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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q1 2023

Institutional positions in ServiceNow, Inc. as of Mar 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,410
+75 vs. Q4 2022
Shares held
180.5M
+1.20M (+0.7%) vs. Q4 2022
Total value
$83.9B
+$14.3B (+20.5%) vs. Q4 2022
New holders
172
631 more added
Sold out
97
431 more reduced

25 institutions that held it in Q4 2022 haven't filed for Q1 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2022: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2023: 1,410 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ1 2023: $83.9B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q1 2023

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2022.

Institutions holding NOW in Q1 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Perpetual Ltd5,735$2.67M0.02%+5,735New
Beaumont Asset Management, L.L.C.5,703$2.65M1.94%−349−5.8%Reduced
Winton Group Ltd5,673$2.64M0.16%+4,433+357.5%Added
BIT Capital GmbH5,666$2.63M0.41%−13,726−70.8%Reduced
Schechter Investment Advisors, LLC5,660$2.63M0.24%−686−10.8%Reduced
Icapital Wealth LLC5,627$2.61M1.79%+767+15.8%Added
Alberta Investment Management Corp5,567$2.59M0.03%+5,567New
WD Rutherford LLC5,500$2.56M1.80%−20−0.4%Reduced
One01 Capital, LP5,500$2.56M3.04%+5,500New
Cornerstone Wealth Group, LLC5,301$2.46M0.44%+5,301New
Cabot Wealth Management Inc5,242$2.44M0.38%−307−5.5%Reduced
Farmers Trust Co5,215$2.42M0.53%+46+0.9%Added
Girard Partners Ltd.5,207$2.42M0.27%−16−0.3%Reduced
First Foundation Advisors5,184$2.41M0.11%+487+10.4%Added
Polaris Wealth Advisory Group, LLC5,164$2.40M0.18%+5,164New
Empirical Finance, LLC5,133$2.39M0.22%+245+5.0%Added
Wetherby Asset Management Inc5,110$2.37M0.14%+235+4.8%Added
Canandaigua National Bank & Trust Co5,102$2.37M0.40%+5,102New
Balyasny Asset Management LLC5,069$2.36M0.01%−233,666−97.9%Reduced
Red Door Wealth Management, LLC5,035$2.34M0.73%+123+2.5%Added
Columbus Hill Capital Management, L.P.5,000$2.32M0.89%00.0%Unchanged
Advisor Partners II, LLC4,943$2.30M0.13%+342+7.4%Added
Iyo Bank, Ltd.4,924$2.29M1.34%00.0%Unchanged
First Bank & Trust4,921$2.29M0.60%+513+11.6%Added
Westover Capital Advisors, LLC4,805$2.23M0.83%−11−0.2%Reduced
Fullerton Fund Management Co Ltd.4,789$2.23M0.17%−9,409−66.3%Reduced
Vestcor Inc4,776$2.22M0.08%−21−0.4%Reduced
First American Bank4,777$2.22M0.20%+631+15.2%Added
Xcel Wealth Management, LLC4,765$2.21M0.78%+1,580+49.6%Added
Independent Advisor Alliance4,730$2.20M0.11%+4,730New
Alamar Capital Management, LLC4,683$2.18M1.81%+444+10.5%Added
Sheets Smith Wealth Management4,677$2.17M0.33%00.0%Unchanged
Proequities, Inc.4,658$2.16M0.17%+363+8.5%Added
Stonnington Group, LLC4,435$2.14M0.56%+1,540+53.2%Added
Beacon Investment Advisory Services, Inc.4,602$2.14M0.10%+220+5.0%Added
Siemens Fonds Invest GmbH4,600$2.14M0.22%−21−0.5%Reduced
Meiji Yasuda Life Insurance Co4,594$2.13M0.04%+950+26.1%Added
DuPont Capital Management Corp4,586$2.13M0.10%+1,574+52.3%Added
Intech Investment Management LLC4,569$2.12M0.02%−106−2.3%Reduced
RiverPark Advisors, LLC4,551$2.11M1.42%−1,332−22.6%Reduced
Trifecta Capital Advisors, LLC4,534$2.11M0.74%+1,077+31.2%Added
Boston Private Wealth LLC4,496$2.09M0.03%+783+21.1%Added
Parallel Advisors, LLC4,410$2.05M0.07%−182−4.0%Reduced
Americana Partners, LLC4,405$2.05M0.32%+475+12.1%Added
Moody National Bank Trust Division4,388$2.04M0.17%00.0%Unchanged
Acima Private Wealth, LLC4,379$2.04M1.00%+255+6.2%Added
Caliber Wealth Management, LLC4,359$2.03M1.52%+871+25.0%Added
Absoluto Partners Gestao de Recursos Ltda4,358$2.03M0.91%−2,467−36.1%Reduced
LGT Fund Management Co Ltd.4,350$2.02M0.86%+3,750+625.0%Added
Boston Financial Mangement LLC4,346$2.02M0.08%−63−1.4%Reduced
Scholtz & Company, LLC4,328$2.01M1.44%−1,054−19.6%Reduced
Nicholas Investment Partners, LP4,275$1.99M0.15%+402+10.4%Added
Sawtooth Solutions, LLC4,254$1.98M0.05%+2,473+138.9%Added
Left Brain Wealth Management, LLC4,302$1.98M1.34%+2,132+98.2%Added
Summit Trail Advisors, LLC4,250$1.98M0.08%−315−6.9%Reduced
Two Sigma Investments, LP4,200$1.95M0.01%−179,716−97.7%Reduced
Raymond James Trust N.A.4,180$1.94M0.06%+606+17.0%Added
Personal Cfo Solutions, LLC4,133$1.92M0.40%+313+8.2%Added
Cohen Investment Advisors LLC4,120$1.91M1.51%−7−0.2%Reduced
Cresset Asset Management, LLC4,113$1.91M0.04%−29−0.7%Reduced
Executive Wealth Management, LLC4,087$1.90M0.21%+360+9.7%Added
Covenant Asset Management, LLC4,058$1.89M0.61%+450+12.5%Added
Central Asset Investments & Management Holdings (HK) Ltd4,050$1.88M2.00%+1,500+58.8%Added
Tokio Marine Asset Management Co Ltd4,039$1.88M0.13%+509+14.4%Added
Meiji Yasuda Asset Management Co Ltd.3,999$1.86M0.10%+275+7.4%Added
GPS Wealth Strategies Group, LLC3,957$1.84M0.38%+3,957New
Grove Bank & Trust3,947$1.83M0.39%−28−0.7%Reduced
Credential Qtrade Securities Inc.3,929$1.83M0.12%+445+12.8%Added
Empowered Funds, LLC3,884$1.80M0.11%+1,928+98.6%Added
Algert Global LLC3,883$1.80M0.09%+3,883New
Waldron Private Wealth LLC3,848$1.79M0.09%+218+6.0%Added
Fort Washington Investment Advisors Inc3,821$1.78M0.01%+29+0.8%Added
Roanoke Asset Management Corp3,810$1.77M0.76%+250+7.0%Added
Atlantic Trust, LLC3,784$1.76M0.56%−545−12.6%Reduced
Jefferies Financial Group Inc.3,784$1.76M0.04%−5,915−61.0%Reduced
Vetamer Capital Management, L.P.3,784$1.76M2.42%−572−13.1%Reduced
Legacy Advisors, LLC3,784$1.76M0.32%−35−0.9%Reduced
NEIRG Wealth Management, LLC3,763$1.75M0.30%−29−0.8%Reduced
Tower Research Capital LLC (TRC)3,747$1.74M0.06%−299−7.4%Reduced
Veritable, L.P.3,748$1.74M0.03%+277+8.0%Added
Bleakley Financial Group, LLC3,741$1.74M0.06%+308+9.0%Added
XTX Topco Ltd3,739$1.74M0.36%+375+11.1%Added
Quantum Private Wealth, LLC3,718$1.73M0.94%−345−8.5%Reduced
Webster Bank, N. A.3,704$1.72M0.22%−221−5.6%Reduced
ArrowMark Colorado Holdings LLC3,700$1.72M0.02%00.0%Unchanged
Venture Visionary Partners LLC3,666$1.70M0.11%+252+7.4%Added
WSFS Capital Management, LLC3,653$1.70M0.18%−61−1.6%Reduced
Cloverfields Capital Group, LP3,607$1.68M0.50%+999+38.3%Added
Migdal Insurance & Financial Holdings Ltd.3,760$1.66M0.04%+1,059+39.2%Added
Callahan Advisors, LLC3,552$1.65M0.21%+3+0.1%Added
SWS Partners3,545$1.65M0.61%+3,545New
Level Four Advisory Services, LLC3,539$1.64M0.11%+795+29.0%Added
Citizens National Bank Trust Department3,533$1.64M0.46%−50−1.4%Reduced
Sandy Spring Bank3,524$1.64M0.09%+228+6.9%Added
Altfest L J & Co Inc3,523$1.64M0.26%+129+3.8%Added
Sunbelt Securities, Inc.3,717$1.63M0.26%+291+8.5%Added
Campbell Capital Management Inc3,500$1.63M1.25%+3,500New
Meridian Wealth Management, LLC3,441$1.60M0.14%+1,144+49.8%Added
Redwood Investments, LLC3,424$1.59M0.20%−488−12.5%Reduced
Quantinno Capital Management LP3,422$1.59M0.11%+1,139+49.9%Added