ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2023
Institutional positions in ServiceNow, Inc. as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,756
- +214 vs. Q3 2023
- Shares held
- 180.6M
- +1.46M (+0.8%) vs. Q3 2023
- Total value
- $127.2B
- +$27.0B (+26.9%) vs. Q3 2023
- New holders
- 322
- 630 more added
- Sold out
- 108
- 600 more reduced
23 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2023: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2023
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2023.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Chilton Investment Co LLC | 1,619 | $1.14M | 0.03% | +1,619 | New |
| Wealthspire Advisors, LLC | 1,627 | $1.15M | 0.02% | +723+80.0% | Added |
| Hennion & Walsh Asset Management, Inc. | 1,646 | $1.16M | 0.07% | +332+25.3% | Added |
| Signature Wealth Management Group | 1,649 | $1.17M | 0.54% | +1,649 | New |
| Principal Street Partners, LLC | 1,656 | $1.17M | 0.28% | +379+29.7% | Added |
| Meridian Financial Partners LLC | 1,570 | $1.17M | 1.20% | −648−29.2% | Reduced |
| Quadrant Capital Group LLC | 1,668 | $1.18M | 0.10% | +43+2.6% | Added |
| CWA Asset Management Group, LLC | 1,673 | $1.18M | 0.08% | +431+34.7% | Added |
| Smartleaf Asset Management LLC | 1,687 | $1.18M | 0.32% | +1,687 | New |
| GeoWealth Management, LLC | 1,692 | $1.20M | 0.10% | +1,692 | New |
| Mitsubishi UFJ Asset Management (UK) Ltd. | 1,700 | $1.20M | 0.66% | +1,700 | New |
| Monetta Financial Services Inc | 1,700 | $1.20M | 1.14% | 00.0% | Unchanged |
| Navellier & Associates Inc | 1,700 | $1.20M | 0.18% | +300+21.4% | Added |
| Dynamic Advisor Solutions LLC | 1,778 | $1.20M | 0.04% | −63−3.4% | Reduced |
| Taylor Hoffman Wealth Management | 1,710 | $1.21M | 0.55% | −12−0.7% | Reduced |
| Connecticut Wealth Management, LLC | 1,710 | $1.21M | 0.07% | +1,710 | New |
| Waterloo Capital, L.P. | 1,724 | $1.22M | 0.20% | +1,724 | New |
| Jamison Private Wealth Management, Inc. | 1,729 | $1.22M | 0.23% | +75+4.5% | Added |
| Schusterman Interests, LLC | 1,735 | $1.23M | 1.80% | 00.0% | Unchanged |
| Wallace Advisory Group, LLC | 2,195 | $1.23M | 0.96% | −80−3.5% | Reduced |
| L.M. Kohn & Company | 1,741 | $1.23M | 0.39% | +10+0.6% | Added |
| Tectonic Advisors LLC | 1,758 | $1.24M | 0.10% | 00.0% | Unchanged |
| NorthRock Partners, LLC | 1,770 | $1.25M | 0.05% | +1,045+144.1% | Added |
| Capstone Investment Advisors, LLC | 1,771 | $1.25M | 0.02% | −1,539−46.5% | Reduced |
| Cassaday & Co Wealth Management LLC | 1,791 | $1.27M | 0.04% | +18+1.0% | Added |
| Wedmont Private Capital | 1,818 | $1.27M | 0.10% | +257+16.5% | Added |
| EPG Wealth Management LLC | 1,649 | $1.28M | 0.34% | +73+4.6% | Added |
| Passive Capital Management, LLC. | 1,811 | $1.28M | 0.52% | −150−7.6% | Reduced |
| Linden Thomas Advisory Services, LLC | 1,813 | $1.28M | 0.24% | +264+17.0% | Added |
| Y.D. More Investments Ltd | 1,828 | $1.29M | 0.26% | +80+4.6% | Added |
| FirstPurpose Wealth LLC | 1,829 | $1.29M | 0.49% | +49+2.8% | Added |
| Ameritas Advisory Services, LLC | 1,670 | $1.30M | 0.07% | +321+23.8% | Added |
| Synergy Financial Group, LTD | 1,845 | $1.30M | 1.60% | −78−4.1% | Reduced |
| KLCM Advisors, Inc. | 1,848 | $1.31M | 0.20% | +1,848 | New |
| Coronation Fund Managers Ltd. | 1,854 | $1.31M | 0.04% | −2,783−60.0% | Reduced |
| Sentry Investment Management LLC | 1,854 | $1.31M | 0.56% | +677+57.5% | Added |
| Flagship Harbor Advisors, LLC | 1,855 | $1.31M | 0.10% | +448+31.8% | Added |
| WealthPlan Investment Management, LLC | 1,858 | $1.31M | 0.21% | +1,858 | New |
| GraniteShares Advisors LLC | 1,862 | $1.32M | 1.18% | −467−20.1% | Reduced |
| Douglass Winthrop Advisors, LLC | 1,868 | $1.32M | 0.03% | +68+3.8% | Added |
| Valeo Financial Advisors, LLC | 1,870 | $1.32M | 0.05% | +90+5.1% | Added |
| Bristlecone Advisors, LLC | 1,880 | $1.33M | 0.13% | −273−12.7% | Reduced |
| NVWM, LLC | 1,899 | $1.34M | 0.40% | −76−3.8% | Reduced |
| Equitable Holdings, Inc. | 1,912 | $1.35M | 0.02% | +193+11.2% | Added |
| Arkadios Wealth Advisors | 1,927 | $1.36M | 0.12% | +48+2.6% | Added |
| Accurate Wealth Management, LLC | 1,882 | $1.37M | 0.43% | +106+6.0% | Added |
| First Manhattan Co | 1,939 | $1.37M | 0.00% | +6+0.3% | Added |
| Wealth Advisors of Tampa Bay, LLC | 1,956 | $1.38M | 0.69% | −1,986−50.4% | Reduced |
| Guerra Pan Advisors, LLC | 1,963 | $1.39M | 1.32% | +114+6.2% | Added |
| VELA Investment Management, LLC | 1,976 | $1.40M | 0.57% | +12+0.6% | Added |
| Eventide Asset Management, LLC | 1,977 | $1.40M | 0.02% | +526+36.3% | Added |
| Boston Private Wealth LLC | 1,979 | $1.40M | 0.03% | +227+13.0% | Added |
| Dorsey & Whitney Trust CO LLC | 1,982 | $1.40M | 0.11% | +389+24.4% | Added |
| Cohen Klingenstein LLC | 2,000 | $1.41M | 0.06% | 00.0% | Unchanged |
| Axq Capital, LP | 2,000 | $1.41M | 0.38% | +1,600+400.0% | Added |
| McMahon Financial Advisors, LLC | 2,002 | $1.41M | 0.40% | −129−6.1% | Reduced |
| AAFMAA Wealth Management & Trust LLC | 2,004 | $1.42M | 0.80% | +2,004 | New |
| Redmond Asset Management, LLC | 2,036 | $1.44M | 0.46% | +8+0.4% | Added |
| Lake Street Advisors Group, LLC | 2,037 | $1.44M | 0.07% | +2,037 | New |
| Retireful, LLC | 2,041 | $1.44M | 0.63% | −1,995−49.4% | Reduced |
| Virtu Financial LLC | 2,055 | $1.45M | 0.11% | +2,055 | New |
| Verdence Capital Advisors LLC | 2,057 | $1.45M | 0.14% | +91+4.6% | Added |
| WealthCare Investment Partners, LLC | 2,090 | $1.46M | 0.79% | −161−7.2% | Reduced |
| Belpointe Asset Management LLC | 2,066 | $1.46M | 0.13% | +35+1.7% | Added |
| USA Financial Portformulas Corp | 2,073 | $1.46M | 0.26% | +1,675+420.9% | Added |
| HRT Financial LP | 2,074 | $1.47M | 0.01% | −5,036−70.8% | Reduced |
| WealthPLAN Partners, LLC | 2,081 | $1.47M | 0.15% | +2,081 | New |
| Canopy Partners, LLC | 2,089 | $1.48M | 0.90% | +2,089 | New |
| EP Wealth Advisors, LLC | 2,107 | $1.49M | 0.02% | +848+67.4% | Added |
| Tudor Investment Corp Et Al | 2,109 | $1.49M | 0.02% | −25,066−92.2% | Reduced |
| Pinnacle Associates Ltd | 2,113 | $1.49M | 0.03% | +10+0.5% | Added |
| CNB Bank | 2,117 | $1.50M | 0.80% | −2−0.1% | Reduced |
| Heritage Trust Co | 2,118 | $1.50M | 0.21% | −55−2.5% | Reduced |
| Beta Wealth Group, Inc. | 2,127 | $1.50M | 0.79% | +75+3.7% | Added |
| Paragon Advisors, LLC | 2,130 | $1.51M | 0.64% | +88+4.3% | Added |
| Neville Rodie & Shaw Inc | 2,135 | $1.51M | 0.12% | +2,135 | New |
| HB Wealth Management, LLC | 2,136 | $1.51M | 0.02% | +5+0.2% | Added |
| Handelsinvest Investeringsforvaltning | 2,137 | $1.51M | 0.62% | +2,137 | New |
| TrueMark Investments, LLC | 2,151 | $1.52M | 1.51% | +2,151 | New |
| Argent Trust Co | 2,157 | $1.52M | 0.08% | −154−6.7% | Reduced |
| Northern Financial Advisors Inc | 2,165 | $1.53M | 1.29% | +23+1.1% | Added |
| Leonteq Securities AG | 2,170 | $1.53M | 0.20% | −601−21.7% | Reduced |
| Linscomb & Williams, Inc. | 2,181 | $1.54M | 0.08% | +153+7.5% | Added |
| Cornercap Investment Counsel Inc | 2,181 | $1.54M | 0.25% | −58−2.6% | Reduced |
| Cigna Investments Inc | 2,184 | $1.54M | 0.32% | +6+0.3% | Added |
| Morse Asset Management, Inc | 2,237 | $1.58M | 0.47% | +3+0.1% | Added |
| Harvest Fund Management Co., Ltd | 2,237 | $1.58M | 0.25% | +170+8.2% | Added |
| Ritholtz Wealth Management | 2,240 | $1.58M | 0.06% | +192+9.4% | Added |
| Donaldson Capital Management, LLC | 2,250 | $1.59M | 0.07% | +67+3.1% | Added |
| O'Neil Global Advisors, Inc. | 2,250 | $1.59M | 0.92% | −785−25.9% | Reduced |
| Texas Yale Capital Corp. | 2,252 | $1.59M | 0.08% | +82+3.8% | Added |
| Advisor OS, LLC | 2,254 | $1.59M | 0.21% | −333−12.9% | Reduced |
| Roman Butler Fullerton & Co | 2,079 | $1.60M | 0.62% | +2,079 | New |
| 1858 Wealth Management, LLC | 2,296 | $1.62M | 1.54% | +2,296 | New |
| Principle Wealth Partners LLC | 2,298 | $1.62M | 0.14% | −20−0.9% | Reduced |
| Bell Bank | 2,309 | $1.63M | 0.16% | −203−8.1% | Reduced |
| Leelyn Smith, LLC | 2,321 | $1.64M | 0.36% | +13+0.6% | Added |
| Kestra Private Wealth Services, LLC | 2,324 | $1.64M | 0.04% | +570+32.5% | Added |
| Mutual Advisors, LLC | 2,325 | $1.64M | 0.06% | −368−13.7% | Reduced |
| SeaCrest Wealth Management, LLC | 2,430 | $1.64M | 0.20% | −27−1.1% | Reduced |