Skip to main content

ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q2 2023

Institutional positions in ServiceNow, Inc. as of Jun 30, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,503
+100 vs. Q1 2023
Shares held
180.9M
+432.0K (+0.2%) vs. Q1 2023
Total value
$101.5B
+$17.6B (+21.0%) vs. Q1 2023
New holders
190
615 more added
Sold out
90
489 more reduced

7 institutions that held it in Q1 2023 haven't filed for Q2 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2023: 1,503 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ2 2023: $101.5B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q2 2023

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2023.

Institutions holding NOW in Q2 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Holistic Financial Partners688$386.6K0.27%−70−9.2%Reduced
Sandy Cove Advisors, LLC692$388.9K0.22%+25+3.7%Added
Allred Capital Management, LLC693$389.4K0.19%+3+0.4%Added
Carlton Hofferkamp & Jenks Wealth Management, LLC712$392.8K0.17%−8−1.1%Reduced
Silver Oak Securities, Inc710$399.0K0.06%+31+4.6%Added
NorthRock Partners, LLC714$401.0K0.04%+52+7.9%Added
Compass Ion Advisors, LLC725$407.4K0.10%00.0%Unchanged
Symphony Financial, Ltd. Co.751$412.4K0.10%−81−9.7%Reduced
Optas, LLC735$413.0K0.14%+55+8.1%Added
Cinctive Capital Management LP738$414.7K0.02%−60,794−98.8%Reduced
Mount Yale Investment Advisors, LLC738$414.7K0.04%+28+3.9%Added
First National Bank Sioux Falls740$415.9K0.26%00.0%Unchanged
Washington Trust Advisors, Inc.742$417.0K0.04%−25−3.3%Reduced
Evanson Asset Management, LLC744$417.9K0.04%00.0%Unchanged
Sound View Wealth Advisors Group, LLC745$418.7K0.05%−146−16.4%Reduced
Kaizen Financial Strategies750$421.0K0.36%+750New
Element Pointe Advisors, LLC750$421.5K0.14%00.0%Unchanged
National Wealth Management Group, LLC764$422.4K0.44%+764New
Sanders Morris Harris LLC760$427.8K0.09%+760New
Atomi Financial Group, Inc.763$428.8K0.20%+21+2.8%Added
Capital Square, LLC769$432.2K0.40%00.0%Unchanged
Everhart Financial Group, Inc.776$436.1K0.18%+69+9.8%Added
Red Lighthouse Investment Management, LLC783$440.0K0.20%00.0%Unchanged
Capital Insight Partners, LLC785$441.1K0.10%+84+12.0%Added
Chicago Partners Investment Group LLC785$442.1K0.02%−123−13.5%Reduced
Western Wealth Management, LLC798$448.5K0.04%+133+20.0%Added
Charles Carroll Financial Partners, LLC800$449.6K0.57%+300+60.0%Added
PFG Advisors800$449.6K0.03%+800New
Arete Wealth Advisors, LLC808$454.0K0.04%+99+14.0%Added
Zullo Investment Group, Inc.813$456.9K0.26%−24−2.9%Reduced
Keudell/Morrison Wealth Management813$456.9K0.13%−5−0.6%Reduced
RSM US Wealth Management LLC815$458.0K0.02%+8+1.0%Added
Sage Mountain Advisors LLC815$458.0K0.07%+28+3.6%Added
IFP Advisors, Inc2,528$458.6K0.02%+1,465+137.8%Added
ORG Partners LLC822$461.5K0.07%+822New
KRS Capital Management, LLC825$463.6K0.46%−45−5.2%Reduced
Conning Inc.827$464.7K0.02%−166−16.7%Reduced
Central Trust Co830$466.4K0.01%+400+93.0%Added
Paradigm Financial Partners, LLC832$467.6K0.13%−6−0.7%Reduced
Camden Capital, LLC833$468.1K0.05%−132−13.7%Reduced
PFG Investments, LLC846$475.4K0.08%+846New
9258 Wealth Management, LLC848$476.6K0.09%−35−4.0%Reduced
Nilsine Partners, LLC851$478.2K0.07%+2+0.2%Added
Versor Investments LP852$478.8K0.08%−390−31.4%Reduced
WBH Advisory Inc862$484.4K0.06%00.0%Unchanged
American National Bank862$484.4K0.08%00.0%Unchanged
Weiss Asset Management LP870$488.9K0.06%00.0%Unchanged
Salvus Wealth Management, LLC871$489.5K0.38%+8+0.9%Added
Fluent Financial, LLC876$492.3K0.32%+360+69.8%Added
Ausdal Financial Partners, Inc.878$493.4K0.07%+61+7.5%Added
Prospera Financial Services Inc879$493.9K0.02%−53−5.7%Reduced
V Wealth Advisors LLC880$494.5K0.08%00.0%Unchanged
RMB Capital Management, LLC881$495.1K0.02%−7−0.8%Reduced
Baron Wealth Management LLC883$496.2K0.32%+6+0.7%Added
Fox Run Management, L.L.C.891$500.7K0.14%+891New
Brandywine Managers, LLC893$501.8K0.33%00.0%Unchanged
Brown Brothers Harriman & Co902$506.9K0.00%+198+28.1%Added
Connective Portfolio Management, LLC900$507.0K1.26%+900New
Moneta Group Investment Advisors LLC906$509.1K0.01%+13+1.5%Added
Eventide Asset Management, LLC906$509.1K0.01%+188+26.2%Added
Dynamic Technology Lab Private Ltd910$511.0K0.06%−2,362−72.2%Reduced
Kingswood Wealth Advisors, LLC911$512.0K0.16%+911New
Heritage Investment Group, Inc.912$513.0K0.14%00.0%Unchanged
Ancora Advisors, LLC914$513.9K0.01%+12+1.3%Added
Becker Capital Management Inc920$517.0K0.02%+920New
Guardian Capital LP924$519.3K0.02%+924New
Paces Ferry Wealth Advisors, LLC926$520.4K0.39%−81−8.0%Reduced
Catalyst Financial Partners LLC926$520.4K0.19%+67+7.8%Added
EP Wealth Advisors, LLC4,508$520.9K0.01%−16,174−78.2%Reduced
Glen Eagle Advisors, LLC928$521.5K0.12%00.0%Unchanged
Country Club Bank956$524.0K0.04%+15+1.6%Added
Sepio Capital, LP946$531.6K0.04%+946New
Nebula Research & Development LLC946$531.6K0.40%+946New
Kolinsky Wealth Management, LLC970$531.6K0.50%+181+22.9%Added
Comerica Securities,inc.958$538.4K0.04%−88−8.4%Reduced
Industrial Alliance Investment Management Inc.960$539.0K0.28%−11,411−92.2%Reduced
Drive Wealth Management, LLC967$543.2K0.20%−45−4.4%Reduced
Advisors Preferred, LLC967$544.3K0.13%+967New
BTC Capital Management, Inc.923$546.2K0.06%−40−4.2%Reduced
Hillsdale Investment Management Inc.975$547.9K0.05%00.0%Unchanged
Blue Barn Wealth, LLC975$547.9K0.36%+17+1.8%Added
Beaton Management Co. Inc.975$548.0K0.35%00.0%Unchanged
Fidelis Capital Partners, LLC977$549.0K0.20%+71+7.8%Added
Stiles Financial Services Inc980$550.7K0.27%00.0%Unchanged
Wealthspire Advisors, LLC993$558.0K0.01%+266+36.6%Added
Moloney Securities Asset Management, LLC997$560.3K0.10%+391+64.5%Added
AtonRa Partners998$560.8K0.87%−218−17.9%Reduced
Elgethun Capital Management1,000$562.0K0.17%00.0%Unchanged
Cullinan Associates Inc1,000$562.0K0.03%+400+66.7%Added
Revolve Wealth Partners, LLC1,007$565.9K0.13%+32+3.3%Added
King Luther Capital Management Corp1,013$569.3K0.00%−215−17.5%Reduced
Acorn Financial Advisory Services Inc1,014$569.8K0.10%+5+0.5%Added
Capital Market Strategies LLC1,020$573.2K0.53%+1,020New
IPG Investment Advisors LLC1,025$576.0K0.13%+1,025New
Hillman Capital Management, Inc.1,026$576.6K0.20%−264−20.5%Reduced
Flputnam Investment Management Co1,027$577.1K0.02%+403+64.6%Added
Insigneo Advisory Services, LLC1,029$578.3K0.11%+512+99.0%Added
DC Investments Management, LLC1,030$578.8K0.67%−56−5.2%Reduced
Primoris Wealth Advisors, LLC1,034$581.1K0.64%00.0%Unchanged
Park Place Capital Corp1,052$591.2K0.17%−19−1.8%Reduced