ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2023
Institutional positions in ServiceNow, Inc. as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,756
- +214 vs. Q3 2023
- Shares held
- 180.6M
- +1.46M (+0.8%) vs. Q3 2023
- Total value
- $127.2B
- +$27.0B (+26.9%) vs. Q3 2023
- New holders
- 322
- 630 more added
- Sold out
- 108
- 600 more reduced
23 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2023: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2023
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2023.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Moneta Group Investment Advisors LLC | 880 | $621.7K | 0.01% | −19−2.1% | Reduced |
| Blue Barn Wealth, LLC | 880 | $621.7K | 0.37% | −92−9.5% | Reduced |
| Asahi Life Asset Management Co., Ltd. | 885 | $625.2K | 0.34% | −70−7.3% | Reduced |
| Camden Capital, LLC | 887 | $626.9K | 0.06% | −79−8.2% | Reduced |
| TriaGen Wealth Management LLC | 888 | $627.4K | 0.30% | +888 | New |
| Sheaff Brock Investment Advisors, LLC | 890 | $629.1K | 0.06% | +321+56.4% | Added |
| Wolverine Trading, LLC | 891 | $629.5K | 0.00% | −2,951−76.8% | Reduced |
| Brandywine Managers, LLC | 893 | $630.9K | 0.69% | 00.0% | Unchanged |
| Baron Wealth Management LLC | 896 | $633.0K | 0.35% | 00.0% | Unchanged |
| Cullinan Associates Inc | 900 | $635.8K | 0.04% | −100−10.0% | Reduced |
| Copperwynd Financial, LLC | 901 | $636.5K | 0.25% | −48−5.1% | Reduced |
| American National Bank | 901 | $636.5K | 0.10% | −13−1.4% | Reduced |
| CoreCap Advisors, LLC | 904 | $638.7K | 0.04% | +904 | New |
| Prelude Capital Management, LLC | 916 | $647.1K | 0.06% | −1,013−52.5% | Reduced |
| Ancora Advisors, LLC | 916 | $647.4K | 0.02% | +50+5.8% | Added |
| Park Place Capital Corp | 918 | $648.6K | 0.26% | −231−20.1% | Reduced |
| Taika Capital, LP | 920 | $650.0K | 0.38% | −3,300−78.2% | Reduced |
| Paces Ferry Wealth Advisors, LLC | 921 | $650.7K | 0.45% | −3−0.3% | Reduced |
| Simon Quick Advisors, LLC | 921 | $650.7K | 0.06% | +29+3.3% | Added |
| Sound View Wealth Advisors Group, LLC | 922 | $651.4K | 0.07% | +69+8.1% | Added |
| MRP Capital Investments, LLC | 925 | $653.5K | 0.70% | −604−39.5% | Reduced |
| Revolve Wealth Partners, LLC | 941 | $664.8K | 0.13% | −62−6.2% | Reduced |
| Strategic Investment Advisors | 943 | $666.2K | 0.10% | +943 | New |
| Country Club Bank | 951 | $668.0K | 0.05% | +15+1.6% | Added |
| D.B. Root & Company, LLC | 946 | $668.3K | 0.24% | −425−31.0% | Reduced |
| Qsemble Capital Management, LP | 947 | $669.0K | 0.17% | +947 | New |
| Everhart Financial Group, Inc. | 948 | $669.8K | 0.24% | +142+17.6% | Added |
| Flputnam Investment Management Co | 950 | $671.2K | 0.02% | −18−1.9% | Reduced |
| Trustmark National Bank Trust Department | 951 | $671.9K | 0.06% | +951 | New |
| Portman Square Capital LLP | 951 | $671.9K | 0.12% | +951 | New |
| Kolinsky Wealth Management, LLC | 952 | $672.6K | 0.59% | −70−6.8% | Reduced |
| Acorn Financial Advisory Services Inc | 953 | $672.6K | 0.12% | 00.0% | Unchanged |
| Great Lakes Advisors, LLC | 954 | $674.0K | 0.01% | +62+7.0% | Added |
| Great Valley Advisor Group, Inc. | 955 | $674.6K | 0.02% | −720−43.0% | Reduced |
| Centaurus Financial, Inc. | 957 | $676.0K | 0.05% | −398−29.4% | Reduced |
| J.W. Cole Advisors, Inc. | 962 | $679.3K | 0.04% | +63+7.0% | Added |
| Group One Trading, L.P. | 963 | $680.4K | 0.02% | −4,993−83.8% | Reduced |
| Avestar Capital, LLC | 965 | $681.8K | 0.08% | +383+65.8% | Added |
| Capital Insight Partners, LLC | 967 | $683.2K | 0.14% | +98+11.3% | Added |
| Keudell/Morrison Wealth Management | 969 | $684.6K | 0.23% | +159+19.6% | Added |
| Beaton Management Co. Inc. | 975 | $689.0K | 0.41% | 00.0% | Unchanged |
| Angeles Wealth Management, LLC | 977 | $690.2K | 0.08% | +115+13.3% | Added |
| Smithfield Trust Co | 981 | $691.0K | 0.04% | +262+36.4% | Added |
| Sigma Planning Corp | 981 | $693.0K | 0.05% | −1,655−62.8% | Reduced |
| Quadcap Wealth Management, LLC | 984 | $695.2K | 0.18% | +984 | New |
| Granite Group Advisors, LLC | 924 | $699.2K | 0.49% | +924 | New |
| Wealth Alliance | 992 | $700.8K | 0.10% | +34+3.5% | Added |
| Primoris Wealth Advisors, LLC | 999 | $705.8K | 0.67% | −10−1.0% | Reduced |
| South Dakota Investment Council | 1,000 | $706.0K | 0.01% | −500−33.3% | Reduced |
| Elgethun Capital Management | 1,000 | $706.5K | 0.20% | 00.0% | Unchanged |
| TCI Wealth Advisors, Inc. | 1,001 | $707.2K | 0.08% | −452−31.1% | Reduced |
| King Luther Capital Management Corp | 1,004 | $709.3K | 0.00% | −9−0.9% | Reduced |
| Sanders Morris Harris LLC | 1,021 | $711.3K | 0.35% | −6,906−87.1% | Reduced |
| Capital Market Strategies LLC | 1,015 | $717.1K | 0.63% | −6−0.6% | Reduced |
| Teamwork Financial Advisors, LLC | 1,016 | $717.8K | 0.12% | −8,604−89.4% | Reduced |
| Catalyst Financial Partners LLC | 1,021 | $721.3K | 0.20% | +66+6.9% | Added |
| Old National Bancorp | 1,024 | $723.4K | 0.02% | +201+24.4% | Added |
| DC Investments Management, LLC | 1,030 | $727.7K | 0.74% | 00.0% | Unchanged |
| 180 Wealth Advisors, LLC | 1,062 | $730.1K | 0.15% | −226−17.5% | Reduced |
| IAM Advisory, LLC | 1,037 | $732.3K | 0.23% | −21−2.0% | Reduced |
| Tritonpoint Wealth, LLC | 1,041 | $735.5K | 0.07% | +1,041 | New |
| Salvus Wealth Management, LLC | 1,046 | $739.0K | 0.53% | +9+0.9% | Added |
| RMB Capital Management, LLC | 1,047 | $739.8K | 0.02% | +72+7.4% | Added |
| Lakeview Capital Partners, LLC | 1,052 | $743.2K | 0.13% | +1+0.1% | Added |
| Rockline Wealth Management, LLC | 1,063 | $750.8K | 0.31% | +1,063 | New |
| HMS Capital Management, LLC | 1,063 | $751.0K | 0.46% | −4−0.4% | Reduced |
| Fidelis Capital Partners, LLC | 1,068 | $754.5K | 0.17% | +41+4.0% | Added |
| Private Advisory Group LLC | 1,071 | $756.9K | 0.13% | +1,071 | New |
| Merlin Capital LLC | 1,073 | $758.1K | 2.43% | −111−9.4% | Reduced |
| CX Institutional | 1,077 | $760.9K | 0.04% | −9−0.8% | Reduced |
| Virtus ETF Advisers LLC | 1,079 | $762.3K | 0.48% | −205−16.0% | Reduced |
| Advisory Resource Group | 1,082 | $764.4K | 0.19% | −149−12.1% | Reduced |
| Malaga Cove Capital, LLC | 1,082 | $764.4K | 0.32% | −7−0.6% | Reduced |
| Annis Gardner Whiting Capital Advisors, LLC | 1,084 | $765.8K | 0.34% | +62+6.1% | Added |
| Fluent Financial, LLC | 1,094 | $772.9K | 0.46% | +186+20.5% | Added |
| Probity Advisors, Inc. | 1,096 | $774.3K | 0.17% | −69−5.9% | Reduced |
| Skopos Labs, Inc. | 1,099 | $776.4K | 0.37% | +1,099 | New |
| Capital Investment Advisors, LLC | 1,104 | $779.7K | 0.02% | +282+34.3% | Added |
| Virtue Capital Management, LLC | 1,154 | $780.7K | 0.16% | −347−23.1% | Reduced |
| First Citizens Bank & Trust Co | 1,107 | $782.1K | 0.01% | +8+0.7% | Added |
| Jackson Square Capital, LLC | 1,107 | $782.1K | 0.25% | +498+81.8% | Added |
| Haverford Trust Co | 1,109 | $783.5K | 0.01% | −37−3.2% | Reduced |
| Seven Eight Capital, LP | 1,117 | $789.1K | 0.09% | −3,162−73.9% | Reduced |
| Sage Mountain Advisors LLC | 1,118 | $789.9K | 0.09% | −22−1.9% | Reduced |
| Anchor Investment Management, LLC | 1,123 | $793.4K | 0.09% | −124−9.9% | Reduced |
| Campbell & CO Investment Adviser LLC | 1,125 | $794.8K | 0.07% | +1,125 | New |
| Keebeck Wealth Management, LLC | 1,128 | $796.9K | 0.13% | +7+0.6% | Added |
| Elevated Capital Advisors, LLC | 1,132 | $799.7K | 0.25% | +6+0.5% | Added |
| Laidlaw Wealth Management LLC | 1,133 | $800.5K | 0.29% | +25+2.3% | Added |
| Scientech Research LLC | 1,134 | $801.3K | 0.80% | +1,134 | New |
| Driehaus Capital Management LLC | 1,136 | $802.6K | 0.01% | 00.0% | Unchanged |
| Greenwich Wealth Management LLC | 1,138 | $804.0K | 0.08% | −1,566−57.9% | Reduced |
| MidWestOne Financial Group, Inc. | 1,141 | $806.1K | 0.15% | −27−2.3% | Reduced |
| RB Capital Management, LLC | 1,143 | $807.5K | 0.23% | +22+2.0% | Added |
| Summit Financial, LLC | 1,144 | $808.2K | 0.05% | −113−9.0% | Reduced |
| Mount Yale Investment Advisors, LLC | 1,147 | $810.3K | 0.08% | +405+54.6% | Added |
| Desjardins Global Asset Management Inc. | 1,147 | $810.6K | 0.09% | −276−19.4% | Reduced |
| New World Advisors LLC | 1,148 | $811.0K | 0.25% | +34+3.1% | Added |
| EMC Capital Management | 1,150 | $812.0K | 0.54% | 00.0% | Unchanged |
| Central Asset Investments & Management Holdings (HK) Ltd | 1,150 | $812.5K | 0.87% | −600−34.3% | Reduced |