ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2023
Institutional positions in ServiceNow, Inc. as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,756
- +214 vs. Q3 2023
- Shares held
- 180.6M
- +1.46M (+0.8%) vs. Q3 2023
- Total value
- $127.2B
- +$27.0B (+26.9%) vs. Q3 2023
- New holders
- 322
- 630 more added
- Sold out
- 108
- 600 more reduced
23 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2023: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2023
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2023.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Plante Moran Financial Advisors, LLC | 456 | $322.2K | 0.03% | +180+65.2% | Added |
| Corundum Group, Inc. | 458 | $323.6K | 0.16% | −39−7.8% | Reduced |
| Pinnacle Bancorp, Inc. | 460 | $325.0K | 0.11% | −34−6.9% | Reduced |
| David J Yvars Group | 460 | $325.0K | 0.26% | +75+19.5% | Added |
| Finivi Inc. | 460 | $325.0K | 0.32% | +460 | New |
| Delta Investment Management, LLC | 461 | $325.7K | 0.08% | +55+13.5% | Added |
| U.S. Capital Wealth Advisors, LLC | 463 | $327.1K | 0.01% | −50−9.7% | Reduced |
| Integrated Investment Consultants, LLC | 464 | $327.8K | 0.10% | −7−1.5% | Reduced |
| Fulcrum Capital LLC | 465 | $328.5K | 0.08% | +465 | New |
| Resources Management Corp | 468 | $331.0K | 0.05% | 00.0% | Unchanged |
| Bahl & Gaynor Inc | 469 | $331.3K | 0.00% | 00.0% | Unchanged |
| Financial Advocates Investment Management | 470 | $332.0K | 0.02% | +17+3.8% | Added |
| Livforsakringsbolaget Skandia, Omsesidigt | 470 | $332.1K | 0.03% | +213+82.9% | Added |
| Kozak & Associates, Inc. | 457 | $332.5K | 0.11% | +83+22.2% | Added |
| FLC Capital Advisors | 476 | $336.3K | 0.09% | +476 | New |
| Financial Perspectives, Inc | 479 | $338.4K | 0.14% | +1+0.2% | Added |
| Manchester Capital Management LLC | 479 | $338.4K | 0.05% | +25+5.5% | Added |
| Stonebrook Private Inc. | 480 | $339.1K | 0.11% | +480 | New |
| FIL Ltd | 481 | $339.8K | 0.00% | +481 | New |
| Hillman Capital Management, Inc. | 482 | $340.5K | 0.12% | −78−13.9% | Reduced |
| Proficio Capital Partners LLC | 487 | $344.1K | 0.04% | +24+5.2% | Added |
| Washington Trust Advisors, Inc. | 488 | $345.0K | 0.03% | −258−34.6% | Reduced |
| Prosperity Consulting Group, LLC | 489 | $345.5K | 0.12% | +489 | New |
| First Horizon Advisors, Inc. | 490 | $346.2K | 0.01% | −40−7.5% | Reduced |
| Opes Wealth Management LLC | 493 | $348.3K | 0.08% | −3−0.6% | Reduced |
| FFT Wealth Management LLC | 497 | $351.1K | 0.03% | +11+2.3% | Added |
| Davis R M Inc | 498 | $351.8K | 0.01% | 00.0% | Unchanged |
| Boston Trust Walden Corp | 499 | $352.5K | 0.00% | −32−6.0% | Reduced |
| Signature Wealth Management Partners, LLC | 500 | $353.2K | 0.31% | −105−17.4% | Reduced |
| Segment Wealth Management, LLC | 500 | $353.2K | 0.03% | +500 | New |
| Capital Asset Advisory Services LLC | 503 | $355.4K | 0.02% | −12−2.3% | Reduced |
| Magnus Financial Group LLC | 504 | $356.1K | 0.05% | +1+0.2% | Added |
| Rakuten Investment Management, Inc. | 507 | $356.1K | 0.00% | +507 | New |
| Cladis Investment Advisory, LLC | 505 | $356.8K | 0.28% | 00.0% | Unchanged |
| Parkside Financial Bank & Trust | 506 | $357.5K | 0.06% | −104−17.0% | Reduced |
| Private Portfolio Partners LLC | 508 | $358.9K | 0.08% | 00.0% | Unchanged |
| Forum Financial Management, LP | 508 | $359.0K | 0.01% | +1+0.2% | Added |
| Lantz Financial LLC | 510 | $360.3K | 0.13% | −47−8.4% | Reduced |
| Renasant Bank | 510 | $360.3K | 0.29% | 00.0% | Unchanged |
| Hanson & Doremus Investment Management | 511 | $361.0K | 0.07% | −13−2.5% | Reduced |
| Pure Financial Advisors, Inc. | 513 | $362.4K | 0.01% | +6+1.2% | Added |
| Morling Financial Advisors, LLC | 515 | $363.8K | 0.29% | −52−9.2% | Reduced |
| CVA Family Office, LLC | 519 | $366.7K | 0.07% | +25+5.1% | Added |
| Bay Rivers Group | 522 | $368.8K | 0.23% | −104−16.6% | Reduced |
| Cohen & Steers, Inc. | 522 | $369.0K | 0.00% | −146−21.9% | Reduced |
| Westwood Wealth Management | 525 | $370.9K | 0.29% | −100−16.0% | Reduced |
| Nicholas Hoffman & Company, LLC. | 526 | $371.6K | 0.02% | +2+0.4% | Added |
| Orrstown Financial Services Inc | 529 | $373.7K | 0.30% | +529 | New |
| RiverGlades Family Offices LLC | 475 | $374.0K | 0.30% | 00.0% | Unchanged |
| Kingfisher Capital LLC | 530 | $374.0K | 0.10% | 00.0% | Unchanged |
| Wealth Management Partners, LLC | 531 | $375.1K | 0.21% | +14+2.7% | Added |
| Eqis Capital Management, Inc. | 531 | $375.4K | 0.03% | +30+6.0% | Added |
| Moors & Cabot, Inc. | 534 | $377.3K | 0.02% | −44−7.6% | Reduced |
| Kennicott Capital Management LLC | 534 | $377.3K | 0.19% | +534 | New |
| Austin Private Wealth, LLC | 536 | $378.7K | 0.05% | +536 | New |
| Ashton Thomas Private Wealth, LLC | 538 | $380.1K | 0.02% | +9+1.7% | Added |
| Summa Corp. | 539 | $380.8K | 0.27% | +539 | New |
| Meridian Wealth Advisors, LLC | 540 | $381.5K | 0.08% | 00.0% | Unchanged |
| Altus Wealth Group LLC | 541 | $382.2K | 0.21% | −12−2.2% | Reduced |
| Prosperity Financial Group, Inc. | 541 | $382.2K | 0.27% | +14+2.7% | Added |
| Onefund, LLC | 541 | $382.2K | 0.50% | +541 | New |
| Onyx Bridge Wealth Group LLC | 547 | $386.4K | 0.08% | +547 | New |
| Cross Staff Investments Inc | 550 | $388.6K | 0.34% | +50+10.0% | Added |
| Semus Wealth Partners LLC | 551 | $389.3K | 0.32% | −42−7.1% | Reduced |
| Consolidated Portfolio Review Corp | 553 | $390.7K | 0.09% | +553 | New |
| Vise Technologies, Inc. | 556 | $392.8K | 0.08% | +124+28.7% | Added |
| Maverick Capital LtdSuperinvestorMaverick Capital | 558 | $394.2K | 0.01% | −4,089−88.0% | Reduced |
| HM Payson & Co | 562 | $397.0K | 0.01% | −6−1.1% | Reduced |
| Fortress Wealth Group, LLC | 574 | $399.4K | 0.24% | −98−14.6% | Reduced |
| Redwood Financial Network Corp | 566 | $399.9K | 0.39% | 00.0% | Unchanged |
| Natixis Investment Managers International | 574 | $405.5K | 0.03% | −51−8.2% | Reduced |
| New Hampshire Trust | 574 | $405.5K | 0.10% | 00.0% | Unchanged |
| Evermay Wealth Management LLC | 575 | $406.2K | 0.08% | +450+360.0% | Added |
| National Philanthropic Trust | 575 | $406.2K | 0.01% | +575 | New |
| Essex Savings Bank | 579 | $409.0K | 0.12% | +113+24.2% | Added |
| Winthrop Advisory Group LLC | 579 | $409.1K | 0.06% | +40+7.4% | Added |
| Choate Investment Advisors | 580 | $409.8K | 0.01% | +39+7.2% | Added |
| Capital Advisors Inc | 581 | $410.5K | 0.01% | 00.0% | Unchanged |
| Quotient Wealth Partners, LLC | 582 | $411.2K | 0.02% | +582 | New |
| West Family Investments, Inc. | 585 | $413.3K | 0.14% | +37+6.8% | Added |
| StoneX Group Inc. | 589 | $416.1K | 0.04% | +214+57.1% | Added |
| Capital Investment Advisory Services, LLC | 591 | $417.5K | 0.04% | 00.0% | Unchanged |
| Hilltop Holdings Inc. | 599 | $423.2K | 0.05% | +63+11.8% | Added |
| Alta Advisers Ltd | 600 | $423.9K | 0.23% | 00.0% | Unchanged |
| Marcum Wealth, LLC | 602 | $425.3K | 0.05% | +84+16.2% | Added |
| Cahill Financial Advisors Inc | 603 | $426.0K | 0.06% | +56+10.2% | Added |
| ORG Partners LLC | 608 | $429.5K | 0.07% | −166−21.4% | Reduced |
| Alpha Cubed Investments, LLC | 611 | $431.7K | 0.02% | +3+0.5% | Added |
| 1776 Wealth LLC | 614 | $433.8K | 0.22% | 00.0% | Unchanged |
| Hyman Charles D | 616 | $435.0K | 0.03% | 00.0% | Unchanged |
| Kaizen Financial Strategies | 616 | $435.2K | 0.33% | −14−2.2% | Reduced |
| Allworth Financial LP | 618 | $436.6K | 0.00% | +117+23.4% | Added |
| Hollencrest Capital Management | 622 | $439.4K | 0.04% | +36+6.1% | Added |
| Great Diamond Partners, LLC | 622 | $439.4K | 0.11% | +622 | New |
| Keel Point, LLC | 626 | $442.3K | 0.05% | +20+3.3% | Added |
| Carlton Hofferkamp & Jenks Wealth Management, LLC | 582 | $444.3K | 0.19% | −130−18.3% | Reduced |
| Wealth Management Associates, Inc. | 630 | $445.1K | 0.23% | −35−5.3% | Reduced |
| Patron Partners Advisors, LLC | 630 | $445.1K | 0.30% | +30+5.0% | Added |
| Marex Group plc | 636 | $449.2K | 0.02% | +163+34.5% | Added |
| Lion Street Advisors, LLC | 642 | $453.6K | 0.19% | −146−18.5% | Reduced |