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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q1 2023

Institutional positions in ServiceNow, Inc. as of Mar 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,410
+75 vs. Q4 2022
Shares held
180.5M
+1.20M (+0.7%) vs. Q4 2022
Total value
$83.9B
+$14.3B (+20.5%) vs. Q4 2022
New holders
172
631 more added
Sold out
97
431 more reduced

25 institutions that held it in Q4 2022 haven't filed for Q1 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2022: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2023: 1,410 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ1 2023: $83.9B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q1 2023

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2022.

Institutions holding NOW in Q1 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Commonwealth Equity Services, LLC33,698$15.7M0.03%+3,279+10.8%Added
Natixis33,697$15.7M0.14%+33,697New
Acadian Asset Management LLC33,665$15.6M0.07%+29,482+704.8%Added
Colony Group LLC33,467$15.6M0.23%−1,756−5.0%Reduced
United Asset Strategies, Inc.33,230$15.4M2.04%+209+0.6%Added
Federation des caisses Desjardins du Quebec33,039$15.4M0.17%−10.0%Reduced
Trybe Capital Management LP32,973$15.3M13.71%+5,845+21.5%Added
Banco Bilbao Vizcaya Argentaria, S.A.32,411$15.0M0.19%+3,094+10.6%Added
New York Life Investment Management LLC32,023$14.9M0.17%−5,401−14.4%Reduced
Cavalry Management Group, LLC31,805$14.8M8.49%+31,805New
CIBC World Markets Inc.31,646$14.7M0.05%+12,153+62.3%Added
Azimuth Capital Investment Management LLC31,495$14.6M0.72%+12,312+64.2%Added
National Bank of Canada31,376$14.6M0.04%+8,338+36.2%Added
Sequoia Financial Advisors, LLC31,017$14.4M0.32%+3,120+11.2%Added
Parallax Volatility Advisers, L.P.30,364$14.1M0.50%−10,029−24.8%Reduced
Northwest & Ethical Investments L.P.30,196$14.0M0.47%+9,220+44.0%Added
Vancity Investment Management Ltd30,042$14.0M1.96%+2,884+10.6%Added
Ilmarinen Mutual Pension Insurance Co30,000$13.9M0.19%00.0%Unchanged
MayTech Global Investments, LLC29,826$13.9M3.81%−611−2.0%Reduced
Cambridge Trust Co29,712$13.8M0.66%−347−1.2%Reduced
CIBC Asset Management Inc29,590$13.8M0.06%+851+3.0%Added
Pittenger & Anderson Inc29,565$13.7M0.71%+1,362+4.8%Added
Eastern Bank29,427$13.7M0.69%+8,852+43.0%Added
Putnam Investments LLC29,330$13.6M0.02%−1,306−4.3%Reduced
Titan Global Capital Management USA LLC29,183$13.6M3.54%−1,239−4.1%Reduced
Swiss Life Asset Management Ltd29,137$13.5M0.20%+2,068+7.6%Added
Mutual of America Capital Management LLC29,044$13.5M0.16%+192+0.7%Added
Stephens Inc28,947$13.5M0.26%+19+0.1%Added
Washington Trust Bank28,813$13.4M1.43%+2,259+8.5%Added
Daiwa Securities Group Inc.25,722$13.3M0.09%+11,383+79.4%Added
Jag Capital Management, LLC28,337$13.2M1.70%+15,409+119.2%Added
Avalon Global Asset Management LLC28,100$13.1M7.32%00.0%Unchanged
Verde Servicos Internacionais S.A.27,952$13.0M4.12%+18,617+199.4%Added
Yousif Capital Management, LLC27,714$12.9M0.17%−1,089−3.8%Reduced
Aviva PLC27,391$12.7M0.06%−16,861−38.1%Reduced
Gradient Investments LLC27,344$12.7M0.35%+2,487+10.0%Added
Gulf International Bank (UK) Ltd26,665$12.4M0.26%−6,769−20.2%Reduced
Illinois Municipal Retirement Fund26,625$12.4M0.26%+746+2.9%Added
Jane Street Group, LLC26,415$12.3M0.02%−24,139−47.7%Reduced
Moody Lynn & Lieberson, LLC25,968$12.1M1.09%+978+3.9%Added
Vigilant Capital Management, LLC25,859$12.0M0.98%+1,876+7.8%Added
Klingenstein Fields & Co LP25,710$11.9M0.60%+402+1.6%Added
Ossiam25,562$11.9M0.25%−5,237−17.0%Reduced
Quintet Private Bank (Europe) S.A.25,512$11.9M0.70%+25,512New
Gotham Asset Management, LLC25,452$11.8M0.29%−2,331−8.4%Reduced
Jackson Square Partners, LLC25,446$11.8M0.32%−18,029−41.5%Reduced
Zweig-DiMenna Associates LLC25,432$11.8M1.60%−22,043−46.4%Reduced
Lyell Wealth Management, LP25,343$11.8M1.65%−110.0%Reduced
Oversea-Chinese Banking CORP Ltd25,246$11.7M0.59%−225−0.9%Reduced
Grassi Investment Management25,155$11.7M1.45%−15−0.1%Reduced
Bowie Capital Management, LLC25,000$11.6M1.65%−12,000−32.4%Reduced
Davidson Kempner Capital Management LP25,000$11.6M0.24%00.0%Unchanged
Davidson Kempner Partners25,000$11.6M0.29%+25,000New
KCL Capital, L.P.25,000$11.6M1.86%+25,000New
Center Lake Capital Management, LLC25,000$11.6M7.51%+25,000New
CWM Advisors, LLC24,908$11.6M1.47%+2,909+13.2%Added
Bank Julius Baer & Co. Ltd, Zurich24,382$11.3M0.07%−356−1.4%Reduced
Capital International Sarl24,356$11.3M0.57%+8,542+54.0%Added
Czech National Bank23,915$11.1M0.27%+271+1.1%Added
Hartline Investment Corp23,529$10.9M2.18%−26−0.1%Reduced
Lakehouse Capital Pty Ltd23,505$10.9M9.66%00.0%Unchanged
Kadensa Capital Ltd23,489$10.9M2.18%+12,431+112.4%Added
Pragma Gestao de Patrimonio Ltd23,000$10.7M7.57%−2,500−9.8%Reduced
Aptus Capital Advisors, LLC22,733$10.6M0.30%+4,494+24.6%Added
Atria Investments LLC22,590$10.5M0.20%+3,043+15.6%Added
M&T Bank Corp22,513$10.5M0.04%+1,027+4.8%Added
Cetera Advisor Networks LLC22,393$10.4M0.08%+463+2.1%Added
Creative Planning22,380$10.4M0.01%+2,459+12.3%Added
CIBC World Markets Corp22,113$10.3M0.17%−10,929−33.1%Reduced
Scotia Capital Inc.22,056$10.3M0.07%+2,285+11.6%Added
Congress Wealth Management LLC22,043$10.2M0.25%+2,405+12.2%Added
CIBC Private Wealth Group, LLC28,561$10.2M0.03%+60.0%Added
Capital International Ltd21,923$10.2M0.61%+1,020+4.9%Added
Lido Advisors, LLC21,739$10.1M0.14%+4,960+29.6%Added
Stony Point Capital LLC21,705$10.1M3.59%+500+2.4%Added
ING Groep NV21,622$10.0M0.10%−12,723−37.0%Reduced
Wealthfront Advisers LLC21,554$10.0M0.05%+1,766+8.9%Added
Ziegler Capital Management, LLC21,285$9.89M0.39%+21,285New
Walter Public Investments Inc.21,254$9.88M2.98%−519−2.4%Reduced
Financial Counselors Inc21,254$9.88M0.21%−2,780−11.6%Reduced
RPG Investment Advisory, LLC20,628$9.59M1.69%+667+3.3%Added
EP Wealth Advisors, LLC20,682$9.55M0.19%+19,424+1,544.0%Added
CMH Wealth Management LLC20,453$9.50M2.74%+3,998+24.3%Added
Heritage Investors Management Corp20,278$9.42M0.40%+960+5.0%Added
Sawgrass Asset Management LLC20,118$9.35M1.21%+20,118New
Northwestern Mutual Wealth Management Co20,114$9.35M0.01%+526+2.7%Added
South State Corp.19,932$9.26M0.85%−369−1.8%Reduced
Boston Family Office LLC19,800$9.20M0.74%+531+2.8%Added
Tenere Capital LLC19,723$9.17M4.79%−15,520−44.0%Reduced
Andra AP-fonden19,700$9.15M0.24%−3,000−13.2%Reduced
Umb Bank N A19,475$9.05M0.14%+17,053+704.1%Added
Taurus Asset Management, LLC19,420$9.02M1.10%−469−2.4%Reduced
Gluskin Sheff & Assoc Inc19,225$8.93M0.49%−3,385−15.0%Reduced
Bailard, Inc.19,056$8.86M0.32%+306+1.6%Added
Cetera Investment Advisers18,899$8.78M0.08%+769+4.2%Added
George Kaiser Family Foundation18,797$8.74M1.41%00.0%Unchanged
Trexquant Investment LP18,641$8.66M0.24%+18,641New
ICICI Prudential Asset Management Co Ltd18,485$8.59M1.28%00.0%Unchanged
Cornerstone Capital, Inc.18,363$8.53M1.03%00.0%Unchanged
Liontrust Investment Partners LLP18,300$8.50M0.13%−12,200−40.0%Reduced