ServiceNow, Inc.

NOW

Exchange: NYSE
Industry: Services-Prepackaged Software
SEC CIK: 0001373715

SEC filings (opens in a new tab)

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q2 2023

Institutional positions in ServiceNow, Inc. as of Jun 30, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders: 1,503; +100 vs. Q1 2023
Shares held: 180.9M; +432.0K (+0.2%) vs. Q1 2023
Total value: $101.5B; +$17.6B (+21.0%) vs. Q1 2023
New holders: 190; 615 more added
Sold out: 90; 489 more reduced

7 institutions that held it in Q1 2023 haven't filed for Q2 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2023: 1,503 institutions

Value heldQ2 2023: $101.5B

Institutions holding NOW and their total value by quarter
Quarter	Holders	Value
Q2 2026	2,244	$83.7B
Q1 2026	2,213	$90.5B
Q4 2025	2,326	$138.5B
Q3 2025	2,249	$164.4B
Q2 2025	2,298	$187.2B
Q1 2025	2,167	$145.0B
Q4 2024	2,262	$194.6B
Q3 2024	1,945	$162.8B
Q2 2024	1,879	$142.1B
Q1 2024	1,823	$136.7B
Q4 2023	1,756	$127.2B
Q3 2023	1,565	$100.5B
Q2 2023	1,503	$101.5B
Q1 2023	1,410	$83.9B
Q4 2022	1,360	$69.7B
Q3 2022	1,321	$67.4B
Q2 2022	1,378	$85.1B
Q1 2022	1,407	$98.5B
Q4 2021	1,415	$113.9B
Q3 2021	1,334	$109.0B
Q2 2021	1,273	$95.3B
Q1 2021	1,266	$86.5B

Institutions, Q2 2023

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2023.

Institutions holding NOW in Q2 2023
Institution	Shares	Value	% of portfolio	Change in shares	Action
Sofos Investments, Inc.	391	$220	0.00%	+391	New
AllSquare Wealth Management LLC	1	$549	0.00%	00.0%	Unchanged
SOA Wealth Advisors, LLC.	1	$562	0.00%	00.0%	Unchanged
Delos Wealth Advisors, LLC	1	$562	0.00%	00.0%	Unchanged
True Wealth Design, LLC	1	$562	0.00%	00.0%	Unchanged
Albion Financial Group	1	$562	0.00%	+1	New
Cranbrook Wealth Management, LLC	2	$977	0.00%	00.0%	Unchanged
Capital Analysts, LLC	1	$1.00K	0.00%	−6−85.7%	Reduced
SJS Investment Consulting Inc.	2	$1.12K	0.00%	−10−83.3%	Reduced
Creative Financial Designs Inc	2	$1.12K	0.00%	00.0%	Unchanged
Global Financial Private Client, LLC	2	$1.13K	0.00%	00.0%	Unchanged
PEAK6 Investments LLC	3	$1.51K	0.00%	+2+200.0%	Added
Mendota Financial Group, LLC	3	$1.69K	0.00%	−3−50.0%	Reduced
Financial Synergies Wealth Advisors, Inc.	3	$1.69K	0.00%	00.0%	Unchanged
Blume Capital Management, Inc.	3	$1.69K	0.00%	00.0%	Unchanged
Investors Research Corp	3	$1.69K	0.00%	00.0%	Unchanged
Gables Capital Management Inc.	3	$1.69K	0.00%	00.0%	Unchanged
Glass Jacobson Investment Advisors llc	3	$1.69K	0.00%	+3	New
25 LLC	3	$1.73K	0.00%	+1+50.0%	Added
Transamerica Financial Advisors, Inc.	3	$2.00K	0.00%	00.0%	Unchanged
Psagot Value Holdings Ltd. / (Israel)	4	$2.00K	0.00%	00.0%	Unchanged
Disciplined Investments, LLC	4	$2.25K	0.00%	00.0%	Unchanged
Kayne Anderson Rudnick Investment Management LLC	4	$2.25K	0.00%	+3+300.0%	Added
Cherry Tree Wealth Management, LLC	4	$2.25K	0.00%	+4	New
Bellevue Asset Management, LLC	5	$2.81K	0.00%	00.0%	Unchanged
MCF Advisors LLC	5	$2.81K	0.00%	−100−95.2%	Reduced
Your Advocates Ltd., LLP	5	$2.81K	0.00%	00.0%	Unchanged
DecisionPoint Financial, LLC	5	$2.81K	0.00%	00.0%	Unchanged
Caldwell Sutter Capital, Inc.	6	$3.37K	0.00%	00.0%	Unchanged
Arrow Financial Corp	6	$3.37K	0.00%	00.0%	Unchanged
Focused Wealth Management, Inc	6	$3.37K	0.00%	00.0%	Unchanged
Thomas J. Herzfeld Advisors, Inc.	7	$3.85K	0.00%	−1−12.5%	Reduced
City Holding Co	7	$3.93K	0.00%	−122−94.6%	Reduced
North Star Investment Management Corp.	7	$3.93K	0.00%	00.0%	Unchanged
Jackson, Grant Investment Advisers, Inc.	7	$3.93K	0.00%	00.0%	Unchanged
Sound Income Strategies, LLC	7	$3.93K	0.00%	00.0%	Unchanged
Cape Investment Advisory, Inc.	7	$3.93K	0.00%	00.0%	Unchanged
Washington Trust Co	7	$3.93K	0.00%	+3+75.0%	Added
Farmers & Merchants Trust Co of Chambersburg PA	8	$4.00K	0.00%	+8	New
Tower View Investment Management & Research LLC	8	$4.00K	0.00%	+8	New
SkyView Investment Advisors, LLC	7	$4.00K	0.00%	+7	New
Tyler-Stone Wealth Management	8	$4.00K	0.00%	+8	New
Crewe Advisors LLC	8	$4.50K	0.00%	−211−96.3%	Reduced
JNBA Financial Advisors	8	$4.50K	0.00%	+8	New
TFC Financial Management	9	$5.06K	0.00%	−24−72.7%	Reduced
Level Financial Advisors, Inc.	9	$5.06K	0.00%	+9	New
Canada Pension Plan Investment Board	10	$5.62K	0.00%	−7,703−99.9%	Reduced
HHM Wealth Advisors, LLC	10	$5.62K	0.00%	−27−73.0%	Reduced
Rise Advisors, LLC	10	$5.62K	0.00%	−10−50.0%	Reduced
Berkshire Capital Holdings Inc	10	$5.62K	0.00%	00.0%	Unchanged
Estabrook Capital Management	10	$5.62K	0.00%	00.0%	Unchanged
Legend Financial Advisors, Inc.	10	$5.62K	0.00%	00.0%	Unchanged
Trivant Custom Portfolio Group, LLC	10	$5.62K	0.00%	00.0%	Unchanged
Pacifica Partners Inc.	10	$5.66K	0.00%	00.0%	Unchanged
Bollard Group LLC	10	$6.00K	0.00%	+10	New
Northwest Investment Counselors, LLC	11	$6.18K	0.00%	00.0%	Unchanged
West Paces Advisors Inc.	11	$6.18K	0.00%	00.0%	Unchanged
Marquette Asset Management, LLC	11	$6.18K	0.00%	+11	New
Impact Partnership Wealth, LLC	11	$6.18K	0.00%	+11	New
Lee Financial Co	12	$6.74K	0.00%	00.0%	Unchanged
PFS Partners, LLC	12	$6.74K	0.01%	+12	New
TSFG, LLC	13	$7.00K	0.00%	+1+8.3%	Added
Truvestments Capital LLC	13	$7.31K	0.00%	00.0%	Unchanged
HighMark Wealth Management LLC	14	$7.87K	0.01%	−240−94.5%	Reduced
JCIC Asset Management Inc.	14	$7.87K	0.00%	00.0%	Unchanged
TD Ameritrade Investment Management, LLC	14	$8.00K	0.00%	−7−33.3%	Reduced
Avion Wealth	16	$8.00K	0.00%	+13+433.3%	Added
Versant Capital Management, Inc	15	$8.43K	0.00%	+5+50.0%	Added
Eagle Bay Advisors LLC	16	$8.99K	0.01%	−3−15.8%	Reduced
Stuart Chaussee & Associates, Inc.	16	$8.99K	0.00%	00.0%	Unchanged
Motco	16	$8.99K	0.00%	+10+166.7%	Added
Moser Wealth Advisors, LLC	18	$10.1K	0.01%	+18	New
Annapolis Financial Services, LLC	18	$10.1K	0.00%	00.0%	Unchanged
DT Investment Partners, LLC	18	$10.6K	0.00%	00.0%	Unchanged
Oakworth Capital, Inc.	19	$10.7K	0.00%	−108−85.0%	Reduced
Geneos Wealth Management Inc.	19	$10.7K	0.00%	+19	New
Coston, McIsaac & Partners	21	$11.0K	0.00%	00.0%	Unchanged
Kathleen S. Wright Associates Inc.	20	$11.2K	0.01%	00.0%	Unchanged
Register Financial Advisors LLC	20	$11.2K	0.01%	00.0%	Unchanged
ICA Group Wealth Management, LLC	20	$11.2K	0.00%	−3−13.0%	Reduced
Red Tortoise LLC	21	$11.8K	0.01%	−2−8.7%	Reduced
WR Wealth Planners, LLC	22	$12.4K	0.00%	+13+144.4%	Added
JFS Wealth Advisors, LLC	22	$12.4K	0.00%	00.0%	Unchanged
Colonial Trust Advisors	23	$12.9K	0.00%	00.0%	Unchanged
Bogart Wealth, LLC	24	$13.5K	0.00%	−8−25.0%	Reduced
Atticus Wealth Management, LLC	24	$13.5K	0.00%	−21−46.7%	Reduced
Cassady Schiller Wealth Management, LLC	25	$14.0K	0.01%	00.0%	Unchanged
Steward Financial Group LLC	28	$15.0K	0.00%	+19+211.1%	Added
Raffa Wealth Management, LLC	27	$15.2K	0.01%	00.0%	Unchanged
Avalon Trust Co	30	$16.9K	0.00%	00.0%	Unchanged
Richelieu Gestion PLC	30	$17.0K	0.01%	+30	New
NewSquare Capital LLC	31	$17.4K	0.00%	00.0%	Unchanged
Moisand Fitzgerald Tamayo, LLC	31	$17.4K	0.00%	00.0%	Unchanged
Sittner & Nelson, LLC	33	$18.5K	0.01%	+21+175.0%	Added
Key Financial Inc	33	$18.5K	0.01%	+27+450.0%	Added
Financial Management Professionals, Inc.	33	$19.0K	0.00%	00.0%	Unchanged
Taikang Asset Management (Hong Kong) Co Ltd	4,327	$19.1K	0.57%	−4,327−50.0%	Reduced
Fiduciary Alliance LLC	35	$19.7K	0.00%	+35	New
Oliver Lagore Vanvalin Investment Group	37	$20.8K	0.01%	−3−7.5%	Reduced
Missouri Trust & Investment Co	39	$21.9K	0.01%	00.0%	Unchanged