ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2023
Institutional positions in ServiceNow, Inc. as of Jun 30, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,503
- +100 vs. Q1 2023
- Shares held
- 180.9M
- +432.0K (+0.2%) vs. Q1 2023
- Total value
- $101.5B
- +$17.6B (+21.0%) vs. Q1 2023
- New holders
- 190
- 615 more added
- Sold out
- 90
- 489 more reduced
7 institutions that held it in Q1 2023 haven't filed for Q2 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2023: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2023
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2023.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Merit Financial Group, LLC | 1,570 | $882.3K | 0.03% | +771+96.5% | Added |
| Highview Capital Management LLC | 1,563 | $878.4K | 0.47% | +1,563 | New |
| Ellevest, Inc. | 1,560 | $876.7K | 0.07% | +272+21.1% | Added |
| Essex Investment Management Co LLC | 1,558 | $875.5K | 0.12% | +1,558 | New |
| L.M. Kohn & Company | 1,546 | $868.8K | 0.33% | +424+37.8% | Added |
| Hancock Whitney Corp | 1,527 | $858.0K | 0.03% | −335−18.0% | Reduced |
| Appleton Partners Inc | 1,514 | $851.0K | 0.07% | 00.0% | Unchanged |
| Strategic Advisors LLC | 1,512 | $849.7K | 0.16% | +15+1.0% | Added |
| Virtue Capital Management, LLC | 1,501 | $849.2K | 0.14% | −128−7.9% | Reduced |
| Concentric Capital Strategies, LP | 1,508 | $847.5K | 0.18% | +1,508 | New |
| Quadrant Capital Group LLC | 1,502 | $844.1K | 0.08% | −4−0.3% | Reduced |
| Guerra Pan Advisors, LLC | 1,484 | $834.0K | 0.93% | +313+26.7% | Added |
| Equitable Holdings, Inc. | 1,476 | $829.5K | 0.01% | −18−1.2% | Reduced |
| Baader Bank INC | 1,480 | $817.9K | 0.07% | +86+6.2% | Added |
| E Fund Management (Hong Kong) Co., Ltd. | 1,453 | $817.0K | 0.61% | +1,453 | New |
| Old National Bancorp | 1,451 | $815.4K | 0.02% | −628−30.2% | Reduced |
| Oak Grove Capital LLC | 1,450 | $814.9K | 0.30% | 00.0% | Unchanged |
| Avantax Planning Partners, Inc. | 1,443 | $810.9K | 0.03% | −21−1.4% | Reduced |
| Flagship Harbor Advisors, LLC | 1,437 | $807.6K | 0.07% | −228−13.7% | Reduced |
| Commons Capital, LLC | 1,434 | $805.9K | 1.22% | −36−2.4% | Reduced |
| Abbrea Capital, LLC | 1,420 | $798.0K | 0.12% | +39+2.8% | Added |
| Belpointe Asset Management LLC | 1,415 | $795.2K | 0.08% | −1,033−42.2% | Reduced |
| Horizon Investments, LLC | 1,413 | $794.1K | 0.02% | +299+26.8% | Added |
| Inspire Advisors, LLC | 1,404 | $789.1K | 0.15% | +801+132.8% | Added |
| Woodward Diversified Capital, LLC | 1,404 | $789.0K | 0.60% | +1,404 | New |
| Interval Partners, LP | 1,400 | $786.8K | 0.04% | −6,600−82.5% | Reduced |
| Kestra Private Wealth Services, LLC | 1,397 | $785.1K | 0.03% | +363+35.1% | Added |
| Apollon Wealth Management, LLC | 1,393 | $782.8K | 0.04% | +683+96.2% | Added |
| Affiance Financial, LLC | 1,387 | $779.5K | 0.38% | 00.0% | Unchanged |
| D.B. Root & Company, LLC | 1,384 | $777.8K | 0.29% | +71+5.4% | Added |
| Triangle Securities Wealth Management | 1,383 | $777.2K | 0.27% | +1+0.1% | Added |
| Checchi Capital Advisers, LLC | 1,372 | $771.0K | 0.07% | +59+4.5% | Added |
| Callan Capital, LLC | 1,372 | $771.0K | 0.09% | +1,372 | New |
| Monetary Management Group Inc | 1,370 | $769.9K | 0.24% | 00.0% | Unchanged |
| Central Bank & Trust Co | 1,369 | $769.3K | 0.13% | −59−4.1% | Reduced |
| Argonautica Private Wealth Management, Inc | 1,362 | $765.4K | 0.34% | +1,362 | New |
| Evoke Wealth, LLC | 1,359 | $763.7K | 0.03% | +179+15.2% | Added |
| Welch & Forbes LLC | 1,345 | $755.9K | 0.01% | −7−0.5% | Reduced |
| Principal Street Partners, LLC | 1,338 | $751.9K | 0.18% | −31−2.3% | Reduced |
| TCI Wealth Advisors, Inc. | 1,326 | $745.2K | 0.10% | +9+0.7% | Added |
| 180 Wealth Advisors, LLC | 1,307 | $735.7K | 0.16% | −1−0.1% | Reduced |
| Tiedemann Advisors, LLC | 1,309 | $735.6K | 0.03% | +1,309 | New |
| Citizens Financial Group Inc | 1,302 | $731.7K | 0.03% | −1,581−54.8% | Reduced |
| Wedmont Private Capital | 1,260 | $731.3K | 0.08% | +136+12.1% | Added |
| Rehmann Capital Advisory Group | 1,289 | $724.4K | 0.06% | −102−7.3% | Reduced |
| Intact Investment Management Inc. | 1,280 | $719.3K | 0.03% | +230+21.9% | Added |
| Pinnacle Wealth Planning Services, Inc. | 1,267 | $712.0K | 0.11% | −31−2.4% | Reduced |
| Merlin Capital LLC | 1,267 | $712.0K | 2.41% | −25−1.9% | Reduced |
| Mayflower Financial Advisors, LLC | 1,253 | $704.1K | 0.09% | +44+3.6% | Added |
| Intrust Bank NA | 1,251 | $703.0K | 0.09% | −3−0.2% | Reduced |
| Systematic Alpha Investments, LLC | 1,247 | $700.8K | 0.03% | 00.0% | Unchanged |
| MidWestOne Financial Group, Inc. | 1,247 | $700.8K | 0.15% | +756+154.0% | Added |
| Northeast Investment Management | 1,245 | $699.7K | 0.04% | +690+124.3% | Added |
| UMA Financial Services, Inc. | 1,237 | $696.3K | 0.17% | 00.0% | Unchanged |
| Venturi Wealth Management, LLC | 1,235 | $694.0K | 0.06% | +772+166.7% | Added |
| Fukoku Mutual Life Insurance Co | 1,235 | $694.0K | 0.07% | 00.0% | Unchanged |
| CM Wealth Advisors LLC | 1,213 | $690.9K | 0.23% | −5,109−80.8% | Reduced |
| V-Square Quantitative Management LLC | 1,225 | $688.4K | 0.50% | −37−2.9% | Reduced |
| Telemus Capital, LLC | 1,224 | $687.9K | 0.06% | +232+23.4% | Added |
| Sterling Investment Counsel, LLC | 1,214 | $682.2K | 0.37% | +30+2.5% | Added |
| Ratan Capital Management LP | 1,200 | $674.0K | 0.93% | 00.0% | Unchanged |
| Zions Bancorporation, N.A. | 1,194 | $671.0K | 0.06% | −271−18.5% | Reduced |
| Naviter Wealth, LLC | 1,186 | $666.5K | 0.17% | +55+4.9% | Added |
| Probity Advisors, Inc. | 1,185 | $665.9K | 0.15% | +1,185 | New |
| Advisory Resource Group | 1,172 | $658.6K | 0.18% | −171−12.7% | Reduced |
| Centaurus Financial, Inc. | 1,164 | $654.0K | 0.06% | −1,298−52.7% | Reduced |
| Wealth Alliance | 1,163 | $653.6K | 0.10% | −29−2.4% | Reduced |
| Geller Advisors LLC | 1,162 | $653.0K | 0.08% | +627+117.2% | Added |
| Elevated Capital Advisors, LLC | 1,155 | $649.1K | 0.22% | +53+4.8% | Added |
| Summit Financial, LLC | 1,155 | $649.1K | 0.05% | +550+90.9% | Added |
| Laidlaw Wealth Management LLC | 1,154 | $648.5K | 0.13% | −28−2.4% | Reduced |
| International Assets Investment Management, LLC | 1,152 | $647.4K | 0.09% | −253−18.0% | Reduced |
| SageView Advisory Group, LLC | 1,143 | $642.3K | 0.04% | +19+1.7% | Added |
| NorthCrest Asset Manangement, LLC | 1,141 | $641.4K | 0.03% | −294−20.5% | Reduced |
| Parsons Capital Management Inc | 1,141 | $641.2K | 0.05% | +30+2.7% | Added |
| CFM Wealth Partners LLC | 1,139 | $640.1K | 0.16% | +108+10.5% | Added |
| Driehaus Capital Management LLC | 1,136 | $638.4K | 0.01% | +1,136 | New |
| PFS Investments Inc. | 1,133 | $637.0K | 0.01% | +90+8.6% | Added |
| RB Capital Management, LLC | 1,131 | $635.6K | 0.20% | +22+2.0% | Added |
| New World Advisors LLC | 1,127 | $633.3K | 0.22% | +24+2.2% | Added |
| Keebeck Wealth Management, LLC | 1,121 | $630.0K | 0.09% | 00.0% | Unchanged |
| ISAM Funds (UK) Ltd | 1,118 | $628.3K | 0.56% | −132−10.6% | Reduced |
| Column Capital Advisors, LLC | 1,115 | $626.6K | 0.09% | 00.0% | Unchanged |
| Castleview Partners, LLC | 1,114 | $626.0K | 0.56% | −43−3.7% | Reduced |
| Baker Avenue Asset Management, LP | 1,113 | $625.5K | 0.03% | +1,068+2,373.3% | Added |
| Ameritas Advisory Services, LLC | 1,129 | $624.3K | 0.08% | +977+642.8% | Added |
| Twin Focus Capital Partners, LLC | 1,107 | $622.1K | 0.13% | −127−10.3% | Reduced |
| First Citizens Bank & Trust Co | 1,107 | $622.1K | 0.01% | +82+8.0% | Added |
| Greenwich Wealth Management LLC | 1,104 | $621.0K | 0.07% | +4+0.4% | Added |
| Lindbrook Capital, LLC | 1,104 | $620.4K | 0.07% | +24+2.2% | Added |
| Haverford Trust Co | 1,102 | $619.3K | 0.01% | +78+7.6% | Added |
| Malaga Cove Capital, LLC | 1,095 | $615.4K | 0.28% | −34−3.0% | Reduced |
| Valeo Financial Advisors, LLC | 1,091 | $613.1K | 0.03% | −186−14.6% | Reduced |
| Advisory Research Inc | 1,091 | $613.1K | 0.08% | +1,091 | New |
| CX Institutional | 1,085 | $609.7K | 0.03% | +387+55.4% | Added |
| CWA Asset Management Group, LLC | 1,085 | $609.7K | 0.04% | +260+31.5% | Added |
| HMS Capital Management, LLC | 1,071 | $601.9K | 0.37% | +7+0.7% | Added |
| Copperwynd Financial, LLC | 1,067 | $599.6K | 0.28% | −6−0.6% | Reduced |
| Wolff Wiese Magana LLC | 1,064 | $597.9K | 0.46% | −8−0.7% | Reduced |
| Savant Capital, LLC | 1,064 | $597.9K | 0.01% | +203+23.6% | Added |