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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q1 2022

Institutional positions in ServiceNow, Inc. as of Mar 31, 2022. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,407
+2 vs. Q4 2021
Shares held
176.9M
+424.6K (+0.2%) vs. Q4 2021
Total value
$98.5B
−$15.4B (−13.5%) vs. Q4 2021
New holders
155
587 more added
Sold out
153
493 more reduced

10 institutions that held it in Q4 2021 haven't filed for Q1 2022 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2022: 1,407 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,244 institutions
Value heldQ1 2022: $98.5B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q1 2022

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2021.

Institutions holding NOW in Q1 2022
InstitutionSharesValue% of portfolioChange in sharesAction
Avondale Wealth Management80$45.0K0.05%00.0%Unchanged
Worth Asset Management, LLC103$45.0K0.03%+103New
Kelly Financial Services LLC81$45.1K0.02%−6−6.9%Reduced
Montag A & Associates Inc83$46.0K0.00%−75−47.5%Reduced
BDO Wealth Advisors, LLC83$46.0K0.00%00.0%Unchanged
Maryland Capital Advisors Inc.82$46.0K0.04%00.0%Unchanged
Clear Street Markets LLC82$46.0K0.01%+82New
Jones Financial Companies LLLP85$47.0K0.00%00.0%Unchanged
Brewin Dolphin Ltd85$47.0K0.00%00.0%Unchanged
Caldwell Trust Co85$47.3K0.01%00.0%Unchanged
Financial Connections Group, Inc.87$48.0K0.05%00.0%Unchanged
Private Capital Group, LLC88$49.0K0.01%00.0%Unchanged
San Luis Wealth Advisors LLC75$49.0K0.02%+75New
Tarbox Family Office, Inc.92$51.0K0.01%−51−35.7%Reduced
Earnest Partners LLC91$51.0K0.00%00.0%Unchanged
JJJ Advisors Inc.91$51.0K0.01%+28+44.4%Added
Private Ocean, LLC93$52.0K0.01%−1−1.1%Reduced
NuWave Investment Management, LLC94$52.0K0.07%+94New
Rockbridge Investment Management, LCC96$52.7K0.01%−185−65.8%Reduced
Siena Capital LLC100$56.0K0.03%+100New
Johnson Financial Group, Inc.103$57.0K0.00%00.0%Unchanged
West Branch Capital LLC107$60.0K0.03%00.0%Unchanged
Spectrum Management Group, LLC110$61.0K0.01%−77−41.2%Reduced
HHM Wealth Advisors, LLC110$61.0K0.01%00.0%Unchanged
Sugarloaf Wealth Management, LLC116$65.0K0.02%+22+23.4%Added
Herold Advisors, Inc.120$66.8K0.02%+120New
Manchester Capital Management LLC120$67.0K0.01%00.0%Unchanged
Farmers & Merchants Investments Inc127$71.0K0.00%−8−5.9%Reduced
Riverview Trust Co128$71.0K0.05%+128New
Foresight Capital Management Advisors, Inc.130$72.0K0.08%+2+1.6%Added
Benjamin Edwards Inc130$72.0K0.02%+129+12,900.0%Added
Byrne Asset Management LLC131$73.0K0.05%−76−36.7%Reduced
Carroll Investors, Inc134$74.0K0.05%−89−39.9%Reduced
Itau Unibanco Holding S.A.133$74.0K0.00%00.0%Unchanged
Jackson, Grant Investment Advisers, Inc.132$74.0K0.03%00.0%Unchanged
Solstein Capital, LLC136$76.0K0.05%00.0%Unchanged
Hillsdale Investment Management Inc.141$79.0K0.01%−43−23.4%Reduced
Arlington Partners LLC145$81.0K0.02%00.0%Unchanged
Covestor Ltd145$81.0K0.06%+12+9.0%Added
GHP Investment Advisors, Inc.146$81.0K0.01%+146New
EverSource Wealth Advisors, LLC148$83.0K0.02%+68+85.0%Added
Alaethes Wealth LLC150$84.0K0.05%00.0%Unchanged
Hazlett, Burt & Watson, Inc.153$85.0K0.07%+153New
DeDora Capital, Inc.152$85.0K0.03%+152New
Future Financial Wealth Managment LLC155$86.0K0.07%00.0%Unchanged
RWM Asset Management, LLC160$89.0K0.02%+36+29.0%Added
SJS Investment Consulting Inc.166$92.0K0.03%+65+64.4%Added
Ellevest, Inc.167$93.0K0.01%−104−38.4%Reduced
TD Ameritrade Investment Management, LLC167$93.0K0.00%+38+29.5%Added
Toth Financial Advisory Corp175$97.0K0.01%−1,335−88.4%Reduced
Pin Oak Investment Advisors Inc174$97.0K0.10%00.0%Unchanged
GW&K Investment Management, LLC186$104.0K0.00%−26,146−99.3%Reduced
Tradition Wealth Management, LLC189$105.0K0.01%00.0%Unchanged
Lloyd Advisory Services, LLC.190$106.0K0.05%+65+52.0%Added
Coastal Capital Group, Inc.192$107.0K0.03%00.0%Unchanged
Seldon Capital LP206$115.0K0.07%00.0%Unchanged
Glassman Wealth Services214$119.0K0.02%+35+19.6%Added
Carolinas Wealth Consulting LLC215$120.0K0.03%+9+4.4%Added
Kistler-Tiffany Companies, LLC219$122.0K0.02%+32+17.1%Added
Psagot Value Holdings Ltd. / (Israel)230$128.0K0.03%+100+76.9%Added
Cedar Wealth Management, LLC233$130.0K0.05%+8+3.6%Added
KB Financial Partners, LLC236$131.0K0.04%+30+14.6%Added
Endurance Wealth Management, Inc.247$138.0K0.02%00.0%Unchanged
Sutton Wealth Advisors Inc.275$153.1K0.05%+6+2.2%Added
Glen Eagle Advisors, LLC279$155.4K0.04%−5−1.8%Reduced
Allworth Financial LP281$156.0K0.00%+64+29.5%Added
Plante Moran Financial Advisors, LLC284$158.0K0.03%−29−9.3%Reduced
Harel Insurance Investments & Financial Services Ltd.300$167.0K0.00%00.0%Unchanged
John W. Brooker & Co., CPAs300$167.0K0.09%00.0%Unchanged
Roble, Belko & Company, Inc299$167.0K0.03%00.0%Unchanged
Lenox Wealth Advisors, LLC334$172.0K0.02%+4+1.2%Added
First Personal Financial Services315$175.0K0.04%−35−10.0%Reduced
Clearstead Advisors, LLC320$178.0K0.01%+41+14.7%Added
Anchor Investment Management, LLC323$179.9K0.02%−20−5.8%Reduced
Bradley & Co. Private Wealth Management, LLC342$190.0K0.16%00.0%Unchanged
Capital Advisory Group Advisory Services, LLC346$193.0K0.09%−6−1.7%Reduced
Parkside Financial Bank & Trust350$195.0K0.05%+29+9.0%Added
First Horizon Advisors, Inc.356$198.0K0.01%−450−55.8%Reduced
CVA Family Office, LLC355$198.0K0.05%+50+16.4%Added
Benjamin F. Edwards & Company, Inc.367$204.0K0.01%−140−27.6%Reduced
Ropes Wealth Advisors LLC368$205.0K0.04%−2−0.5%Reduced
Sargent Bickham Lagudis LLC369$206.0K0.02%+19+5.4%Added
Wright Investors Service Inc370$206.0K0.05%+370New
Essex Savings Bank370$206.0K0.07%+370New
Vantage Financial Partners Ltd., Inc.375$208.8K0.11%−50−11.8%Reduced
Benchmark Financial Wealth Advisors, LLC375$209.0K0.09%−16−4.1%Reduced
Wedge Capital Management L L P376$209.0K0.00%+5+1.3%Added
Hutchens & Kramer Investment Management Group, LLC382$210.0K0.12%−12−3.0%Reduced
Budros, Ruhlin & Roe, Inc.377$210.0K0.02%+32+9.3%Added
Kozak & Associates, Inc.394$210.0K0.13%00.0%Unchanged
PFS Investments Inc.377$210.0K0.00%+377New
Financial Architects, Inc378$211.0K0.03%+21+5.9%Added
Titus Wealth Management378$211.0K0.10%+25+7.1%Added
AdvisorNet Financial, Inc379$211.0K0.01%+306+419.2%Added
Cable Hill Partners, LLC379$211.0K0.14%+379New
SlateStone Wealth, LLC380$212.0K0.05%−1,075−73.9%Reduced
Greytown Advisors Inc.380$212.0K0.10%−126−24.9%Reduced
Titleist Asset Management, Ltd.381$212.0K0.04%−17−4.3%Reduced
Gerber Kawasaki Wealth & Investment Management382$212.0K0.02%+25+7.0%Added
Mason Investment Advisory Services, Inc.383$213.3K0.02%00.0%Unchanged