ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2023
Institutional positions in ServiceNow, Inc. as of Mar 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,410
- +75 vs. Q4 2022
- Shares held
- 180.5M
- +1.20M (+0.7%) vs. Q4 2022
- Total value
- $83.9B
- +$14.3B (+20.5%) vs. Q4 2022
- New holders
- 172
- 631 more added
- Sold out
- 97
- 431 more reduced
25 institutions that held it in Q4 2022 haven't filed for Q1 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2022: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2023
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2022.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Bell Investment Advisors, Inc | 48 | $22.3K | 0.01% | +5+11.6% | Added |
| Investment Research & Advisory Group, Inc. | 49 | $22.8K | 0.01% | 00.0% | Unchanged |
| Sutton Wealth Advisors Inc. | 50 | $23.2K | 0.01% | −207−80.5% | Reduced |
| Old Second National Bank of Aurora | 50 | $23.2K | 0.01% | 00.0% | Unchanged |
| Duncker Streett & Co Inc | 50 | $23.2K | 0.01% | 00.0% | Unchanged |
| Laurel Wealth Advisors LLC | 50 | $23.2K | 0.00% | 00.0% | Unchanged |
| PFG Private Wealth Management, LLC | 50 | $23.2K | 0.01% | 00.0% | Unchanged |
| RFP Financial Group LLC | 51 | $23.7K | 0.03% | −5−8.9% | Reduced |
| Abound Wealth Management | 51 | $23.7K | 0.01% | +6+13.3% | Added |
| One River Asset Management, LLC | 51 | $23.7K | 0.02% | +51 | New |
| Tortoise Investment Management, LLC | 52 | $24.2K | 0.00% | 00.0% | Unchanged |
| Archer Investment Corp | 52 | $24.2K | 0.01% | +24+85.7% | Added |
| Center for Financial Planning, Inc. | 53 | $24.6K | 0.01% | 00.0% | Unchanged |
| Capital Advisors, Ltd. LLC | 53 | $25.0K | 0.00% | −29−35.4% | Reduced |
| Front Row Advisors LLC | 53 | $25.0K | 0.01% | 00.0% | Unchanged |
| Stonebridge Capital Advisors LLC | 55 | $25.6K | 0.00% | 00.0% | Unchanged |
| FinTrust Capital Advisors, LLC | 68 | $26.4K | 0.01% | 00.0% | Unchanged |
| Harbour Investments, Inc. | 57 | $26.5K | 0.00% | −24−29.6% | Reduced |
| Baystate Wealth Management LLC | 57 | $26.5K | 0.00% | +9+18.8% | Added |
| Barrett & Company, Inc. | 60 | $27.9K | 0.02% | 00.0% | Unchanged |
| Solstein Capital, LLC | 61 | $28.3K | 0.02% | 00.0% | Unchanged |
| Prestige Wealth Management Group LLC | 61 | $28.3K | 0.01% | −2−3.2% | Reduced |
| JJJ Advisors Inc. | 66 | $30.6K | 0.01% | −3−4.3% | Reduced |
| Private Ocean, LLC | 66 | $30.7K | 0.00% | +4+6.5% | Added |
| Larson Financial Group LLC | 66 | $30.7K | 0.00% | +40+153.8% | Added |
| Taikang Asset Management (Hong Kong) Co Ltd | 8,654 | $31.6K | 0.73% | −1,540−15.1% | Reduced |
| BerganKDV Wealth Management, LLC | 70 | $32.5K | 0.00% | 00.0% | Unchanged |
| Centerpoint Advisors, LLC | 70 | $33.0K | 0.01% | −11−13.6% | Reduced |
| Resurgent Financial Advisors LLC | 73 | $33.9K | 0.02% | −17−18.9% | Reduced |
| GoalVest Advisory LLC | 75 | $34.9K | 0.02% | −2−2.6% | Reduced |
| BDO Wealth Advisors, LLC | 75 | $34.9K | 0.00% | 00.0% | Unchanged |
| Armstrong Advisory Group, Inc | 75 | $34.9K | 0.00% | 00.0% | Unchanged |
| Resources Management Corp | 500 | $35.0K | 0.01% | +350+233.3% | Added |
| Tucker Asset Management LLC | 78 | $36.2K | 0.01% | 00.0% | Unchanged |
| Hall Laurie J Trustee | 80 | $37.0K | 0.02% | 00.0% | Unchanged |
| Avondale Wealth Management | 80 | $37.2K | 0.03% | 00.0% | Unchanged |
| Arlington Partners LLC | 82 | $38.1K | 0.01% | −63−43.4% | Reduced |
| Caldwell Trust Co | 85 | $39.5K | 0.01% | 00.0% | Unchanged |
| Financial Connections Group, Inc. | 87 | $40.0K | 0.03% | 00.0% | Unchanged |
| Earnest Partners LLC | 91 | $42.3K | 0.00% | 00.0% | Unchanged |
| Montag A & Associates Inc | 105 | $48.8K | 0.00% | −16−13.2% | Reduced |
| MCF Advisors LLC | 105 | $48.8K | 0.00% | +100+2,000.0% | Added |
| Byrne Asset Management LLC | 105 | $49.0K | 0.03% | −55−34.4% | Reduced |
| West Branch Capital LLC | 107 | $49.7K | 0.03% | 00.0% | Unchanged |
| Kelly Financial Services LLC | 110 | $51.1K | 0.03% | +2+1.9% | Added |
| Delta Asset Management LLC | 114 | $53.0K | 0.01% | 00.0% | Unchanged |
| Cary Street Partner Investment Advisory LLC | 115 | $53.4K | 0.00% | 00.0% | Unchanged |
| SRS Capital Advisors, Inc. | 116 | $53.9K | 0.01% | +5+4.5% | Added |
| Colonial Trust Co | 130 | $57.2K | 0.01% | +33+34.0% | Added |
| Hazlett, Burt & Watson, Inc. | 125 | $58.0K | 0.05% | +37+42.0% | Added |
| Evermay Wealth Management LLC | 125 | $58.1K | 0.01% | +11+9.6% | Added |
| Oakworth Capital, Inc. | 127 | $59.0K | 0.01% | +108+568.4% | Added |
| Beacon Capital Management, LLC | 128 | $59.5K | 0.02% | −4−3.0% | Reduced |
| City Holding Co | 129 | $59.9K | 0.01% | 00.0% | Unchanged |
| Coastal Capital Group, Inc. | 130 | $60.4K | 0.01% | −20−13.3% | Reduced |
| Carmel Capital Partners, LLC | 130 | $60.4K | 0.04% | +130 | New |
| Core Alternative Capital | 133 | $61.8K | 0.01% | +85+177.1% | Added |
| Magellan Asset Management Ltd | 135 | $62.7K | 0.00% | −269−66.6% | Reduced |
| Edge Capital Group, LLC | 136 | $63.2K | 0.00% | −401−74.7% | Reduced |
| Private Trust Co NA | 137 | $63.7K | 0.01% | −17−11.0% | Reduced |
| MV Capital Management, Inc. | 138 | $64.1K | 0.01% | +50+56.8% | Added |
| MB, Levis & Associates, LLC | 145 | $67.4K | 0.05% | 00.0% | Unchanged |
| Riverview Trust Co | 149 | $69.2K | 0.06% | 00.0% | Unchanged |
| Ameritas Advisory Services, LLC | 152 | $71.7K | 0.00% | +152 | New |
| Farmers & Merchants Investments Inc | 156 | $72.5K | 0.00% | +8+5.4% | Added |
| Osterweis Capital Management Inc | 164 | $76.2K | 0.01% | +164 | New |
| Westside Investment Management, Inc. | 170 | $79.0K | 0.02% | 00.0% | Unchanged |
| Trust Co of Vermont | 175 | $81.3K | 0.01% | +25+16.7% | Added |
| Toth Financial Advisory Corp | 198 | $92.0K | 0.01% | +18+10.0% | Added |
| Capula Management Ltd | 198 | $92.0K | 0.01% | +198 | New |
| WealthPLAN Partners, LLC | 204 | $94.8K | 0.01% | −340−62.5% | Reduced |
| Nelson, Van Denburg & Campbell Wealth Management Group, LLC | 209 | $97.1K | 0.01% | +203+3,383.3% | Added |
| GHP Investment Advisors, Inc. | 210 | $97.6K | 0.01% | 00.0% | Unchanged |
| Johnson Financial Group, Inc. | 214 | $99.5K | 0.01% | +100+87.7% | Added |
| First Personal Financial Services | 215 | $99.9K | 0.03% | −100−31.7% | Reduced |
| Ten Capital Wealth Advisors, LLC | 215 | $99.9K | 0.03% | +215 | New |
| Crewe Advisors LLC | 219 | $101.8K | 0.01% | −23−9.5% | Reduced |
| Glassman Wealth Services | 222 | $103.2K | 0.02% | +7+3.3% | Added |
| Pin Oak Investment Advisors Inc | 230 | $107.0K | 0.13% | 00.0% | Unchanged |
| Endurance Wealth Management, Inc. | 247 | $115.0K | 0.02% | 00.0% | Unchanged |
| Farther Finance Advisors, LLC | 248 | $115.2K | 0.03% | −13−5.0% | Reduced |
| HighMark Wealth Management LLC | 254 | $118.0K | 0.09% | +240+1,714.3% | Added |
| Livforsakringsbolaget Skandia, Omsesidigt | 257 | $119.3K | 0.01% | 00.0% | Unchanged |
| Covestor Ltd | 257 | $120.0K | 0.10% | −190−42.5% | Reduced |
| Benjamin Edwards Inc | 259 | $120.0K | 0.03% | +34+15.1% | Added |
| MEAG MUNICH ERGO, Kapitalanlagegesellschaft mbH | 260 | $120.8K | 0.01% | 00.0% | Unchanged |
| Cedar Wealth Management, LLC | 263 | $122.2K | 0.05% | +12+4.8% | Added |
| Kistler-Tiffany Companies, LLC | 275 | $127.8K | 0.02% | −17−5.8% | Reduced |
| Plante Moran Financial Advisors, LLC | 275 | $127.8K | 0.02% | 00.0% | Unchanged |
| Concord Wealth Partners | 290 | $134.8K | 0.04% | +137+89.5% | Added |
| Roble, Belko & Company, Inc | 299 | $139.0K | 0.03% | 00.0% | Unchanged |
| WealthPlan Investment Management, LLC | 336 | $156.1K | 0.03% | −208−38.2% | Reduced |
| Horizon Bancorp Inc | 337 | $157.0K | 0.10% | −10−2.9% | Reduced |
| AdvisorNet Financial, Inc | 351 | $163.1K | 0.01% | +2+0.6% | Added |
| Carolinas Wealth Consulting LLC | 353 | $164.0K | 0.03% | +64+22.1% | Added |
| Baldwin Brothers Inc | 355 | $165.0K | 0.01% | 00.0% | Unchanged |
| MUFG Securities EMEA plc | 359 | $167.0K | 0.00% | +359 | New |
| Gordian Capital Singapore Pte Ltd | 368 | $172.0K | 0.29% | 00.0% | Unchanged |
| Smithfield Trust Co | 378 | $176.0K | 0.01% | 00.0% | Unchanged |
| Tradition Wealth Management, LLC | 383 | $178.0K | 0.02% | +101+35.8% | Added |