | Added |
| Tortoise Investment Management, LLC | 64 | $48.8K | 0.01% | +12+23.1% | Added |
| Northwest Capital Management Inc | 65 | $49.6K | 0.02% | 00.0% | Unchanged |
| MidAtlantic Capital Management, Inc. | 65 | $49.6K | 0.04% | 00.0% | Unchanged |
| Bell Investment Advisors, Inc | 65 | $49.6K | 0.01% | +5+8.3% | Added |
| AdvisorNet Financial, Inc | 67 | $51.1K | 0.00% | +23+52.3% | Added |
| JFS Wealth Advisors, LLC | 69 | $52.6K | 0.00% | +41+146.4% | Added |
| Centerpoint Advisors, LLC | 70 | $53.0K | 0.02% | 00.0% | Unchanged |
| Solstein Capital, LLC | 70 | $53.4K | 0.04% | 00.0% | Unchanged |
| Ofi Invest Asset Management | 77 | $54.4K | 0.00% | +3+4.1% | Added |
| Tucker Asset Management LLC | 74 | $56.4K | 0.01% | 00.0% | Unchanged |
| Security National Bank | 75 | $57.2K | 0.01% | 00.0% | Unchanged |
| Avalon Trust Co | 76 | $57.9K | 0.00% | 00.0% | Unchanged |
| Main Street Group, LTD | 77 | $59.2K | 0.03% | 00.0% | Unchanged |
| Horizon Bancorp Inc | 79 | $60.0K | 0.03% | −4−4.8% | Reduced |
| Avondale Wealth Management | 80 | $61.0K | 0.04% | 00.0% | Unchanged |
| Hall Laurie J Trustee | 80 | $61.0K | 0.02% | 00.0% | Unchanged |
| State of Wyoming | 83 | $63.3K | 0.01% | +83 | New |
| Colonial Trust Co | 84 | $63.7K | 0.01% | −16−16.0% | Reduced |
| Financial Connections Group, Inc. | 87 | $67.0K | 0.07% | 00.0% | Unchanged |
| Capital Advisors, Ltd. LLC | 89 | $68.0K | 0.01% | +7+8.5% | Added |
| Caitlin John, LLC | 91 | $69.4K | 0.05% | 00.0% | Unchanged |
| SRS Capital Advisors, Inc. | 92 | $70.1K | 0.01% | −13−12.4% | Reduced |
| New Covenant Trust Company, N.A. | 94 | $71.7K | 0.07% | +94 | New |
| Cornerstone Planning Group LLC | 104 | $74.5K | 0.02% | −26−20.0% | Reduced |
| Bay Harbor Wealth Management, LLC | 99 | $75.5K | 0.03% | +3+3.1% | Added |
| First United Bank Trust | 100 | $76.2K | 0.03% | 00.0% | Unchanged |
| Custom Portfolio Group LLC | 100 | $76.2K | 0.06% | 00.0% | Unchanged |
| Bartlett & Co. Wealth Management LLC | 102 | $77.8K | 0.00% | −44−30.1% | Reduced |
| Arlington Trust Co LLC | 103 | $78.5K | 0.02% | −6−5.5% | Reduced |
| Byrne Asset Management LLC | – | $79.3K | 0.05% | – | – |
| MEAG MUNICH ERGO, Kapitalanlagegesellschaft mbH | 104 | $79.3K | 0.00% | +104 | New |
| Virtus Investment Advisers, Inc. | 106 | $80.8K | 0.06% | −11−9.4% | Reduced |
| West Branch Capital LLC | 107 | $81.6K | 0.03% | 00.0% | Unchanged |
| Operose Advisors LLC | 111 | $84.6K | 0.03% | −76−40.6% | Reduced |
| DSM Capital Partners LLC | 112 | $85.4K | 0.00% | 00.0% | Unchanged |
| Delta Asset Management LLC | 114 | $86.9K | 0.01% | 00.0% | Unchanged |
| LRI Investments, LLC | 115 | $87.7K | 0.02% | +115 | New |
| ICA Group Wealth Management, LLC | 116 | $88.4K | 0.02% | +17+17.2% | Added |
| Impact Partnership Wealth, LLC | 117 | $89.2K | 0.04% | −6−4.9% | Reduced |
| Independence Bank of Kentucky | 117 | $89.2K | 0.03% | +25+27.2% | Added |
| Investment Research & Advisory Group, Inc. | 119 | $90.7K | 0.04% | +70+142.9% | Added |
| Addison Advisors LLC | 123 | $93.8K | 0.03% | +20+19.4% | Added |
| First Pacific Financial | 129 | $98.3K | 0.03% | 00.0% | Unchanged |
| GHP Investment Advisors, Inc. | 129 | $98.3K | 0.00% | +36+38.7% | Added |
| Continuum Advisory, LLC | 147 | $106.3K | 0.02% | +147 | New |
| Caldwell Trust Co | 141 | $107.5K | 0.01% | −35−19.9% | Reduced |
| Spectrum Wealth Counsel, LLC | 141 | $107.5K | 0.01% | −2−1.4% | Reduced |
| Hollencrest Capital Management | 143 | $109.0K | 0.00% | −479−77.0% | Reduced |
| Washington Trust Advisors, Inc. | 144 | $109.6K | 0.01% | −344−70.5% | Reduced |
| Magellan Asset Management Ltd | 145 | $110.5K | 0.00% | 00.0% | Unchanged |
| MB, Levis & Associates, LLC | 145 | $110.5K | 0.06% | 00.0% | Unchanged |
| Riverview Trust Co | 149 | $113.6K | 0.09% | +149 | New |
| Farmers & Merchants Investments Inc | 150 | $114.4K | 0.00% | 00.0% | Unchanged |
| Atlas Capital Advisors LLC | 150 | $114.4K | 0.02% | 00.0% | Unchanged |
| Ramirez Asset Management, Inc. | 150 | $114.4K | 0.02% | 00.0% | Unchanged |
| Gen-Wealth Partners Inc | 150 | $114.4K | 0.06% | +150 | New |
| MV Capital Management, Inc. | 153 | $116.6K | 0.01% | −2−1.3% | Reduced |
| Osterweis Capital Management Inc | 164 | $125.0K | 0.01% | 00.0% | Unchanged |