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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q1 2023

Institutional positions in ServiceNow, Inc. as of Mar 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,410
+75 vs. Q4 2022
Shares held
180.5M
+1.20M (+0.7%) vs. Q4 2022
Total value
$83.9B
+$14.3B (+20.5%) vs. Q4 2022
New holders
172
631 more added
Sold out
97
431 more reduced

25 institutions that held it in Q4 2022 haven't filed for Q1 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2022: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2023: 1,410 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ1 2023: $83.9B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q1 2023

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2022.

Institutions holding NOW in Q1 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Newbridge Financial Services Group, Inc.387$179.8K0.10%−1−0.3%Reduced
CVA Family Office, LLC397$184.5K0.04%−85−17.6%Reduced
Clear Street Markets LLC398$185.0K0.05%+194+95.1%Added
KB Financial Partners, LLC403$187.0K0.05%+69+20.7%Added
IFP Advisors, Inc1,063$192.8K0.01%−1,596−60.0%Reduced
Allworth Financial LP415$192.9K0.00%+27+7.0%Added
Knuff & Co LLC425$197.5K0.08%00.0%Unchanged
Central Trust Co430$199.8K0.01%00.0%Unchanged
Sustainable Insight Capital Management, LLC432$200.8K0.20%+432New
JT Stratford LLC432$200.8K0.06%+432New
Liberty One Investment Management, LLC434$201.7K0.03%+11+2.6%Added
Kovitz Investment Group Partners, LLC435$202.0K0.00%+435New
Financial Advocates Investment Management435$202.2K0.02%−665−60.5%Reduced
Benjamin F. Edwards & Company, Inc.440$204.0K0.01%+101+29.8%Added
Holderness Investments Co440$204.5K0.08%+440New
Ssi Investment Management LLC442$205.4K0.01%−109−19.8%Reduced
Money Concepts Capital Corp444$206.3K0.01%−543−55.0%Reduced
Legacy Financial Advisors, Inc.445$206.8K0.04%+445New
Corundum Group, Inc.446$207.3K0.10%+446New
Gsa Capital Partners LLP453$211.0K0.02%−407−47.3%Reduced
McDaniel Terry & Co454$211.0K0.02%+454New
Freestone Capital Holdings, LLC456$211.9K0.01%+456New
Cedar Brook Financial Partners, LLC458$212.8K0.05%+458New
Alpha Cubed Investments, LLC463$215.2K0.02%−441−48.8%Reduced
U.S. Capital Wealth Advisors, LLC463$215.2K0.01%+45+10.8%Added
Venturi Wealth Management, LLC463$215.2K0.02%+463New
Fulcrum Capital LLC465$216.1K0.06%+465New
Manchester Capital Management LLC468$217.5K0.03%+348+290.0%Added
Interchange Capital Partners, LLC457$218.0K0.12%+457New
Prana Capital Management, LP470$218.4K0.02%−1,891−80.1%Reduced
Essex Savings Bank472$219.3K0.08%+472New
MQS Management LLC472$219.3K0.14%+472New
Capital Asset Advisory Services LLC473$219.8K0.02%+473New
RiverGlades Family Offices LLC475$220.7K0.20%+475New
Prosperity Financial Group, Inc.475$220.7K0.22%+475New
Financial Perspectives, Inc478$222.1K0.11%00.0%Unchanged
Opes Wealth Management LLC478$222.1K0.07%+478New
L2 Asset Management, LLC479$222.6K0.13%+479New
Forum Financial Management, LP480$223.2K0.01%+480New
M&G Investment Management Ltd480$223.2K0.00%+480New
Parkside Financial Bank & Trust482$224.0K0.06%+52+12.1%Added
TCWP LLC485$225.4K0.04%+485New
Wealth Management Partners, LLC487$226.3K0.16%+487New
Chesapeake Wealth Management490$227.7K0.09%+490New
MidWestOne Financial Group, Inc.491$228.2K0.05%+491New
Pinnacle Bancorp, Inc.494$229.6K0.08%+154+45.3%Added
Hilltop Holdings Inc.495$230.0K0.03%+495New
Cahill Financial Advisors Inc495$230.0K0.04%+495New
Parnassus Investments499$231.9K0.00%+499New
Growth Interface Management LLC500$232.4K0.23%−900−64.3%Reduced
Gyroscope Capital Management Group, LLC500$232.4K0.06%+500New
Charles Carroll Financial Partners, LLC500$232.4K0.36%+500New
Cross Staff Investments Inc500$232.4K0.23%+500New
Fortress Wealth Group, LLC501$232.7K0.17%+501New
Davis R M Inc502$233.0K0.01%+502New
Private Portfolio Partners LLC506$235.1K0.06%+506New
Itau Unibanco Holding S.A.511$237.5K0.01%+39+8.3%Added
Provence Wealth Management Group516$239.8K0.16%+516New
Fluent Financial, LLC516$239.8K0.16%−2,826−84.6%Reduced
Pure Financial Advisors, Inc.517$240.3K0.01%−102−16.5%Reduced
Insigneo Advisory Services, LLC517$240.3K0.08%−1−0.2%Reduced
Winthrop Advisory Group LLC520$241.7K0.04%+3+0.6%Added
Hollencrest Capital Management520$241.7K0.03%+451+653.6%Added
Integrated Investment Consultants, LLC523$243.0K0.08%00.0%Unchanged
Sheaff Brock Investment Advisors, LLC524$243.7K0.03%00.0%Unchanged
EverSource Wealth Advisors, LLC525$244.0K0.03%+131+33.2%Added
Keel Point, LLC525$244.0K0.04%+525New
Oak Thistle LLC528$245.4K0.14%+528New
MJP Associates Inc529$245.8K0.08%+529New
Redwood Financial Network Corp529$245.8K0.25%−6−1.1%Reduced
Kingfisher Capital LLC530$246.3K0.06%00.0%Unchanged
Boston Trust Walden Corp531$246.8K0.00%00.0%Unchanged
Gladstone Institutional Advisory LLC531$246.8K0.02%+531New
Geller Advisors LLC535$248.6K0.04%+535New
Financial Architects, Inc536$249.1K0.04%−80−13.0%Reduced
Bahl & Gaynor Inc539$250.5K0.00%−196−26.7%Reduced
Meridian Wealth Advisors, LLC540$250.9K0.06%00.0%Unchanged
West Family Investments, Inc.548$254.7K0.10%−68−11.0%Reduced
Harbor Investment Advisory, LLC551$256.1K0.04%+19+3.6%Added
Lantz Financial LLC551$256.1K0.11%+31+6.0%Added
Northeast Investment Management555$257.9K0.02%−36−6.1%Reduced
Summit Wealth & Retirement Planning, Inc.557$258.8K0.10%+557New
Sandbox Financial Partners, LLC559$260.0K0.16%+16+2.9%Added
Wealth Enhancement Advisory Services, LLC561$260.8K0.00%+561New
Valley National Advisers Inc552$261.0K0.05%+48+9.5%Added
Gilbert & Cook, Inc.563$261.6K0.05%−409−42.1%Reduced
Renasant Bank564$262.1K0.20%+16+2.9%Added
Armistice Capital, LLC564$262.1K0.01%+564New
Evercore Wealth Management, LLC565$262.6K0.01%−77−12.0%Reduced
SevenOneSeven Capital Management581$262.9K0.59%−122−17.4%Reduced
Morling Financial Advisors, LLC567$263.5K0.28%+567New
Fortis Capital Advisors, LLC568$264.0K0.14%−126−18.2%Reduced
Thoroughbred Financial Services, LLC573$266.0K0.04%00.0%Unchanged
HM Payson & Co577$268.1K0.01%00.0%Unchanged
Quent Capital, LLC581$268.6K0.05%+36+6.6%Added
Knightsbridge Asset Management, LLC584$271.0K0.05%00.0%Unchanged
Ashton Thomas Private Wealth, LLC586$272.3K0.02%+29+5.2%Added
New Republic Capital, LLC591$274.9K0.21%+26+4.6%Added
First Horizon Advisors, Inc.594$276.0K0.01%+170+40.1%Added
Altus Wealth Group LLC594$276.0K0.19%00.0%Unchanged