ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2023
Institutional positions in ServiceNow, Inc. as of Sep 30, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,565
- +80 vs. Q2 2023
- Shares held
- 179.5M
- −744.6K (−0.4%) vs. Q2 2023
- Total value
- $100.5B
- −$690.7M (−0.7%) vs. Q2 2023
- New holders
- 163
- 612 more added
- Sold out
- 83
- 572 more reduced
18 institutions that held it in Q2 2023 haven't filed for Q3 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2023: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2023
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2023.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| HB Wealth Management, LLC | 2,131 | $1.19M | 0.02% | +459+27.5% | Added |
| McMahon Financial Advisors, LLC | 2,131 | $1.19M | 0.37% | −325−13.2% | Reduced |
| Northern Financial Advisors Inc | 2,142 | $1.20M | 1.10% | −21−1.0% | Reduced |
| Bristlecone Advisors, LLC | 2,153 | $1.20M | 0.14% | 00.0% | Unchanged |
| Williams Jones Wealth Management, LLC. | 2,158 | $1.21M | 0.02% | +64+3.1% | Added |
| Strategic Advocates LLC | 2,164 | $1.21M | 0.57% | +2,164 | New |
| Texas Yale Capital Corp. | 2,170 | $1.21M | 0.05% | 00.0% | Unchanged |
| Heritage Trust Co | 2,173 | $1.21M | 0.19% | −39−1.8% | Reduced |
| Cigna Investments Inc | 2,178 | $1.22M | 0.28% | −280−11.4% | Reduced |
| Donaldson Capital Management, LLC | 2,183 | $1.22M | 0.06% | −31−1.4% | Reduced |
| Penserra Capital Management LLC | 2,202 | $1.23M | 0.03% | −1,986−47.4% | Reduced |
| Independent Solutions Wealth Management, LLC | 2,212 | $1.24M | 0.34% | +2,212 | New |
| Meridian Financial Partners LLC | 2,218 | $1.24M | 1.27% | +10.0% | Added |
| Morse Asset Management, Inc | 2,234 | $1.25M | 0.40% | +72+3.3% | Added |
| WealthCare Investment Partners, LLC | 2,251 | $1.25M | 0.76% | −139−5.8% | Reduced |
| Cornercap Investment Counsel Inc | 2,239 | $1.25M | 0.23% | +15+0.7% | Added |
| Fortis Capital Management LLC | 2,241 | $1.25M | 0.39% | +373+20.0% | Added |
| Leeward Financial Partners, LLC | 2,248 | $1.26M | 0.70% | +2,248 | New |
| Wallace Advisory Group, LLC | 2,275 | $1.28M | 0.92% | +30+1.3% | Added |
| Kingsview Wealth Management, LLC | 2,292 | $1.28M | 0.05% | −22−1.0% | Reduced |
| Leelyn Smith, LLC | 2,308 | $1.29M | 0.31% | −11−0.5% | Reduced |
| Argent Trust Co | 2,311 | $1.29M | 0.07% | −51−2.2% | Reduced |
| Principle Wealth Partners LLC | 2,318 | $1.30M | 0.13% | +3+0.1% | Added |
| Bank of Hawaii | 2,325 | $1.30M | 0.07% | +32+1.4% | Added |
| GraniteShares Advisors LLC | 2,329 | $1.30M | 1.21% | +1,821+358.5% | Added |
| NBC Securities, Inc. | 2,344 | $1.31M | 0.14% | +2,344 | New |
| IPG Investment Advisors LLC | 2,344 | $1.31M | 0.29% | +1,319+128.7% | Added |
| Wintrust Investments LLC | 2,347 | $1.31M | 0.14% | +253+12.1% | Added |
| GYL Financial Synergies, LLC | 2,365 | $1.32M | 0.13% | +2,365 | New |
| Qtron Investments LLC | 2,367 | $1.32M | 0.25% | −41−1.7% | Reduced |
| Trust Asset Management LLC | 2,377 | $1.33M | 0.14% | 00.0% | Unchanged |
| Alta Wealth Advisors LLC | 2,382 | $1.33M | 0.82% | −44−1.8% | Reduced |
| RFG Advisory, LLC | 2,386 | $1.33M | 0.06% | +604+33.9% | Added |
| Next Century Growth Investors LLC | 2,399 | $1.34M | 0.15% | 00.0% | Unchanged |
| Riverpark Capital Management LLC | 2,448 | $1.37M | 2.48% | −135−5.2% | Reduced |
| Meridian Wealth Management, LLC | 2,456 | $1.37M | 0.08% | +9+0.4% | Added |
| SeaCrest Wealth Management, LLC | 2,457 | $1.37M | 0.18% | +23+0.9% | Added |
| Columbia Trust Co 01012016 | 2,457 | $1.37M | 0.80% | +45+1.9% | Added |
| Integrated Advisors Network LLC | 2,458 | $1.37M | 0.08% | +142+6.1% | Added |
| Absoluto Partners Gestao de Recursos Ltda | 2,470 | $1.38M | 0.63% | −762−23.6% | Reduced |
| Peapack Gladstone Financial Corp | 2,473 | $1.38M | 0.03% | +3+0.1% | Added |
| Perigon Wealth Management, LLC | 2,476 | $1.38M | 0.06% | −178−6.7% | Reduced |
| HBK Sorce Advisory LLC | 2,476 | $1.38M | 0.06% | +867+53.9% | Added |
| Clarius Group, LLC | 2,490 | $1.39M | 0.13% | −452−15.4% | Reduced |
| Kentucky Farm Bureau Mutual Insurance Co | 2,500 | $1.40M | 0.40% | +2,500 | New |
| Echo Street Capital Management LLC | 2,508 | $1.40M | 0.01% | +676+36.9% | Added |
| Hoey Investments, Inc | 2,509 | $1.40M | 0.47% | −479−16.0% | Reduced |
| Bell Bank | 2,512 | $1.40M | 0.15% | −98−3.8% | Reduced |
| Evergreen Capital Management LLC | 2,512 | $1.40M | 0.06% | +18+0.7% | Added |
| Coldstream Capital Management Inc | 2,522 | $1.41M | 0.05% | −8−0.3% | Reduced |
| LGT Fund Management Co Ltd. | 2,543 | $1.41M | 0.69% | −3,942−60.8% | Reduced |
| Graypoint LLC | 2,559 | $1.43M | 0.13% | +240+10.3% | Added |
| Intellectus Partners, LLC | 2,575 | $1.44M | 0.46% | −37−1.4% | Reduced |
| Advisor OS, LLC | 2,587 | $1.45M | 0.22% | +171+7.1% | Added |
| SG Americas Securities, LLC | 2,603 | $1.46M | 0.02% | −11,164−81.1% | Reduced |
| EFG Asset Management (North America) Corp. | 2,612 | $1.46M | 0.35% | +542+26.2% | Added |
| Three Seasons Wealth, LLC | 2,621 | $1.47M | 1.45% | +2,621 | New |
| Sigma Planning Corp | 2,636 | $1.47M | 0.06% | +220+9.1% | Added |
| Tilt Investment Management Holdings, PBC | 2,641 | $1.48M | 1.05% | −400−13.2% | Reduced |
| Cynosure Management, LLC | 2,646 | $1.48M | 0.45% | −46−1.7% | Reduced |
| Stoneridge Investment Partners LLC | 2,651 | $1.48M | 0.70% | −68−2.5% | Reduced |
| Buckingham Strategic Wealth, LLC | 2,655 | $1.48M | 0.02% | +37+1.4% | Added |
| Epoch Investment Partners, Inc. | 2,673 | $1.49M | 0.01% | −1,687−38.7% | Reduced |
| CAPROCK Group, Inc. | 2,693 | $1.51M | 0.11% | +27+1.0% | Added |
| Mutual Advisors, LLC | 2,693 | $1.51M | 0.06% | +760+39.3% | Added |
| ArrowMark Colorado Holdings LLC | 2,700 | $1.51M | 0.02% | −1,000−27.0% | Reduced |
| Voya Financial Advisors, Inc. | 2,729 | $1.51M | 0.19% | −104−3.7% | Reduced |
| Greenwich Wealth Management LLC | 2,704 | $1.51M | 0.16% | +1,600+144.9% | Added |
| Means Investment Co., Inc. | 2,718 | $1.52M | 0.25% | −90−3.2% | Reduced |
| Institute for Wealth Management, LLC. | 2,722 | $1.52M | 0.28% | −26−0.9% | Reduced |
| Leonteq Securities AG | 2,771 | $1.55M | 0.16% | −86−3.0% | Reduced |
| B.O.S.S. Retirement Advisors, LLC | 2,795 | $1.56M | 0.34% | +92+3.4% | Added |
| HCR Wealth Advisors | 2,799 | $1.56M | 0.34% | +2,799 | New |
| Atom Investors LP | 2,826 | $1.58M | 0.36% | +2,302+439.3% | Added |
| Jefferies Financial Group Inc. | 2,862 | $1.60M | 0.04% | +88+3.2% | Added |
| SkyOak Wealth, LLC | 2,867 | $1.60M | 0.47% | 00.0% | Unchanged |
| Pinnacle Wealth Management, LLC | 2,879 | $1.61M | 1.95% | −516−15.2% | Reduced |
| F/M Investments LLC | 2,906 | $1.62M | 1.21% | +2,906 | New |
| Brighton Jones LLC | 2,917 | $1.63M | 0.08% | −46−1.6% | Reduced |
| CenterBook Partners LP | 2,918 | $1.63M | 0.20% | −2,388−45.0% | Reduced |
| Fund Management at Engine No. 1 LLC | 2,918 | $1.63M | 0.26% | +265+10.0% | Added |
| Migdal Insurance & Financial Holdings Ltd. | 2,989 | $1.64M | 0.04% | +80+2.8% | Added |
| Signet Financial Management, LLC | 2,955 | $1.65M | 0.27% | +2,955 | New |
| Avantax Advisory Services, Inc. | 2,978 | $1.66M | 0.02% | +479+19.2% | Added |
| Fiera Capital Corp | 2,983 | $1.67M | 0.01% | +41+1.4% | Added |
| Ostrum Asset Management | 2,993 | $1.67M | 0.15% | +610+25.6% | Added |
| Cornerstone Advisors, LLC | 3,000 | $1.68M | 0.08% | −300−9.1% | Reduced |
| Twin Capital Management Inc | 3,000 | $1.68M | 0.24% | +313+11.6% | Added |
| Silvercrest Asset Management Group LLC | 3,001 | $1.68M | 0.01% | +153+5.4% | Added |
| Bridgecreek Investment Management, LLC | 3,007 | $1.68M | 0.34% | +7+0.2% | Added |
| Highland Capital Management, LLC | 3,013 | $1.68M | 0.12% | −51−1.7% | Reduced |
| Meeder Advisory Services, Inc. | 3,018 | $1.69M | 0.21% | −426−12.4% | Reduced |
| O'Neil Global Advisors, Inc. | 3,035 | $1.70M | 1.54% | +3,035 | New |
| Hel Ved Capital Management Ltd | 3,050 | $1.70M | 0.57% | +2,561+523.7% | Added |
| Asset Dedication, LLC | 3,044 | $1.71M | 0.15% | +62+2.1% | Added |
| Barometer Capital Management Inc. | 3,093 | $1.73M | 0.54% | +415+15.5% | Added |
| Greenleaf Trust | 3,103 | $1.73M | 0.02% | +42+1.4% | Added |
| ExodusPoint Capital Management, LP | 3,123 | $1.75M | 0.02% | −15,195−83.0% | Reduced |
| Signaturefd, LLC | 3,124 | $1.75M | 0.05% | +312+11.1% | Added |
| PDS Planning, Inc | 3,159 | $1.77M | 0.23% | +34+1.1% | Added |