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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q1 2022

Institutional positions in ServiceNow, Inc. as of Mar 31, 2022. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,407
+2 vs. Q4 2021
Shares held
176.9M
+424.6K (+0.2%) vs. Q4 2021
Total value
$98.5B
−$15.4B (−13.5%) vs. Q4 2021
New holders
155
587 more added
Sold out
153
493 more reduced

10 institutions that held it in Q4 2021 haven't filed for Q1 2022 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2022: 1,407 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ1 2022: $98.5B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q1 2022

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2021.

Institutions holding NOW in Q1 2022
InstitutionSharesValue% of portfolioChange in sharesAction
Twin Focus Capital Partners, LLC1,196$666.0K0.13%+13+1.1%Added
BMS Financial Advisors, LLC1,197$667.0K0.42%+134+12.6%Added
D.B. Root & Company, LLC1,203$669.0K0.25%+561+87.4%Added
Pinnacle Associates Ltd1,201$669.0K0.01%+1,201New
Tectonic Advisors LLC1,204$670.0K0.12%00.0%Unchanged
Quadrant Capital Group LLC1,204$671.0K0.08%+199+19.8%Added
QVR LLC1,212$675.0K2.70%+1,212New
Brighton Jones LLC1,240$691.0K0.03%+402+48.0%Added
Shelton Capital Management1,243$692.0K0.03%00.0%Unchanged
Steel Peak Wealth Management LLC1,245$693.0K0.04%−30−2.4%Reduced
Fort Washington Investment Advisors Inc1,244$693.0K0.00%+1,244New
Systematic Alpha Investments, LLC1,247$694.0K0.03%00.0%Unchanged
Wolff Wiese Magana LLC1,257$700.0K0.47%+38+3.1%Added
Fairfield, Bush & Co.1,257$700.0K0.35%+545+76.5%Added
Graham Capital Management, L.P.1,260$701.0K0.03%+1,260New
Sawtooth Solutions, LLC1,268$706.0K0.09%−1,026−44.7%Reduced
Column Capital Advisors, LLC1,268$706.0K0.13%−2−0.2%Reduced
U.S. Capital Wealth Advisors, LLC1,273$709.0K0.03%−105−7.6%Reduced
Cozad Asset Management Inc1,282$714.0K0.10%−1,567−55.0%Reduced
Teamwork Financial Advisors, LLC1,282$714.0K0.13%−680−34.7%Reduced
Conning Inc.1,282$714.0K0.02%−24−1.8%Reduced
Merlin Capital LLC1,283$714.0K0.94%00.0%Unchanged
Walleye Capital LLC1,285$716.0K0.02%−5,799−81.9%Reduced
Sandy Spring Bank1,287$716.0K0.04%+1,005+356.4%Added
Summit Global Investments1,289$718.0K0.05%−11,514−89.9%Reduced
Pinnacle Wealth Planning Services, Inc.1,292$720.0K0.13%+306+31.0%Added
HBK Sorce Advisory LLC1,299$723.0K0.04%−577−30.8%Reduced
Shay Capital LLC1,300$724.0K0.26%−200−13.3%Reduced
Brewin Dolphin Wealth Management Ltd1,300$724.0K0.08%00.0%Unchanged
L.M. Kohn & Company1,299$724.0K0.28%+1,299New
Advisors Capital Management, LLC1,303$726.0K0.02%−197−13.1%Reduced
Bristlecone Advisors, LLC1,305$727.0K0.09%+316+32.0%Added
Gryphon Financial Partners LLC1,312$730.0K0.15%+359+37.7%Added
Dakota Wealth Management1,315$731.0K0.06%−182−12.2%Reduced
Rehmann Capital Advisory Group1,330$740.7K0.07%+14+1.1%Added
Dynamic Advisor Solutions LLC1,349$751.0K0.05%+1,349New
Intact Investment Management Inc.1,350$752.0K0.02%−300−18.2%Reduced
Comerica Securities,inc.1,353$753.0K0.05%−289−17.6%Reduced
Fukoku Mutual Life Insurance Co1,355$755.0K0.06%00.0%Unchanged
Abbrea Capital, LLC1,365$760.0K0.11%+6+0.4%Added
Beta Wealth Group, Inc.1,368$762.0K0.51%+184+15.5%Added
Revolve Wealth Partners, LLC1,372$764.0K0.22%−5−0.4%Reduced
Biltmore Wealth Management, LLC1,376$766.0K0.30%00.0%Unchanged
Guardian Capital LP1,384$771.0K0.01%−811−36.9%Reduced
NFJ Investment Group, LLC1,399$779.0K0.02%+261+22.9%Added
Aquatic Capital Management LLC1,400$780.0K1.17%+1,400New
NorthCrest Asset Manangement, LLC1,403$781.0K0.04%+45+3.3%Added
Frank, Rimerman Advisors LLC1,403$781.3K0.25%00.0%Unchanged
IHT Wealth Management, LLC1,405$782.0K0.06%−4−0.3%Reduced
GFG Capital, LLC1,412$786.0K0.23%−534−27.4%Reduced
Lumature Wealth Partners, LLC1,425$794.0K0.32%−138−8.8%Reduced
Ferris Capital, LLC1,433$798.0K0.18%00.0%Unchanged
ETF Managers Group, LLC1,390$798.0K0.02%+27+2.0%Added
Checchi Capital Advisers, LLC1,440$802.0K0.08%+109+8.2%Added
Exane Derivatives1,447$805.8K0.23%+95+7.0%Added
Camden Capital, LLC1,471$819.0K0.18%+284+23.9%Added
Brookstone Capital Management1,608$822.0K0.02%+363+29.2%Added
Resources Investment Advisors, LLC.1,476$822.0K0.03%+785+113.6%Added
IFP Advisors, Inc4,338$827.0K0.01%+2,609+150.9%Added
Johnson Investment Counsel Inc1,493$831.0K0.01%+51+3.5%Added
Visionary Wealth Advisors1,492$831.0K0.07%+1,492New
Integrated Wealth Concepts LLC1,494$832.0K0.03%+95+6.8%Added
Golden State Equity Partners1,506$839.0K0.42%00.0%Unchanged
Kestra Private Wealth Services, LLC1,522$848.0K0.04%−386−20.2%Reduced
NVWM, LLC1,524$849.0K0.27%−414−21.4%Reduced
Gladstone Institutional Advisory LLC1,525$849.0K0.06%+690+82.6%Added
Morse Asset Management, Inc1,538$856.0K0.21%−55−3.5%Reduced
AtonRa Partners1,553$865.0K0.47%−53−3.3%Reduced
Karp Capital Management Corp1,580$880.0K0.13%−521−24.8%Reduced
Credential Qtrade Securities Inc.1,582$881.0K0.06%+515+48.3%Added
Sentry Investment Management LLC1,584$882.0K0.28%−267−14.4%Reduced
TCI Wealth Advisors, Inc.1,587$884.0K0.13%+74+4.9%Added
Lattice Capital Management, LLC1,750$887.8K1.29%00.0%Unchanged
Pinnbrook Capital Management LP1,594$888.0K1.51%+1,594New
Sigma Planning Corp1,597$889.0K0.03%−127−7.4%Reduced
Flagship Harbor Advisors, LLC1,597$889.0K0.09%+430+36.8%Added
Commons Capital, LLC1,599$890.0K0.96%+78+5.1%Added
Bridgecreek Investment Management, LLC1,600$891.0K0.13%+1,600New
Wealthcare Advisory Partners LLC1,610$897.0K0.05%+662+69.8%Added
CNB Bank1,631$908.0K0.51%+95+6.2%Added
Maven Securities LTD1,631$908.0K0.19%+1,075+193.3%Added
Colony Group LLC1,633$909.0K0.01%+1,633New
Horizon Investments, LLC1,660$924.0K0.03%+250+17.7%Added
Alera Investment Advisors, LLC1,659$924.0K0.21%+1,659New
Avantax Advisory Services, Inc.1,682$933.0K0.01%−211−11.1%Reduced
Bluestein R H & Co1,693$943.0K0.04%−100−5.6%Reduced
Fund Management at Engine No. 1 LLC1,693$943.0K0.24%+1,693New
First Manhattan Co1,702$947.0K0.00%+250+17.2%Added
Calamos Wealth Management LLC1,714$955.0K0.07%+491+40.1%Added
Okabena Investment Services Inc1,720$958.0K0.40%+85+5.2%Added
Intellectus Partners, LLC1,727$962.0K0.29%−79−4.4%Reduced
Strategic Advisors LLC1,733$965.0K0.17%−7−0.4%Reduced
HC Financial Advisors Inc1,738$968.0K0.58%+1,733+34,660.0%Added
O'Neil Global Advisors, Inc.1,750$975.0K0.50%+1,750New
Donaldson Capital Management, LLC1,753$976.0K0.04%+1,753New
CAPROCK Group, Inc.1,772$987.0K0.09%+7+0.4%Added
Laidlaw Wealth Management LLC1,784$993.0K0.17%−339−16.0%Reduced
Prospera Financial Services Inc1,788$996.0K0.04%+1,788New
Principal Street Partners, LLC1,810$1.01M0.23%+126+7.5%Added
Applied Research Investments, LLC1,813$1.01M3.01%−3,822−67.8%Reduced