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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2023

Institutional positions in ServiceNow, Inc. as of Sep 30, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,565
+80 vs. Q2 2023
Shares held
179.5M
−744.6K (−0.4%) vs. Q2 2023
Total value
$100.5B
−$690.7M (−0.7%) vs. Q2 2023
New holders
163
612 more added
Sold out
83
572 more reduced

18 institutions that held it in Q2 2023 haven't filed for Q3 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2023: 1,565 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ3 2023: $100.5B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q3 2023

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2023.

Institutions holding NOW in Q3 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Twin Lakes Capital Management, LLC6,506$3.64M2.68%00.0%Unchanged
Sumitomo Life Insurance Co6,484$3.62M0.10%+207+3.3%Added
Schechter Investment Advisors, LLC6,481$3.62M0.35%+159+2.5%Added
Mathes Company, Inc.6,465$3.61M1.68%−40−0.6%Reduced
Northwestern Mutual Investment Management Company, LLC6,439$3.60M0.10%+13+0.2%Added
Paradiem, LLC6,398$3.58M1.07%−472−6.9%Reduced
Beacon Pointe Advisors, LLC6,353$3.55M0.04%+1,166+22.5%Added
Westpac Banking Corp6,349$3.55M0.27%−1,800−22.1%Reduced
Equitable Trust Co6,323$3.53M0.29%−231−3.5%Reduced
Tairen Capital Ltd6,288$3.51M0.49%+6,288New
Wedbush Securities Inc6,252$3.50M0.17%+657+11.7%Added
Girard Partners Ltd.6,237$3.49M0.39%−41−0.7%Reduced
Rosenblum Silverman Sutton S F Inc6,089$3.40M1.16%+80+1.3%Added
Snowden Capital Advisors LLC6,049$3.38M0.14%+104+1.7%Added
Trifecta Capital Advisors, LLC6,034$3.37M1.08%+745+14.1%Added
Growth Interface Management LLC6,000$3.35M5.24%−9,000−60.0%Reduced
Weatherly Asset Management L. P.5,973$3.34M0.40%−35−0.6%Reduced
Kovack Advisors, Inc.5,967$3.34M0.47%−398−6.3%Reduced
Group One Trading, L.P.5,956$3.33M0.13%−2,937−33.0%Reduced
QRG Capital Management, Inc.5,899$3.30M0.06%+5,899New
Phoenix Holdings Ltd.5,893$3.29M0.06%+959+19.4%Added
First American Trust, FSB5,865$3.28M0.46%−101−1.7%Reduced
Baker Tilly Wealth Management, LLC5,865$3.28M0.54%−1,833−23.8%Reduced
Motley Fool Asset Management LLC5,833$3.26M0.26%+507+9.5%Added
BNC Wealth Management, LLC5,816$3.25M1.74%+124+2.2%Added
Turim 21 Investimentos Ltda.5,790$3.24M1.43%+1,542+36.3%Added
Teza Capital Management LLC5,761$3.22M0.52%+3,869+204.5%Added
Red Door Wealth Management, LLC5,723$3.20M0.80%+216+3.9%Added
Genus Capital Management Inc.5,705$3.19M0.50%00.0%Unchanged
InterOcean Capital Group, LLC5,704$3.19M0.10%−585−9.3%Reduced
Covea Finance5,700$3.19M0.18%00.0%Unchanged
Richwood Investment Advisors, LLC5,688$3.18M3.24%−20−0.4%Reduced
First Foundation Advisors5,587$3.12M0.15%+295+5.6%Added
Cutler Group LP5,579$3.12M0.50%−5,625−50.2%Reduced
Duncker Streett & Co Inc5,555$3.11M0.72%+525+10.4%Added
Jacobs Levy Equity Management, Inc5,554$3.10M0.02%−10,929−66.3%Reduced
Advisor Partners II, LLC5,548$3.10M0.12%+251+4.7%Added
Polaris Wealth Advisory Group, LLC5,540$3.10M0.24%+190+3.6%Added
Westover Capital Advisors, LLC5,502$3.08M1.11%+194+3.7%Added
Lane Generational LLC5,453$3.05M3.76%−42−0.8%Reduced
First American Bank5,444$3.04M0.28%+277+5.4%Added
Wetherby Asset Management Inc5,414$3.03M0.17%+212+4.1%Added
Forbes J M & Co LLP5,231$2.92M0.38%+39+0.8%Added
Meiji Yasuda Life Insurance Co5,198$2.91M0.08%−290−5.3%Reduced
BIT Capital GmbH5,161$2.88M0.39%−505−8.9%Reduced
Beaumont Asset Management, L.L.C.5,161$2.88M2.37%−551−9.6%Reduced
Cornerstone Wealth Group, LLC5,142$2.87M0.51%−285−5.3%Reduced
Moody National Bank Trust Division5,113$2.86M0.18%+664+14.9%Added
Cabot Wealth Management Inc5,099$2.85M0.44%−27−0.5%Reduced
Columbus Hill Capital Management, L.P.5,000$2.79M1.10%00.0%Unchanged
Ardsley Advisory Partners LP5,000$2.79M0.76%+1,700+51.5%Added
Optimas Capital Ltd5,000$2.79M1.92%+5,000New
GPS Wealth Strategies Group, LLC4,968$2.78M0.53%+710+16.7%Added
Sheets Smith Wealth Management4,962$2.77M0.42%+285+6.1%Added
First Bank & Trust4,946$2.76M0.72%−479−8.8%Reduced
Laffer Tengler Investments4,938$2.76M0.81%−3,300−40.1%Reduced
WD Rutherford LLC4,932$2.76M1.89%−593−10.7%Reduced
Siemens Fonds Invest GmbH4,924$2.75M0.28%+324+7.0%Added
Iyo Bank, Ltd.4,924$2.75M1.50%00.0%Unchanged
Oppenheimer & Co Inc4,911$2.75M0.06%+20.0%Added
Alamar Capital Management, LLC4,885$2.73M2.58%+416+9.3%Added
Kingswood Wealth Advisors, LLC1,409$2.72M0.47%+498+54.7%Added
Kornitzer Capital Management Inc4,856$2.71M0.06%−625−11.4%Reduced
Mirova4,848$2.71M0.55%−843−14.8%Reduced
Fiduciary Trust Co4,823$2.70M0.05%−228−4.5%Reduced
Carlson Capital L P4,800$2.68M0.21%+4,800New
Independent Advisor Alliance4,796$2.68M0.12%−187−3.8%Reduced
Xcel Wealth Management, LLC4,785$2.67M1.06%−40−0.8%Reduced
Sandy Spring Bank4,785$2.67M0.15%+734+18.1%Added
Canandaigua National Bank & Trust Co4,779$2.67M0.43%−155−3.1%Reduced
IHT Wealth Management, LLC4,764$2.66M0.14%+1,458+44.1%Added
Grove Bank & Trust4,746$2.65M0.54%+515+12.2%Added
Alberta Investment Management Corp4,700$2.63M0.03%00.0%Unchanged
Maverick Capital LtdSuperinvestorMaverick Capital4,647$2.60M0.06%+4,647New
Coronation Fund Managers Ltd.4,637$2.59M0.08%−3,069−39.8%Reduced
AIA Group Ltd4,629$2.59M0.13%+1,298+39.0%Added
Level Four Advisory Services, LLC4,617$2.58M0.17%+925+25.1%Added
Walleye Capital LLC4,614$2.58M0.04%+4,614New
Left Brain Wealth Management, LLC4,593$2.57M1.60%+25+0.5%Added
Telos Capital Management, Inc.4,585$2.56M0.36%−100−2.1%Reduced
Tokio Marine Asset Management Co Ltd4,576$2.56M0.16%+370+8.8%Added
Caliber Wealth Management, LLC4,531$2.53M1.70%+82+1.8%Added
Saxon Interests, Inc.4,531$2.53M1.70%+4,531New
Stonegate Investment Group, LLC4,485$2.51M0.09%+1,464+48.5%Added
Parallel Advisors, LLC4,459$2.49M0.08%−4−0.1%Reduced
Boston Financial Mangement LLC4,365$2.44M0.09%+7+0.2%Added
Acima Private Wealth, LLC4,324$2.42M1.08%00.0%Unchanged
Quantbot Technologies LP4,296$2.40M0.16%+4,296New
TD Waterhouse Canada Inc.4,304$2.40M0.02%+77+1.8%Added
Seven Eight Capital, LP4,279$2.39M0.28%−3,356−44.0%Reduced
Mission Wealth Management, LP4,233$2.37M0.09%−28−0.7%Reduced
Taika Capital, LP4,220$2.36M1.16%+620+17.2%Added
Atlantic Trust, LLC4,184$2.34M0.77%+373+9.8%Added
Pallas Capital Advisors LLC4,109$2.34M0.14%+4,109New
Nicholas Investment Partners, LP4,179$2.34M0.17%−96−2.2%Reduced
Cohen Investment Advisors LLC4,136$2.31M1.86%−129−3.0%Reduced
YHB Investment Advisors, Inc.4,122$2.30M0.21%+334+8.8%Added
Callahan Advisors, LLC4,048$2.26M0.28%+250+6.6%Added
Generali Investments Towarzystwo Funduszy Inwestycyjnych3,200$2.26M1.88%−200−5.9%Reduced
Personal Cfo Solutions, LLC4,037$2.26M0.45%−48−1.2%Reduced