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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2023

Institutional positions in ServiceNow, Inc. as of Sep 30, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,565
+80 vs. Q2 2023
Shares held
179.5M
−744.6K (−0.4%) vs. Q2 2023
Total value
$100.5B
−$690.7M (−0.7%) vs. Q2 2023
New holders
163
612 more added
Sold out
83
572 more reduced

18 institutions that held it in Q2 2023 haven't filed for Q3 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2023: 1,565 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ3 2023: $100.5B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q3 2023

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2023.

Institutions holding NOW in Q3 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Middleton & Co Inc19,313$10.8M1.49%+684+3.7%Added
Martingale Asset Management L P19,155$10.7M0.23%+14,683+328.3%Added
Zacks Investment Management19,154$10.7M0.14%+577+3.1%Added
Integrated Wealth Concepts LLC19,056$10.7M0.19%−290−1.5%Reduced
Jackson Square Partners, LLC19,007$10.6M0.35%−324−1.7%Reduced
Sawgrass Asset Management LLC18,968$10.6M1.29%−908−4.6%Reduced
South State Corp.18,960$10.6M1.01%−418−2.2%Reduced
Gulf International Bank (UK) Ltd18,748$10.5M0.30%−1,833−8.9%Reduced
Van Eck Associates Corp18,620$10.4M0.02%−267,878−93.5%Reduced
Taurus Asset Management, LLC18,560$10.4M1.26%−585−3.1%Reduced
Graham Capital Management, L.P.18,453$10.3M0.31%+18,453New
Virginia Retirement Systems Et Al18,400$10.3M0.10%+18,400New
Bailard, Inc.18,290$10.2M0.34%+650+3.7%Added
Cambridge Investment Research Advisors, Inc.18,050$10.1M0.05%−606−3.2%Reduced
Archon Partners LLC18,000$10.1M1.57%00.0%Unchanged
Cornerstone Capital, Inc.17,851$9.98M1.20%−70.0%Reduced
Whittier Trust Co of Nevada Inc17,794$9.95M0.35%+4,201+30.9%Added
Steward Partners Investment Advisory, LLC17,724$9.91M0.15%−382−2.1%Reduced
Jones Financial Companies LLLP17,616$9.85M0.02%+51+0.3%Added
Ieq Capital, LLC17,530$9.80M0.20%+502+2.9%Added
Dock Street Asset Management Inc17,444$9.75M1.71%+180+1.0%Added
Diversified Trust Co17,302$9.67M0.37%+628+3.8%Added
Calamos Wealth Management LLC17,277$9.66M0.73%+4,800+38.5%Added
Elo Mutual Pension Insurance Co17,049$9.53M0.29%+283+1.7%Added
DuPont Capital Management Corp16,789$9.38M0.82%+11,122+196.3%Added
Broadleaf Partners, LLC16,776$9.38M3.13%−124−0.7%Reduced
Tocqueville Asset Management L.P.16,772$9.37M0.18%+74+0.4%Added
Kentucky Retirement Systems16,730$9.35M0.32%+349+2.1%Added
Lido Advisors, LLC16,540$9.25M0.10%−5,824−26.0%Reduced
GWM Advisors LLC16,393$9.16M0.10%−245−1.5%Reduced
Abn Amro Investment Solutions16,374$9.15M0.18%+5,106+45.3%Added
1623 Capital LLC16,250$9.08M5.95%00.0%Unchanged
Gotham Asset Management, LLC16,198$9.05M0.19%−4,906−23.2%Reduced
JustInvest LLC16,076$8.99M0.27%+1,096+7.3%Added
Gemmer Asset Management LLC16,059$8.98M1.22%00.0%Unchanged
Ethic Inc.15,893$8.88M0.31%+1,288+8.8%Added
Pitcairn Co15,822$8.84M0.74%+318+2.1%Added
Oregon Public Employees Retirement Fund15,787$8.82M0.12%−82−0.5%Reduced
Eisler Capital (UK) Ltd.15,751$8.80M0.39%+11,724+291.1%Added
Northwestern Mutual Wealth Management Co15,742$8.80M0.01%−4,772−23.3%Reduced
Maryland State Retirement & Pension System15,682$8.77M0.20%+128+0.8%Added
Knollwood Investment Advisory, LLC15,468$8.65M4.04%00.0%Unchanged
Prana Capital Management, LP15,258$8.53M0.55%+15,258New
Advisors Capital Management, LLC15,158$8.47M0.21%+3,996+35.8%Added
Voloridge Investment Management, LLC14,999$8.38M0.04%+11,440+321.4%Added
Portside Wealth Group, LLC14,889$8.32M1.57%−9−0.1%Reduced
China Universal Asset Management Co., Ltd.14,850$8.30M2.41%00.0%Unchanged
Tower Research Capital LLC (TRC)14,845$8.30M0.26%+7,502+102.2%Added
Securian Asset Management, Inc14,696$8.21M0.25%−2,400−14.0%Reduced
Chartwell Investment Partners, LLC14,599$8.16M0.32%−276−1.9%Reduced
Achmea Investment Management B.V.14,472$8.09M0.18%+610+4.4%Added
LMCG Investments, LLC14,446$8.07M0.55%−302−2.0%Reduced
L & S Advisors Inc14,396$8.05M1.16%−2,236−13.4%Reduced
Exchange Capital Management, Inc.14,335$8.01M1.51%−379−2.6%Reduced
Bender Robert & Associates14,255$7.97M2.33%−37−0.3%Reduced
Partners Capital Investment Group, LLP14,089$7.88M0.19%−459−3.2%Reduced
Toroso Investments, LLC14,025$7.84M0.24%+673+5.0%Added
FDx Advisors, Inc.14,008$7.83M0.65%−7,472−34.8%Reduced
Bowie Capital Management, LLC14,000$7.83M1.03%−6,000−30.0%Reduced
Varma Mutual Pension Insurance Co14,000$7.83M0.09%00.0%Unchanged
Alight Capital Management LP14,000$7.83M4.18%+14,000New
GW&K Investment Management, LLC13,998$7.82M0.08%+13,925+19,075.3%Added
Hartford Investment Management Co13,982$7.82M0.31%−389−2.7%Reduced
Gluskin Sheff & Assoc Inc13,871$7.75M0.59%−2,234−13.9%Reduced
Westwood Management Corp13,850$7.74M1.11%+13,850New
D.A. Davidson & Co.13,542$7.57M0.08%+510+3.9%Added
Biondo Investment Advisors, LLC13,466$7.53M1.42%−284−2.1%Reduced
South Street Advisors LLC13,430$7.51M1.51%+125+0.9%Added
Resources Investment Advisors, LLC.13,376$7.48M0.16%+2,625+24.4%Added
Pathstone Family Office, LLC12,875$7.20M0.06%+4,252+49.3%Added
Clio Asset Management LLC12,738$7.12M6.23%+146+1.2%Added
Global Retirement Partners, LLC12,969$7.12M0.36%+149+1.2%Added
Regions Financial Corp12,701$7.10M0.06%−1,565−11.0%Reduced
Louisiana State Employees Retirement System12,600$7.04M0.16%00.0%Unchanged
Twenty Acre Capital LP12,590$7.04M7.65%−1,910−13.2%Reduced
Synergy Financial Management, LLC12,495$6.98M1.38%+12,495New
Credit Agricole S A12,401$6.93M0.21%+2,660+27.3%Added
Arcadia Investment Management Corp12,070$6.75M1.43%−15−0.1%Reduced
Alcosta Capital Management, Inc.12,003$6.71M5.59%+43+0.4%Added
Consolidated Investment Group LLC12,000$6.71M1.30%00.0%Unchanged
Oxbow Advisors, LLC11,988$6.70M1.05%−30−0.2%Reduced
Kestra Advisory Services, LLC11,985$6.70M0.07%−34−0.3%Reduced
Stephens Inc11,961$6.69M0.13%−15,293−56.1%Reduced
Illinois Municipal Retirement Fund11,949$6.68M0.12%00.0%Unchanged
George Kaiser Family Foundation11,934$6.67M1.27%−2,017−14.5%Reduced
Dana Investment Advisors, Inc.11,922$6.66M0.34%+566+5.0%Added
Progressive Investment Management Corp11,716$6.55M2.13%−132−1.1%Reduced
Tenere Capital LLC11,709$6.54M2.52%+1,409+13.7%Added
Terry L. Blaker11,625$6.50M0.58%+255+2.2%Added
National Asset Management, Inc.11,488$6.42M0.17%−1,262−9.9%Reduced
Torray LLC11,479$6.42M1.13%−513−4.3%Reduced
Focus Financial Network, Inc.11,450$6.40M0.36%+2,575+29.0%Added
McKinley Capital Management LLC /Delaware11,384$6.36M0.89%−462−3.9%Reduced
NewEdge Wealth, LLC11,364$6.35M0.20%−554−4.6%Reduced
Robocap Asset Management Ltd11,363$6.35M6.05%+646+6.0%Added
O'Shaughnessy Asset Management, LLC11,341$6.34M0.09%+3,358+42.1%Added
Evolutionary Tree Capital Management, LLC11,312$6.32M8.16%−523−4.4%Reduced
CIBC World Markets Corp11,260$6.29M0.06%−12,627−52.9%Reduced
Vestmark Advisory Solutions, Inc.11,245$6.29M0.46%−6,559−36.8%Reduced
Gunderson Capital Management Inc.11,167$6.24M4.25%−455−3.9%Reduced