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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q2 2023

Institutional positions in ServiceNow, Inc. as of Jun 30, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,503
+100 vs. Q1 2023
Shares held
180.9M
+432.0K (+0.2%) vs. Q1 2023
Total value
$101.5B
+$17.6B (+21.0%) vs. Q1 2023
New holders
190
615 more added
Sold out
90
489 more reduced

7 institutions that held it in Q1 2023 haven't filed for Q2 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2023: 1,503 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,244 institutions
Value heldQ2 2023: $101.5B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q2 2023

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2023.

Institutions holding NOW in Q2 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Ridgewood Investments LLC41$23.0K0.01%00.0%Unchanged
Hartford Financial Management Inc.43$24.2K0.01%00.0%Unchanged
Archer Investment Corp44$24.7K0.01%−8−15.4%Reduced
Bell Investment Advisors, Inc44$24.7K0.01%−4−8.3%Reduced
Brown, Lisle/Cummings, Inc.44$24.7K0.01%00.0%Unchanged
Worth Asset Management, LLC45$25.3K0.02%00.0%Unchanged
FinTrust Capital Advisors, LLC68$26.4K0.01%00.0%Unchanged
Investment Research & Advisory Group, Inc.49$27.5K0.02%00.0%Unchanged
Chilton Capital Management LLC50$28.1K0.00%−714−93.5%Reduced
Old Second National Bank of Aurora50$28.1K0.01%00.0%Unchanged
Laurel Wealth Advisors LLC50$28.1K0.01%00.0%Unchanged
Tortoise Investment Management, LLC52$29.2K0.00%00.0%Unchanged
First Capital Advisors Group, LLC.52$29.2K0.02%+52New
Prestige Wealth Management Group LLC52$29.2K0.01%−9−14.8%Reduced
Altshuler Shaham Ltd53$29.8K0.00%+53New
BerganKDV Wealth Management, LLC53$29.8K0.00%−17−24.3%Reduced
Center for Financial Planning, Inc.53$29.8K0.01%00.0%Unchanged
Front Row Advisors LLC53$30.0K0.01%00.0%Unchanged
RFP Financial Group LLC56$31.5K0.01%+5+9.8%Added
First Financial Corp57$32.0K0.02%+9+18.8%Added
Baystate Wealth Management LLC57$32.0K0.00%00.0%Unchanged
Barrett & Company, Inc.60$33.7K0.02%00.0%Unchanged
Global Trust Asset Management, LLC61$34.3K0.02%+57+1,425.0%Added
Abound Wealth Management61$34.3K0.01%+10+19.6%Added
Safeguard Financial, LLC64$35.0K0.02%+64New
Stonebridge Capital Advisors LLC64$36.0K0.00%+9+16.4%Added
Northwest Capital Management Inc65$36.5K0.02%+65New
Coppell Advisory Solutions LLC67$36.7K0.01%+67New
Private Ocean, LLC66$37.1K0.00%00.0%Unchanged
Centerpoint Advisors, LLC70$39.0K0.02%00.0%Unchanged
JJJ Advisors Inc.70$39.3K0.01%+4+6.1%Added
Solstein Capital, LLC70$39.3K0.03%+9+14.8%Added
GW&K Investment Management, LLC73$41.0K0.00%+67+1,116.7%Added
Harbour Investments, Inc.73$41.0K0.00%+16+28.1%Added
Tucker Asset Management LLC74$41.6K0.01%−4−5.1%Reduced
BDO Wealth Advisors, LLC75$42.1K0.00%00.0%Unchanged
GoalVest Advisory LLC75$42.1K0.02%00.0%Unchanged
Armstrong Advisory Group, Inc75$42.1K0.00%00.0%Unchanged
Colonial Trust Co80$43.8K0.01%−50−38.5%Reduced
Avondale Wealth Management80$45.0K0.04%00.0%Unchanged
Hall Laurie J Trustee80$45.0K0.02%00.0%Unchanged
Sutton Wealth Advisors Inc.81$45.5K0.02%+31+62.0%Added
Capital Advisors, Ltd. LLC82$46.0K0.01%+29+54.7%Added
Arlington Partners LLC82$46.1K0.01%00.0%Unchanged
Caldwell Trust Co85$47.8K0.01%00.0%Unchanged
Financial Connections Group, Inc.87$48.0K0.03%00.0%Unchanged
Earnest Partners LLC91$51.1K0.00%00.0%Unchanged
Strengthening Families & Communities, LLC92$52.0K0.02%+92New
Larson Financial Group LLC94$52.8K0.01%+28+42.4%Added
VisionPoint Advisory Group, LLC96$54.0K0.02%−568−85.5%Reduced
Core Alternative Capital102$57.3K0.01%−31−23.3%Reduced
Tfo-TDC, LLC102$57.3K0.01%+102New
Coastal Capital Group, Inc.103$57.9K0.01%−27−20.8%Reduced
Nemes Rush Group LLC104$58.4K0.01%+104New
West Branch Capital LLC107$60.1K0.03%00.0%Unchanged
Byrne Asset Management LLC111$62.0K0.04%+6+5.7%Added
Delta Asset Management LLC114$64.1K0.01%00.0%Unchanged
SRS Capital Advisors, Inc.116$65.2K0.01%00.0%Unchanged
Evermay Wealth Management LLC125$70.2K0.01%00.0%Unchanged
Global Wealth Management Investment Advisory, Inc.126$70.8K0.02%+126New
Quarry LP129$72.5K0.05%+116+892.3%Added
Carmel Capital Partners, LLC130$73.1K0.04%00.0%Unchanged
Resurgent Financial Advisors LLC130$73.1K0.05%+57+78.1%Added
Virtus Investment Advisers, Inc.130$73.1K0.05%+130New
Kelly Financial Services LLC134$75.3K0.04%+24+21.8%Added
Magellan Asset Management Ltd135$75.9K0.00%00.0%Unchanged
Beacon Capital Management, LLC138$77.6K0.02%+10+7.8%Added
Montag A & Associates Inc138$77.6K0.00%+33+31.4%Added
Cornerstone Planning Group LLC140$78.7K0.03%+140New
Ronald Blue Trust, Inc.170$79.0K0.00%−605−78.1%Reduced
MV Capital Management, Inc.143$80.4K0.01%+5+3.6%Added
Hazlett, Burt & Watson, Inc.145$81.0K0.06%+20+16.0%Added
MB, Levis & Associates, LLC145$81.5K0.05%00.0%Unchanged
Farmers & Merchants Investments Inc148$83.2K0.00%−8−5.1%Reduced
Riverview Trust Co149$83.7K0.08%00.0%Unchanged
MEAG MUNICH ERGO, Kapitalanlagegesellschaft mbH156$87.7K0.00%−104−40.0%Reduced
Osterweis Capital Management Inc164$92.2K0.01%00.0%Unchanged
Western Pacific Wealth Management, LP167$93.8K0.07%+167New
Westside Investment Management, Inc.170$95.7K0.03%00.0%Unchanged
EMC Capital Management9,863$98.0K0.20%+8,713+757.7%Added
Trust Co of Vermont175$98.3K0.01%00.0%Unchanged
Private Trust Co NA189$106.2K0.01%+52+38.0%Added
WealthPLAN Partners, LLC204$114.6K0.02%00.0%Unchanged
GHP Investment Advisors, Inc.210$117.1K0.01%00.0%Unchanged
Johnson Financial Group, Inc.214$120.3K0.01%00.0%Unchanged
First Personal Financial Services215$120.8K0.03%00.0%Unchanged
Ten Capital Wealth Advisors, LLC225$126.0K0.04%+10+4.7%Added
Glassman Wealth Services228$128.1K0.02%+6+2.7%Added
Pin Oak Investment Advisors Inc230$129.0K0.14%00.0%Unchanged
Union Savings Bank225$131.2K0.08%+225New
O'Dell Group, LLC237$133.2K0.04%+237New
Endurance Wealth Management, Inc.247$139.0K0.02%00.0%Unchanged
Itau Unibanco Holding S.A.248$139.4K0.01%−263−51.5%Reduced
Farther Finance Advisors, LLC254$142.7K0.03%+6+2.4%Added
Livforsakringsbolaget Skandia, Omsesidigt257$144.4K0.01%00.0%Unchanged
Benjamin Edwards Inc264$148.0K0.03%+5+1.9%Added
Cedar Wealth Management, LLC265$148.9K0.06%+2+0.8%Added
Clear Street Markets LLC267$150.0K0.06%−131−32.9%Reduced
Covestor Ltd269$151.0K0.12%+12+4.7%Added
Carolinas Wealth Consulting LLC274$154.0K0.03%−79−22.4%Reduced