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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q4 2021

Institutional positions in ServiceNow, Inc. as of Dec 31, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,415
+103 vs. Q3 2021
Shares held
176.5M
+1.55M (+0.9%) vs. Q3 2021
Total value
$113.9B
+$5.02B (+4.6%) vs. Q3 2021
New holders
202
553 more added
Sold out
99
453 more reduced

22 institutions that held it in Q3 2021 haven't filed for Q4 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2021: 1,415 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ4 2021: $113.9B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q4 2021

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2021.

Institutions holding NOW in Q4 2021
InstitutionSharesValue% of portfolioChange in sharesAction
Aj Wealth Strategies, LLC2,497$1.62M0.08%−53−2.1%Reduced
Eisler Capital (UK) Ltd.2,500$1.62M0.22%−2,237−47.2%Reduced
Insight Wealth Strategies, LLC2,511$1.63M0.23%−19−0.8%Reduced
Wealth Advisors of Tampa Bay, LLC2,540$1.65M0.40%+1,290+103.2%Added
Principle Wealth Partners LLC2,556$1.66M0.17%00.0%Unchanged
Barrett Asset Management, LLC2,564$1.66M0.06%+496+24.0%Added
Alta Wealth Advisors LLC2,573$1.67M1.03%−68−2.6%Reduced
Personal Cfo Solutions, LLC2,615$1.70M0.32%+23+0.9%Added
American National Insurance Co2,625$1.70M0.38%−14,735−84.9%Reduced
American Portfolios Advisors2,633$1.71M0.06%+709+36.9%Added
Pathstone Family Office, LLC2,646$1.72M0.04%−175−6.2%Reduced
Barings LLC2,667$1.73M0.04%−715−21.1%Reduced
SeaCrest Wealth Management, LLC2,669$1.73M0.19%−81−2.9%Reduced
O'Shaughnessy Asset Management, LLC2,670$1.73M0.03%−257−8.8%Reduced
Bay Rivers Group2,680$1.74M1.06%+188+7.5%Added
Doliver Advisors, LP3,043$1.76M0.56%−448−12.8%Reduced
Avalon Investment & Advisory2,736$1.78M0.04%−1,414−34.1%Reduced
Clarius Group, LLC2,758$1.79M0.14%+95+3.6%Added
Pensionfund DSM Netherlands2,800$1.82M0.21%00.0%Unchanged
Means Investment Co., Inc.2,842$1.84M0.33%+18+0.6%Added
Cozad Asset Management Inc2,849$1.85M0.26%−570−16.7%Reduced
Clare Market Investments LLC2,860$1.86M0.52%+375+15.1%Added
Stonegate Investment Group, LLC2,863$1.86M0.08%+2,863New
Congress Asset Management Co2,870$1.86M0.01%+145+5.3%Added
Catalyst Capital Advisors LLC2,915$1.89M0.09%−815−21.8%Reduced
Mountain Capital Investment Advisors, Inc3,279$1.90M0.86%+692+26.7%Added
Veriti Management LLC2,926$1.90M0.25%+45+1.6%Added
Advisor OS, LLC2,943$1.91M0.39%+112+4.0%Added
Stratos Wealth Partners, LTD.2,945$1.91M0.04%+441+17.6%Added
Douglass Winthrop Advisors, LLC2,950$1.92M0.04%00.0%Unchanged
Covington Capital Management2,960$1.92M0.07%+155+5.5%Added
AdvisorShares Investments LLC2,977$1.93M0.23%+2,977New
AlphaCrest Capital Management LLC2,978$1.93M0.07%+2,427+440.5%Added
Empirical Finance, LLC2,987$1.94M0.23%+963+47.6%Added
SeaTown Holdings Pte. Ltd.3,000$1.95M0.11%−15,000−83.3%Reduced
Citizens National Bank Trust Department3,003$1.95M0.74%−1,910−38.9%Reduced
Desjardins Global Asset Management Inc.3,014$1.96M0.17%+3,014New
SkyOak Wealth, LLC3,022$1.96M0.50%−33−1.1%Reduced
Sheets Smith Investment Management3,024$1.96M1.39%+3,024New
Buckingham Strategic Wealth, LLC3,043$1.98M0.04%−50−1.6%Reduced
Primoris Wealth Advisors, LLC3,074$2.00M1.61%+3,074New
Legacy Advisors, LLC3,079$2.00M0.73%00.0%Unchanged
Crossvault Capital Management LLC3,094$2.01M0.60%+36+1.2%Added
NewEdge Wealth, LLC3,128$2.03M0.09%−8−0.3%Reduced
Covenant Asset Management, LLC3,128$2.03M0.55%+340+12.2%Added
Veritable, L.P.3,149$2.04M0.03%+149+5.0%Added
Callahan Advisors, LLC3,163$2.05M0.23%+244+8.4%Added
Focus Financial Network, Inc.3,163$2.05M0.30%+157+5.2%Added
Lee Capital Holdings LLC3,170$2.06M1.08%+460+17.0%Added
Van Leeuwen & Company, LLC3,221$2.09M1.17%+36+1.1%Added
TrimTabs Asset Management, LLC3,231$2.10M1.03%00.0%Unchanged
Advent International Corp3,232$2.10M0.01%−27,300−89.4%Reduced
EFG Asset Management (North America) Corp.3,230$2.10M0.27%+3,230New
Institute for Wealth Management, LLC.3,236$2.10M0.34%−27−0.8%Reduced
Cetera Advisor Networks LLC3,255$2.11M0.03%−416−11.3%Reduced
SG Americas Securities, LLC3,268$2.12M0.01%+594+22.2%Added
IBM Retirement Fund3,280$2.13M0.26%−2,292−41.1%Reduced
Sunbelt Securities, Inc.3,603$2.13M0.35%+166+4.8%Added
HighTower Trust Services, LTA3,288$2.13M0.21%+3,288New
Federation des caisses Desjardins du Quebec3,297$2.14M0.02%−261−7.3%Reduced
IndexIQ Advisors LLC3,322$2.16M0.07%−97−2.8%Reduced
Caliber Wealth Management, LLC4,072$2.16M1.49%+740+22.2%Added
MUFG Americas Holdings Corp3,353$2.18M0.04%+702+26.5%Added
Enterprise Trust & Investment Co3,430$2.23M0.78%00.0%Unchanged
Signature Wealth Management Group3,455$2.24M1.13%+324+10.3%Added
Waldron Private Wealth LLC3,464$2.25M0.11%+43+1.3%Added
Schechter Investment Advisors, LLC3,464$2.25M0.20%+3,464New
Vista Wealth Management Group, LLC3,478$2.26M0.37%+3,478New
Roman Butler Fullerton & Co3,482$2.26M1.00%+425+13.9%Added
Pendal Group Limited3,531$2.29M0.02%−424−10.7%Reduced
McKinley Capital Management LLC /Delaware3,537$2.29M0.21%−52−1.4%Reduced
Monetary Management Group Inc3,565$2.31M0.57%+25+0.7%Added
Twin Tree Management, LP3,581$2.32M0.06%−29,644−89.2%Reduced
Wetherby Asset Management Inc3,583$2.33M0.13%−82−2.2%Reduced
Meiji Yasuda Life Insurance Co3,606$2.34M0.04%−466−11.4%Reduced
Advisor Partners LLC3,606$2.34M0.14%−146−3.9%Reduced
Canandaigua National Corp3,612$2.35M0.35%−24−0.7%Reduced
Vestcor Inc3,643$2.37M0.08%−1,309−26.4%Reduced
Cinctive Capital Management LP3,649$2.37M0.11%+3,649New
Seeyond3,652$2.37M0.22%−16−0.4%Reduced
Paragon Advisors, LLC3,657$2.37M1.16%−6−0.2%Reduced
Raymond James Trust N.A.3,681$2.39M0.07%+87+2.4%Added
First Hawaiian Bank3,737$2.43M0.07%+245+7.0%Added
Synovus Financial Corp3,763$2.44M0.02%+10+0.3%Added
Meridian Wealth Management, LLC3,768$2.45M0.26%−61−1.6%Reduced
Bessemer Securities LLC3,771$2.45M0.66%+644+20.6%Added
Baader Bank INC3,775$2.45M0.19%+3,775New
Iyo Bank, Ltd.3,774$2.45M0.75%+3,774New
Independent Advisor Alliance3,825$2.48M0.12%+784+25.8%Added
Mercer Global Advisors Inc3,830$2.49M0.02%+436+12.8%Added
Venture Visionary Partners LLC3,856$2.50M0.16%+49+1.3%Added
Voya Financial Advisors, Inc.3,826$2.50M0.28%+350+10.1%Added
Watershed Asset Management, L.L.C.3,860$2.51M2.26%+3,860New
Cohen Investment Advisors LLC3,870$2.51M1.79%+156+4.2%Added
Profund Advisors LLC3,873$2.51M0.08%+362+10.3%Added
Red Door Wealth Management, LLC3,893$2.53M0.83%+428+12.4%Added
NEIRG Wealth Management, LLC3,942$2.56M0.49%+3,942New
First Foundation Advisors3,965$2.57M0.09%+441+12.5%Added
Aft, Forsyth & Company, Inc.3,975$2.58M1.33%−50−1.2%Reduced
Alps Advisors Inc3,994$2.59M0.03%+219+5.8%Added