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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q4 2022

Institutional positions in ServiceNow, Inc. as of Dec 31, 2022. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,360
+69 vs. Q3 2022
Shares held
179.4M
+1.64M (+0.9%) vs. Q3 2022
Total value
$69.7B
+$2.44B (+3.6%) vs. Q3 2022
New holders
189
524 more added
Sold out
120
487 more reduced

30 institutions that held it in Q3 2022 haven't filed for Q4 2022 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2022: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2022: 1,360 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,244 institutions
Value heldQ4 2022: $69.7B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q4 2022

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2022.

Institutions holding NOW in Q4 2022
InstitutionSharesValue% of portfolioChange in sharesAction
Old Second National Bank of Aurora50$19.4K0.01%00.0%Unchanged
Laurel Wealth Advisors LLC50$19.4K0.00%00.0%Unchanged
RWM Asset Management, LLC50$19.4K0.00%+14+38.9%Added
Duncker Streett & Co Inc50$19.4K0.00%+50New
Sugarloaf Wealth Management, LLC51$19.8K0.00%−95−65.1%Reduced
Tortoise Investment Management, LLC52$20.2K0.00%00.0%Unchanged
My Personal CFO, LLC52$20.2K0.02%+52New
Center for Financial Planning, Inc.53$20.6K0.01%00.0%Unchanged
Front Row Advisors LLC53$21.0K0.01%+14+35.9%Added
Capital Advisors, Ltd. LLC82$21.0K0.00%+49+148.5%Added
Stonebridge Capital Advisors LLC55$21.4K0.00%00.0%Unchanged
RFP Financial Group LLC56$21.7K0.01%+56New
Barrett & Company, Inc.60$23.3K0.02%00.0%Unchanged
Coppell Advisory Solutions LLC60$23.3K0.01%+60New
Coppell Advisory Solutions Corp.60$23.3K0.01%+60New
Solstein Capital, LLC61$23.7K0.02%−75−55.1%Reduced
Private Ocean, LLC62$24.1K0.00%−8−11.4%Reduced
Prestige Wealth Management Group LLC63$24.5K0.01%+37+142.3%Added
FinTrust Capital Advisors, LLC68$26.4K0.01%−299−81.5%Reduced
Hollencrest Capital Management69$26.8K0.00%+69New
BerganKDV Wealth Management, LLC70$27.2K0.00%+2+2.9%Added
CoreCap Advisors, LLC70$27.2K0.00%+70New
JJJ Advisors Inc.69$28.5K0.01%−8−10.4%Reduced
BDO Wealth Advisors, LLC75$29.1K0.00%−25−25.0%Reduced
Armstrong Advisory Group, Inc75$29.1K0.00%+75New
GoalVest Advisory LLC77$29.9K0.02%00.0%Unchanged
Tucker Asset Management LLC78$30.4K0.01%00.0%Unchanged
Hall Laurie J Trustee80$31.0K0.01%00.0%Unchanged
Mitsubishi UFJ Morgan Stanley Securities Co., Ltd.80$31.0K0.27%+10+14.3%Added
Centerpoint Advisors, LLC81$31.0K0.01%+11+15.7%Added
Avondale Wealth Management80$31.1K0.03%00.0%Unchanged
Harbour Investments, Inc.81$31.4K0.00%+8+11.0%Added
Paloma Partners Management Co82$31.8K0.01%−842−91.1%Reduced
Cornerstone Planning Group LLC77$33.0K0.01%+77New
Financial Connections Group, Inc.87$33.0K0.03%00.0%Unchanged
Caldwell Trust Co85$33.0K0.00%00.0%Unchanged
Romano Brothers and Company86$33.4K0.01%+86New
Hazlett, Burt & Watson, Inc.88$34.0K0.03%−65−42.5%Reduced
Psagot Value Holdings Ltd. / (Israel)88$34.0K0.01%00.0%Unchanged
MV Capital Management, Inc.88$34.2K0.01%+41+87.2%Added
Resurgent Financial Advisors LLC90$34.9K0.02%+90New
Earnest Partners LLC91$35.3K0.00%00.0%Unchanged
Bogart Wealth, LLC92$35.7K0.00%+71+338.1%Added
Atticus Wealth Management, LLC95$36.9K0.02%+57+150.0%Added
Colonial Trust Co97$37.8K0.01%+97New
Ritter Daniher Financial Advisory LLC98$38.0K0.02%+98New
Ameliora Wealth Management Ltd.100$38.8K0.02%+100New
SOA Wealth Advisors, LLC.101$39.2K0.01%+100+10,000.0%Added
West Branch Capital LLC107$41.5K0.03%00.0%Unchanged
Kelly Financial Services LLC108$41.9K0.02%+23+27.1%Added
SRS Capital Advisors, Inc.111$43.1K0.01%+73+192.1%Added
Activest Wealth Management114$44.3K0.01%−103−47.5%Reduced
Johnson Financial Group, Inc.114$44.3K0.00%−12−9.5%Reduced
Evermay Wealth Management LLC114$44.3K0.01%+100+714.3%Added
Delta Asset Management LLC114$44.3K0.00%+114New
Cary Street Partner Investment Advisory LLC115$44.7K0.00%+115New
Manchester Capital Management LLC120$46.6K0.01%−250−67.6%Reduced
Montag A & Associates Inc121$47.0K0.00%−62−33.9%Reduced
Elequin Capital LP128$49.7K0.01%+128New
City Holding Co129$50.1K0.01%00.0%Unchanged
Beacon Capital Management, LLC132$51.3K0.02%+127+2,540.0%Added
Lakewood Asset Management LLC133$52.0K0.04%+133New
Arlington Partners LLC145$56.3K0.01%00.0%Unchanged
MB, Levis & Associates, LLC145$56.3K0.04%+145New
Coastal Capital Group, Inc.150$56.6K0.02%00.0%Unchanged
Farmers & Merchants Investments Inc148$57.5K0.00%00.0%Unchanged
Resources Management Corp150$58.0K0.01%+150New
Riverview Trust Co149$58.0K0.05%+149New
Trust Co of Vermont150$58.2K0.00%−50−25.0%Reduced
Concord Wealth Partners153$59.4K0.02%+153New
Freedom Wealth Alliance, LLC153$59.4K0.08%+153New
Private Trust Co NA154$60.0K0.01%−159−50.8%Reduced
Byrne Asset Management LLC160$62.1K0.05%+52+48.1%Added
Granite FO LLC152$63.3K0.05%+152New
Toth Financial Advisory Corp180$69.9K0.01%00.0%Unchanged
Sonnipe Ltd184$71.4K0.01%+184New
Centiva Capital, LP186$72.2K0.01%−1,269−87.2%Reduced
Clear Street Markets LLC204$79.0K0.02%−465−69.5%Reduced
Seldon Capital LP206$80.0K0.07%00.0%Unchanged
GHP Investment Advisors, Inc.210$81.5K0.01%00.0%Unchanged
General Partner, Inc.211$81.9K0.08%+211New
Glassman Wealth Services215$83.5K0.02%+35+19.4%Added
Benjamin Edwards Inc225$87.0K0.02%+45+25.0%Added
Cornerstone Management, Inc.225$87.4K0.02%+225New
Pin Oak Investment Advisors Inc230$89.0K0.11%+56+32.2%Added
Crewe Advisors LLC242$94.0K0.01%−86−26.2%Reduced
Endurance Wealth Management, Inc.247$96.0K0.01%00.0%Unchanged
Cedar Wealth Management, LLC251$97.5K0.05%00.0%Unchanged
Clearstead Advisors, LLC256$99.4K0.01%−430−62.7%Reduced
Sutton Wealth Advisors Inc.257$99.8K0.04%−30−10.5%Reduced
Livforsakringsbolaget Skandia, Omsesidigt257$99.8K0.01%00.0%Unchanged
MEAG MUNICH ERGO, Kapitalanlagegesellschaft mbH260$101.0K0.01%00.0%Unchanged
Farther Finance Advisors, LLC261$101.3K0.04%+261New
Plante Moran Financial Advisors, LLC275$106.8K0.02%00.0%Unchanged
Ronald Blue Trust, Inc.287$108.0K0.00%+55+23.7%Added
Tradition Wealth Management, LLC282$109.0K0.02%+2+0.7%Added
Carolinas Wealth Consulting LLC289$112.2K0.03%+99+52.1%Added
Kistler-Tiffany Companies, LLC292$113.4K0.02%+51+21.2%Added
Roble, Belko & Company, Inc299$116.0K0.02%00.0%Unchanged
Washington Trust Advisors, Inc.301$116.9K0.01%−202−40.2%Reduced