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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2022

Institutional positions in ServiceNow, Inc. as of Sep 30, 2022. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,321
−32 vs. Q2 2022
Shares held
178.2M
−549.9K (−0.3%) vs. Q2 2022
Total value
$67.4B
−$17.7B (−20.8%) vs. Q2 2022
New holders
116
520 more added
Sold out
148
519 more reduced

25 institutions that held it in Q2 2022 haven't filed for Q3 2022 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2022: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2022: 1,321 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ3 2022: $67.4B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q3 2022

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2022.

Institutions holding NOW in Q3 2022
InstitutionSharesValue% of portfolioChange in sharesAction
Barrett & Company, Inc.60$23.3K0.02%+60New
Mitsubishi UFJ Morgan Stanley Securities Co., Ltd.70$26.0K0.35%00.0%Unchanged
Private Ocean, LLC70$26.0K0.00%00.0%Unchanged
Centerpoint Advisors, LLC70$26.0K0.01%00.0%Unchanged
BerganKDV Wealth Management, LLC68$26.0K0.00%00.0%Unchanged
Silver Oak Securities, Inc47$26.3K0.01%+47New
State of Wyoming73$28.0K0.01%−134−64.7%Reduced
JJJ Advisors Inc.77$29.0K0.01%−15−16.3%Reduced
GoalVest Advisory LLC77$29.0K0.02%00.0%Unchanged
Hall Laurie J Trustee80$30.0K0.01%00.0%Unchanged
Avondale Wealth Management80$30.0K0.03%00.0%Unchanged
Maryland Capital Advisors Inc.82$31.0K0.03%00.0%Unchanged
1832 Asset Management L.P.84$32.0K0.00%−254,116−100.0%Reduced
Financial Connections Group, Inc.87$32.0K0.03%00.0%Unchanged
Caldwell Trust Co85$32.1K0.00%00.0%Unchanged
Kelly Financial Services LLC85$32.1K0.02%+2+2.4%Added
Tucker Asset Management LLC78$32.8K0.01%+4+5.4%Added
Psagot Value Holdings Ltd. / (Israel)88$33.0K0.01%−142−61.7%Reduced
Mizuho Securities Co. Ltd.90$34.0K0.01%−30−25.0%Reduced
Earnest Partners LLC91$34.0K0.00%00.0%Unchanged
Howe & Rusling Inc94$35.0K0.00%−2−2.1%Reduced
Harbour Investments, Inc.73$35.0K0.00%00.0%Unchanged
Vigilant Capital Management, LLC96$36.0K0.00%+72+300.0%Added
Motco97$37.0K0.00%+97New
BDO Wealth Advisors, LLC100$38.0K0.01%−3−2.9%Reduced
Siena Capital LLC100$38.0K0.02%00.0%Unchanged
High Net Worth Advisory Group LLC100$38.0K0.02%+100New
West Branch Capital LLC107$40.0K0.02%00.0%Unchanged
Byrne Asset Management LLC108$41.0K0.03%00.0%Unchanged
Core Alternative Capital108$41.0K0.01%+15+16.1%Added
Spectrum Management Group, LLC110$42.0K0.01%00.0%Unchanged
Mach-1 Financial Group, Inc.114$43.0K0.05%−20−14.9%Reduced
Vienna Asset Management LLC117$44.0K0.12%+117New
City Holding Co129$49.0K0.01%+129New
Jackson, Grant Investment Advisers, Inc.132$50.0K0.03%00.0%Unchanged
Solstein Capital, LLC136$51.0K0.04%00.0%Unchanged
Johnson Financial Group, Inc.126$52.0K0.00%+21+20.0%Added
Resolute Partners Group144$54.0K0.01%+144New
Edge Capital Group, LLC145$55.0K0.00%−7−4.6%Reduced
Arlington Partners LLC145$55.0K0.02%00.0%Unchanged
Sugarloaf Wealth Management, LLC146$55.0K0.01%+1+0.7%Added
KB Financial Partners, LLC147$56.0K0.02%−86−36.9%Reduced
Farmers & Merchants Investments Inc148$56.0K0.00%+30+25.4%Added
Coastal Capital Group, Inc.150$57.0K0.02%+15+11.1%Added
Advanced Research Investment Solutions, LLC152$57.0K0.04%+152New
Hazlett, Burt & Watson, Inc.153$59.0K0.06%00.0%Unchanged
Pin Oak Investment Advisors Inc174$66.0K0.08%00.0%Unchanged
Glassman Wealth Services180$68.0K0.01%−87−32.6%Reduced
Toth Financial Advisory Corp180$68.0K0.01%00.0%Unchanged
Benjamin Edwards Inc180$68.0K0.02%+7+4.0%Added
Montag A & Associates Inc183$69.0K0.00%00.0%Unchanged
Carolinas Wealth Consulting LLC190$72.0K0.02%−61−24.3%Reduced
Trust Co of Vermont200$76.0K0.01%−1−0.5%Reduced
Seldon Capital LP206$78.0K0.06%00.0%Unchanged
GHP Investment Advisors, Inc.210$79.0K0.01%+110+110.0%Added
Activest Wealth Management217$82.0K0.03%+217New
Allworth Financial LP234$88.0K0.00%−188−44.5%Reduced
Kistler-Tiffany Companies, LLC241$91.0K0.02%+15+6.6%Added
Endurance Wealth Management, Inc.247$93.0K0.02%00.0%Unchanged
Cedar Wealth Management, LLC251$95.0K0.05%+2+0.8%Added
Livforsakringsbolaget Skandia, Omsesidigt257$97.0K0.01%−1,100−81.1%Reduced
MEAG MUNICH ERGO, Kapitalanlagegesellschaft mbH260$98.0K0.01%−1,422−84.5%Reduced
AdvisorNet Financial, Inc272$103.0K0.01%−77−22.1%Reduced
Plante Moran Financial Advisors, LLC275$104.0K0.02%−17−5.8%Reduced
Tradition Wealth Management, LLC280$106.0K0.02%+66+30.8%Added
Point72 Hong Kong Ltd284$107.0K0.01%+284New
Covestor Ltd284$108.0K0.10%−69−19.5%Reduced
Sutton Wealth Advisors Inc.287$108.4K0.04%+2+0.7%Added
Ronald Blue Trust, Inc.232$110.0K0.00%+134+136.7%Added
John W. Brooker & Co., CPAs300$113.0K0.07%00.0%Unchanged
Roble, Belko & Company, Inc299$113.0K0.03%00.0%Unchanged
Private Trust Co NA313$118.0K0.02%+8+2.6%Added
First Personal Financial Services315$119.0K0.03%00.0%Unchanged
West Bancorporation Inc318$120.0K0.09%−76−19.3%Reduced
DT Investment Partners, LLC319$120.0K0.02%+319New
Parkside Financial Bank & Trust323$122.0K0.04%−97−23.1%Reduced
Catalyst Capital Advisors LLC325$123.0K0.00%−1,255−79.4%Reduced
Crewe Advisors LLC328$124.0K0.02%+69+26.6%Added
Pinnacle Bancorp, Inc.340$128.0K0.06%−133−28.1%Reduced
Castle Wealth Management LLC348$131.0K0.08%00.0%Unchanged
FinTrust Capital Advisors, LLC367$131.0K0.03%+2+0.5%Added
Harvest Fund Management Co., Ltd352$133.0K0.04%−3,872−91.7%Reduced
Benjamin F. Edwards & Company, Inc.365$138.0K0.01%+151+70.6%Added
Manchester Capital Management LLC370$140.0K0.02%−6−1.6%Reduced
Asset Dedication, LLC369$141.0K0.02%−578−61.0%Reduced
CVA Family Office, LLC375$142.0K0.04%−65−14.8%Reduced
Smithfield Trust Co386$145.0K0.01%00.0%Unchanged
Constellation Investimentos e Participacoes Ltda386$146.0K0.13%−132−25.5%Reduced
Kozak & Associates, Inc.394$146.0K0.09%00.0%Unchanged
Liberty One Investment Management, LLC419$158.0K0.03%+7+1.7%Added
First Horizon Advisors, Inc.426$160.0K0.01%−171−28.6%Reduced
Knuff & Co LLC425$160.0K0.08%00.0%Unchanged
Gordian Capital Singapore Pte Ltd368$165.0K0.22%00.0%Unchanged
Standard Family Office LLC442$167.0K0.07%00.0%Unchanged
Sargent Bickham Lagudis LLC454$172.0K0.02%00.0%Unchanged
Central Trust Co466$176.0K0.01%−53−10.2%Reduced
Newbridge Financial Services Group, Inc.468$177.0K0.10%+80+20.6%Added
HM Payson & Co472$178.0K0.00%00.0%Unchanged
Financial Perspectives, Inc478$180.5K0.10%+4+0.8%Added
Jupiter Wealth Management LLC500$188.0K0.19%−250−33.3%Reduced