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Livermore
Livermore
ZHEN

ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q4 2023

Institutional positions in ServiceNow, Inc. as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,756
+214 vs. Q3 2023
Shares held
180.6M
+1.46M (+0.8%) vs. Q3 2023
Total value
$127.2B
+$27.0B (+26.9%) vs. Q3 2023
New holders
322
630 more added
Sold out
108
600 more reduced

23 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2023: 1,756 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,244 institutions
Value heldQ4 2023: $127.2B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q4 2023

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2023.

Institutions holding NOW in Q4 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Raffa Wealth Management, LLC27$19.1K0.01%00.0%Unchanged
JFS Wealth Advisors, LLC28$19.8K0.00%+4+16.7%Added
JCIC Asset Management Inc.29$20.5K0.01%+15+107.1%Added
Canton Hathaway, LLC30$21.0K0.01%+30New
BKM Wealth Management, LLC30$21.2K0.01%+30New
Oakworth Capital, Inc.30$21.2K0.00%00.0%Unchanged
St Germain D J Co Inc30$21.2K0.00%+30New
BFSG, LLC30$21.2K0.00%+30New
Kayne Anderson Rudnick Investment Management LLC30$21.5K0.00%+26+650.0%Added
Moisand Fitzgerald Tamayo, LLC31$21.9K0.00%00.0%Unchanged
Financial Management Professionals, Inc.33$23.0K0.00%00.0%Unchanged
Private Wealth Management Group, LLC34$24.0K0.01%+34New
American State Bank (Iowa)35$24.7K0.02%+35New
Key Financial Inc37$26.1K0.01%00.0%Unchanged
Highline Wealth Partners LLC37$26.1K0.01%+37New
Missouri Trust & Investment Co38$26.8K0.01%00.0%Unchanged
Hartford Financial Management Inc.43$30.4K0.01%00.0%Unchanged
Ritter Daniher Financial Advisory LLC43$30.4K0.01%00.0%Unchanged
Brown, Lisle/Cummings, Inc.44$31.1K0.01%00.0%Unchanged
AdvisorNet Financial, Inc44$31.1K0.00%+32+266.7%Added
Prestige Wealth Management Group LLC45$31.8K0.01%−7−13.5%Reduced
Strengthening Families & Communities, LLC48$33.9K0.02%00.0%Unchanged
Investment Research & Advisory Group, Inc.49$34.6K0.02%00.0%Unchanged
Sachetta, LLC49$34.6K0.02%+49New
Old Second National Bank of Aurora50$35.3K0.01%00.0%Unchanged
Laurel Wealth Advisors LLC50$35.3K0.01%00.0%Unchanged
Disciplined Equity Management, Inc.50$35.3K0.02%+50New
American Capital Advisory, LLC50$35.3K0.03%+50New
Institutional & Family Asset Management, LLC51$36.0K0.01%+21+70.0%Added
Tortoise Investment Management, LLC52$36.7K0.00%−3−5.5%Reduced
Center for Financial Planning, Inc.53$37.4K0.01%00.0%Unchanged
Archer Investment Corp53$37.4K0.01%+9+20.5%Added
Armstrong Advisory Group, Inc55$38.9K0.00%00.0%Unchanged
Chilton Capital Management LLC55$38.9K0.00%+5+10.0%Added
GoalVest Advisory LLC58$41.0K0.02%−1−1.7%Reduced
Fortitude Family Office, LLC58$41.0K0.03%+58New
Barrett & Company, Inc.60$42.4K0.02%00.0%Unchanged
Oliver Lagore Vanvalin Investment Group60$42.4K0.02%+14+30.4%Added
Bell Investment Advisors, Inc60$42.4K0.01%+2+3.4%Added
Global Trust Asset Management, LLC61$43.1K0.02%00.0%Unchanged
Private Ocean, LLC62$43.8K0.00%00.0%Unchanged
Abound Wealth Management62$43.8K0.02%00.0%Unchanged
Friedenthal Financial62$43.8K0.03%+62New
Princeton Global Asset Management LLC63$44.5K0.01%00.0%Unchanged
AllSquare Wealth Management LLC63$44.5K0.03%+63New
Northwest Capital Management Inc65$45.9K0.02%00.0%Unchanged
MidAtlantic Capital Management, Inc.65$45.9K0.04%+65New
Ofi Invest Asset Management74$47.3K0.00%−3−3.9%Reduced
Centerpoint Advisors, LLC70$49.0K0.02%00.0%Unchanged
Solstein Capital, LLC70$49.5K0.04%00.0%Unchanged
Baystate Wealth Management LLC70$49.5K0.00%+22+45.8%Added
Tucker Asset Management LLC74$52.3K0.01%00.0%Unchanged
Tompkins Financial Corp75$53.0K0.01%+75New
Security National Bank75$53.0K0.01%+75New
Avalon Trust Co76$53.7K0.00%+46+153.3%Added
Main Street Group, LTD77$54.4K0.02%+77New
Avondale Wealth Management80$56.5K0.05%00.0%Unchanged
Hall Laurie J Trustee80$57.0K0.02%00.0%Unchanged
Capital Advisors, Ltd. LLC82$58.0K0.01%00.0%Unchanged
Horizon Bancorp Inc83$59.0K0.03%00.0%Unchanged
Core Alternative Capital84$59.3K0.01%−108−56.3%Reduced
Financial Connections Group, Inc.87$61.0K0.04%00.0%Unchanged
Vima LLC88$62.2K0.14%+88New
Caitlin John, LLC91$64.3K0.05%+91New
Independence Bank of Kentucky92$65.0K0.02%+92New
GHP Investment Advisors, Inc.93$65.7K0.00%−117−55.7%Reduced
Bay Harbor Wealth Management, LLC96$67.8K0.03%+96New
Rockbridge Investment Management, LCC96$67.8K0.01%+96New
Altshuler Shaham Ltd97$68.5K0.00%+59+155.3%Added
ICA Group Wealth Management, LLC99$69.9K0.02%+99New
Colonial Trust Co100$70.2K0.01%−3−2.9%Reduced
Spartan Planning & Wealth Management100$70.6K0.08%−309−75.6%Reduced
First United Bank Trust100$70.6K0.03%+100New
Custom Portfolio Group LLC100$70.6K0.06%+100New
Centiva Capital, LP101$71.4K0.00%−3,336−97.1%Reduced
Point72 Europe (London) LLP101$71.4K0.01%+101New
Global Wealth Management Investment Advisory, Inc.103$72.8K0.02%−47−31.3%Reduced
Addison Advisors LLC103$72.8K0.03%+23+28.7%Added
SRS Capital Advisors, Inc.105$74.2K0.01%+2+1.9%Added
First Financial Corp106$74.9K0.04%+49+86.0%Added
Byrne Asset Management LLC107$75.3K0.06%−4−3.6%Reduced
West Branch Capital LLC107$75.6K0.04%00.0%Unchanged
Arlington Trust Co LLC109$77.0K0.02%+103+1,716.7%Added
Beacon Capital Management, LLC138$77.1K0.02%00.0%Unchanged
DSM Capital Partners LLC112$79.1K0.00%+112New
Delta Asset Management LLC114$80.5K0.01%00.0%Unchanged
Virtus Investment Advisers, Inc.117$82.7K0.06%00.0%Unchanged
Nemes Rush Group LLC121$85.5K0.01%00.0%Unchanged
Impact Partnership Wealth, LLC123$86.9K0.03%+38+44.7%Added
Resurgent Financial Advisors LLC126$89.0K0.05%−3−2.3%Reduced
First Pacific Financial129$91.1K0.03%00.0%Unchanged
Cornerstone Planning Group LLC130$91.8K0.03%+7+5.7%Added
Kelly Financial Services LLC136$96.1K0.04%+8+6.3%Added
Spectrum Wealth Counsel, LLC143$101.0K0.01%+143New
MB, Levis & Associates, LLC145$102.4K0.06%00.0%Unchanged
Magellan Asset Management Ltd145$102.4K0.00%+10+7.4%Added
Harbour Investments, Inc.145$102.4K0.00%+62+74.7%Added
Rise Advisors, LLC145$102.4K0.07%+135+1,350.0%Added
Bartlett & Co. Wealth Management LLC146$102.6K0.00%+30+25.9%Added
Hazlett, Burt & Watson, Inc.145$103.0K0.07%00.0%Unchanged