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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2023

Institutional positions in ServiceNow, Inc. as of Sep 30, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,565
+80 vs. Q2 2023
Shares held
179.5M
−744.6K (−0.4%) vs. Q2 2023
Total value
$100.5B
−$690.7M (−0.7%) vs. Q2 2023
New holders
163
612 more added
Sold out
83
572 more reduced

18 institutions that held it in Q2 2023 haven't filed for Q3 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2023: 1,565 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ3 2023: $100.5B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q3 2023

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2023.

Institutions holding NOW in Q3 2023
InstitutionSharesValue% of portfolioChange in sharesAction
RiverPark Advisors, LLC3,177$1.78M1.60%−309−8.9%Reduced
Thoroughbred Financial Services, LLC3,204$1.79M0.18%+1,535+92.0%Added
WSFS Capital Management, LLC3,224$1.80M0.12%−69−2.1%Reduced
Canal Capital Management, LLC3,226$1.80M0.37%−119−3.6%Reduced
Legacy Wealth Asset Management, LLC3,228$1.80M0.66%−68−2.1%Reduced
Advent International Corp3,232$1.81M0.02%00.0%Unchanged
Lincoln National Corp3,237$1.81M0.04%+165+5.4%Added
Everence Capital Management Inc3,243$1.81M0.14%−80−2.4%Reduced
Doliver Advisors, LP3,245$1.81M0.55%+39+1.2%Added
Webster Bank, N. A.3,288$1.84M0.25%+25+0.8%Added
Capstone Investment Advisors, LLC3,310$1.85M0.05%+652+24.5%Added
Advisors Asset Management, Inc.3,315$1.85M0.04%+1,633+97.1%Added
Donoghue Forlines LLC3,329$1.86M0.66%−41−1.2%Reduced
Aft, Forsyth & Company, Inc.3,355$1.88M1.38%+245+7.9%Added
Adviser Investments LLC3,389$1.89M0.04%+3,389New
Gardner Lewis Asset Management L P3,392$1.90M0.69%00.0%Unchanged
Wrapmanager Inc3,413$1.91M0.61%+216+6.8%Added
Profund Advisors LLC3,421$1.91M0.11%−484−12.4%Reduced
Mizuho Markets Cayman LP3,423$1.91M0.85%−4,476−56.7%Reduced
Cunning Capital Partners, LP3,425$1.91M1.26%+3,425Added
Vista Wealth Management Group, LLC3,426$1.91M0.18%+69+2.1%Added
Centiva Capital, LP3,437$1.92M0.10%+3,437New
Brasada Capital Management, LP3,412$1.93M0.45%+586+20.7%Added
TrimTabs Asset Management, LLC3,464$1.94M1.03%−95−2.7%Reduced
Redwood Investments, LLC3,477$1.94M0.26%00.0%Unchanged
Veriti Management LLC3,479$1.94M0.22%+233+7.2%Added
Vident Advisory, LLC3,480$1.95M0.06%+3,480New
Sculati Wealth Management, LLC3,482$1.95M0.99%+206+6.3%Added
E Fund Management Co., Ltd.3,511$1.96M0.15%−1,461−29.4%Reduced
Slow Capital, Inc.3,512$1.96M0.36%+3,512New
Edgestream Partners, L.P.3,513$1.96M0.16%+3,513New
SWS Partners3,521$1.97M0.73%+18+0.5%Added
JT Stratford LLC3,526$1.97M0.51%+3,075+681.8%Added
Citizens National Bank Trust Department3,533$1.97M0.54%00.0%Unchanged
Wealthcare Advisory Partners LLC3,599$2.01M0.09%+822+29.6%Added
Benjamin F. Edwards & Company, Inc.3,603$2.01M0.08%+1,994+123.9%Added
Bleakley Financial Group, LLC3,606$2.02M0.07%−316−8.1%Reduced
Sawtooth Solutions, LLC3,606$2.02M0.06%−315−8.0%Reduced
Mercer Global Advisors Inc3,610$2.02M0.01%+147+4.2%Added
Empowered Funds, LLC3,615$2.02M0.06%−25−0.7%Reduced
Mather Group, LLC.3,636$2.03M0.04%+1,376+60.9%Added
Chesley Taft & Associates LLC3,682$2.06M0.13%+292+8.6%Added
Quantum Private Wealth, LLC3,697$2.07M0.99%00.0%Unchanged
PEAK6 Investments LLC3,704$2.07M0.10%+3,701+123,366.7%Added
Proequities, Inc.3,744$2.09M0.16%−166−4.2%Reduced
Waldron Private Wealth LLC3,747$2.09M0.11%+33+0.9%Added
Advisors Preferred, LLC3,776$2.10M0.68%+2,809+290.5%Added
Cloverfields Capital Group, LP3,756$2.10M0.95%−69−1.8%Reduced
Aperture Investors, LLC3,810$2.13M0.34%−4,000−51.2%Reduced
Sunbelt Securities, Inc.3,811$2.13M0.29%+22+0.6%Added
Fort Washington Investment Advisors Inc3,821$2.14M0.02%00.0%Unchanged
Wolverine Trading, LLC3,842$2.15M0.02%−5,629−59.4%Reduced
Legacy Advisors, LLC3,844$2.15M0.35%+34+0.9%Added
Altfest L J & Co Inc3,860$2.16M0.34%+107+2.9%Added
Raymond James Trust N.A.3,875$2.17M0.06%−58−1.5%Reduced
Verition Fund Management LLC3,906$2.18M0.03%+1,476+60.7%Added
Davidson Capital Management Inc.3,908$2.18M1.09%+680+21.1%Added
Versor Investments LP3,915$2.19M0.44%+3,063+359.5%Added
Beacon Investment Advisory Services, Inc.3,915$2.19M0.11%−634−13.9%Reduced
Wealth Advisors of Tampa Bay, LLC3,942$2.20M0.61%+1,971+100.0%Added
Executive Wealth Management, LLC3,944$2.20M0.23%−3−0.1%Reduced
Roanoke Asset Management Corp3,945$2.21M0.90%+135+3.5%Added
Venture Visionary Partners LLC4,000$2.24M0.13%+203+5.3%Added
Scholtz & Company, LLC4,034$2.25M1.49%−168−4.0%Reduced
Retireful, LLC4,036$2.26M1.08%+4,036New
Personal Cfo Solutions, LLC4,037$2.26M0.45%−48−1.2%Reduced
Generali Investments Towarzystwo Funduszy Inwestycyjnych3,200$2.26M1.88%−200−5.9%Reduced
Callahan Advisors, LLC4,048$2.26M0.28%+250+6.6%Added
YHB Investment Advisors, Inc.4,122$2.30M0.21%+334+8.8%Added
Cohen Investment Advisors LLC4,136$2.31M1.86%−129−3.0%Reduced
Nicholas Investment Partners, LP4,179$2.34M0.17%−96−2.2%Reduced
Pallas Capital Advisors LLC4,109$2.34M0.14%+4,109New
Atlantic Trust, LLC4,184$2.34M0.77%+373+9.8%Added
Taika Capital, LP4,220$2.36M1.16%+620+17.2%Added
Mission Wealth Management, LP4,233$2.37M0.09%−28−0.7%Reduced
Seven Eight Capital, LP4,279$2.39M0.28%−3,356−44.0%Reduced
TD Waterhouse Canada Inc.4,304$2.40M0.02%+77+1.8%Added
Quantbot Technologies LP4,296$2.40M0.16%+4,296New
Acima Private Wealth, LLC4,324$2.42M1.08%00.0%Unchanged
Boston Financial Mangement LLC4,365$2.44M0.09%+7+0.2%Added
Parallel Advisors, LLC4,459$2.49M0.08%−4−0.1%Reduced
Stonegate Investment Group, LLC4,485$2.51M0.09%+1,464+48.5%Added
Caliber Wealth Management, LLC4,531$2.53M1.70%+82+1.8%Added
Saxon Interests, Inc.4,531$2.53M1.70%+4,531New
Tokio Marine Asset Management Co Ltd4,576$2.56M0.16%+370+8.8%Added
Telos Capital Management, Inc.4,585$2.56M0.36%−100−2.1%Reduced
Left Brain Wealth Management, LLC4,593$2.57M1.60%+25+0.5%Added
Walleye Capital LLC4,614$2.58M0.04%+4,614New
Level Four Advisory Services, LLC4,617$2.58M0.17%+925+25.1%Added
AIA Group Ltd4,629$2.59M0.13%+1,298+39.0%Added
Coronation Fund Managers Ltd.4,637$2.59M0.08%−3,069−39.8%Reduced
Maverick Capital LtdSuperinvestorMaverick Capital4,647$2.60M0.06%+4,647New
Alberta Investment Management Corp4,700$2.63M0.03%00.0%Unchanged
Grove Bank & Trust4,746$2.65M0.54%+515+12.2%Added
IHT Wealth Management, LLC4,764$2.66M0.14%+1,458+44.1%Added
Canandaigua National Bank & Trust Co4,779$2.67M0.43%−155−3.1%Reduced
Xcel Wealth Management, LLC4,785$2.67M1.06%−40−0.8%Reduced
Sandy Spring Bank4,785$2.67M0.15%+734+18.1%Added
Independent Advisor Alliance4,796$2.68M0.12%−187−3.8%Reduced
Carlson Capital L P4,800$2.68M0.21%+4,800New