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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q4 2023

Institutional positions in ServiceNow, Inc. as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,756
+214 vs. Q3 2023
Shares held
180.6M
+1.46M (+0.8%) vs. Q3 2023
Total value
$127.2B
+$27.0B (+26.9%) vs. Q3 2023
New holders
322
630 more added
Sold out
108
600 more reduced

23 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2023: 1,756 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ4 2023: $127.2B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q4 2023

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2023.

Institutions holding NOW in Q4 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Eagle Strategies LLC337$238.1K0.05%+337New
AMG National Trust Bank339$239.7K0.01%+339New
Opal Wealth Advisors, LLC341$240.9K0.09%+341New
Pegasus Partners Ltd.343$242.3K0.03%+343New
Sivia Capital Partners, LLC345$243.7K0.19%+345New
Coppell Advisory Solutions LLC347$245.2K0.05%+287+478.3%Added
Family Management Corp348$245.9K0.05%−101−22.5%Reduced
Covestor Ltd347$246.0K0.17%+73+26.6%Added
SignalPoint Asset Management, LLC349$246.0K0.07%+349New
Baldwin Brothers Inc350$247.3K0.02%00.0%Unchanged
American Investment Services, Inc.350$247.3K0.05%+350New
Coastal Investment Advisors, Inc.351$248.0K0.06%+351New
First Trust Investment Solutions L.P.352$248.7K0.05%+352New
Change Path, LLC352$249.0K0.02%+352New
Raleigh Capital Management Inc.354$249.7K0.12%+354New
Essex Financial Services, Inc.354$250.1K0.03%+354New
ISAM Funds (UK) Ltd354$250.1K0.18%+354New
Liberty One Investment Management, LLC355$250.8K0.03%−10−2.7%Reduced
Wade G W & Inc355$251.0K0.01%−42−10.6%Reduced
Shoker Investment Counsel, Inc.357$252.2K0.10%+357New
Ruggaard & Associates LLC357$252.2K0.13%+357New
Richard W. Paul & Associates, LLC359$253.6K0.11%+359New
Turtle Creek Wealth Advisors, LLC359$253.6K0.07%+359New
Sovereign Financial Group, Inc.360$254.3K0.08%+360New
Chemung Canal Trust Co362$255.7K0.05%00.0%Unchanged
Thrive Wealth Management, LLC362$255.7K0.06%+362New
WBI Investments366$258.5K0.05%−760−67.5%Reduced
Seven Mile Advisory366$258.6K0.22%−1−0.3%Reduced
Sustainable Insight Capital Management, LLC366$258.6K0.21%+366New
Nelson, Van Denburg & Campbell Wealth Management Group, LLC367$259.3K0.02%00.0%Unchanged
West Bancorporation Inc367$259.3K0.17%−12−3.2%Reduced
Gordian Capital Singapore Pte Ltd368$260.0K0.23%00.0%Unchanged
Ssi Investment Management LLC369$260.7K0.02%−1−0.3%Reduced
LCM Capital Management Inc369$260.7K0.19%+2+0.5%Added
SlateStone Wealth, LLC369$261.0K0.03%+369New
Advisory Research Inc371$262.1K0.04%−738−66.5%Reduced
Legacy Edge Advisors, LLC373$263.5K0.06%+373New
Ronald Blue Trust, Inc.472$264.0K0.00%+165+53.7%Added
Freestone Capital Holdings, LLC376$265.6K0.01%−4−1.1%Reduced
Kowal Investment Group, LLC377$266.3K0.06%+377New
Barings LLC379$267.8K0.01%−53−12.3%Reduced
Tranquility Partners, LLC379$267.8K0.11%+7+1.9%Added
RKL Wealth Management LLC381$269.2K0.03%00.0%Unchanged
Loomis Sayles & Co L P382$270.0K0.00%−41−9.7%Reduced
Mason Investment Advisory Services, Inc.383$270.6K0.02%00.0%Unchanged
Powell Investment Advisors, LLC385$272.0K0.15%00.0%Unchanged
Regent Peak Wealth Advisors LLC385$272.0K0.07%+385New
Planning Capital Management Corp385$272.0K0.21%+385New
Glenview Trust Co388$274.1K0.01%+1+0.3%Added
TRUE Private Wealth Advisors388$274.1K0.03%+3+0.8%Added
Midland Wealth Advisors LLC390$275.5K0.02%+390New
Concentric Capital Strategies, LP392$276.9K0.04%−312−44.3%Reduced
Gerber Kawasaki Wealth & Investment Management393$277.6K0.02%−84−17.6%Reduced
Cozad Asset Management Inc393$277.7K0.03%+5+1.3%Added
Green Square Capital Advisors LLC393$277.8K0.04%+22+5.9%Added
Univest Financial Corp394$278.4K0.08%00.0%Unchanged
Fox Run Management, L.L.C.394$278.4K0.07%+394New
PFG Investments, LLC394$278.4K0.05%+394New
Wedge Capital Management L L P396$279.8K0.00%−8−2.0%Reduced
FWL Investment Management, LLC397$280.5K0.16%−70−15.0%Reduced
Jacobs & Co400$282.0K0.03%00.0%Unchanged
Truepoint, Inc.401$283.3K0.01%+401New
IFG Advisory, LLC402$284.0K0.02%+28+7.5%Added
Griffin Asset Management, Inc.402$284.0K0.04%00.0%Unchanged
Saxony Capital Management, LLC405$286.1K0.38%+405New
Trueblood Wealth Management, LLC405$286.1K0.18%+405New
Bay Colony Advisory Group, Inc d/b/a Bay Colony Advisors406$286.8K0.06%00.0%Unchanged
Busey Wealth Management407$287.5K0.01%−3−0.7%Reduced
Morris Retirement Advisors, LLC408$288.5K0.19%+408New
Kovitz Investment Group Partners, LLC414$292.5K0.00%−21−4.8%Reduced
DAGCO, Inc.414$292.5K0.27%+414New
Dynamic Wealth Strategies, LLC414$292.5K0.27%+414New
West Oak Capital, LLC402$293.0K0.14%+25+6.6%Added
Ascent Group, LLC373$293.7K0.03%+18+5.1%Added
Daymark Wealth Partners, LLC417$294.6K0.02%+27+6.9%Added
Sax Wealth Advisors, LLC419$296.0K0.05%00.0%Unchanged
Twin Peaks Wealth Advisors, LLC419$296.0K0.19%+419New
FRG Family Wealth Advisors LLC424$299.6K0.06%00.0%Unchanged
Knuff & Co LLC425$300.3K0.11%00.0%Unchanged
Perfromance Wealth Partners, LLC426$301.0K0.01%−39−8.4%Reduced
Wexford Capital LP427$301.7K0.06%−427−50.0%Reduced
Chicago Trust Co NA428$302.4K0.07%+428New
Fortitude Advisory Group L.L.C.428$302.4K0.18%00.0%Unchanged
Claro Advisors LLC428$302.4K0.07%+15+3.6%Added
Beese Fulmer Investment Management, Inc.433$305.9K0.03%+12+2.9%Added
Headlands Technologies LLC434$306.6K0.09%+434New
Oarsman Capital, Inc.435$307.3K0.08%+435New
Edgemoor Investment Advisors, Inc.441$311.6K0.03%+441New
Redhawk Wealth Advisors, Inc.444$313.7K0.06%+54+13.8%Added
Weaver Capital Management LLC444$313.7K0.13%+444New
Asset Advisors Investment Management, LLC445$314.4K0.04%+445New
Holderness Investments Co446$315.1K0.09%+5+1.1%Added
Vantage Consulting Group Inc447$315.8K0.21%−99−18.1%Reduced
McDaniel Terry & Co448$317.0K0.03%00.0%Unchanged
Concorde Asset Management, LLC450$317.9K0.22%−5−1.1%Reduced
Meeder Asset Management Inc452$319.3K0.02%−12−2.6%Reduced
David Loasby473$319.8K0.03%−26−5.2%Reduced
Golden State Equity Partners453$320.0K0.08%+33+7.9%Added
Rossmore Private Capital455$321.5K0.05%00.0%Unchanged
New Republic Capital, LLC456$322.2K0.23%−111−19.6%Reduced