Skip to main content

ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q2 2023

Institutional positions in ServiceNow, Inc. as of Jun 30, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,503
+100 vs. Q1 2023
Shares held
180.9M
+432.0K (+0.2%) vs. Q1 2023
Total value
$101.5B
+$17.6B (+21.0%) vs. Q1 2023
New holders
190
615 more added
Sold out
90
489 more reduced

7 institutions that held it in Q1 2023 haven't filed for Q2 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2023: 1,503 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ2 2023: $101.5B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q2 2023

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2023.

Institutions holding NOW in Q2 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Ellevest, Inc.1,560$876.7K0.07%+272+21.1%Added
Highview Capital Management LLC1,563$878.4K0.47%+1,563New
Merit Financial Group, LLC1,570$882.3K0.03%+771+96.5%Added
Spouting Rock Asset Management, LLC1,576$885.7K0.32%+1,576New
Visionary Wealth Advisors1,580$887.9K0.07%+12+0.8%Added
Dorsey & Whitney Trust CO LLC1,581$888.5K0.07%+569+56.2%Added
Edmond de Rothschild Holding S.A.1,596$896.9K0.02%+644+67.6%Added
Dynamic Advisor Solutions LLC1,598$898.0K0.05%+31+2.0%Added
South Dakota Investment Council1,600$899.0K0.02%+1,600New
Beck Capital Management, LLC1,604$901.2K0.36%+1,604New
Benjamin F. Edwards & Company, Inc.1,609$904.0K0.03%+1,169+265.7%Added
Great Valley Advisor Group, Inc.1,609$904.0K0.04%+247+18.1%Added
HBK Sorce Advisory LLC1,609$904.2K0.04%−135−7.7%Reduced
Bessemer Securities LLC1,639$921.0K0.61%−1,475−47.4%Reduced
BFSG, LLC1,642$923.0K0.16%+1,642New
Independent Financial Group, LLC1,646$925.0K0.06%+106+6.9%Added
Wilbanks Smith & Thomas Asset Management LLC1,659$932.3K0.03%+30+1.8%Added
Thoroughbred Financial Services, LLC1,669$937.0K0.12%+1,096+191.3%Added
HB Wealth Management, LLC1,672$939.6K0.02%+126+8.2%Added
Anchor Investment Management, LLC1,676$941.9K0.12%+784+87.9%Added
Advisors Asset Management, Inc.1,682$945.2K0.02%−1,074−39.0%Reduced
Headlands Technologies LLC1,683$945.8K0.30%+245+17.0%Added
Accurate Wealth Management, LLC1,635$948.9K0.30%+111+7.3%Added
Yarbrough Capital, LLC1,693$951.4K0.05%00.0%Unchanged
Monetta Financial Services Inc1,700$955.3K0.93%+500+41.7%Added
Taylor Hoffman Wealth Management1,727$970.5K0.49%+17+1.0%Added
GFG Capital, LLC1,730$972.3K0.18%−83−4.6%Reduced
Lattice Capital Management, LLC1,750$983.4K1.71%00.0%Unchanged
Tectonic Advisors LLC1,758$987.9K0.12%00.0%Unchanged
Gryphon Financial Partners LLC1,759$988.5K0.22%+53+3.1%Added
FirstPurpose Wealth LLC1,767$993.0K0.43%+75+4.4%Added
Lake Street Financial LLC1,768$993.6K0.17%+1,768New
Y.D. More Investments Ltd1,773$996.4K0.25%00.0%Unchanged
RFG Advisory, LLC1,782$1.00M0.04%+598+50.5%Added
Miracle Mile Advisors, LLC1,792$1.01M0.03%+126+7.6%Added
Arkadios Wealth Advisors1,797$1.01M0.12%−134−6.9%Reduced
Cassaday & Co Wealth Management LLC1,799$1.01M0.04%+6+0.3%Added
Douglass Winthrop Advisors, LLC1,800$1.01M0.02%00.0%Unchanged
Aigen Investment Management, LP1,821$1.02M0.15%+1,821New
Fulton Bank, N.A.1,826$1.03M0.05%+44+2.5%Added
Harel Insurance Investments & Financial Services Ltd.1,877$1.03M0.03%+1,877New
Credential Qtrade Securities Inc.1,832$1.03M0.06%−2,097−53.4%Reduced
Echo Street Capital Management LLC1,832$1.03M0.01%−950−34.1%Reduced
Fairfield, Bush & Co.1,832$1.03M0.28%+660+56.3%Added
Ritholtz Wealth Management1,851$1.04M0.05%+162+9.6%Added
Wallace Advisory Group, LLC2,245$1.04M0.79%00.0%Unchanged
Fortis Capital Management LLC1,868$1.05M0.37%+1,868New
Stevens Capital Management LP1,868$1.05M0.22%−513−21.5%Reduced
Linscomb & Williams, Inc.1,879$1.06M0.06%+62+3.4%Added
Teza Capital Management LLC1,892$1.06M0.17%+352+22.9%Added
Harvest Fund Management Co., Ltd1,902$1.07M0.22%+322+20.4%Added
Synergy Financial Group, LTD1,923$1.08M1.46%+1,092+131.4%Added
First Manhattan Co1,932$1.09M0.00%+13+0.7%Added
Mutual Advisors, LLC1,933$1.09M0.04%+94+5.1%Added
Vident Investment Advisory, LLC1,952$1.10M0.04%−1,352−40.9%Reduced
NVWM, LLC1,961$1.10M0.36%+240+13.9%Added
VELA Investment Management, LLC1,964$1.10M0.51%+378+23.8%Added
Wealth Advisors of Tampa Bay, LLC1,971$1.11M0.61%00.0%Unchanged
Ballentine Partners, LLC1,979$1.11M0.03%+188+10.5%Added
Redmond Asset Management, LLC1,983$1.11M0.36%−17−0.9%Reduced
Cohen Klingenstein LLC2,000$1.12M0.05%00.0%Unchanged
Boston Private Wealth LLC2,018$1.13M0.02%−2,478−55.1%Reduced
Beta Wealth Group, Inc.2,023$1.14M0.66%+75+3.9%Added
CNB Bank2,033$1.14M0.67%+45+2.3%Added
EFG Asset Management (North America) Corp.2,070$1.16M0.25%+885+74.7%Added
Williams Jones Wealth Management, LLC.2,094$1.18M0.02%+248+13.4%Added
Wintrust Investments LLC2,094$1.18M0.12%+2,094New
WESPAC Advisors SoCal, LLC2,104$1.18M0.40%−15−0.7%Reduced
Engineers Gate Manager LP2,108$1.18M0.04%−189−8.2%Reduced
Federation des caisses Desjardins du Quebec2,111$1.19M0.01%−30,928−93.6%Reduced
Pinnacle Associates Ltd2,112$1.19M0.02%+14+0.7%Added
Dark Forest Capital Management LP2,124$1.19M0.12%+2,124New
Clare Market Investments LLC2,125$1.19M0.45%+685+47.6%Added
Paragon Advisors, LLC2,138$1.20M0.39%−5,462−71.9%Reduced
Bristlecone Advisors, LLC2,153$1.21M0.12%+40+1.9%Added
Toth Financial Advisory Corp2,154$1.21M0.18%+1,956+987.9%Added
Morse Asset Management, Inc2,162$1.22M0.37%+724+50.3%Added
Northern Financial Advisors Inc2,163$1.22M1.07%−68−3.0%Reduced
Bayesian Capital Management, LP2,165$1.22M0.13%+2,165New
Texas Yale Capital Corp.2,170$1.22M0.06%00.0%Unchanged
Karani Asset Management LLC2,197$1.23M1.25%+934+74.0%Added
Aj Wealth Strategies, LLC2,204$1.24M0.06%+11+0.5%Added
HWG Holdings LP2,207$1.24M0.59%+2,207New
Heritage Trust Co2,212$1.24M0.18%+111+5.3%Added
Donaldson Capital Management, LLC2,214$1.24M0.06%−68−3.0%Reduced
Cornercap Investment Counsel Inc2,224$1.25M0.22%−42−1.9%Reduced
Desjardins Global Asset Management Inc.2,230$1.25M0.14%+230+11.5%Added
Mather Group, LLC.2,260$1.27M0.02%+209+10.2%Added
Prelude Capital Management, LLC2,279$1.28M0.11%+1,472+182.4%Added
Meridian Financial Partners LLC2,217$1.28M0.77%+29+1.3%Added
Bank of Hawaii2,293$1.29M0.07%+25+1.1%Added
Kingsview Wealth Management, LLC2,314$1.30M0.05%−71−3.0%Reduced
Vetamer Capital Management, L.P.2,315$1.30M2.01%−1,469−38.8%Reduced
Principle Wealth Partners LLC2,315$1.30M0.13%+11+0.5%Added
Integrated Advisors Network LLC2,316$1.30M0.07%+927+66.7%Added
Leelyn Smith, LLC2,319$1.30M0.31%+35+1.5%Added
Graypoint LLC2,319$1.30M0.13%+280+13.7%Added
Verdence Capital Advisors LLC2,342$1.32M0.15%−258−9.9%Reduced
Argent Trust Co2,362$1.33M0.07%−19−0.8%Reduced
Trust Asset Management LLC2,377$1.34M0.14%00.0%Unchanged