ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2021
Institutional positions in ServiceNow, Inc. as of Dec 31, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,415
- +103 vs. Q3 2021
- Shares held
- 176.5M
- +1.55M (+0.9%) vs. Q3 2021
- Total value
- $113.9B
- +$5.02B (+4.6%) vs. Q3 2021
- New holders
- 202
- 553 more added
- Sold out
- 99
- 453 more reduced
22 institutions that held it in Q3 2021 haven't filed for Q4 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2021: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2021
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2021.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Evoke Wealth, LLC | 1,084 | $704.0K | 0.02% | 00.0% | Unchanged |
| J.W. Cole Advisors, Inc. | 1,084 | $704.0K | 0.05% | +117+12.1% | Added |
| Mayflower Financial Advisors, LLC | 1,081 | $702.0K | 0.09% | +59+5.8% | Added |
| Vienna Asset Management LLC | 1,079 | $700.0K | 0.64% | +1,079 | New |
| Enhancing Capital LLC | 1,076 | $698.0K | 0.76% | +1,076 | New |
| Financial Advocates Investment Management | 1,074 | $697.0K | 0.05% | +35+3.4% | Added |
| Breiter Capital Management Inc | 1,072 | $696.0K | 0.34% | 00.0% | Unchanged |
| Credential Qtrade Securities Inc. | 1,067 | $692.6K | 0.05% | −174−14.0% | Reduced |
| RFG Advisory, LLC | 1,065 | $691.0K | 0.05% | +47+4.6% | Added |
| Capital Market Strategies LLC | 1,063 | $690.0K | 0.57% | +1,063 | New |
| BMS Financial Advisors, LLC | 1,063 | $690.0K | 0.44% | +1,063 | New |
| Acorn Financial Advisory Services Inc | 1,053 | $684.0K | 0.14% | −35−3.2% | Reduced |
| Agf Investments Inc. | 1,050 | $682.0K | 0.00% | −1,216−53.7% | Reduced |
| Freestone Capital Holdings, LLC | 1,037 | $673.0K | 0.03% | +169+19.5% | Added |
| Keebeck Wealth Management, LLC | 1,033 | $671.0K | 0.12% | 00.0% | Unchanged |
| Avantax Planning Partners, Inc. | 1,029 | $668.0K | 0.03% | +25+2.5% | Added |
| Greenwich Wealth Management LLC | 1,028 | $667.0K | 0.05% | +3+0.3% | Added |
| Paces Ferry Wealth Advisors, LLC | 1,026 | $666.0K | 0.48% | −1−0.1% | Reduced |
| Capital Square, LLC | 1,162 | $665.0K | 0.46% | +2+0.2% | Added |
| Baker Avenue Asset Management, LP | 1,009 | $655.0K | 0.03% | −280−21.7% | Reduced |
| Wealth Management Partners, LLC | 1,000 | $652.0K | 0.45% | −39−3.8% | Reduced |
| Quadrant Capital Group LLC | 1,005 | $652.0K | 0.08% | +4+0.4% | Added |
| Parsons Capital Management Inc | 1,005 | $652.0K | 0.05% | +24+2.4% | Added |
| Teza Capital Management LLC | 1,004 | $652.0K | 0.17% | +661+192.7% | Added |
| Stiles Financial Services Inc | 1,005 | $652.0K | 0.31% | +1,005 | New |
| Bristlecone Advisors, LLC | 989 | $642.0K | 0.08% | +5+0.5% | Added |
| Pinnacle Wealth Planning Services, Inc. | 986 | $640.0K | 0.13% | +85+9.4% | Added |
| UMA Financial Services, Inc. | 1,129 | $639.0K | 0.17% | −6−0.5% | Reduced |
| Two Sigma Securities, LLC | 981 | $637.0K | 0.12% | +981 | New |
| RMB Capital Management, LLC | 979 | $635.0K | 0.02% | +454+86.5% | Added |
| Beaton Management Co. Inc. | 975 | $633.0K | 0.38% | 00.0% | Unchanged |
| Cladis Investment Advisory, LLC | 975 | $632.9K | 0.51% | +975 | New |
| West Oak Capital, LLC | 966 | $627.0K | 0.23% | 00.0% | Unchanged |
| Meristem Family Wealth, LLC | 964 | $626.0K | 0.05% | 00.0% | Unchanged |
| Gryphon Financial Partners LLC | 953 | $619.0K | 0.12% | −214−18.3% | Reduced |
| Wealthcare Advisory Partners LLC | 948 | $615.0K | 0.04% | +327+52.7% | Added |
| Ritholtz Wealth Management | 939 | $610.0K | 0.04% | +67+7.7% | Added |
| Lindbrook Capital, LLC | 940 | $610.0K | 0.09% | +664+240.6% | Added |
| Vigilare Wealth Management | 927 | $602.0K | 0.36% | −35−3.6% | Reduced |
| GraniteShares Advisors LLC | 923 | $599.0K | 0.28% | +923 | New |
| Silvercrest Asset Management Group LLC | 919 | $597.0K | 0.00% | +83+9.9% | Added |
| Twin Capital Management Inc | 918 | $596.0K | 0.06% | −40−4.2% | Reduced |
| Wealth Alliance | 919 | $596.0K | 0.12% | −37−3.9% | Reduced |
| Graypoint LLC | 912 | $592.0K | 0.06% | +326+55.6% | Added |
| Heritage Investment Group, Inc. | 912 | $592.0K | 0.47% | +912 | New |
| Paradigm Financial Partners, LLC | 908 | $589.0K | 0.12% | −5−0.5% | Reduced |
| WBH Advisory Inc | 905 | $587.0K | 0.07% | 00.0% | Unchanged |
| Empowered Funds, LLC | 902 | $585.0K | 0.07% | +89+10.9% | Added |
| Versor Investments LP | 901 | $585.0K | 0.02% | +260+40.6% | Added |
| Zacks Investment Management | 900 | $584.0K | 0.01% | −12,611−93.3% | Reduced |
| BOK Financial Private Wealth, Inc. | 899 | $584.0K | 0.04% | +186+26.1% | Added |
| Brandywine Managers, LLC | 893 | $580.0K | 0.66% | 00.0% | Unchanged |
| Gilbert & Cook, Inc. | 890 | $578.0K | 0.09% | −86−8.8% | Reduced |
| Affiance Financial, LLC | 891 | $578.0K | 0.24% | −37−4.0% | Reduced |
| Sentinel Trust Co Lba | 873 | $567.0K | 0.07% | +873 | New |
| Ancora Advisors, LLC | 869 | $564.0K | 0.01% | +11+1.3% | Added |
| KRS Capital Management, LLC | 870 | $564.0K | 0.48% | +870 | New |
| Hillman Capital Management, Inc. | 863 | $560.0K | 0.19% | −77−8.2% | Reduced |
| Prudent Man Advisors, LLC | 861 | $559.0K | 0.21% | −3−0.3% | Reduced |
| Spearhead Capital Advisors, LLC | 859 | $558.0K | 0.07% | −2−0.2% | Reduced |
| Keudell/Morrison Wealth Management | 858 | $557.0K | 0.22% | −24−2.7% | Reduced |
| Washington Trust Advisors, Inc. | 849 | $551.0K | 0.04% | +849 | New |
| Advisory Research Inc | 844 | $548.0K | 0.04% | 00.0% | Unchanged |
| Brighton Jones LLC | 838 | $544.0K | 0.03% | +73+9.5% | Added |
| Gladstone Institutional Advisory LLC | 835 | $542.0K | 0.04% | +85+11.3% | Added |
| Castle Rock Wealth Management, LLC | 1,066 | $541.0K | 0.22% | −741−41.0% | Reduced |
| Central Trust Co | 834 | $541.0K | 0.02% | +23+2.8% | Added |
| Geneva Partners, LLC | 813 | $528.0K | 0.26% | 00.0% | Unchanged |
| Capital Investment Advisory Services, LLC | 807 | $524.0K | 0.06% | +5+0.6% | Added |
| Symphony Financial, Ltd. Co. | 835 | $524.0K | 0.15% | +447+115.2% | Added |
| Capital Asset Advisory Services LLC | 806 | $523.0K | 0.06% | −23−2.8% | Reduced |
| First Horizon Advisors, Inc. | 806 | $522.0K | 0.02% | −3−0.4% | Reduced |
| Optas, LLC | 800 | $519.0K | 0.15% | +9+1.1% | Added |
| Synergy Financial Group, LTD | 798 | $518.0K | 0.46% | +798 | New |
| Symmetry Partners, LLC | 797 | $517.0K | 0.03% | −156−16.4% | Reduced |
| Windsor Group LTD | 854 | $516.0K | 0.09% | −195−18.6% | Reduced |
| KCM Investment Advisors LLC | 794 | $515.0K | 0.02% | 00.0% | Unchanged |
| Lebenthal Global Advisors, LLC | 787 | $510.0K | 0.21% | +787 | New |
| Eastern Bank | 780 | $506.0K | 0.02% | 00.0% | Unchanged |
| King Luther Capital Management Corp | 780 | $506.0K | 0.00% | +10+1.3% | Added |
| Balasa Dinverno & Foltz LLC | 780 | $506.0K | 0.03% | +74+10.5% | Added |
| Sound View Wealth Advisors Group, LLC | 778 | $505.0K | 0.10% | +306+64.8% | Added |
| Zullo Investment Group, Inc. | 777 | $504.0K | 0.26% | +777 | New |
| Magnetar Financial LLC | 771 | $500.0K | 0.01% | +771 | New |
| Fulcrum Asset Management LLP | – | $499.0K | 0.24% | – | – |
| Williams Jones Wealth Management, LLC. | 767 | $498.0K | 0.01% | +77+11.2% | Added |
| RB Capital Management, LLC | 762 | $495.0K | 0.15% | +200+35.6% | Added |
| Drive Wealth Management, LLC | 747 | $485.0K | 0.43% | +747 | New |
| Sax Wealth Advisors, LLC | 746 | $484.0K | 0.10% | −4−0.5% | Reduced |
| Zions Bancorporation, N.A. | 742 | $482.0K | 0.04% | −160−17.7% | Reduced |
| Trustcore Financial Services, LLC | 739 | $480.0K | 0.05% | −25−3.3% | Reduced |
| Compass Ion Advisors, LLC | 740 | $480.0K | 0.15% | 00.0% | Unchanged |
| Blue Chip Partners, Inc. | 736 | $478.0K | 0.06% | +248+50.8% | Added |
| Intersect Capital LLC | 722 | $469.0K | 0.09% | +5+0.7% | Added |
| Inspire Advisors, LLC | 720 | $467.0K | 0.13% | −38−5.0% | Reduced |
| Ballentine Partners, LLC | 714 | $463.0K | 0.01% | +125+21.2% | Added |
| Fairfield, Bush & Co. | 712 | $462.0K | 0.22% | −738−50.9% | Reduced |
| Financial Sense Advisors, Inc. | 705 | $458.0K | 0.16% | −40−5.4% | Reduced |
| Little House Capital LLC | 703 | $456.0K | 0.24% | +173+32.6% | Added |
| Boston Common Asset Management, LLC | 699 | $454.0K | 0.02% | +699 | New |