ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2021
Institutional positions in ServiceNow, Inc. as of Dec 31, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,415
- +103 vs. Q3 2021
- Shares held
- 176.5M
- +1.55M (+0.9%) vs. Q3 2021
- Total value
- $113.9B
- +$5.02B (+4.6%) vs. Q3 2021
- New holders
- 202
- 553 more added
- Sold out
- 99
- 453 more reduced
22 institutions that held it in Q3 2021 haven't filed for Q4 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2021: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2021
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2021.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Beaumont Financial Partners, LLC | 349 | $227.0K | 0.02% | −45−11.4% | Reduced |
| First Personal Financial Services | 350 | $227.0K | 0.05% | −25−6.7% | Reduced |
| Sargent Bickham Lagudis LLC | 350 | $227.0K | 0.02% | +15+4.5% | Added |
| Budros, Ruhlin & Roe, Inc. | 345 | $224.0K | 0.02% | −198−36.5% | Reduced |
| Anchor Investment Management, LLC | 343 | $222.6K | 0.03% | +12+3.6% | Added |
| Bradley & Co. Private Wealth Management, LLC | 342 | $222.0K | 0.18% | 00.0% | Unchanged |
| Lantz Financial LLC | 339 | $220.0K | 0.10% | −21−5.8% | Reduced |
| Golden Green, Inc. | 338 | $219.0K | 0.18% | −180−34.7% | Reduced |
| SignalPoint Asset Management, LLC | 338 | $219.0K | 0.07% | 00.0% | Unchanged |
| Astoria Portfolio Advisors LLC. | 337 | $219.0K | 0.17% | +337 | New |
| Alphasimplex Group, LLC | 335 | $217.0K | 0.37% | −236−41.3% | Reduced |
| Sustainable Insight Capital Management, LLC | 332 | $216.0K | 0.12% | −141−29.8% | Reduced |
| Lenox Wealth Advisors, LLC | 330 | $214.0K | 0.03% | −225−40.5% | Reduced |
| Nichols & Pratt Advisers LLP | 330 | $214.0K | 0.01% | 00.0% | Unchanged |
| Investment House LLC | 328 | $213.0K | 0.01% | 00.0% | Unchanged |
| Claret Asset Management Corp | 328 | $213.0K | 0.04% | 00.0% | Unchanged |
| Kozak & Associates, Inc. | 394 | $210.0K | 0.13% | 00.0% | Unchanged |
| Parkside Financial Bank & Trust | 321 | $209.0K | 0.05% | +55+20.7% | Added |
| J. L. Bainbridge & Co., Inc. | 321 | $208.0K | 0.02% | +321 | New |
| SP Asset Management | 352 | $206.0K | 0.02% | −343−49.4% | Reduced |
| Anfield Capital Management, LLC | 312 | $203.0K | 0.07% | 00.0% | Unchanged |
| Plante Moran Financial Advisors, LLC | 313 | $203.0K | 0.03% | −21−6.3% | Reduced |
| Legacy Financial Advisors, Inc. | 311 | $202.0K | 0.05% | +311 | New |
| Standard Family Office LLC | 307 | $199.0K | 1.77% | +307 | New |
| CVA Family Office, LLC | 305 | $198.0K | 0.05% | +305 | New |
| Harel Insurance Investments & Financial Services Ltd. | 300 | $196.0K | 0.00% | −100−25.0% | Reduced |
| John W. Brooker & Co., CPAs | 300 | $195.0K | 0.10% | 00.0% | Unchanged |
| CSS LLC | 300 | $195.0K | 0.01% | +300 | New |
| Liberty One Investment Management, LLC | 299 | $194.0K | 0.03% | −94−23.9% | Reduced |
| Roble, Belko & Company, Inc | 299 | $194.0K | 0.04% | −46−13.3% | Reduced |
| Glen Eagle Advisors, LLC | 284 | $184.3K | 0.05% | +10+3.6% | Added |
| Sandy Spring Bank | 282 | $183.0K | 0.01% | 00.0% | Unchanged |
| Rockbridge Investment Management, LCC | 281 | $182.0K | 0.03% | 00.0% | Unchanged |
| Clearstead Advisors, LLC | 279 | $181.0K | 0.01% | −78−21.8% | Reduced |
| Ellevest, Inc. | 271 | $176.0K | 0.02% | −494−64.6% | Reduced |
| Sutton Wealth Advisors Inc. | 269 | $174.6K | 0.06% | 00.0% | Unchanged |
| FinTrust Capital Advisors, LLC | 254 | $164.0K | 0.04% | −467−64.8% | Reduced |
| Endurance Wealth Management, Inc. | 247 | $160.0K | 0.02% | 00.0% | Unchanged |
| Brown Brothers Harriman & Co | 232 | $151.0K | 0.00% | 00.0% | Unchanged |
| Cedar Wealth Management, LLC | 225 | $146.0K | 0.06% | +132+141.9% | Added |
| CoreCap Advisors, LLC | 221 | $143.0K | 0.01% | +221 | New |
| Carroll Investors, Inc | 223 | $143.0K | 0.08% | +223 | New |
| Allworth Financial LP | 217 | $141.0K | 0.00% | −12−5.2% | Reduced |
| Carolinas Wealth Consulting LLC | 206 | $134.0K | 0.03% | −17−7.6% | Reduced |
| Trust Co of Vermont | 207 | $134.0K | 0.01% | +207 | New |
| KB Financial Partners, LLC | 206 | $134.0K | 0.04% | +206 | New |
| Seldon Capital LP | 206 | $134.0K | 0.09% | +206 | New |
| Byrne Asset Management LLC | 207 | $134.0K | 0.09% | +207 | New |
| CenterStar Asset Management, LLC | – | $132.0K | 0.10% | – | – |
| Coastal Capital Group, Inc. | 192 | $125.0K | 0.03% | 00.0% | Unchanged |
| Tradition Wealth Management, LLC | 189 | $123.0K | 0.02% | 00.0% | Unchanged |
| Spectrum Management Group, LLC | 187 | $121.0K | 0.02% | 00.0% | Unchanged |
| Kistler-Tiffany Companies, LLC | 187 | $121.0K | 0.02% | 00.0% | Unchanged |
| Hillsdale Investment Management Inc. | 184 | $119.0K | 0.01% | +104+130.0% | Added |
| Glassman Wealth Services | 179 | $116.0K | 0.02% | −2−1.1% | Reduced |
| Pin Oak Investment Advisors Inc | 174 | $113.0K | 0.11% | 00.0% | Unchanged |
| Caas Capital Management LP | 167 | $108.0K | 0.01% | 00.0% | Unchanged |
| Newfound Research LLC | 164 | $106.0K | 0.13% | +72+78.3% | Added |
| Montag A & Associates Inc | 158 | $103.0K | 0.01% | +83+110.7% | Added |
| Kings Point Capital Management | 155 | $101.0K | 0.01% | 00.0% | Unchanged |
| Confluence Wealth Services, Inc. | 155 | $100.0K | 0.03% | +155 | New |
| Total Clarity Wealth Management, Inc. | 151 | $98.0K | 0.04% | −70−31.7% | Reduced |
| Future Financial Wealth Managment LLC | 155 | $98.0K | 0.08% | +155 | New |
| Alaethes Wealth LLC | 150 | $97.0K | 0.06% | 00.0% | Unchanged |
| Arlington Partners LLC | 145 | $94.0K | 0.03% | +69+90.8% | Added |
| Tarbox Family Office, Inc. | 143 | $93.0K | 0.02% | 00.0% | Unchanged |
| Solstein Capital, LLC | 136 | $88.0K | 0.05% | 00.0% | Unchanged |
| Farmers & Merchants Investments Inc | 135 | $88.0K | 0.00% | +2+1.5% | Added |
| Itau Unibanco Holding S.A. | 133 | $87.0K | 0.00% | +48+56.5% | Added |
| Covestor Ltd | 133 | $87.0K | 0.12% | +133 | New |
| Jackson, Grant Investment Advisers, Inc. | 132 | $86.0K | 0.04% | 00.0% | Unchanged |
| TD Ameritrade Investment Management, LLC | 129 | $84.0K | 0.00% | +105+437.5% | Added |
| Psagot Value Holdings Ltd. / (Israel) | 130 | $84.0K | 0.02% | +130 | New |
| Foresight Capital Management Advisors, Inc. | 128 | $83.0K | 0.08% | +128 | New |
| Lloyd Advisory Services, LLC. | 125 | $81.0K | 0.04% | +23+22.5% | Added |
| RWM Asset Management, LLC | 124 | $80.0K | 0.02% | 00.0% | Unchanged |
| Manchester Capital Management LLC | 120 | $78.0K | 0.01% | 00.0% | Unchanged |
| Mitsubishi UFJ Morgan Stanley Securities Co., Ltd. | 120 | $78.0K | 0.04% | 00.0% | Unchanged |
| Equitec Proprietary Markets, LLC | 117 | $76.0K | 0.04% | +117 | New |
| TCTC Holdings, LLC | 116 | $75.0K | 0.00% | 00.0% | Unchanged |
| Altshuler Shaham Ltd | 115 | $75.0K | 0.00% | +115 | New |
| Harbour Investments, Inc. | 111 | $72.0K | 0.00% | −531−82.7% | Reduced |
| HHM Wealth Advisors, LLC | 110 | $71.0K | 0.02% | 00.0% | Unchanged |
| West Branch Capital LLC | 107 | $69.0K | 0.03% | 00.0% | Unchanged |
| Signet Financial Management, LLC | 107 | $69.0K | 0.01% | +107 | New |
| Johnson Financial Group, Inc. | 103 | $67.0K | 0.00% | 00.0% | Unchanged |
| SJS Investment Consulting Inc. | 101 | $66.0K | 0.02% | +101 | New |
| SG3 Management, LLC | 100 | $65.0K | 0.01% | −250−71.4% | Reduced |
| Delta Asset Management LLC | 100 | $65.0K | 0.01% | 00.0% | Unchanged |
| Private Ocean, LLC | 94 | $61.0K | 0.01% | +24+34.3% | Added |
| Sugarloaf Wealth Management, LLC | 94 | $60.0K | 0.01% | +54+135.0% | Added |
| Earnest Partners LLC | 91 | $59.0K | 0.00% | 00.0% | Unchanged |
| Quantbot Technologies LP | 89 | $57.0K | 0.00% | −3,097−97.2% | Reduced |
| Private Capital Group, LLC | 88 | $57.0K | 0.01% | −96−52.2% | Reduced |
| Kelly Financial Services LLC | 87 | $56.5K | 0.03% | +31+55.4% | Added |
| Optimum Investment Advisors | 87 | $56.0K | 0.02% | 00.0% | Unchanged |
| Financial Connections Group, Inc. | 87 | $56.0K | 0.06% | +87 | New |
| Caldwell Trust Co | 85 | $55.2K | 0.01% | 00.0% | Unchanged |
| Brewin Dolphin Ltd | 85 | $55.0K | 0.00% | −7,521−98.9% | Reduced |
| Magellan Asset Management Ltd | 84 | $55.0K | 0.00% | −266−76.0% | Reduced |