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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2023

Institutional positions in ServiceNow, Inc. as of Sep 30, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,565
+80 vs. Q2 2023
Shares held
179.5M
−744.6K (−0.4%) vs. Q2 2023
Total value
$100.5B
−$690.7M (−0.7%) vs. Q2 2023
New holders
163
612 more added
Sold out
83
572 more reduced

18 institutions that held it in Q2 2023 haven't filed for Q3 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2023: 1,565 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ3 2023: $100.5B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q3 2023

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2023.

Institutions holding NOW in Q3 2023
InstitutionSharesValue% of portfolioChange in sharesAction
KCM Investment Advisors LLC671$375.1K0.02%00.0%Unchanged
SevenOneSeven Capital Management589$376.0K0.87%+13+2.3%Added
Provenance Wealth Advisors, LLC675$377.3K0.06%+675New
Carlton Hofferkamp & Jenks Wealth Management, LLC712$377.5K0.18%00.0%Unchanged
Citizens Financial Group Inc677$378.4K0.02%−625−48.0%Reduced
BSW Wealth Partners678$379.0K0.08%+247+57.3%Added
Capital Square, LLC690$380.0K0.51%−79−10.3%Reduced
Braun-Bostich & Associates Inc.682$381.2K0.71%+682New
Holistic Financial Partners684$382.3K0.25%−4−0.6%Reduced
Allred Capital Management, LLC686$383.4K0.19%−7−1.0%Reduced
Pathway Financial Advisers, LLC690$385.8K0.16%+690New
MRP Capital Investments, LLC1,529$388.5K0.43%+1,529New
Brown Brothers Harriman & Co695$388.5K0.00%−207−22.9%Reduced
Childress Capital Advisors, LLC701$391.8K0.13%+701New
Boothbay Fund Management, LLC703$392.9K0.01%−349−33.2%Reduced
Concentric Capital Strategies, LP704$393.5K0.04%−804−53.3%Reduced
Quent Capital, LLC706$394.6K0.06%+92+15.0%Added
Prospera Financial Services Inc710$396.8K0.02%−169−19.2%Reduced
Dark Forest Capital Management LP716$400.2K0.03%−1,408−66.3%Reduced
Regal Investment Advisors LLC721$403.1K0.03%+47+7.0%Added
BluePath Capital Management, LLC722$403.6K0.37%+722New
Smithfield Trust Co719$404.0K0.02%+128+21.7%Added
NorthRock Partners, LLC725$405.1K0.04%+11+1.5%Added
Meyer Handelman Co725$405.2K0.02%+725New
Optas, LLC734$410.3K0.14%−1−0.1%Reduced
Balentine LLC739$413.1K0.01%+89+13.7%Added
First National Bank Sioux Falls740$413.6K0.25%00.0%Unchanged
Gladstone Institutional Advisory LLC741$414.2K0.03%+103+16.1%Added
Salem Investment Counselors Inc741$414.2K0.02%−2,800−79.1%Reduced
Mount Yale Investment Advisors, LLC742$414.7K0.05%+4+0.5%Added
Evanson Asset Management, LLC744$415.7K0.04%00.0%Unchanged
Washington Trust Advisors, Inc.746$416.9K0.04%+4+0.5%Added
Advanced Portfolio Management, LLC756$422.6K0.37%+756New
Sandbox Financial Partners, LLC769$429.7K0.23%+202+35.6%Added
Morningstar Investment Services LLC776$430.0K0.01%+300+63.0%Added
ORG Partners LLC774$432.6K0.13%−48−5.8%Reduced
Chicago Partners Investment Group LLC802$434.2K0.02%+17+2.2%Added
Compass Ion Advisors, LLC780$436.0K0.07%+55+7.6%Added
Red Lighthouse Investment Management, LLC786$439.3K0.21%+3+0.4%Added
Intech Investment Management LLC787$439.9K0.01%−2,703−77.4%Reduced
Lion Street Advisors, LLC788$440.5K0.14%+319+68.0%Added
First Affirmative Financial Network788$440.6K0.43%+131+19.9%Added
Winton Group Ltd791$442.1K0.04%−6,718−89.5%Reduced
Circle Wealth Management, LLC795$444.4K0.01%+795New
Element Pointe Advisors, LLC799$446.6K0.14%+49+6.5%Added
Galvin, Gaustad & Stein, LLC800$447.2K0.05%+200+33.3%Added
Everhart Financial Group, Inc.806$450.5K0.19%+30+3.9%Added
AtonRa Partners810$452.8K0.95%−188−18.8%Reduced
Keudell/Morrison Wealth Management810$452.8K0.14%−3−0.4%Reduced
Charles Carroll Financial Partners, LLC810$452.8K0.56%+10+1.3%Added
RSM US Wealth Management LLC811$453.3K0.02%−4−0.5%Reduced
Redwood Investment Management, LLC813$454.0K0.04%+813New
Conning Inc.816$456.1K0.02%−11−1.3%Reduced
Capital Investment Advisors, LLC822$459.5K0.01%+822New
Old National Bancorp823$460.0K0.01%−628−43.3%Reduced
KRS Capital Management, LLC825$461.1K0.49%00.0%Unchanged
Stiles Financial Services Inc830$463.9K0.24%−150−15.3%Reduced
Central Trust Co830$463.9K0.01%00.0%Unchanged
Paradigm Financial Partners, LLC862$466.5K0.13%+30+3.6%Added
Comerica Securities,inc.835$466.7K0.04%−123−12.8%Reduced
Zullo Investment Group, Inc.838$468.4K0.27%+25+3.1%Added
Symphony Financial, Ltd. Co.852$472.3K0.12%+101+13.4%Added
Nilsine Partners, LLC852$476.2K0.07%+1+0.1%Added
Prosperity Wealth Management, Inc.852$476.2K0.31%+332+63.8%Added
9258 Wealth Management, LLC853$476.8K0.09%+5+0.6%Added
Sound View Wealth Advisors Group, LLC853$476.8K0.06%+108+14.5%Added
Wexford Capital LP854$477.4K0.11%+854New
Becker Capital Management Inc857$479.0K0.02%−63−6.8%Reduced
Angeles Wealth Management, LLC862$481.8K0.07%+181+26.6%Added
Ancora Advisors, LLC866$484.3K0.01%−48−5.3%Reduced
Capital Insight Partners, LLC869$485.7K0.11%+84+10.7%Added
MJP Associates Inc870$486.2K0.14%+183+26.6%Added
BTC Capital Management, Inc.883$493.6K0.06%−40−4.3%Reduced
Great Lakes Advisors, LLC892$498.6K0.00%+398+80.6%Added
Simon Quick Advisors, LLC892$498.6K0.05%+518+138.5%Added
Brandywine Managers, LLC893$499.2K0.84%00.0%Unchanged
Baron Wealth Management LLC896$500.8K0.32%+13+1.5%Added
J.W. Cole Advisors, Inc.899$502.2K0.04%−1,558−63.4%Reduced
Moneta Group Investment Advisors LLC899$502.5K0.01%−7−0.8%Reduced
Readystate Asset Management LP903$504.7K0.04%+903New
Wealthspire Advisors, LLC904$505.3K0.01%−89−9.0%Reduced
Must Asset Management Inc.929$506.0K1.24%+929New
Western Wealth Management, LLC906$506.4K0.04%+108+13.5%Added
Fluent Financial, LLC908$507.6K0.27%+32+3.7%Added
American National Bank914$510.9K0.09%+52+6.0%Added
We Are One Seven, LLC914$510.9K0.04%+914New
Arete Wealth Advisors, LLC921$514.8K0.09%+113+14.0%Added
Paces Ferry Wealth Advisors, LLC924$516.5K0.41%−2−0.2%Reduced
Country Club Bank936$518.1K0.04%−20−2.1%Reduced
Jump Financial, LLC940$525.4K0.02%+940New
Copperwynd Financial, LLC949$530.5K0.25%−118−11.1%Reduced
Brevan Howard Capital Management LP951$531.6K0.16%−6,749−87.6%Reduced
Acorn Financial Advisory Services Inc953$532.6K0.10%−61−6.0%Reduced
Catalyst Financial Partners LLC955$533.8K0.17%+29+3.1%Added
Asahi Life Asset Management Co., Ltd.955$533.8K0.18%+955New
Wealth Alliance958$535.5K0.08%−205−17.6%Reduced
Heritage Investment Group, Inc.959$536.0K0.15%+47+5.2%Added
Camden Capital, LLC966$540.0K0.06%+133+16.0%Added
Flputnam Investment Management Co968$541.1K0.01%−59−5.7%Reduced
Blue Barn Wealth, LLC972$543.3K0.36%−3−0.3%Reduced